Uhambo oluvela kwiChishini, ukuya kwiShefri nakwicala lomThengi wakho;
Ukufunda malunga nokutya kunye neZiselo kwiSayithi kunokukwenza ube "ulambile" ekuQala iBhizinisi lakho lokutya
Eli nqaku ligxininisa abanye kunye neengqungquthela ezifunyenwe kumava engama-35 kwimeko yokutya abathengi abathengi.
Ukuqala nayiphi na ishishini kwimeko yendalo namhlanje kunzima, kwaye ishishini lokutya linomsebenzi kunabanye amashishini; sonke kufuneka sidle! Sineenqweno ezahlukeneyo kunye neminqweno kwisidlo sethu esivumela kakhulu ukuba "imikhiqizo yokutya" isekelwe.
Ngaba Ukukhathazeka Kunele Ukwenza Umkhiqizo Omtsha uphumelele? Akunjalo. Yiyo apho Kukho ukuSebenza okuBalulekileyo okuza kudlala
Iinkcukacha zorhwebo (jonga ngezantsi) zenze ukuba kucace ukuba uluthando luyadingeka kodwa udinga ukunyamekela okubonakalayo okubandakanya ukuthengiswa okukhulu, ukuma kwemveliso kunye nesicwangciso sekhefu kuyimfuneko ukwenyusa amathuba akho okuphumelela kumthengi wokutya.
Uninzi lwabasomashishini bokutya luphakame kakhulu, kwaye njengabantu abaninzi abatsha kwi-shishini banomlinganiselo omkhulu "Andizi into endiyaziyo." Mhlawumbi ucinga ukuba yonke into oyifunayo ngumkhiqizo omnandi wokuba ufike kwi-shelf. Ewe, oko kuzwakala kunengqiqo ngenxa yokuba ininzi yethu ifana nokutya okumnandi. Kwishishini lokutya, ukunambitheka okukhulu kufana nemoto eneebhuleki! Xa uthengisa imoto, ulindele ukuba i-brakes kwaye awuyi kuthatha isigqibo sakho sokuthenga esekelwe kule mfanelo yemoto.
Inkuthalo enkulu kulindeleke kwinxalenye yomthengi. Ngokwenene ungatsho ukuba yinto yokuthengisa, kodwa ngokwenene, ulindelo umthengi analo xa bekhetha umkhiqizo ngaphandle kwesikhalazo.
Abasandul 'ukuza kwiiMpahla eziPakishwe ngabathengi (CPG) abazi ukuba le yinkampani enkulu yamashishini ekusabalalisa kunye nabaninzi abanamasango endleleni. Abagcini bezicwangciso kwishishini bathengi, abathengisi, abapapashi kunye nabathengisi. Iingcebiso ezinkulu zokunqoba i-Retail Sales Pitches ukusuka kwi-Doug Foreman ye-Beanitos enokufuneka ujongane nesinyathelo esinye ngelo xesha ukufumana umgomo wakho wokufumana kwi-Shelf's Shelf .
Uthi "ukhangele ukutya kwimizila kwaye uhluke ngokwaneleyo ukuba umthengi uthengise indawo yesikhephe esitolo."
Ukongezelela, ishishini lokutya linomlinganiselo ophezulu wokuxakeka kwabo abasandul 'ukungazi, ngokudala izithintelo ezikuncitshisayo okanye ezokumisa kwiingoma zakho.
Iingcamango ZeMveliso Yokutya Qala KwiKikhi Yakho
Ukutya yimbono yabantu abaninzi abaphishekela njengeshishini. Ngaphandle kwento esiyithandayo ukuyidla, ukutya kukulula kumboniso; unokwenza ekhitshini lakho ngexabiso. Kananjalo unomdla wokuba utyelele abahlobo bakho kwaye ubenza bavuyiswe kunye neresiphi emnandi owathatha kwinqanaba ukuya kwi-plate.
Amakhasimende e-Foodpreneur, ii-Wine Duets, i-Lycoberry, Ziyolisayo Ukutya izithelo kunye ne-World Empanadas zonke zaqala kwiCuisine kwaye zazinomdla wokuqaphela ukuba ukutya KUNYE kwishishini.
Ngubani okhuphiswano lwakho?
I-Fancy Food Show iqhutywe nguMbutho kaZwelonke kwi-Specialty Trade NASFT kwaye iyenzeka kabini ngonyaka. Yinto emangalisayo yezinto ezikhethekileyo zokutya ezizodwa kunye nezangaphandle. Kuba nabani na bacinga ukuphishekela ukuthanda kwabo, oku kuboniswa kukufuneka babone. Ngethuba leentsuku ezintathu, uya kuba nesiseko esisisiseko saloo mveliso okwangoku ekuhanjisweni kunye nemveliso emitsha engekho kwii-shelf.
Kuyamnandi "uphando" lwemakethe ekuncedeni ukuba uthathe isigqibo sokuba ukuba ingcamango yakho yokutya iyona thuba langempela elibonelela umrhumo okanye omnye wezinto ezininzi "nam" izinto. Ukuba ubona ukhuphiswano olukhulu, ngoko uyazi ukuba lixesha lokubuyela kwibhodi yokudweba. Oko akuthethi ukuba ushiye; litsho ukuba uqwalasele ingcamango entsha.
I-Recipe yakho yokuphumelela yayazi i-Market Facts Facts
Ukhuphiswano, bobabini abakhulu kunye nabancinci baba yi-Entrepreneural ... bafumana kakuhle ukuba bafike ngeengcamango, baqikelele ukuba le ngcamango yithuba elixhamlayo kwaye emva koko bafezekisa ngempumelelo isicwangciso esisezingeni eliphezulu. Kwimbali yakutshanje ephumelele naphezu koqoqosho, ndagqamisa okwakutshanje Ingxelo ye-IRI yonyaka weNew Product Product Setter ebonisa ukuba ngaphantsi kwe-20% yemveliso emitsha idlula i-$ 7.5 yezigidi kwiintengiso ngonyaka ngeenyanga ezili-18 zokusungulwa kwazo.
I-IRI ingxelo ye-statistic yenza kucacise ukuba olo luthando luyadingeka, kodwa umonde wokusebenza oqulunqwe ngokuthengisa okukhulu, ukuma kwemveliso, kunye nesicwangciso se-shelf kuyimfuneko ukwenyusa amathuba akho okuphumelela kumgangatho wokutya wabathengi. Inqaku ngalinye eliza kulandela liza kunika imigaqo emnye okanye emininzi kukunceda ukuba ufunde ukwazi okungaphezulu nje kokudala ukutya okunambithekayo kokutya ukuze ube nethuba lokufika kwi-shelf.
Ukuba wenze uhambo oluvela kwiCuisine ukuya eShelf kwisiCwangciso kwaye ufuna ukwabelana ngamava akho, okulungileyo okanye okubi, ndilahle inqaku. Mhlawumbi uza kubonakaliswa kwinqaku?