Ukukhangela abathengi ngokusetyenziswa kweMakethe yokuThengisa
Indlela yokuthengiswa kwendlela yokuthengisa isisiseko sendlela yokuxhaswa kwabathengi ehambelana nemveliso kunye neminikelo kwimfuno zabathengi.
Ezi zihlengahlengiso zenzelwe ukulungelelanisa iimpawu kunye neziphathamandla zamacandelo, okanye amaqela, abathengi.
Indlela yokuthengiswa kwemakethe iqhutyelwa ngokulandela amanyathelo athile amanyathelo afanelekileyo ayenzelwe ukuqonda iipatheni zobudlelwane phakathi kwamaqela amakhulu abathengi. Ulwahlulo luqala ngokuchonga i-constellation yametriki eza kusetyenziswa njengesiseko sokunquma indlela yokuqhawula abathengi.
Inxalenye yecandelo lokuthengiswa kweemarike ekujoliswe kuyo kukudala indalo yabathengi okanye iiprofayili ezisetyenziselwa ukuqoqa iqela okanye abathengi beqela ukwenzela ukuthengisa ngokufanelekileyo.
Ukudala i-Persona Persona okanye iProfayili
Umntu wabathengi abhekene namacandelo eemarike ahlukileyo achongwa ngokusetyenziswa kweenkqubo. Ukusetyenziswa kwabathengi kunye namacandelo amancinci emakethi kudinga isenzo sokulinganisela sokusebenzisa iifayile ezicwangcisiweyo kakuhle ngelixa ziphepha ukubandlululwa okulungileyo. Ukuqonda, abantu abanamathengi kunye namacandelo amancinci banceda amashishini ukuba axolelanise iimfuno zabathengi kunye neminqweno ngemithombo engaphelelwanga yenkampani.
Ulwazi lobuninzi lwabantu lufakwe ngokubanzi kwiimitha zamatriki. Iintlobo zabantu eziqhelekileyo ziquka iimpawu ezifana nobudala, isini, izinga lemfundo, ingeniso yomzi, indawo yokuhlala, njalo njalo. Ukufumana ulwazi olunzulu malunga nabaxhasi lomeleza inkqubo yokwenziwa kwenkqubo, ngokubanzi kuphucula impumelelo yenkqubo ephambili yokuthengisa.
Imizekelo yeeNkcazo ezimbini zeBathengi zababini abahamba nge-Barcelona
- Ama- ambassadors of Architecture: Abathengi kweli qela baselula, abasandul 'ukutshata, abaphumelele kwiyunivesithi, bahamba ngexesha labo lokutshata. Bafuna uthando kunye nokunethezeka kwisabelo-mali. Iiplani zabo zokuhamba zibandakanya ukuchitha ixesha kunye kunye, ukuxhamla kwiindawo zokuhamba ezihamba phambili kunye nokulandela ukuthanda kwabo, okwakhiwa kwe-Antoni Gaudi.
- Igalari neeGourmet Grazers zegalari: Abathengi kweli qela banomdla kakhulu ekutyeleleni iifriji zobugcisa eBrazil kwaye, ngokukhethekileyo bawuthanda umsebenzi wePasasso. Ekubeni banandipha ukutya kwendawo, banomdla kwiivenkile ezidumile emhlabeni wonke. Ngenxa yokuba isibini esingaphantsi kweli phrofayili liphakathi, liceba ukuphepha ukunyuka kwezitebhisi kunye nokuhamba amabanga amade. Bakhetha ukothutho lukawonkewonke kunye neetekisi zokuhamba kwii-Barcelona. Baqwalasela ezinye iindwendwe ezikhokelwayo kwiindawo ngaphandle kweBarcelona.
Isizathu seSayithi ezikhethiweyo
Xa ukhetha indawo yokuhlala, iindwendwe, kunye neendawo zokuhamba kohambo lwabahambi, izixhobo zokuxuba umxube ziqwalaselwe. Ngokhetho ngalunye lwee-excursions, enye okanye ngaphezulu kwe-7Ps yokuthengisa itholakala ukuba ifanelekileyo kunamanye amacandelo omxube wokuthengisa.
Qaphela ukuba akukho onke amanqaku alandelayo anokuqhagamshelwa ngokukhawuleza kwikhetho lokuhamba: Umkhiqizo, indawo kunye nexesha, intengo, ukuphakanyiswa kunye nemfundo, inkqubo, indawo yendalo, abantu.
Ukukhethwa kweendawo zokuhlala zehotele, iimpawu ezichaphazelekayo zendawo yendalo, intengo, imveliso kunye nabantu. Abaninzi abahambahamba bajonga ubudlelwane kunye nabasebenzi babo kunye nokunyaniseka bavuzwa kakhulu kwi-hotel industry. Ihotele yabikezela abathengi yenye yeeyakhethi zehhotela zaseYurophu ezizithandayo: i-Mandarin Oriental Hotel. Iimpawu kunye neendawo ezikhethiweyo zikhethwe ngabahanjisi bokuhamba kunye nabahambi ngokusekelwe kwintengo, ukuphakanyiswa kunye nemfundo, kunye neeninzi zezigqibo ezikhululekile ukujonga ngaphandle.
Ngokutsho kukaFilipu Kotler ,
Umxube wokuthengisa umxube wezinto zokuthengisa ezithengiswayo ezichanekileyo ezisebenzisayo ukuqhuba iqondo lokuthengisa kwi-market target.
> Imithombo:
- > Akrani, G. (2010, ngoMeyi). Umxube wokuThengisa kunye ne-4 Intengiso yokuThengisa - iCandelo loLawulo.
- > Boze, Allan, Hamilton. (2006, Februwari). Ikamva lokuthengisa: iimpembelelo zokuthengisa kunye neendaba.
- > Epetimehin, FM (2011). Icandelo loMakethi: isixhobo sokuphucula ukwaneliseka kwamakhasimende kunye nokugcinwa kweenkonzo ze-inshurensi. I-Journal ye-Trending Trends kwi-Economics ne-Management Sciences (JETEMS), 2 (1), 62-67.
- > Lombard, MR (ngo-2011, ngo-Apreli). Iimveliso zentengiso yabathengi kwishishini likarhulumente wokuhamba kwiPhondo laseGauteng laseMzantsi Afrika. I-African Journal yoLawulo lweZimashishini, 5 (8), iphe. 3096-3108. INGXELO: 10.5897 / AJBM10.282