Inxalenye ebalulekileyo yokuqalisa ishishini elincinci ukuqonda oko ibhizinisi lakho liqhuba kakuhle, apho lingasebenzisa ukuphucula, iindlela onokukhula okanye ukukhulisa ishishini lakho, kunye nezinto ezinokulimaza ishishini lakho kwixesha elizayo. Indlela efanelekileyo yokuhlalutya zonke ezi zinto ngukuhlalutya kwe- SWOT .
Uhlalutyo lwe-SWOT yinkqubo ebalulekileyo yamashishini ekufumaneni ukuqonda kwimarike yabo. Ngokuhlolisisa amandla, ubuthathaka, amathuba, kunye nosongelo lwenkampani yakho, unokuphendula kwiimeko zohhwebo.
Xa iqhutywe kakuhle, uhlalutyo lwe-SWOT luyakwazi ukufumanisa ubutyebi beenkcukacha, kwaye lunokuba luncedo kwiimeko ezininzi, kwisicwangciso-shishini sokuthengisa.
Njengomzekelo wendlela osebenza ngayo, sigqibe ukuhlalutya kwe-SWOT ye-Kroger Inkampani. Ikhampani yaseKroger yenye yezona zithengisi ezinkulu zokuthengisa, ezisekwa nguBernard Kroger ngo-1883 eCincinnati, eOhio, kwaye ngoku iqeshe abantu abangama-343,000.
Ngo-2015, iNkampani yeKroger yayithengisa ngemali ye-109.8 yezigidigidi ngokusetyenziswa kwayo kwiivenkile ezingaphezu kwama-3,000 kunye nezitolo ezininzi. I-brand Kroger isebenza phantsi kokutya okuhlukahlukeneyo, isitolo esilula, kunye neebhanki zezinto zokugqoka, kuquka iKroger, iRalphs, i-Dillons, i-Tom Thumb zokutya, i-Tom Hill i-Minit iMakethe, i-QuikStop, i-Fred Meyer Jewelers kunye ne-Littman Jewelers. Ikhampani yaseKroger iphinde ibe yindawo yezemali yomntu kunye ne-joint venture ne-US Bank.
Amandla
Ikhampani yaseKroger inesabelo esibalulekileyo semarike kwiimarike ezingama-49 ezibandakanya amazwe angama-34.
Ukwahlukana kweendawo zendawo kukunceda ibhizinisi lugcine amandla akhe okukhuphisana. Ngobucala boshishino lobubodwa, iifom ezintsha, kunye nokugxilwa kweenkonzo zabathengi, inkampani inokukhuphisana nokuthandwa kwamaziko aphezulu aseWalMart kunye namaThagethi.
Ubuthathaka
Inkampani isebenza izityalo ezingama-37; iintlobo ezahlukeneyo zokuvelisa iKroger ziquka ama-dairies, iibheke, izityalo zokusela, kunye nezityalo zenyama.
Ukutya ukutya kubonisa umngcipheko wokungcola kokutya. Ukungcola okukhulu kungonakalisa uphawu lweenkampani kunye nokulimaza inzuzo yenkampani.
Amathuba
Ukwandiswa kwekhampani kwiimarike zemali kunye nokuqaliswa kweKroger Personal Finance (KPF) kunye ne-US Bank kwanika ithuba eliqhubekayo elinamandla okanye iKroger Inkampani. I-KPF inikezela ngemveliso yemali kunye neenkonzo ezibandakanya i-credit, debit, isipho, kunye namakhadi okukhishwa ngokukhawuleza; inshurensi yezilwanyana kunye neekati; Ulwaphulo lwe-ID kunye nokukhuselwa kobuqhetseba, kunye neenkonzo zokujonga ngetyala; kwaye kugcinwe iinkonzo zemali, njengokujonga ukuhlawula, ukubala kwemali, kunye neenkonzo zokudlulisela imali.
Iingongelo
Uqoqosho olubuyiselwayo olunezinga eliphezulu lokunyuka kwamaxabiso elichaphazela intengo yokutya kunye neendleko ezinkulu zephethiloli ezichaphazela iindleko zokuthutha, i-Kroger Inkampani inokufumana amaxabiso angaphantsi. Abathengi abaziindleko banokutshintsha imikhuba yabo yokuthenga ukuya kwiindawo eziphantsi kokutya okugqithiseleyo kunye nezinto ezinokutya (kunye nemida engaphezulu) ukunciphisa izinto zokutya ezidlulileyo.
Oku kubonisa indlela uhlalutyo lwe-SWOT olusebenza ngayo. Ngokuqhelekileyo kuboniswe ngefomathi yamatrix, uhlalutyo olupheleleyo lwe-SWOT uhlalutyo luza kufumanisa amanqaku amahlanu ukuya kwinqanaba ngalinye ukuze lihlolisise ngokupheleleyo ishishini ngokubanzi.
Ehlelwe nguAlyssa Gregory