Ukuthengiswa kwe-Digital kubandakanya ukusebenzisa i-tactics ezithengisa ubuchwepheshe bezedijithali, ezifana newebhsayithi, ukuthengiswa kwezinto, imidiya yoluntu, ii-blogs, i-imeyile kunye nokuthengiswa kwe-mobile. Ukuba ungumnikazi webhishini elincinci, amathuba kukuba ukucwangcisa isicwangciso se-digital kukunceda ukwandise ishishini lakho ngokukhawuleza. Kukho iinxalenye ezininzi zesicwangciso se-digital marketing, kuxhomekeke kuhlobo lweshishini onalo kunye nendlela osebenzisana ngayo nabathengi bakho. Nangona kunjalo, ezininzi izicwangciso zokuthengisa kufuneka zibandakanye iinkalo ezi-5 eziphambili ukuze ziphumelele.
01 - Iwebhusayithi
- Yimela i-brand yakho: Iwebhusayithi yakho kufuneka inxibelelanise umyalezo wakho wesigxina ngokuhambisana ne logo, imibala kunye netoni yekopi yakho yewebhusayithi.
- Bhala amandla malunga nephepha: Nangona iphepha elithile elinewebhusayithi yakho liya kuhluka, iphepha elinoqinileyo elinokuthi lenze ininzi ekutsaleni abathengi. Qinisekisa ukuba uthatha ixesha lokwenza umdlalo wakho weThupha.
- Qala ibhulogi: Cinga ukongeza iblogi yebhizinisi kwiwebhusayithi yakho ukukhulisa i-traffic kunye nokwakha ukuthembeka.
- Yiba neselula-bumnandi: Iwebhusayithi yakho kufuneka iphendule, oko kuthetha ukuba ilungisa ubungakanani beeskrini zezixhobo ezahlukeneyo ezifana nedeskithophu, ithebhulethi, i-smartphone ngamava ahleliyo.
- Nika amandla ukwabelana ngoluntu: Vumela abatyeleli ukuba babelane ngewebhusayithi yakho ngokulula ngokuba neenkqubela zentlalo eziboniswa ngokugqithiseleyo.
- Ukuqokelela kunye nokuhlaziya i-metrics: Kuya kuba nzima ukuphucula iwebhusayithi yakho ngexesha xa ungeke ukwazi ukulandelela ukuba iindwendwe zakho ziyisebenzisa njani. Sebenzisa i-analytics ithuluzi njenge-Google Analytics ukuze uhlaziye iimitha zamatriki kwaye wenze utshintsho oluthile oluya kuphucula ukusebenza kwesiza sakho.
02 - Ukuthengiswa kwezinto
- Yakha ikhalenda yomxholo: Ukusebenzisa isicwangciso sokuthengisa ngaphandle kokucwangciswa kuluhlu lokuchitha ixesha elide. Yakha ikhalenda yenyanga leyo ichaza ukuba yintoni umxholo oya kudala kunye nendlela uza kuhambisa ngayo.
- Yabelana ngezentlalo: Umxholo wakho uza kutshabalala ngaphandle kokuba unako ukufumana amehlo abaphulaphuli bakho ngokubhekiselele kuwo. Yiba nesicwangciso malunga nendlela oza kubelana ngayo nomxholo wakho kwiipalati zakho zeendaba zoluntu.
- Phakamisa umxholo wakho: Ungasebenzisa (kwaye ubuyisebenzise) umxholo wakho ngeendlela ezahlukeneyo ukuze ufumane iireyure ezininzi kwiqonga ngalinye lomxholo. Ngokomzekelo, yakha uluhlu lwezithuba zeblogi kwizihloko ezihambelanayo, uze uzihlanganise kunye ukwenza i-ebook.
- Qwalasela ukuthunyelwa kwabavakalisi: Iindwendwe ezimbini zokuthumela-ukuvumela izithuba zabameli kwiblogi yakho nokubhala kwezinye iiblogi ngokwakho-yindlela enhle yokwandisa abaphulaphuli bakho kwaye ufumane ezininzi izithuthi kwiwebhusayithi yakho.
03 - IiNkonzo zoLuntu
- Khetha enye ukuqala: Musa ukuzama ukudala ubukho kuyo yonke iqela lezentlalo ngexesha elinye. Hlola iingenelo ngamnye, uze ukhethe enye okanye ezimbini ezilungele inkampani yakho kwaye ugxininise ixesha lakho apho.
- Bango lakho uphawu kwizakhelo zonke: Nangona akudingeki ukuba usebenze kuyo yonke iqonga lezentlalo, kufuneka ubhalise igama lakho lomnxeba kwinethiwekhi nganye ukwenzela ukukhusela omnye umntu ukuba awusebenzise.
