Inkcazo yokuthengiswa kwempahla
Ngomlinganiselo ogqithisiweyo, ukuthengiswa kwempahla kunoma yimuphi umgangatho obangela ukuba kuthengiswe iimveliso kumthengi wokuthengisa .
Kwinqanaba lokuthengiswa kwe-store, ukuthengiswa kweentengiso kubhekisela kwiintlobo zeemveliso ezikhoyo ezithengiswayo kunye nomboniso walezo mveliso ngendlela evuselela umdla kunye nokucebisa abathengi ukuba bathenge.
- Eyaziwayo Njenge: ukuthengiswa okubonakalayo, boniswa, ukuthengisa
- Iimpazamo eziqhelekileyo: ukuxhaswa, ukuthengisana, ukuthengiswa, ukuthengiswa
- Imizekelo: Xa izambatho ezincinci kwi-Old Navy store zixhomekeke kwibharki eyayingenakufikelela kubantu abancinci, kwakungendawo yokuthengisa.
I-Merchandising iyigama elisetyenzisiweyo ekubhekiselele kububanzi obubanzi beendlela zokuthengisa kunye nokuthengisa okubandakanya ukusetyenziswa kwamaqhinga ngabathengisi ukwenzela ukuvelisa iimveliso okanye iinkonzo kubaxhasi ngendlela ekhangayo kunye nekholisayo.
Ngubani osebenzisa ukuthengiswa kwempahla
I-Merchandising isetyenziselwa izitolo zokuthengisa izitena kunye nezidaka, nokuba umthengisi unelungelo lokuzimela okanye inxalenye yeetyunithi ezinkulu zokuthengisa .
Ngelixa abaninzi abathengisi banokuthabatha iirhweba ezifanayo, Zizocwangciso zokuthengisa ezahlula abaqhubi beentengiso. Indlela yokwenza uphawu, ukupakishwa kunye nokuboniswa kweso siqhelo okanye kungasetyenziswanga kwiindlela zokuthengisa ezithengisa umthengi unempembelelo ngqo kwizithuthi zentengiso, ukuthengisa, ukuthengwa kwamakhasimende kunye nokuthandwa ngokubanzi.
I-Merchandising ingenza ivenkile yokuthengisa kwindawo apho abathengi bafuna ukuba-okanye kungekhona.
Kutheni ukuthengiswa kwempahla kubalulekile
Akunjalo nje ngeemveliso zethengi yokuthengisa ezenza ukuba zifumaneke kubathengi bayo, kwanjalo nendlela ezo mveliso zithengiswa ngayo ngempumelelo ekuthengiseni umthengi. Ngokusebenzisa iindlela ezilungileyo zokuthengisa izinto, umthengisi angashukumisela abathengi ukuba bafune ukusebenzisa imali
Ezahlukileyo
Ngeentlobo ezahlukeneyo zokuthengiswa, abathengisi banokubambisa abathengi "nokuba-okanye" ukuthenga isigqibo kunokuba "isigqibo" yebo-okanye-akukho. Ngokomzekelo, ukuba i-Best Buy ithwala umqondiso omnye kunye nomzekelo omnye wekhompyutha yekhompyutha, umboleki uza kuba nesigqibo "yebo-no-no" kuphela. Ewe, ndifuna le khomputha okanye cha, andifuni le khomputha. Kodwa ekubeni i-Best Buy ithatha iikhomputha kwi- Dell , i-Samsung, i-Apple, njl., Abathengi baxakeke ngokukhawuleza ekwenzeni isigqibo malunga nokuba iyiphi ikhomputer eyona nto ibhetele, ngokugqithiseleyo ingxoxo "yebo-no-no" ngokupheleleyo.
I-Apple Stores, ngakolunye uhlangothi, ithwala uhlobo olulodwa lwekhompyutha, eyi-Apple, eqinisweni. Kodwa iintlobo ezahlukeneyo ezibonelela zivela kwimimandla ehlukeneyo, ubukhulu, kunye nobuchule beendlela ezahlukeneyo zekhompyutha ze-Apple. Kungakhathaliseki ukuba yintoni umxube wokuthengisa, abathengisi ababonelela ngokungafaniyo nabathengi babo basebenzise ukulungiswa kokuthengiswa komthengi ukukhuthaza abathengi ukuba bathenge ngaphambi kokushiya.
Ukuzinza
Ukusebenzisa amalungiselelo okuthengisa kunye nezicwangciso eziguquguqukayo kubalulekile ukuze ujikeleze i-inventory kwaye ugcine ivenkile yokuthengisa ekhangelekile kwaye entsha. Ukuthengiswa kweentengiso ezijikelezayo kwisitoreli kubanika abathengi ukuba banokuhlala befumana into entsha. Ukubonisa abafikayo ngaphambili phambi kwabagcini bezitolo abasemnyango. Ukubonisa ukuthengiswa kwempahla kwindawo yangasemva kwevenkile kunika iinyawo zendlela zokuthengisa iimpahla ezidlulileyo ezingabonakaliyo.
