Ukudala iphrofayili efanelekileyo yomsebenzisi: uluhlu lwesiseko
Ngaphambi kokuqala ukuthengisa imveliso kubaxhasi abanokubaluleka, kubalulekile ukuthatha ixesha lokukhangela iphrofayili efanelekileyo yomthengi kwimveliso yakho.
Ngokuchaza umthengi wakho othe tye, unokuqala ukuqaphela iipatheni ezinokuba luncedo ekukhangiseni okujoliswe kuyo.
Ukuqala, abathengi bangabonwa ngamacandelo amaninzi ahlukeneyo, afana:
- ukhetho
- yokuphila
- kwinqanaba lobomi
- mfanelo
- mfanelo
Ukucinga malunga nabathengi ngokwemimiselo abajongwa ngamacandelo angamaqela angaba luncedo. Isiqalo sokuqala siquka iindidi eziqhelekileyo ekuchazeni abathengi, njengezibalo zabantu, isimo sezentlalo kunye nokusetyenziswa kwemveliso. Isiqendu sesibini sidlulisela iingcamango zesigaba sokuqala kwaye siquka i-psychographics, isizukulwana, i-geography, i-geodemographics kunye neenzuzo ezifunyenweyo. Iinkcazelo eziphambili zezi ngqiqo zinikezelwa ngezantsi:
Ubume: Iimpawu ezinxulumene nobudala, isixeko okanye indawo yokuhlala, isini, ubuhlanga kunye nohlanga, kunye nokwakhiwa kwendlu.
I-Socioeconomic: Iimpawu ezinxulumene neengeniso zomzi, ukufumana imfundo, ukuhlala emsebenzini, ubumelwane kunye nokubambisana kwamalungu.
Ukusebenzisana kweBrithani / Ukusetyenziswa kweMveliso: Iimpawu ezinxulumene nokubandakanywa komkhiqizo ngesiseko sokuziphatha kwabo.
Iingcali zengqondo: Iimpawu ezinxulumene nendlela yokuphila, isigaba sokuphila, ubuntu, isimo sengqondo, uluvo, kunye nokuziphatha kokuvota.
Isizukulwana: Iimpawu ezinxulumene neqela elithile elibonakalayo eliqhelekileyo.
IJografi: Iimpawu ezinxulumene nommandla weendawo apho abathengi bahlala khona basebenze.
I-Geodemographics: Iimpawu ezidibanisa i-geografi kunye neenkcukacha zabantu abangahle baqokelele kumaqela achaza .
Iinzuzo ezifunwayo: Iziganeko ezinxulumene neenzuzo abasebenzisi abazifunayo xa bethengisa iimveliso kunye neenkonzo.
Abaphandi beemarike bangakha iiprofayili zabathengi abanamalungelo okanye bangasebenzisa ipaneli yabathengi abaye bahlulwa ngokwemiqathango yabo eqhelekileyo. Iifom zenkampani yokuphanda iimarike zivame ukuba zenze iiprofayili zabathengi zabo zifumaneke kwiiprojekthi zecandelo lokuphangela iimakethi eziqhutyelwa kubaxumi bezoqoqosho kwiinkampani ezinkulu.
Eminye imizekelo yamacandelo ophando lwemarike
Ngokufumana ulwazi kubathengi abanakho, ungaqala ukufumana umfanekiso ocacileyo wokuthandwa, ukungathandwa, nokuthenga iimpawu. Eminye imizekelo yamacandelo okuhlengahlengisa ukuba iifowuni zophando zorhwebo zihlala ziquka ziquka:
ABC1 . Isicwangciso esiqhelekileyo sokuqokelela iqela kumashishini ophando lwemakethi kusekelwe kwinxaxheba yengqesho yomntu ngamnye, umntu otyunjwe njengentloko yendlu, okanye umxhasi omkhulu wengeniso kwintsapho. Isicwangciso sokuqoqa iqhosha ngokubhekiselele kuso I-ABC1 , emfutshane kakhulu kwiqela lokuqala loqoqosho lwezentlalo kunye nezoqoqosho kwi-taxonomy.
