Sazi njani esikufumanayo ngokubuyisela? Sinokuyilinganisa njani iziphumo zemigudu yethu yokuthengisa ukuqinisekisa ukuba zifanelekile imali esetshenzisiweyo?
Oku kungabonakala ngathi ngumbuzo olula, nangona kunjalo, yinto endiyicelwa rhoqo. Ndibonile iinkampani ezingayilinganisi imizamo yazo yokuthengisa.
Makhe ndithethe nje ukuba yiphutha elikhulu. Nangona ukuthengisa kungabangela inxalenye enkulu yesilingo kunye nephutha unako ukunciphisa amaphutha ngokuchanekileyo usebenzisa izibalo ukujonga ukuba yeyiphi iikhankaso ezizisa iziphumo ezininzi zemali.
Kubalulekile ukuphuhlisa isicwangciso esivumelanayo nesicwangciso sokuthengisa esiza kukunceda ukuba uphonse iprojekthi, ukulinganisa nokuvavanya iimkhankaso zakho zokuthengisa, ngaphandle kwayo, uhamba ngokuthengisa ngokungahambi kakuhle. Le yenye yeyona mpazamo ebiza kakhulu kwi shishini.
Kwiprogram nganye yokuthengisa kufuneka uphuhlise isicwangciso kunye nesicwangciso esichaza oku kulandelayo:
- Iinjongo zokulinganisa nokulinganisa
Iinjongo zokulinganisa ezihlukeneyo kunokuba zilandelelanise izibonelelo zokuphromotha kunye namanani ukulinganisa. Iinjongo zakho ezifanelekileyo kufuneka zibe malunga nokujonga kwabaxhasi bemveliso kunye / okanye inkonzo. Ngokomzekelo ukwandisa inani elibonakalayo ngokunikela isaphulelo okanye ukunciphisa intlawulo yomnikelo wakho.
Ukumiswa kwendawo kubuye kube nekhwalithi, iphi imveliso yakho kunye / okanye inqanaba lesevisi xa lithelekiswa nabakho phiswano. Ukwandisa isikhundla semveliso yakho ngokufundisa ngomgangatho wemveliso kunye / okanye inkonzo enikezelayo. Unako ukwandisa ukuma ngokulandela i-niche okanye i-market ejoliswe kuyo kwaye ubonise ukuba uyingcali.
Ukukwazisa kubalulekile xa kuziwa kwi-data yolwazi. Kumele udale ulwazi malunga nento oyinikelayo. Oku kubalulekile ukwenzela ukuba umthengi athenge kuwe. Unokwandisa ukwandisa ulwazi ngokusebenzisa imizamo yokukhangisa.
Ukuthengiswa okwemali malunga namanani. Bangaphi abantu abahlala kuyo, zingaphi iiyunithi ezithengiswayo, okanye zingaphi iikhokelo ezithathiweyo.
- Uhlahlo lwabiwo-mali
Yintoni oza kuyichitha ukuze ufezekise iinjongo zobungakanani kunye nokulinganisela ozibekisile? Yiyiphi imiphumo oyifunayo xa ifika kulo bhajethi? Yintoni eya kuthathwa njengempumelelo? - Isicwangciso sokuzaliseka nokuphendula
Uza kuzalisekisa njani ii-oda kunye neenkonzo okanye uza kuphendula njani abo bafikelela kwi-strategy yakho yokuthengisa?
- Isicwangciso sokulandela
Yintoni isicwangciso sakho sokulandela? Ngaba uya kusebenzisa ukunyusa ukukhokelela ukuze uhlale uxhulumana nabo bathengi ngokukhawuleza? Ukuba abayithengi njani uya kulandela kunye nabo ukuze uvale ukuthengisa? - Inkqubo yokulandelela kunye nokuvavanya kwiphulo lakho
Kuxhomekeke kwiinjongo zakho ezininzi kunokulinganiswa ngempumelelo usebenzisa enye yeendlela ezintathu. Ezi ndlela ziquka:
- Iindleko ngetengiso
- Iindleko nganye ngokufanelekileyo
- Iindleko nganye ngetwendwe
Emva kokuba unqume ukuba yiyiphi imiphumo ofuna ukuyilinganisela kwaye uneendleko ezenzekayo kumcimbi; Ukubala ngokwenene kulula.
- Iindleko ngokuThengiswa = Imali esetyenzisiweyo kwisiganeko / i-Campaign (A) / Inani leentengiso (S) = Iindleko ngokuthengiswa (CPS)
Ifomula: A / S = CPS - Iindleko nganye ngeCandelo eliQinisekileyo = Inani eliye lafakwa kwiNgxelo / i-Campaign (A) / Inani leeNcedisi eziQinisekileyo (L) = Iindleko ngeCandelo eliQhekelekileyo (CPQL)
Ifomula: A / L = (CPQL) - Iindleko nganye kwiVatitor okanye Impendulo = Inani eliMenzi weNgxelo / i-Campaign (A) / Inani leendwendwe okanye impendulo (R) = Iindleko nganye kwiVatitor okanye Impendulo (CPR)
Ifomula: A / R = CPR
Ukusebenzisa ezi fomula kunye necebo eliphucukileyo lephulo ngalinye liya kunika ulwazi olufunekayo ukuba unqume ukuba ngaba umkhankaso okanye umcimbi wawusebenza kakuhle kwishishini lakho. Ukuba bekuyi ... Siyavuyiswa!
Ukuba akunjalo, lixesha lokutyelela imizamo yale phulo kwaye ufumanise ukuba kutheni kungasebenzi kwaye ungayiphucula njani ixesha elizayo. Ingaba yayiyindawo yomcimbi, ukuthengisa okujoliswe kuyo? Mhlawumbi izinto ozithumeleyo azizange zithintele ukuba zenze isenzo?
Kukho izizathu ezininzi ezenza ukuba umkhankaso wokuthengisa ungaphumeleli kwaye ungakufumani unqwenela iziphumo, kodwa ukuphumelela kwangomso kuza kuvela ekuboneni ukuba zeziphi izizathu.