Kulo nyaka ndisevenkile yokuthengisa ngaphambi kweHalloween ndaze ndabona abasebenzi abathengisa ngexabiso lexesha leeholide.
Siqala ukucima i-Thanksgiving ngenxa yokuba abathengisi abaninzi banqwenela ixesha leeholide ngethemba lokuba liya kubabeka emnyama, ngakumbi ngeli xesha lezoqoqosho. Ngeli xesha leholide, uya kubona ukuba abathengi bafumene ukuba abathengi baye baba nexabiso eliphezulu kunye nokuthengisa kwabo kuya kugxininisa ngakumbi kwixabiso leyodola ngalinye ochithayo kuba bayaqonda ukuba yilokho ufunayo.
Ngaba abathengisi beza kubakho kwi-intanethi kunye nokucima i shishini lakho?
AbaThengisi beBrick kunye nabaThengi
Uza kubona amaqhinga okuthengisa kunye nezicwangciso kubathengisi bezitena kunye nabasemzini, abanye obaziyo, kunye nabanye ababonelela ngezinga lokulula kunye nendlela yokwenza kube lula kuwe ukuba uchithe idola yakho eyimali. Zijolise ekudaleni ukuphuthuma kwakho ukugqiba iholide yakho kunye nabo. Izimbalwa zezicwangciso oza kuzibona okanye sele uzibonayo zibandakanya:
- Vula kwi-Thanksgiving. I-Best Buy, i-Kmart, i-Toys R Us, i-Target, kunye ne-Macys, ukuthetha nje ukuba bambalwa baxelele ukuba baya kuvuleka kwiSuku lokuBonga. Ukudala igama elitsha elithi "iGrey ngoLwesine." Bathemba ukuthatha abathengi abafuna ukuqala ukuthenga ngeeholide.
- Gcina iLayaway. Ayikho imfihlo yokuba abathengi bafumana uhlahlo lwabiwo olunzima kunye neentengo zemali. Abadayisi baqaphela ukuba kufuneka benze into ekuqhubeleleni ukuchitha imali yabathengi kwiivenkile zabo, ngoko baqalisa kwakhona iinkqubo zabo zokulahla. Abadayisi abathathe inxaxheba kule nkqubo yokuthengisa kuquka iiSears, Kmart, Toys R Us, TJ Maxx, Marshalls kunye neBurlington Coat Factory.
Abadayisi be-Intanethi nabo baziwa njenge-E-Tailers
Abathengisi be-intanethi balindele unyaka wabo ongcono. Uphando kunye neengxelo zibonise ukuba ukuthenga okungaphezulu kuza kwenziwa kwikhompyutha kulo nyaka kunanoma yintoni omnye unyaka odlulileyo. Baye balungiselela izixhobo kunye nokuthengiswa okungcono kwezinto eziza kwenza kube lula kuwe ukuthenga nokushiya uzive ngathi unalo xabiso elifanelekileyo.
Unyaka ngamnye abathengisi be-intanethi bemba ubuncinci kwiimida zabo zokufumana inzuzo ukuze bazuze ishishini lakho kwaye babambe kwizitena kunye nomdaka. Ezinye ezimbalwa zezi cwangciso kunye namaqhinga ziquka:
- Isikhathi
Oku kungaba ngowokuqala ukuba uMsombuluko we-Cyber ulahlekelwe yixabiso. Abaninzi abathengisi be-intanethi baya kuqhubezela ukuthengisa kwiSuku lokuBonga kwaye baqhubeke ngo-Cyber ngoMvulo benethemba lokubamba abathengi ngaphambi kokuba batyelele iivenkile kwiLwesihlanu. - Ukuthunyelwa kwamahhala okanye ukuthunyelwa kwexabiso eliphantsi
Abathengisi be-Intanethi baqale ukuqonda ukuba i-58 ekhulwini yabathengi iya kulahla iinqwelo zabo zokuthenga nge-intanethi ngenxa yexabiso lokuthumela. Oku kubangele ukuba abaninzi be-e-tailers banikezele ukuthunyelwa kwamahhala okanye izaphulelo ezinzulu malunga nokuthunyelwa. I-Walmart yamemezela ukuba iya kubakho ukuthumela ngokukhululekile ngexesha leeholide, oku kubekwe i-bar kwiindawo zokuthengisa kwi-intanethi enethemba lokubamba iintengiso zeeholide kwaye abaninzi banzima ukuza ngeendlela zokukhuphisana.
- Ukwandisa kwimikhankaso yokuthengisa nge-imeyile. Usenokuba uqaphele, kodwa ukuba awusayi kuba nomonde kuza. Njengomthengi, unokubona ukwanda kweepesenti ezingama-15 ukuya kwe-20 kwimikhankaso yokupapashwa nge-imeyili ngexesha leeholide.
- Ukuthengiswa kwefowuni kunye nokunyusa. Ucwaningo luye lwabonisa ukuba abathengi abaninzi bathenga nge-smartphone yabo, ngoko uza kubona abathengisi be -e-commerce baqhubela phambili ukukhushulwa kweselula. Baya kubaxhomekeke kwiinkcukacha ezikhethekileyo kubasebenzisi babo abasebenzisa. Ezi zivumelwano awuyi kubona kwiwebhusayithi okanye kwi-imeyile yazo. Bafuna ukuthatha ingqalelo yakho nge-mobile, kwaye bazimisele ukutshintshela iingcali ezikhethekileyo ukuze ufumane ukukwazi ukuthengisa kuwe nge-teknoloji yeselula.
- Ukuthelekisa iintengiso kunye nokuhlaziywa. Aba-e-tailers baqaphela ukuba abaninzi abathengi nge-intanethi bancike kakhulu kwiinkcukacha ze-intanethi kunye nokuthelekisa ii-injini ze-intanethi, ngoko uza kubona abaninzi abathengisi bakho be-intanethi basebenzisa ezi zixhobo ukukukhohlisa ukuba uthenge.
Njengoko unako ukubona abadayisi befuna ukuba uthenge, nokuba oko kwintengiso yesitena kunye nomdaka okanye inthanethi akukhathazeki. Bafuna nje ukuba uchithe imali yakho nabo. Uza kubona i-specials kulo nyaka njengoko ungakaze ubone ngaphambili. Abadayisi kufuneka bakhulise imigca yabo ephantsi. Baxhomekeke kule nkwenkwezi kwaye bahamba bonke bafumana ipesenteji yokwanda kwenani lokuchitha imali kulo nyaka.
Iindaba ezilungileyo kukuba njengokuba umboleki unakho ukhetho. Yithengisa i-smart, uphando oluthile kwaye ungathengi ngaphandle kokuba uzive ufumana ixabiso, kuba ukuba enye ivenkile ayinakukunika oko ufunayo enye iya kuyenza.