Uphando loPhando olubhekiselele kuPhando lweMarike

Iingcali ziyakwazi ukuqikelela iiNkqubo zabathengi kunye noPhando loPhando

Uphando lwezenzo luhlolisiso lwezinto ezininzi ezichaphazela ukubunjwa kwemikhwa yomntu. Iipatheni zentsapho zokuthatha izigqibo zinomthelela omkhulu kuba zichaphazela ezininzi iinkalo zobomi bemihla ngemihla. Le migaqo ifuthe ngqo ekusebenziseni abathengi imali kwaye kutheni bathenge iimveliso ezithile.

Ukubaluleka koPhando lweMathambo namhlanje

Kwiminyaka yakutshanje, izazinzulu ezisebenza kumasebe enzululwazi kunye neuroloji kwiiyunivesithi kunye namaziko angonyango aphezulu ase-US baye benza ukuhlolisiswa kwemikhwa yinjongo ephambili yomsebenzi wabo.

Kwiinkampani ezinkulu kwilizwe lonke, amasebe ocwaningo lweemarike kunye neengxowa-mali ezivulekileyo nazo ziqaphele lo mgca wophando. Ukufunda komatshini, okuxhomekeka kwiikhomputha ezinokukwazi ukuhlaziywa kwedatha ngokuchanekileyo, kuye kwaba yindlela eqhelekileyo yophando lwemarike ngenxa yentuthuko kwezobuchwepheshe. Ukusetyenziswa kwee-algorithms, kwakhona, kuye kwaguqula izibalo kwiimigodi zemigodi yeemigodi.

Ukukhangela ukuPhando kweMarike yakudala

Uphando oluqhelekileyo lwemakethe, olusebenzisa uphando, udliwano-ndlebe kunye namaqela okugxila , ngamanye amaxesha kwakudingeka aphendulele kwiindlela zokucwaninga ngendlu ngendlu ezenziwe nguJames H. Gamble kwiminyaka yokuqala yeM Procter & Gamble . I-P & G yenye yeenkampani zokuqala zamakhredithi zabakwaMelika kwaye yasungulwa ngowe-1837. UJames H. Gamble waziwa ngokuba nguyise wovavanyo olwanelisayo lomxhasi kunye nophando lwemarike. Zininzi izicwangciso zakhe zisasetyenziswa namhlanje.

Umzekelo Ukusuka kumPetter & Gamble

Omnye umzekelo owaziwayo wexabiso lophando lokuziphatha yimeko yeFezeze, umkhiqizo ococekileyo.

Uphando luye lwaphunyezwa ukucacisa ukuba kutheni umkhiqizo ungenzi kakuhle. Abaphandi beemarike bafumanisa ukuba abantu babengafuni ukufumana amavumba amnandi kumakhaya abo. Ngenxa yokuba iphunga elimnandi alikho, kwakungenakho ukukhupha abathengi ukuthenga loo mveliso. Kufuneka kuqulunqwe ukukhangela okusha (okanye ukuqala) okuya kufuneka ukusebenzisa i-Febreze.

Enyanisweni, abaphandi beemarike kwi-P & G bafunda ukuba bafuna ukumisela umkhwa omtsha wokucoceka owawuza kubandakanya ukusetyenziswa kwe-Febreze ngendlela ephawulekayo kwengqondo.

Indlela Inkokheli Yophando Yokuphinda Ibeke Umtshini

Abaphandi beemarike kwi-P & G banikezela iingcamango zabathengi babo kwisebe lentengiso. Kungekudala, iisethi ezintsha zeentengiso zakhishwa ngenjongo yokuguqula umkhwa omtsha (usebenzisa i-Febreze) kwindlela yokuhlanza esele isisiseko. Isithethe esitsha, sitshiza i-Febreze njengesenzo sokugqibela sokubhiyozela xa isenzo sokucoca igumbi sigqityiweyo, sibonakala sisinyanisekile (sihlala ixesha elide) xa sizama ukuseka imveliso entsha yokucoca. Isigqibo senziwe ukutshintsha iifomula zeFezeze ukuze zibandakanye iziqhumiso. Emva kokuba oko kwenziwa, uFezeze wayebekwe kwakhona kwindawo yokuthengisa njengendawo yokuhlaziya umoya, ebonisa ukuphela kwesithethe sokucoca.

Ukubaluleka koLoops kwiHatter

Lo mzekelo ovela kwi-Procter & Gamble ubonisa inani leemfuno zeemarike ezibalulekileyo. Ezi zibini ezibalulekileyo zi:

1. Ubungqina bomthengi kufuneka bavavanywe kuba ibhenge lophando lweemarike alikho enembile kwaye ngamanye amaxesha lithatha kakubi.
2. Ukuqwalaselwa kwabathengi abasebenzelana nemveliso okanye uphawu ngumsebenzi ophezulu. Esi sizathu sezizathu zokuba amavidiyo e-ethnographic ayiluncedo gqitha kubaphandi beemarike. Ngokuqhelekileyo kulula ukongeza isenzo okanye umsebenzi kumkhwa womkhwa kunokuba uzame ukuseka umkhwa omtsha okanye ukuhambisa abantu ekusebenziseni umkhuba osemdala.

Ngophando lwendlela yokuziphatha, abathengisi banokumisela ukuba kutheni umkhiqizo ungaphumeleli kwaye uqaphele ukuba umthengi unqanyulwe. Xa sele bequlunqe iziphatho eziqhelekileyo zabathengi, inkampani inokutshintsha isicwangciso sabo ukuhlangabezana neemfuno zabathengi.