Kwimeko kaRhulumente we-Specialty Food 2015 , i-Specialty Food Association ithi ingxelo ngo-2014, ukuthengiswa kokutya okhethekileyo kuye kwaba yi-$ 100 yezigidigidi. Ukuthengiswa kweevenkile kunye nokuthengiswa kweevenkile kufinyelele irekhodi elidibeneyo eyi-109 billion.
Ziziphi ukutya okhethekileyo?
Ukutya okukhethekileyo kuchazwe ngokubanzi malunga neengxelo njengemveliso enokunikezelwa ngokukhawuleza kunye nedumela lomgangatho ophezulu. Ngokwesiko, ukutya okukhethiweyo sele kugxile kwiipakethe ezintle okanye ezikhethekileyo, eziphantse zinikwe kunye neentlobo zokutya esizibonayo kwi-Food Foods okanye kwi-shop gourmet.
Kutheni ukukhula okukhulu ekuthengiseni ukutya okukhethekileyo?
URon Tanner, i-Vice-President of philanthropy, ubudlelwane bekarhulumente kunye nezoshishino kwi-Specialty Food Association banikezela ingcamango malunga nokukhula kweshishini:
Abathengi bafuna izinto ezintsha zokutya, ukutya kunye nezithako ezimbalwa kunye necocekileyo, iimpawu zezempilo, kunye nemveliso eyenziwa ngamashishini anemilinganiselo ayayikhathalelayo. Zonke ezi zichaza ukutya okhethekileyo.
Nazi ezinye iingcamango zabanye abafaka isandla ekukhuleni kwinkqubo yokuthenga:
- Ukuphucula ukulungiswa (kunye nokulungiswa kwakhona) kwizinto ezizodwa zokuthengisa ukutya kunye nabanye abathenge abathengi ngokusebenzisa iinkonzo ze-Intanethi ezifana noMhlobo Ogqwesileyo Umthengi. Ukukhawuleza ukulandelelana kuthetha ukuba izitolo ezininzi ziza kubakho ukutya okukhethiweyo kwezitshixo ezivela kubakhiqizi abancinci. Kwaye ezi ndawo ziza kuba nexesha elilula lokugcina ukutya kwiithalalo zabo.
- Ukutya okungakumbi okuwela kwingcaciso "yeengcali." Njengoko abathengi abaninzi bebonga ngokuthi "ukuhlaziywa" kukubakho kokutya okungaqhelekanga kunye nokutya okumnandi okuvela kwi-Whole Foods ukuya kuWalMart, abenzi bokutya balandela iindlela. Sithanda ukutya okulula, okuhlambulukileyo, okulondolozayo-okungekho okumangalisa kwaye kwenziwa ngezithako esinokuzibiza. Ukukhula kohlobo lwezandla zokufakelwa kwezakhono, ukufumana inkxaso ngemali kunye nokufikelela kwabathengisi abafikelelekayo kwi-design ukuya kwipakheji basuse izithintelo zokungena kwabavelisi bokutya abatsha.
- Iinkampani ezinkulu ezivelisa okanye ukufumana ukutya okhethekileyo. U-Krave Jerky ungumzekelo ogqwesileyo. Xa i-Hershey Inkampani ithola iKrave, bavele bandise amathuba okusabalalisa umenzi we-jerky.
Ziziphi izinto ezikhethekileyo ezikhethiweyo zemveliso yokutya?
IShishini, elixhaswa ngabasomashishini bokutya abaqala amashishini amancinci , ngoku kunamaqela angama-15 adlula i-R1 billion yezigidi kwixabiso ngalinye.
Ezi zidibanisa ziquka ushizi, ikhofi, inyama / iinkukhu / ivenkile zaselwandle, ii-chips / pretzels / i-snacks, i-candy kunye ne-yogurt.
Okuthakazelisayo, iindidi ezilishumi eziphezulu kakhulu ezithengisayo ziye zatshintsha ukususela ngo-2013.
- I-Cheese iphakamisa uluhlu kwi-3.7 billion yeebhiliyoni ekuthengiseni.
- Ikhofi kunye ne- cocoa zanyuka kwiindawo ezinqabileyo kunye nefriji, iinkukhu kunye neenkukuma zasemanzini ukuya kwindawo yesibini kwindawo yomhlaba.
- Isonka kunye nempahla ebhakabhile yaphakama kwiintlanu eziphezulu, endaweni yegour.
- Amantongomane, imbewu, izithelo ezomileyo, kunye nemifuno ehla kwi-10 ephezulu, eyi-$ 1.3 yezigidigidi ngokuthengisa ngo-2014.
Ziziphi iindidi zokutya ezizodwa ngokukhawuleza?
Iyonke, ukuthengiswa kweyunithi yokutya okhethekileyo kwanda 13.6%.
- Iipasta ezifrijiweyo kunye namasiksi e-pizza ziya kunyuka, uphume kwi-78% ukususela ngo-2012. Usenokuba uqaphele ukhetho oluninzi kwi-pasta esemgangathweni kunye namasiksi e-pizza, okuya kuchaza ukunyuka.
- Emva koko kuza i- pasta kunye namaqanda afudumele , zombini u-53%.
- Ukuthengiswa kotywala okusebenzayo , izityambo kunye ne-bhotela yebhotile , kunye ne- energy bars kunye ne-gels ziyakhula .
Ziziphi iintlobo zabathengi bokutya ezizodwa ezenza idatha yokuthengisa evela?
Ingxelo ilandelela ukuthengiswa kwe-US yokutya okhethekileyo kwiivenkile, izitolo zokutya zendalo, izithengisi zokutya ezizodwa kunye neendawo zokutya.
Amanani athengisayo atyhula njani?
Ukuthengiswa kweentengiso zokutya okukhethiweyo kuthintela irekhodi eyi-$ 85.5 yezigidigidi ngo-2014, emele i-78% yemali yokuthengisa yase-United States yokutya okhethekileyo.
Ekuthengiseni, lo kukhula kubonisa ukwanda kwe-19% ukususela ngo-2012 ukuya ku-2014. Ngokwahlukileyo, ukuthengisa konke "ukutya" kwanda kuphela i-2%.
Ukuthengiswa kokutya, kubathengi njengama-cafeteria, iibheke, kunye neevenkile, zenza enye i-22% yazo zonke iidola zokutya ezikhethekileyo, zifikelela kwiibhiliyoni ezingama-24 ngonyaka we-2014. Ukutya kokutya okukhethiweyo kuqhubekela phezulu, kukhula i-30.7% ephakamileyo ukususela ngo-2012.
Lo mkhuba kwiivenkile zokuthengisa unakho ukuhambelana nokukhula kwitshizi, i-pasta, i-pasta iisksi njl. Zonke ezihamba kunye noluhlobo lokutya oludumile kwiivenkile.
Ziziphi iimfuno abathengi abafuna?
Abathengisi abadliwano-ndlebe kwingxelo bathi "indawo" yinto ebalulekileyo ibango lemveliso namhlanje. Abathengisi baqikelela ukuba indawo yangaphakathi iya kuqhubeka ibalulekile kwiminyaka ezayo. Phantse i-66% yabathengisi abaye bathengiswa bathengise iimveliso ezingenazo iimfuno ze-GMO, ezibandakanya yonke imveliso ye-organic, njengezithako eziguqulwa ngokwezityalo ezingavumelekanga kwimveliso ye-organic certified.