Injongo yokumisela ukuguqulwa
Injongo yokumisela ukuguqulwa kukulandelela imicimbi ekhethekileyo okanye izibonda ezibekwe uphawu lokubonisa ukusebenza kwewebhusayithi yakho.
Ngokufanelekileyo, ukuguqulwa kufuneka kube ngumlinganiselo wendlela ophantsi ngayo. Ngokomzekelo, ukuba iwebhusayithi ingaba ngu-100 ukuguqulwa ngo-Matshi, umphathi webhsayithi okanye umntu othengisayo uya kulindela ukuba aguquke ngaphezu kwe-100 ngo-Apreli.
Ukuba ngaba naliphi na ixesha babona ukuguqulwa kuqalisa ukuhla, kuyisiphumo sokubonisa ukuba into ethile ingalunganga ngesigijimi sewebhusayithi, ukuhamba ngokuhamba, amava omsebenzisi okanye abachaphazeli bangaphandle, njengokudibanisa ekuthengiseni okanye ukulahla kwizinga leenjini zokukhangela .
Ingcaciso yokuguqula
"Ukuguqulwa" kungabonwa ngezinto ezininzi ezahlukileyo kwizinto ezibalulekileyo kwiqela ngalinye lokuthengisa okanye i-webmaster, kuxhomekeka kwiinjongo ezithile zewebhu. Ukuguquka kunokubandakanya iziganeko, njengendwendwe egcwalisa ifom yokubanjwa, ukuthenga, okanye ietriki ezifana nexesha lovakatye kwiziko lifikelela kwinani elithile lemaminithi okanye ukuvakasha kweendwendwe inani elithile lamakhasi.
Ngokomzekelo, iwebhusayithi eyathengisa iimpahla zowesifazane izakukwazi ukulinganisa iinguqu zayo zokuguqula, okanye inani lamaxesha ahlolwe ngumntu. Ngokubeka iinjongo zokuguqula ukubala nganye ixesha umntu efika kwi-URL yekhasi lokukhangela, abathengisi banokulandelela umthamo wabo wenyanga yokuthengisa ngaphezu kwenyanga okanye kunyaka kunyaka ukuqinisekisa ukukhula okuthe rhoqo.
Uhlalutyo lokuguqulwa njengeThuluzi lokuThengisa
Oku kunika abathengisi ithuba lokujonga emva kwinqanaba lokuguqulwa kwaye balandele i-funnel ngasemva. Abathengisi banokubona indlela abantu abaguqulwayo bafikelela ngayo i-URL yokugqibela eyabonisa ukuba bathengise. Oku kubanika amandla okuchonga ukuba zeziphi iindlela zokuthengisa eziqhuba ukuguqulwa kakhulu, okanye ukuthengisa, kwaye zivumela ukuba zibeke ezinye iimali emva kokusebenzayo kwaye zikhuphe iikhankaso ezingasebenzi.
Ithegi inokudibaniswa kwi-pixel yokuguqula ukulandelela inani leentengiso nganye. Ukuguqulwa komnye, okanye ukuthengisa, kunokulinganiswa kwi-$ 30 okanye i-$ 3,000, umzekelo. Ngokuthayipha ukuguqulwa ukubonisa inani elithe ngqo, linika abathengisi ulwazi oluninzi malunga neendwendwe ezenza ukuthengwa kwamanani aphezulu kunye nokuba yintoni umgangatho wabo wokuziphatha kunye nomthombo wokudlulisela phambili ngaphambi kokuthenga okukhulu. Ukuba i-website ayigxile ekuthengiseni - umzekelo, iwebhusayithi yeblogger okanye i-website ye-news-conversions isabalulekile kwimiphumo yokubonisa.
Ngokomzekelo, i-blogger okanye indawo yeendaba iyakwazi ukuguqula ukuguqulwa ukwazi ukuba bangaphi abantu abajongwa ngamaphepha amane ewebhusayithi okanye bachitha imizuzu engaphezu kwemihlanu kwisayithi, uphawu lokubandakanyeka abanokubelana nabo nabathengisi.
Ngokubanzi, ukuguqulwa kungasetyenziselwa ukulinganisa phantse nayiphi na injongo yokuthengisa okanye injongo . Kuye kumthengisi ukuqinisekisa ukuba iinjongo zokuguqulwa ziyingxenye epheleleyo yesicwangciso sokuthengisa.
Indlela yokubala Ixabiso lakho lokuguqula
Inqanaba lakho lokuguqulwa kwewebhusayithi yinani leendwendwe eza kwisiza sakho esithenga into ethile. Yinkqubo yokuguqula isivakashi kumthengi. Ukuze ubale izinga lokuguqulwa kwakho, kuya kufuneka uqalise ukulandelela i-website, ukuze iqokelele idatha oyifunayo.
- Ubunzima: Umyinge
- Ixesha elifunekayo: 15 imizuzu
Nantsi indlela
- Qinisekisa ukuba ngaba uya kufuneka ubale ukuguqulwa kolawulo okanye ukuthengiswa kwemveliso.
- Hlanganisa idatha kwi-website yakho ye-analytics program.
- Landela ezi fomula ezilandelayo ukucacisa ukuguqulwa kwewebhusayithi yakho. Ifomula oyikhethayo iya kuxhomekeka ekubeni ngaba ulinganisa ukuguqulwa kwizitishi okanye ukuthengisa okuqokelelwe kwiwebhusayithi yakho.
Generation Generation
Inombolo yezikhokelo eziqokelelelweyo / ezipheleleyo kwiSayithi x 100 = Ireyithi yokuguqulwa
Ukuthengisa
Inani leZentengiso / Inani labatyeleli x 100 = Ireyithi yokuguqula