Ukuchonga iMakethe Yakho ekujoliswe kuyo
Ngubani ozama ukufikelela? Ngubani othengisa kuyo ? Yakha iprofayili ebonisa umboleki ozama ukuyifumana. Imibuzo onokufuna ukuzibuza yona: Iyiphi iminyaka yabo? Ingaba iyindoda okanye ibhinqa? Iyintoni imali yabo engeniso? Iimpendulo kule mibuzo ziya kuba luncedo xa uzama ukufumanisa indawo efanelekileyo yokubeka imidiya.
Uphando lweeNkcazo eziThengisiweyo
Emva kokuba ufumene i-market target target, ixesha lokuba wenze uphando lweemarike . Unokwenza uphando lwakho, olubizwa ngokuba uphando oluphambili okanye unokuxhomekeka kuphando lwesibini oluye lwenziwa. Kukho iindleko zokufumana uphando lwesibini.
Kulo nyathelo, ufuna ukufumanisa apho uza kufumana khona i- market target target , kunye nezinye izibalo zabantu ezinokukunceda ekukhetheni imithombo efanelekileyo yokuthenga.
Ngaba uya kufumana i- market target target market ? Ngaba ngababukeli bamabonwakude? Kuthiwani ngamaphephancwadi? Ziziphi izithuthi zokuthengisa eziza kusebenza kakuhle xa kuziwa ekubekeni iintengiso?
Kubalulekile ukuqonda ukuziphatha kwabathengi kulabo ojolise kuwo. Kuya kunceda ekufakeni imithombo yeendaba ezithengayo kwaye isebenza ngokufezekisa iinjongo zakho ezichongiweyo. Uphando lunokukunceda ekwenzeni oku. Uphando lunokukunika ngolwazi malunga nento abaqhubi bakho abenza ngayo kwaye apho baya kufikelela kubaphulaphuli abazama ukufikelela kuwo.
Beka Iinjongo Zakho
Ungaphuthelwa le nyathelo. Xa ubeka iinjongo zokuthengisa ofuna ukuzifezekisa kwi-market target, ungaqala ukudala isicwangciso. Kwaye, kude kubekwe ezi zinto zimbini, icebo lenzelwe ukuba liphumelele.
Yintoni ofuna ukuyenza ngamashishini akho eendaba? Ukhangele ukudala ulwazi?
Inguwo uzimisele ukuphumeza ukubhalisa okanye ukuthengisa? Ukuchonga zeziphi iinjongo ezibaluleke kakhulu kuwe kuzo zonke izithengi zithengi ukuze ukwazi ukulinganisa nokuba ngaba ezo njongo ziphunyeziwe okanye ezingekho.
Ungakwazi ukwabelana ngezi njongo kunye nalabo abathengayo imidiya kwaye ucele inketho yabo nokuba ingaba i-outlet yabo iya kusebenza loo njongo okanye ayiyi. Khumbula, umsebenzi wabo ukuthengisa, ngoko ulinganise igalelo labo, kodwa ungaboni njengento ebalulekileyo.
Chaza kwaye uhlele isicwangciso sakho
Ufumene imarike ekujoliswe kuyo, wenze uphando lwakho, kwaye ubeke injongo yakho. Ngoku lixesha lokuchaza nokudala isicwangciso.
Isicwangciso sakho kufuneka sibe nezinto ezilandelayo:
- Uza kuthengela phi ijelo? Ngaba kukho iindawo ezithengileyo ezithandayo?
- Yintoni uhlahlo lwabiwo-mali kwaye ungabela phi uhlahlo lwabiwo-mali, ukuze ukwazi ukufezekisa iinjongo ozichongileyo? Ziziphi iinkalo kufuneka isicwangciso sakho seendaba siqulethe?
Umzekelo Wendlela yokuThengiswa kweMedia kunye neSicwangciso
Nantsi inkcazo yesicwangciso seendaba kunye nesicwangciso esilungele ukusebenza kum:
- Isishwankathelo seSigqeba (Yintoni isishwankathelo sesiqhinga)
- Iinjongo kunye njani Uya kufezekisa
- Ukuchonga iinjongo zakho
- Ziziphi iimpapasho okanye izithuba zoonondaba ozikhethile ngokusekelwe kumanyathelo angaphambili?