Ukuqhawulwa kwezi zinto kulandelayo:
- A = Abaphathi abaphezulu okanye abaphezulu, ulawulo okanye ubugcisa
- B = Ulawulo oluphakathi, ulawulo okanye ubugcisa
- C1 = I-Supervisory okanye i-clerical, kunye nolawulo oluphezulu, ulawulo okanye ubugcisa
- C2 = Abasebenzi abanezakhono
- D = Abasebenzi besikhokelo kunye nabasebenzi abanezakhono
- E = Wonke umntu uxhomekeke ngokupheleleyo kwinkxaso karhulumente (ukugula okungapheliyo, ukungasebenzi, asebekhulile, abakhubazekileyo kunye nezinye izizathu)
Ukuphila kunye namanye amaqela akhethekileyo. Imizekelo yalezi zihlulwe ngokweziphumo zophando lwabathengi okanye uphando olusekelwe kubalo. Amazwe ahlukeneyo anxulumene neepesenti ezithile kwiqela ngalinye lemigangatho yokuphila. I-taxonomy ejwayelekile kumacandelo ebakala obomi iboniswe ngezantsi:
- Ngaphambi Kwentsapho okanye AkukhoNtsapho = Abantu abangaphantsi kweminyaka engama-45 abangenabo abazali.
- Intsapho = Abantu baluphi na ubudala ubuncinane omnye umntwana oneminyaka engaphantsi kwe-16 ubudala.
- Okwesithathu Ubudala = Abantu abaneminyaka engama-45 ukuya ku-64 abangenabantwana abangaphantsi kweminyaka eyi-16 bahlala ekhaya
- Umhlala phantsi = Abantu abangaphezu kweminyaka engama-65 abangenabantwana abangaphantsi kweminyaka eyi-16 bahlala ekhaya.
I-ACORN. Icandelo lophando lwemarike lisebenzisa kwakhona i-taxonomy yeqela labathengi elibizwa ngokuba yi-ACORN. Isiseko seentlobo ze-ACORN yi-geodemographic segmentation. Ukuxhomekeka kwiinkcukacha zobalo ngokukodwa, i-taxonomy isebenzisa indawo zokuhlala ukuze zihlukanise abathengi. Iikhowudi ze-Zip (iikhowudi zeposi) zinokudityaniswa neentlobo ezithile ze-ACORN. Ngenxa yokuba abantu abahlala kwiindawo zommandla bavame ukwabelana ngeenombolo ezibonakalayo, indlela ye-ACORN yokwahlukanisa abathengi ingaba namandla kunokwakheka kohlobo oluthile olusekelwe kwimiba yabantu, kwezoqoqosho, okanye kwezoqoqosho. Iintlobo ze-ACORN kunye nezixhobo ezidibeneyo zichazwe ngezantsi:
Iimpumelelo eziPhezulu - Icandelo 1
- A - Abasebenzi ababutyebi
- B - I-Grays enefuthe
- IiNtsapho zokuThuthukisa
UkuPhuma kweMixeko - Icandelo 2
- D - Abaqeqeshi abaphumelelayo
- I-E-Educated Urbanites
- F - Ukufumana ii-Singles
Ukungaxhasi kakuhle - Icandelo 3
- G - Ukuqalisa
- H - Imindeni ekhuselekileyo
- I-I-Suburbia ehleliweyo
- I-J - Prudent Pensioners
Iindlela ezilinganayo - Isigaba 4
- Izizwe zase-K - Asia
- L - Iifama Zoshishino Zezithuba
- I-M - Blue Collar Roots
Ukuxinezeleka nzima - Isigaba 5
- I-N - Ukulwa Nemindeni
- I-O-Burdened Singles
- I-P - High Rise Challing
- I-Q - Inner City Adversary
Ukudala abantu: Iisiseko
Ukudala iphrofayili yomthengi okanye i-persona yinto elula kakhulu xa sele uqokelele ulwazi olungentla apha kubathengi bamanje kunye nabanakho. Iiprofayili ezichaza amacandelo athile ziza kukuvumela ukuba ukhangele umntu onomdla kwimveliso yakho kwaye akunike ukuqonda okungcono kwezinto eziya kubakhuthaza ukuba zifumene ishishini lakho. Qala lula:
- Chaza abaxhasi bakho ababenokukwazi ukusebenzisa iindidi ezichazwe ngasentla kwaye benze i-persona enegama
- Yakha iprofayili ethile kwiqela ngalinye lomthengi elichongiweyo kwiindidi ezichazwe ngasentla
- Cinga ukuziphatha komthengi, ukhetho, kunye neempawu xa udala i-persona nganye
Emva kokuba unomfanekiso ocacileyo wohlobo lwabathengi ibhishini lakho kufuneka lijolise kuwe unokudala isicwangciso sokuthengisa. Iprofayili yakho efanelekileyo yokuxhaswa ngumthengi iya kukunceda ukuba ungubani na, phi kwaye njani ukufikelela kubathengi abanomdla kwizinto zeshishini lakho.