Kungenxa yoko ukuthengiswa kwendawo kungakunceda nokwakha ukuthembeka kwekhontrakthi yakho, ukuhlakulela idumela elihle kwaye ukhuthaze ukuthembeka kwamakhasimende ngokuhamba kwesikhathi.
Ukuba ulungele ukuqalisa ukuthengisa kwangoku, khetha iimbono ezimbalwa zokuthengisa ezibhalwe apha kwaye uzame kwi shishini lakho elincinci ukuba ubone ukuba unako ukukhulisa isiseko sakho somthengi wendawo.
1. Gxininisa kwi-SEO yasekhaya
Leli qhinga lokuqala kufuneka lijongwe njengomdlalo we-marathon esikhundleni se-sprint kuba akuyona into ongayenza ubusuku bonke. Kunoko, unokutshala imbewu kwi-traffic webhsayithi ngokuza kuqwalasela amagama angundoqo asemthethweni kwishishini lakho lendawo. Umzekelo, ukuba unomashishini ogama linguSmith Dry Cleaners eWalpack, eNew Jersey, unokufuna ukuphuhlisa umxholo kwiblogi yakho kunye newebhsayithi egxininise ekuqwalaseleni ibinzana legama elingundoqo: i-Walpack ecocekileyo. Oku kuya kubakho kubaxumi abanokuhlala kwindawo yakho kwaye bafuna abacocisi abomileyo bendawo.
2. Sebenzisa Indawo ekujoliswe kuyo nge-Adwords ne-Facebook
Emva kokuba unelululwazi oluphuhlisiwe olugqamisa amagama akwigama langoku, unokufumana amehlo angakumbi kuyo ngokusebenzisa indawo ekujoliswe kuyo nge-AdWords. Oku kukuvumela ukuba izibhengezo zakho ziboniswe kuphela kwiindawo ozikhethayo, kukunceda ugxininise utyalo-mali lwentengiso kwimimandla apho uya kufumana khona abathengi bendawo bendawo.
Ngokufanayo, ungasebenzisa indawo ekujoliswe kuyo nge-Facebook Izikhangiso ukucoca abaphulaphuli bakho ngemikhankaso yakho yangingqi.
3. Yenza i-Landing Pages kwiNgingqi nganye
Kunokwenzeka ukuba ube negama elingundoqo lendawo yokuthengisa elikujolise kuyo kwi shishini lakho. Mhlawumbi kukho iindawo ezincinci kwezinye iidolophu endaweni yakho, ngaphandle kweyeshishini lakho elikuyo. Oku kuthetha ukuba unakho amagama angama-5-6 angayisebenzisa, elowo ujolise idolophu ehlukileyo. Enye indlela yokuqinisekisa ukuba umxholo wokuthengisa uphathelene nabathengi abanakho kwiilawa zezi dolophu kukudala amaphepha ambalwa ahlawulayo anemixholo ethile kwindawo nganye. Ungasebenzisa iphepha ngalinye njengesiqhagamshelo sokungena kwiintengiso zakho kunye neeprojekti zokurhweba ezijolise kwigama ngalinye elingundoqo lendawo.
4. Sebenzisa iYelp
I-Yelp yintoni malunga nokuthengiswa kwendawo, ngoko kuyafuneka ukuba unako ukuba uqala ukwenza iikhankaso zokuthengisa zendawo. Isinyathelo sokuqala sifuna i-Yelp Page Yoshishino. Emva kokuba iphepha lakho lifunwa, ungahlaziya ulwazi loqhagamshelwano olubhaliweyo kwishishini lakho, ukujonga kunye nokuphendula ukubuyekezwa kwabathengi, umxholo wokuposa njengezithombe kunye nezibonelelo ezizodwa, kwaye ujonge umsebenzi wakho weentengiso. I-Yelp isoloko iyona mphumo wokuqala okhuphayo xa ufuna uphando lwamashishini asekuhlaleni kwiGoogle, nokuba ngaba uhlolo lwakho luhlolwa okanye alukho.
Yingakho i-Yelp imele ibe yinkqutyana yesicwangciso sokuthengisa kuyo nayiphi na ishishini lendawo, kungakhathaliseki naziphi na iindlela zokuthengisa zendawo ozisebenzisayo. I-Media Media Examiner inqaku elihle kakhulu kunye neengcebiso ezininzi zokusebenzisa iYelp ukurhweba ishishini lakho elifanelekileyo ukujonga xa uqala ngeYelp.
5. Zama ukuthengisa nge-SMS
I-SMS imele inkonzo yomfutshane emfutshane kwaye ibhekisela kulokho esikubhekisela kuyo njengendlela yokuthumela imiyalezo. Ngaba uke wathola umyalezo wesicatshulwa ekuthengiseni kwisitolo sendawo yokuthengisa, okanye ukuhlaziywa kwidokotela wamazinyo ukuba lixesha lokucwangcisa ukuqeshwa kwakho okulandelayo? Yiyo yokuthengisa i-SMS. Olu hlobo lothengiso lwendawo lulungelelaniso lwamashishini ezitena kunye namadaka afuna ukugxininisa i-foot foot traffic, amashishini enkonzo anqamanisa ukutyunjwa kwansuku zonke, kwaye nayiphi na umnini-shishini ofuna ukufikelela abathengi abanokubakho ngexesha langempela.
