Ndandingumdlali wokuqala we-Twitter xa yaqalisa ngo-2006, ndaza ndahamba nayo. Kodwa iipalati zezentlalo zentlalo ziye zashintsha kwaye umbono wam ushintshile-ndize ndibone ukubaluleka kwe-Twitter.
Cinga nge-Twitter njengendlela yokufumana imilayezo yomntu ngokukhawuleza ihanjiswe ezandleni zabaphulaphuli bakho, nokuba ngaba ngabaphulaphuli basebenzisana nabo okanye abathengi abanakho.
I-Twitter ithi iindwendwe ezili-1.6 eziziindwendwe eziqhelekileyo ngenyanga zibona iifayile kwiipropati zenkampani yesithathu, ezihambelana nama-tweets ezigidi ezingama-500 ngosuku kunye nezigidi eziyi-200 zee-tweets ngonyaka.
Umbuzo kukuba, usebenzisa njani i-Twitter njengethuluzi lokuthengisa?
Twitter njengesixhobo sokuFunda
Ingaba usebenze nge-Twitter okanye akunjalo, umntu unokuthi aphendulele ngawe, inkampani yakho, iqela lakho, okanye ishishini lakho. I-Twitter inikeza injini yokukhangela evumela ukuba ufake amagama eenkampani, amagama ompawu, izihloko kunye namagama abo. Njengengxenye yecandelo lezemfundo, kufuneka uqaphele naziphi na izimvo ezingalunganga (okanye ezilungileyo) ngaphandle apho. Ukuba unobungakanani boshishino lakho, kufuneka uhlolwe rhoqo.
Sebenzisa i-Twitter njengeMedia Outlet
Ukuba awuzange ugcine ifowuni ye-PR eqhoshayo, ungasebenzisa i-Twitter ukuthumela iindaba okanye izibuyekezo malunga nenkampani okanye iimveliso zakho.
Nangona kunjalo, ungenzi oku ngaphambi kokuba uqhelane nefomati ye-Twitter kunye ne-etiquette. Ulawulo lwesithupha sinokuze uphume nayiphi na into engeyiyo. Olunye ulawulo lwesithupha (ukuze ugweme ukuthumela nayiphi into engalunganga) kukuba ungalokothi uthumele xa ucutha.
Ndiyacetyiswa ukutyelela iifayile ze-twitter zokhuphiswano lwakho ngaphambi kokuba uthathe i-plunge ukuze ukwazi kakuhle oko abantu bayithumela khona.
Uyabona ukuba abantu (abakhonza "njengezwi" kwishishini labo) babelana nje ngolwazi malunga nabo kunye nenkampani yabo, kodwa banxulumana namanye amavidiyo kunye neendaba ezilungileyo ezifanelekileyo. Umzekelo, ukuba ufumana imali yokuphila njengomcebisi wenkokheli, akudingeki ubhale ibali okanye ucinezele ukukhululwa kwi nkokheli, unako ukuthumela unxibelelwano kwimbali yobunkokheli bendwendwe kwi-entrepreneur.com.
Yenza Impawu kwiMpawu Yakho
I-Twitter iyithuluzi eluncedo kakhulu ekunikezeni i-brand yakho ilizwi kunye nobuntu. Ukuba ulandela ukunyusa kwe-Twitter kwe-Suzy Welch (umbhali, umthunywa weendaba kunye nomfazi kaJack Welch) uya kubona ukuba i-tweets zakhe zinobubele, ukuhlakulela, kunye kunye neefoto zeSuzy zixhomeke ekhitshini lakhe. Oku akungenzi ukunciphisa umgangatho kunye nokubaluleka kwemilayezo ayinikela kubaphulaphuli bakhe, ubeka nje umntu oyingqayizivele kunye nobuntu. Ukuthandwa kwi-intanethi kwenza konke ulwahlukileyo kwaye kunokwandisa i-Twitter yakho ikulandelayo kwaye kukuncede ukwandise ishishini lakho.
Ukunikezela ngolwazi kunye nokubonelela ngeNkonzo yoThengi
Abantu bafuna ukwaziswa kodwa abafuni ukufunda amaphephancwadi ayishumi kwaye babukele iindaba ezilishumi ezibonisa ukuba bafumane ulwazi abanalo. Ngoko, qiniseka ukuba unikezela abalandeli bakho ngezinto eziphathekayo-ingaba ukwabelana ngamanqaku eendaba, ukuhambisa amajelo amashishini angama-bite, okanye ukudibana namavidiyo.
Yaye ukhumbule, i-Twitter malunga nolwazi, intetho, kunye nabathengi. Kuthetha ngokuthetha namathuba akho kunye nabathengi kunye nokusebenzisana nabo. Qiniseka ukuba uhlale uhambelana nabaphulaphuli bakho kwaye uphendule imilayezo yabo rhoqo ngangokunokwenzeka.