Kukho iintlobo ezininzi zee-fenisi zokuthengisa, kwaye ukuqesha okungahambiyo kunokubangela ukulahlekelwa yimali kunye nexesha. Kwakhona kubalulekile ukuqwalasela imithintelo yebhajethi.
Inkampani ayifanele iqeshe iqumrhu lokuthengisa elingaphaya kohlahlo lwabiwo-mali, kodwa limele lilumke nokuba likhetha inkxaso engabizi (kwaye mhlawumbi ingafanelekanga) eqinile engenako ukukwazi ukuhambisa impahla.
Imibuzo yokubuza i-Intengiso ngokuqinisekileyo nezimpendulo ezilindelekileyo
Ukuba unomdla wokuqeshisa iqumrhu lokuthengisa ngexesha lokuqala, kukho iminye imibuzo ebalulekileyo oyifunayo. Kubalulekile ukuba uqaphele iimpendulo ezilindelekileyo.
- Ngubani oya kulawula i-akhawunti kwaye ngubani oya kusebenza naye? Lindela impendulo efana, "Uza kusebenza kunye nomphathi kunye neqela elineminyaka eyi-30 yobuchule bobuchule kwintsimi yakho, kwaye imele iifemu ezifanayo."
- Xa kuthelekiswa nabanye abaklayenti kunye neendawo zabo zokugcina kunye neemfuno zokuvelisa, siyazifanisa njani? Lindela impendulo efana neyo, "Uwela phakathi kwimiba ephakathi kweemali kunye nomthwalo wokusebenza, kodwa uqiniseke ukuba wonke umthengi uhlukile kwaye umsebenzi wethu ukuhlangabezana neemfuno zakho. uyazi. "
- Ngaba kukho ukucwangcisa okanye isicwangciso esithile esiza kuthatha inxaxheba ekuncediseni ukuzinzisa ngokukhawuleza? Lindela impendulo efana nale, "Siyakukucela ukuba uthathe inxaxheba ekuhlalutyekisweni kohlalutyo lwabaxhasi kwaye siza kuphinda sixoxe kanye ngenyanga ukuze siqiniseke ukuba isicwangciso sisekwinqanaba."
- Unxibelelwano lwabaxumi kunye nokunxibelelana njani? Lindela impendulo efana neyo, "Uya kubelwa ngumntu wosuku lweentsuku oza kuzisa kumntu weNombolo 2 kwiqela lakho. Uqhagamshelwano lwakho nosuku luya kuba noxanduva lwabo bonke unxibelelwano, kodwa onke amalungu iqela lakho lifumana zonke iindlela zokunxibelelana ngeendlela ezimbini, kwaye uya kuthetha nge-VP kwishishini lakho kwiintlanganiso zakho zenyanga zabaxumi. Ubambiswano luqala xa usinika ulwazi oluyimfuneko olufunekayo ukuphumeza le nkqubo kwaye sisebenza ngokubambisana Ngokomzekelo, ukuba uqalise umkhiqizo omtsha kwi-trick-and-mortar outlet siza kusebenza nawe ukususela kwisicwangciso sokuthengisa ukuba sibe khona kumcimbi. "
- Ziziphi iimpawu zokusebenza eziphambili ozigxininisa ngokuqinileyo xa kuziwa kumsebenzi wabaxumi? Lindela impendulo efana nale nto, "Sithanda ukujonga ipesenteji yengeniso yoshishino evela kumakhasimende abuyayo, kodwa sihlolisisa abathengi abatsha, kunye nokulungiswa komthengi."
- Ziziphi iinkqubo zakho zokubika? Ziza kuthatha phi iingxelo, kwaye ziza kubakho kwiingxelo esizifumanayo? Lindela impendulo efana nale nto, "Sithumela iingxelo zenyanga ukuba iinjongo zelizwe, umsebenzi kunye neziphumo ezilinganiselweyo, kunye nomsebenzi oqhubekayo. Senza oku ukuze ukwazi ukuba sichithe ixesha lethu nemali yakho."