Ukusebenzisa ukuthengiswa kwezinto ezintle, ukuthengiswa kunokugxininisa abathengi kwiimpahla zonyaka, ukuthengiswa kweeholide kunye neentengiso ezikhethekileyo. Ubungcono umthengisi ubeka ingqalelo yabathengi kwaye ugxininise kwiirhweba elitsha, ukuthengiswa kwezinto ezidumileyo, kunye neyona nto ihamba phambili-yexesha elikhawulezayo, ngokukhawuleza baya kuba nako ukuthengisa kunye nokuhambisa impahla kwimnyango wangaphambili.
UkuPakisha nokuBhanisa
Ukupakisha okukhangayo kunye nokubonisa uphawu oludumile kunokunyusa isibheno sibonakaliso soshishino oluthile kunye nokujonga kwesevenkile yokuthengisa jikelele. Izitolo zokutya zisebenzisa iipakethe ukugcina umgangatho kunye nokukhuselwa kokutya okutsha. ISebe ligcina njenge-Macy's ne-Nordstrom iqela lokuthengisa iimpahla kunye kunye namasebe abo. I-Barnes neeNcwadi zeNcwadi eziNgcacisayo zinikezela inxalenye yezitolo zabo kwiivenkile zeevenkile ezifana ne-Starbucks. I-brand ye-Sephora iye yasungula iivenkile ngaphakathi kwiivenkile zeJCPenney. Le yonke imimiselo yokupakishwa okuqhelekileyo kunye neendlela zokukhangela izimpawu ezifanelekileyo.
Imveliso ehambelana neMiboniso
Iimidlalo ezintle zokugcina iimpahla ezifana neDick's Sporting Goods ezityebileyo iisokisi kwisebe lesiguwu. Izitolo zekhofi ezifana ne-Starbucks zithengisa iifotyi zeefotyi zekhofi kunye namagayi okuhamba ngeekhefu kufuphi neefotyi zekhofi. Isebe lokugcina isaphulelo lifana ne-Kohl yokuthengiswa kweevenkile ezityebileyo eduze kwee-cookie sheets. Ngokuqulunqa iimveliso ezinxulumene kunye, abathengisi bakhumbuza abathengi malunga nokuthenga iimveliso ababengazi ukuba bafuna okanye bafuna.
Ukufikeleleka lula kwiMashishini
Indlela ekuthengiswa ngayo ukuthengiswa kufuneka inikezele abathengi ukufikelela okulula, okwenza kube lula ukuba bakhethe imveliso efanelekileyo efanelekileyo kubo. Ukuba iimbonakalo zorhwebo zenza ukuba nzima ukufikelela kwimveliso, kunzima ukuyifumana, okanye kunzima ukuhlenga, abathengi banokukhungatheka kwaye bahambe ngaphandle kokuthenga. Ukuthengiswa kwezinto ezifanelekileyo kukufanele kube lula ukuba abathengi bathenge.
Ukunyusa iMetchandising
Izaphulelo ezikhethekileyo, iimvume zonyaka, kunye neeprogram zokurhweba kwexesha elide zixhaswa yizinto zokuthengisa ezilungileyo. Ngokubonisa nokubonisa izinto zokuthengisa ngexabiso elizodwa lokuthengisa, abathengi bayakhuthazwa ukuba bathenge ngaphandle kwesizathu esithile kunokufumana into enhle. Ngamanye amaxesha ukubonakaliswa kwezinto zokuthengiswa kuthiwa "ukuthengiswa kwempahla." Nangona ukubonakaliswa kweentengiso kunye nokukhangisa kubonakala kufanayo, ukubonakalisa ukukhangisa kuyinto enye yokuthengisa.
Imisebenzi kunye neMisebenzi
Abazingeli bemisebenzi yokuthengisa abafuna ukusebenza emasimini ekuthengiswa kweentengiso bangakhetha enye yezinto ezidumileyo zokuthengisa iimpahla:
- Ukuthengiswa kweMpahla yokuThengisa: Ukuveliswa kweentengiso ezibonakalayo, ukuphuhlisa, nokuthatha umboniso wokubukeka kwintengiso kunye nokuthengiswa kwayo. Amalungu esigqeba sokuthengisa esitolo esise-esitolo enza izicwangciso zokuthengisa ngokudala nokugcina iimbonakalo ezibonakalayo kwiifestile zesitolo nakwindawo yokuthengisa.
- I-Merchandising yokuthengisa: I-Merchandiser yokuThengiswa kweeNtengiso isetyenziswe ngumenzi weemveliso ukudibanisa kunye nenani leentengiso ezahlukeneyo ezithwala iimpahla zokuthengisa. Emva kokuba kuqulunqwe isivumelwano sokuthengisa, ngumsebenzi weRhwebo lokuThengisa uMthengisi ukudala nokugcina umboniso wemveliso yabakhiqiza kwiityuli, ama-coolers, kunye neendawo ezibonisiweyo zokugcina ivenkile, ngokuvumelana nesivumelwano sokuthengisa.
- Uhlalutyo loMthengisi: Umhlalutyi wokuThengiswa koMthengisi uhlalutya ukuhamba kweentengiso ngokusebenzisa i-outlet yokuthengisa ngokubonelela ngemibutho ngokuhlalutya kohlobo, ukwabiwa kwempahla kunye nokukhokelwa kolawulo.