6. INgxowa yeMicimbi yaseNgingqi
Ngokuxhomekeke apho i-shishini lakho likhona khona, kunokubakho imicimbi ephakamileyo yonyaka ngamnye ehlelwe kwaye iqhutywe yiminye imibutho yasekuhlaleni. Kwiimeko ezininzi, le mibutho ifuna amanye amashishini ukuba axhasane nesibango sabo, mhlawumbi ngokubambisana ukuze baququzelele umcimbi, okanye nje ngokunikela ngemali ngokutshintshiweyo ekukhankanywe kwinkqubo nakwiwebhusayithi. Zombini ezi zikhetho yindlela efanelekileyo yokufumana ishishini lakho phambi kwabathengi basekhaya. Ukuba ishishini lakho lisendaweni eyimimandla yasemaphandleni, akukho sizathu sokuba ungakwazi ukwandisa i-radius yakho ukuxhasa amanyathelo kwiidolophu ezikufutshane. Finyelela kwamanye amashishini kwaye ugcine amehlo akho evulekile kwiifowuni zenkxaso ukuze uqalise.
7. Qela kunye nabavakalisi bakho
Ukuba ukuxhaswa kweso siganeko akunjalo kuwe, cinga ukuhamba esikolweni esincinci kunye nokusebenzisana nebhizinisi elingummelwane ukuphindaphinda kabini ukufikelela kwakho ngokukhuthazwa ngokukhawuleza. Kungaba lula njengoko kunika enye ivenkile iikhuphoni, amaflaya okanye amakhadi oshishino ukuba abonise kwi-counter yabo ngenkathi wenza okufanayo kubo. Okanye unokudala ama-brand-branded deals avuza amakhasimende ekuthengeni kuzo zombini iindawo: "Thengisa enye kuthi, fumana isiqingatha kubo." Kukho iindlela ezininzi onokubambisana namanye amashishini amancinci angingqi ukuba wenze impembelelo enkulu kubaxumi bakho. Khangela olu uluhlu lweendlela zokuphambuka ukuze ufumane amajusi akho adalayo.
8. Ukuxhobisa abasebenzi bakho ukuba babe ngabathengisi
Abasebenzi bakho bangaba yindlela efanelekileyo yokuthengisa xa uneshishini lendawo. Emva kwakho konke, ngaba ngubo abasebenzisana nabathengi bakho ngosuku nangemini. Isihluthulelo sokuxhobisa abasebenzi bakho ukuba babe ngabathengisi liphindwe kabini. Okokuqala, kufuneka baqeqeshwe ukuze bafundiswe ngokupheleleyo ngebhizinisi lakho, iimveliso zakho kunye neenjongo zakho. Abakwazi ukukukhuthaza xa bengayiqondi into ebalulekileyo yoshishino lakho. Okwesibini, unokukhuthaza abaqeshwa be-front-of-store ukuba babe ngabathengisi ngokubanika izikhuthazo. Akuyiyo yonke into kufuneka ibe nemali; qwalasela le ngcamango malunga neenkuthazo zabasebenzi ezingeke ziphule ibhanki.
9. Hlanganisa iNethiwekhi yokuBhenela (okanye Qala lakho)
Ukudluliselwa kwenethiwekhi yokudlulisa ihamba phambili naphambili phakathi kwamashishini, kwaye inokuba yinto efanelekileyo yokuthengisa kwishishini lendawo. Ngenxa yokuba amanxibelelwano ekuthunyelwa kuyo athembele kwigama lokuthengiswa komlomo kunye nokuhlaziywa kwamakhasimende, unokwenza wonke umsebenzi owenzayo kwiYelp kunye nezinye iiplatifomu zokuphonononga. Ixabiso livela ekuqhakambiseni ubudlelwane bamakhasimende obukhoyo ukwandisa ukufikelela kwakho ngokufumana ibhishini lakho phambi kwamanethiwekhi ngamnye kumthengi wakho. Ukuba akukho nethwekhi yokuthunyelwa kwendawo yangoku, cinga ukudala eyakho. Funda esi sikhokelo ekuthengiseni i-Shopify ukuze uqalise.
10. I-Pitch kwiNdaba zeTV yeTable kunye namanye amaMediya
Amaphephandaba asekuhlaleni ahlala ekhangela ibali leendaba ezichaphazelekayo kunye neendaba ezifanelekileyo eziza kubelana nabafundi kunye nababukeli. Ukuba unesiganeko esizayo, ukuveliswa kwemveliso emitsha, okanye umcimbi okhethekileyo kwisiganeko kwimisebenzi, idilesi yakho yendawo ingaba nomdla kwaye ifuna ukufaka ibhishini lakho kwikamva elizayo. Ukuba unako ukudibanisa umcimbi wezoshishino kunye neendaba zendaba zendawo okanye isihloko esishisayo, ishishini lakho elincinci lingakwazi ukukhawuleza lize lifumaneke ngakumbi kwaye linomdla. Landela la macebiso ukuze ufumane ingqwalasela yolondolozo lwangaphakathi ngaphambi kokuba uqhube ibali lakho.
Zama ezimbalwa zezi ngcamango zentengiso, kwaye ubone ukuba zeziphi iziphumo ozifumanayo. Xa usulungele, tyelela olu luhlu olwandisiweyo nolwahlukileyo lweempawu zokuthengisa kunye ne- 101 kwaye wongeza amacandelo ambalwa kwindlela yakho yohlalutyo olulungileyo.