Amanyathelo ama-3 kwi-Pitch + yokuThengisa ukuPakisha = I-Cold Cash!
Umrhwebi waqala nge-$ 200 kwaye wadala inqanaba lonke lokutya okuxabisa ngaphezu kweedola ezili-500 zeeMillion waza waphawula (ukwenza izigidi ngaphezulu) xa uthengisa umqondiso kwiBarq's Root Beer ngo-1994.
UDoug wenza i-Beanitos Bean Chips (ngokwe-SPINS, i-Data ye-Nielsen) kwi-# 1 Growth Brand ye-Natural Chips e-US kwi-$ 2.7 yezigidigidi. Oku akuyona nto encinci kunye nabo bonke oosomashishini, kubalulekile ukuthobela isiluleko sikaDog, esilandelayo.
Izingcingo zeCold kunye neCold Cash
Ngokutsho kukaDoug, inyathelo lokuqala lokuthabatha xa wenza umthengi wokuqala kumthengi ukuba "uyithabathe emnyango wangasemva wevenkile." Kwaye nangona oko kungenako ukusikisela kwangempela, uDoug ncam ngoku okuyiNgcaciso yakhe yokuqala yokutya. Kulungile kodwa, uye kuqala kwisitorethi sakho esizimeleyo kwaye uthethe kumnini ngqo kwaye (ubuncinane) fumana impendulo.
Emva kokuqala kokubanda okubanda, jonga imizamo yakho kwaye uhambe ngokukhawuleza "isiteji-nyathelo" yakho indlela.
Ukuze wenze amagama, thabathe amanyathelo omntwana uze wenze utshintsho oluthile kwizinto zokutya njengoko uhamba. Xa unayo irekhodi yomzila, fumana iinqununu ezikhuselekileyo njenge-Whole Foods okanye i-coops njenge-Wakefern Foods ezinokuthi zinike i-smallfow shelf space space.
Indlela yokuya kwiCuisine yakho ukuya kwiKrogers
Ikhishini lakho libhubhoratri yakho kwaye ngelixa ulula ukwenza iibheke ezincinci kubahlobo bakho, akwanele.
Udinga ukulinganisa iindlela zakho zokupheka kunye nokuqonda iindlela ezilungileyo zokuThengisa ezichazwe yi-FDA. Kufuneka kwakhona uvavanye ukuzinza nokugcina ukhuseleko. U-Doug uthi, "Kufuneka uqinisekise ukuba umveliso owenzayo namhlanje uthanda kakhulu kwiinyanga ezintandathu ezantsi kwendlela ukuze ube nobomi obaneleyo bokumelana nokutya konke." Qala ngokubhala yonke into oyenzayo ngemveliso yakho kwincwadi yeencwadi ngoba ngenxa yexesha lakho umkhiqizo uya kuguquka kwaye kufuneka uthabathe zonke iinguqulelo. Emva kokuba uqaphele onke amanyathelo afanelekileyo ukulungele ukuthatha ngenyathelo elilandelayo uze uphakamise. Oku kubaluleke ngakumbi ukuba ucinga umququzeleli wokuvelisa igama lakho .
Ukupakisha kuyinto Yonke
Ekupheleni kosuku umthengi kufuneka akhethe imveliso yakho kwi-shelf ukuze uthengise, ngoko cinga malunga nento eyakwenza ukuba ume kwi-shelf. Yiya kwisitoreji kwaye uthathe umfanekiso wengqondo malunga nendlela umkhiqizo wakho uphakamisa ngayo (kwi-shelf) ngokumalunga nokuncintisana kwakho. Lo msebenzi ungabizi kakhulu kunokuba udale iipakethe ezibiza kuphela ukufumanisa ukuba ukupakishwa akuyi kuphuma kwi-shelf. Nangona kukho iinkampani ezinokukunceda ngombono woyilo, le ngcamango iyindleko ephantsi kwaye uyaqhelana nommandla wokuthengisa uza kuba.
Kwaye, kukuvumela ukuba ubeke umthengi weentengiso ngeentembelo ezininzi.
Ukunyundela le ngongoma, uDobg uthi umzekelo we-Guiltless Gourmet Salsa. "Kwi-Guiltless Gourmet sasiqalisa i-salsa entsha kwaye sine-adware ye-ad-win-win-winning label labeling label. Sasivavanya kwi-shelf kwisitoreji. Xa sonke sabuyela ekukhangekeni, le ilebula yokukhawuleza yayingumlinganiselo omncinci wegrey kwaye kulula ukuyiphosa. kwi-shelf, kwivenkile. "
Four Doug Foreman Iingcebiso
Yiba ngumtsha. Kufuneka uqale ngomkhiqizo wokutya omtsha. Ukuba ungo-10 th naluphi na umkhiqizo kwi-shelf, musa ukuchitha imali kunye nexesha ngenxa yokuba kunokwenzeka ukuba awuyi kufumana indawo yokuhlala.
Buyela ekhitshini uze ufumane enye into ekuthengiseni yona eyahlukileyo. Iindlela zokutya eziphezulu zokubukela
Yazi imarike kunye nokwahlukana kwakho. Hamba nge-aisles esitolo kwaye ugxininise kwiintlobo ozithandayo okanye wazi kakuhle. Zibuze ukuba zikhona iimveliso ezingekhoyo ozenzayo ukuzalisa ukulungiswa kokutya ngaphandle okanye ukwenza ukuzonwabisa okulula, okunempilo okanye okulula. Cinga ngo- 5 amaNqanaba okuPhathwa kweMveliso .
Sebenza ngendlela ephakanyisiweyo yokutya. Yimidlalo nje yamanani. Iifowuni ezincinci (kwaye zininzi zazo) ziza kubakhokelela kumali enkulu ebandayo. Qala encinci kwaye usebenze indlela yakho phezulu kwinqanaba kuze kube yilapho ukhululekile (kwaye ulungiselelwe) ukwenza iintengiso zentengiso kubafana abakhulu njengo-Whole Foods.
Umfanekiso uxabisa amagama amawaka . Qinisekisa oko kuza kukumisa kwi-shelf novavanyo ngaphambi kokuba uphume. Musa ukusebenzisa amawaka eedola ngokupakishwa nje ngenxa yokuba abahlobo kunye nosapho bakuxelela ukuba yindlela ephela yokuhamba. Cinga izicwangciso ezi-5 zokuKwakha iPhakheji enkulu kunye nokuPakisha 101 kwiiNgcali .