Ezi zinto zibaluleke kakhulu kwi shishini lizama ukuqinisa ubukho balo kwiimarike zendawo.
Ukugxininiswa kokuzama ukufikelela kubathengi, ngokuphindaphindiweyo ixesha elide, abathengi abathembekileyo, kwingingqi yezoshishino kwintliziyo yokuthengisa kwendawo . Nazi ezinye izinto ezi zinto ziza kufuna ukuzongeza kwimigudu yazo yokuthengisa ukuze zifikelele kwiindawo.
Uthengiso lwengingqi lujolise ngqo kwiinkonzo zendawo, kwisitoreji senyama okanye kwindawo yokutyela. Yonke le migudu yokumaketha yenkampani igxininise (okanye kufuneka) ekuqhubeni amakhasimende kuloo ndawo. Ngokuqhelekileyo, aba bathengi bahlala ngaphakathi kwimizila engama-elitha ezili-10 kumashishini.
Amacandelo okuThengisa iMveli yaseKhaya
Kwiintsuku ezingaphambi kwe-intanethi, amashishini amancinci amaninzi aqeshe amanye amacebo asemgangathweni ukuba afake abantu kwiingcango zabo. Bakha uluhlu lokuposa: Ngokuqhelekileyo amagama alawa aqokelelwa kwirejista xa umthengi ahlawula. Naliphi na ixesha elo shishini lithengiswa okanye xa umthengi enomhla wokuzalwa, kungenzeka ukuba ishishini lithumele i-imeyile.
(Abaninzi basasebenzisa uluhlu lweimeyile, nangona kungabikho amagama onke kuloluhlu oluvela kwivenkile: Ezinye zivela kuphando lwendawo, ngoku, kwakhona).
Amaqela ezitalato kunye neziganeko zengingqi zibala njengezinye iindlela ivenkile inokuthabatha abathengi kuyo. Amaqela ezitalato enza imisebenzi efana nokuhambisa iiflaya, iisampuli kwivenkile, kwaye ubhalisele abantu kwiluhlu lokuposa.
Iziganeko zendawo zingabandakanya umqhubi wenyawo oxhaswe ngemali, isondlo sesilwane, okanye i-entertainer yendawo.
I-Marketing Marketing Local Marketing
Abathengi befowuni baninzi bajonga ulwazi olufana nombolo yefowuni okanye indawo kwiGoogle Maps. Bafuna uphononongo, izikhokelo zokuqhuba, kunye nezinye iinkcukacha. Ngoko ke, umnini-shishini we-savvy ubeka olo lwazi kwiwebhusayithi yenkampani, iphepha le-Facebook, kunye nezinye iindawo zokuzonwabisa zentlalo. Ibhizinisi linokuqalisa iblogi okanye livumele ukuba lixoxwe ngumagazini we-intanethi okanye i-blogger.
Ukwahlula i-Market yakho yeNiche
Ukuthengiswa kwendawo akuthethi nje ithagethi yoshishino isethi jikelele yabantu kwimarike yendawo. Umnini-shishini unengcamango ethile malunga nokuba ngubani umthengi ojoliswe kuyo. Iqela leendawo apho amaqela angama-indie aphezulu kwaye azayo edlala ngeveki aya kuba neendawo ezahlukahlukeneyo zabathengi abangaphezu kweendawo zokudlela eziqhuba izidlo zasemini ngokukhethekileyo kwintlanga yesonto ngeCawa.
Akukho niche ekhethekileyo ilungile kunomnye, kodwa ukwenza ukusetyenziswa ngokufanelekileyo kweerandi zentengiso, abantu abaxhamliweyo kufuneka bachongwe kwaye bahlelwe ubuncinci kwisicwangciso sokuthengisa . Oku, kwakhona, inquma indlela ibhizinisi elenza ngayo imilayezo yokuthengisa kunye neenkqubo zalo zokuthengisa kunye nokuthengisa.
Oku kungabandakanya apho ishishini lithengisa khona. Umkhankaso we- Google AdWords ojoliswe kubasebenzisi basekhaya ungasebenza kwisinye isihlwele kodwa asikho enye.
Ekugqibeleni, kulungile ukusebenzisa izithuthi ezininzi zokuthengisa ukufikelela kwikarhwebo yakho . Kukho indawo yomsakazo, iTV, kunye nokupapashwa kweentengiso kwixesha ledijithali. Oko kwathiwa, umnini-shishini kufuneka ahlale evavanya iimpendulo kwiphulo elithile. Oku kumvumela ukuba asebenzise imali kwiimidiya ezithintela kakhulu kwizikhokelo kunye nokudayela kumajelo angenayo efanayo impumelelo.
Okwenene ayiyiyo ingqiqo kwishishini lendawo ukuba iinkonzo zommandla wengingqi zihlawule ukuthengiswa kwelizwe. Ukuba isiseko sakho somthengi sisisigxina kwaye ngaphakathi kwimizuzu engama-10/10 yemizuzu yeli shishini. Naliphina imizamo yokuthengisa engajongiswanga ngokuthe ngqo nale miba kunye nokukhangela kwamaselula ayenzi lolo shishino lobulungisa.
Isicwangciso esicacileyo sokuthengisa esilungiselelwe ukubhenela kwiminyaka ethile, ingeniso kunye neentlalo zentlalo ziya kuzuza loo shishini ixesha elide.