- Qiniseka: Xa ubeka iifayile zakho zentlalo, sebenzisa umfanekiso ofanayo wefayile, i-bio, amabhanki kunye nemibala ukuqinisa ubukho bakho.
- Gxininisa kwingxoxo kunye nokubandakanyeka: Khumbula ukuba imidiya yoluntu inxulumene nencoko, kungekhona umxholo kunye nokukhushulwa kwabaphulaphuli bakho. Nenjongo yokudala uluntu olukhuthazayo kwindawo nganye yentlalo.
- Yakha ikhalenda yezithuba zentlalo: Ungabandakanya ishedyuli yesithuba sakho sentlalo kwikhalenda yekhontenti oye wadala, okanye udale entsha esichaza oko uza kukwabelana ngako, kuphi na nini.
- Ukuqokelela nokuvavanya amamethrikhi: Sebenzisa izixhobo zokuhlalutya ezifumanekayo kwiiplani zezentlalo ezahlukeneyo ukuze ubone ukuba zeziphi iintlobo zezithuba ezenza ngcono kakhulu ukuze ukwazi ukubandakanya abaphulaphuli bakho.
04 - Ukuthengisa i-imeyili
- Khetha iqonga elifanelekileyo: Kukho iipulatifti ezininzi zokuthengisa ze-imeyli ozikhethayo. Khetha enye eneempawu ozifunayo kwinqanaba lentengo elisebenza kwishishini lakho.
- Yakha i-template yeendaba: Iiplani ezininzi zokuthengisa zesevisi zibonelela ngeempendulo ezilungele ukulungelelana ne logo yakho kunye nolwazi lwenkampani. Thatha ixesha lokwenza oku ekuqaleni kwaye ungasebenzisa kwakhona itemplate xa uthumela i-newsletter.
- Yiya ngaphaya kweencwadana zeendaba: Nangona iincwadi zeendaba zikhethwa kakuhle, kukho ezinye iindidi zemilayezo ongayisebenzisa ukuthetha nabaphulaphuli bakho. Zama ezimbalwa uze ubone indlela uluhlu lwakho lwe-imeyile oluphendula ngayo.
- Khuthaza ngokukhawuleza ukubhalisa: Khuthaza i-newsletter yakho kwiindawo ezininzi (iwebhusayithi, isayinitsha, iindaba zoluntu) ukukhulisa uluhlu lwakho lwe-imeyile. Ungaphinda ufune ukunikela ngokubhalisa, njengokukhuphela mahala okanye ukuphuhlisa, ukwenzela ukukhuthaza ukubhalisa.
- Ukuqokelela nokuvavanya iimetriki: Sebenzisa izixhobo zokuhlaziya ezikhoyo kwiplani yokuthengisa ye-imeyli oyikhethile ukubona ukuba bangaphi abantu abavule umyalezo wakho kwaye bacofa kwikhonkco ethile.
05 - UkuSebenza kweeNjini zoPhando
- Yenza uphando lwakho: Yazi ukuba iwebhusayithi yakho kunye newebhusayithi yakho yokukhuphisana yenze ntoni kuqala. Sebenzisa i-Google kunye nezinye iinjini zokukhangela ukuze ubone apho ubeka khona.
- Khetha amagama asemgangathweni: Ngokusekelwe kuphando lwakho, khetha amagama angundoqo afanelekileyo kwiwebhusayithi yakho, izithuba zeblogi kunye nazo zonke ezinye izinto ozenzayo.
- Sebenzisa izixhobo ze-SEO: Zininzi izixhobo ze-SEO ezifumanekayo eziza kukunceda ukwandise umxholo wakho. Khetha izixhobo ezichaphazelekayo kwi shishini lakho.
- Ukuqokelela nokuhlaziya amamethrikhi: Sebenzisa i-Google Analytics kunye nezinye izixhobo ze-SEO ozikhethileyo ukuba ubukele indlela oyenziwe ngayo umxholo okwenziweyo ukuze ukwazi ukuphucula ixesha.
Mhlawumbi sele ufunde ukuba awukwazi ukuhlala unika izandla kuzo zonke iinkalo zeshishini lakho elincinci; kukho ezinye iindawo eziqinisekisa ngaphandle kwezoncedo. Ukuthengiswa kweDigital kungaba enye yale mimandla kuwe. Ukuba awunakulwazi ngalunye kule mimandla, qwa lasela ezinye okanye zonke ezo kukunika ixesha ofuna ukugxininisa ekukhuleni ishishini lakho.