- Ukuba unokwenza imephu yokuqala yeentsuku eziyi-120 zokusebenza kunye nekhampani yakho, yintoni eyobonakala ngathi? Lindela impendulo efana nale, "Sichitha inyanga yokuqala sazi wena kunye neshishini lakho kwaye ngenyanga elandelayo siyakwenza isiko kuwe. Siqala ukuphumeza isicwangciso ngenyanga yesithathu, kwaye uya kuqala ukubona iziphumo eziqala ngenyanga yesine . "
Qaphela ukuba ezinye iimpendulo ozifumanayo ziya kusekelwe kwimizamo yokuthengisa oyifunayo. Ngokomzekelo, ukuba ufuna ukuthengiswa kweentengiso ukuhlalutya isicwangciso sakho, baya kukunika ingxelo ekupheleni komgudu wabo. Kodwa ukuba uqeshisa iqumrhu ukwenza ikhamera yedijithali okanye ye-telemarketing, inkampani kufuneka ibuye ingxelo kuwe ngokukhawuleza, kwaye rhoqo.
Iintlobo ezahlukeneyo zeeNkampani zokuThengisa
Iinkampani zentengiso zinokunceda ibhishini lakho liphuhlise isicwangciso sokuthengisa, cwangcisa nokulawula iikhankaso, okanye unike iinkonzo ezithile, njenge-telemarketing okanye uphando lwemakethi. Unako ukugcina iinkonzo zazo kwiprojekthi ethile okanye ukuwaqesha ekugcineni ukugcina uncedo kwixesha elide. Unako ukuqesha abacebisi ngabanye okanye abatshayeli bee-freelancers abanezakhono zokuthengisa izakhono ukucwangcisa nokulawula iiprojekthi.
Nazi iindlela ezimbalwa zeevenkile zokuthengisa:
- Ukubonisana nokuthengisa: Iinkonzo zentengiso zinceda ngokuphicotha isicwangciso sakho sokuthengisa kunye nokunika iingcebiso. Iintlangano zokubonisana ngokuqhelekileyo azibandakanyekanga ngokuthe ngqo ekuphunyezweni kwesicwangciso-ntengiso-bazenze uhlalutyo olunzulu lwesicwangciso kwaye banikele iziphakamiso ezinengqiqo zezenzo ezinjengokuqalisa umkhiqizo omtsha okanye ukungena kwicandelo elitsha lemarike.
- Ukuthengisa ngokuthe ngqo: Iinkampani zokuthengisa ngokuthe ngqo zikunceda ukuba uhlele uphinde uphathe imikhankaso yeposi ngqo. Banokukunika uluhlu lweeposi olufanisa i-market target yakho kunye nokuyila kwaye ubhale izicathulo zeposi kunye nokwenza izinto zeposi. Iinkampani ezithengisa ngokukhawuleza nazo ziyakuthatha izinto zokuthumela i-imeyile egameni lakho kwaye zilinganisa impendulo kwiphulo.
- I-Telemarketing: Iinkampani zeTemarkmarketing zinika iinkonzo zentengiso ngokusekwa ngokusebenza njengeziko lefowuni kwishishini lakho. Nangona i-telemarketing ingaba isandi esikolweni esidala, amafemu amaninzi ayatshintshela kwiifowuni zomhlaba kwiifowuni ze-smartphone okanye kwimigca yombhalo.
- Ukuthengiswa kweDavidi: Iinkampani zokuthengisa zedijithali zikunceda ukuba usebenzise i-intanethi okanye imidiya yoluntu kwinkqubo yokuthengisa. Bangakunceda ukuphuhlisa okanye ukuphucula iwebhusayithi yakho okanye uqalise inkonzo ye-e-yorhwebo. Ezi femu ziya kukucebisa ngeendlela zokusebenzisa imidiya yoluntu ukuthetha kunye nokusebenzisana nabathengi kunye namathemba.
- Ukunxibelelana ngeNtengiso: Isicwangciso soqhagamshelwano soqhagamshelwano kunye nokuphuhlisa izinto zokunxibelelana, ezinjengeencwadana, izikhokelo zemveliso, iincwadi zeendaba kunye namaphephancwadi kumakhasimende. Banikezela ukubhala, ukuyila, kunye neenkonzo zokuvelisa, kwaye banike iingcebiso malunga neentlobo zonxibelelwano oluya kulufuna ukuxhasa imisebenzi oyenzayo, njengokuqala kwemveliso.
Nayiphi na ishishini elingenalo ixesha okanye amandla okucwangcisa nokuphumeza imizamo yalo yokuthengisa kufuneka iqeshwe iqumrhu lokuthengisa. Akunandaba nokuba yinkampani enkulu kunye nabasebenzi be-500 okanye ishishini elincinci kunye nabasebenzi abahlanu. Ngethuba nje xa benokufumana umsebenzi, uya kuba ngcono ekuhambeni kwexesha.