- Yintoni yakho ibhajethi?
- Uza kuchitha ixesha elingakanani kunye nesiphumo ngasinye kwaye kutheni?
- Yiyiphi injongo onokuyifumana ukuphumeza nganye ngephandle?
Umzekelo: I-Media Outlet 1
(I-Tip: Phula i-outlet nganye yeendaba)Iithagethi zenziwe:
Inkcazo yeemarike ezifanelekileyo ezifikelelwa yilo phulo:
Inombolo yokuhamba:
Ulwahlulo oluphambili lokuhambisa xa lusebenza (Oku kunceda kakhulu xa uphuma ngepesenti.):
Cetywayo iShedyuli:
Iindleko - Eli candelo kufuneka libandakanye oku kulandelayo:Umlinganiselo oxoxwe ngawo:
I Rate Rate Rate:
Ixabiso elipheleleyo lixoxwe ngeSondlo ngasinye ngesibhengezo:
Iintlawulo ezithengiweyo (rhoqo ngenyanga / ngonyaka) Ukugcina imali:
Iindleko ezipheleleyo:I-Ad Placement Guarantee: (Kuza kuvela phi isikhangiso kwaye nini? Amaphepha aphi nawaphi na amaxesha?)
Ngaba iibhonasi zabo ezibekwayo kumajelo athengiweyo?
Ngaba kukho nayiphi na into eyongeziweyo yokubeka? Mhlawumbi ingxelo yomrhumo, inkcazo yeenkampani, ukufakwa kwirejista okanye e-blast?
Isizathu emva kokubekwa? Gqungquthela ingqiqo yokubeka le media. Ungasebenzisa kwakhona ukuthelekiswa kwamanye amaphephandaba kunye nalo.
Ukuze uphumelele ekuthengweni kweendaba, kufuneka ufumane inkcukacha. Umthengi omkhulu weendaba unika ingqwalasela kwiinkcukacha, uchitha ixesha lokuphanda, kwaye unokuthetha ngolu hlobo.
Qinisekisa kwaye uchithe i-outlet nganye yeendaba okhethayo uze uyigqibe le mibuzo ingentla. Kuya kukunceda ekudaleni isicwangciso esineenkcukacha eziyimfuneko kunye nolwazi olwaneleyo malunga nokucwangciswa okufanelekileyo okuya kubakho kwiphulo lokuthenga imithombo yeendaba. Ndincoma ukubeka le ngcaciso kwisithintelo esithathu okanye usebenzisa ikhompyutha yakho ukuze ukhathaze ulwazi. Kuya kunceda ekwakheni imbali yokuthenga imidiya ongayibhekisela kuyo rhoqo. Kuya kukunceda ixesha lokuphanda lokuthengwa kweendaba ezizayo. La maxwebhu aya kunceda ekukhokeleni ngokusebenzisa isicwangciso sakho seendaba kunye nesicwangciso kulo nyaka.
Senze iSicwangciso Sakho
Unesicebo sakho ngesandla; Ngoku sekuyisikhathi sokufika emsebenzini. Isinyathelo sakho sokuqala kukuqala ukudibanisa iimpahla zeendaba ozifumeneyo kwaye uqale uxoxisana nezindleko zakho zokuthenga. Gcina ikhalenda kunye nebhajethi phambi kwakho ngamaxesha onke.
Qinisekisa ukuba uxoxisana neerhafu uze ucele ibhonasi okanye i-add-ons ezikulungele ukukunika ukuba ukhetha ukuya nazo. Kwakhona gcina iso lakho kwibhajethi yakho, ikhalenda yakho kwaye, ngokubaluleke kakhulu, gcina umkhondo wexesha eliyimfuneko.
Njengoko izithengi zakho zithengwa, yenza isiqiniseko sokugcina iziphumo kwaye uhlolisise indlela isicwangciso sakho nesicwangciso esisebenza ngayo. Ukuba ufumanisa ukuba awuhambisani neenjongo zakho, ungesabi ukulungisa isicwangciso sakho njengoko kuyimfuneko.