Uphando lweMakethe lwenza ukuba iBhizinisi lakho lizuze ngakumbi
Uphando lweemari kukuqokelela kunye nokuhlalutya ulwazi malunga nabaxhasi, ukukhuphisana nokusebenza kweenkqubo zokuthengisa .
Nangona uphando lweemarike kubalulekile ekuqaliseni ishishini , kubalulekile nakwamashishini asekwe ukunyusa inzuzo. Ulwazi oluchanileyo malunga neemarike, imarike ekujoliswe kuyo (abathengi) kunye nokhuphiswano oluvumela ukuphuhliswa kwesicwangciso sokuthengisa esiphumeleleyo.
Amashishini afumana njani uPhando loPhando?
Abanikazi bamashishini basebenzise uphando lwentengiso kwi:
- Qinisekisa ukuba inokwenzeka ibhizinisi elitsha . Uphando lwentengiso luyinxalenye ebalulekileyo yesicwangciso seshishini sokuqalisa amashishini- ukuba uphando lwemakethi alubonakalisi imfuno yemveliso okanye isevisi ibhishini elincetywayo aliyi kuba nako ukusebenza.
- Inomdla wokuhlola kwimveliso emitsha okanye iinkonzo ukuphendula iimfuno zabaxhasi.
- Fumana uphinde uphuhlise iimarike ezintsha.
- Ukubeka iliso kumashishini kunye neendlela zoqoqosho kunye nokuphuhlisa izicwangciso zokulungelelanisa ibhizinisi kwiimeko ezitshintshayo.
- Ukuchonga ukufakwa kwemveliso efanelekileyo - nini, kuphi, kwaye imveliso okanye inkonzo kufuneka ihanjiswe njani.
- Ukuphucula iinkalo zamashishini abo , njengenkonzo yabathengi .
- Ukujonga ukhuphiswano - ukhangelelwano lweentengiso, iiwebhsayithi, iikhankaso zeendaba zoluntu , njl. Ukuze ubone indlela abanokuzama ngayo ukubamba isabelo sakho semarike.
- Ukuphuhlisa izicwangciso zokukhuphisana - umzekelo, ukubeka intengo yokukhuphisana ngemveliso okanye iinkonzo okanye ukujonga indlela iimveliso / iinkonzo zakho kunye nenkonzo yamakhasimende ukuthelekisa nokhuphiswano.
- Ukuphuhlisa izicwangciso ezifanelekileyo zokukhuthaza - indlela yokufumana umyalezo kwiimarike ekujoliswe kuyo ngokubhengeza uphawu , ukuthengiswa kwendabuko kunye / okanye imidiya yoluntu , njl njl.
Uphando lweMarike lwenziwa njani?
Kukho iindlela ezininzi zokuthengisa uphando, kuquka:
- Ucwaningo lwabaThengi - Ezi zenziwa ngeendlela ezahlukeneyo, kubandakanyeka kwi-intanethi, nongxamnye nomntu omnye, "Uphando olwanelisayo" kunye nefowuni. Imibuzo yocingo yezobugcisa iyancipha ngenxa yeendleko kunye nezinga eliphantsi lokuphendula (ininzi abantu bayifumana icasula). Amashishini amaninzi anika ifom egciniweyo yokunika ingxelo kumthengi kwindawo (okanye enikezelwa nge- invoyisi ) ukuze abathengi bakwazi ukurekhoda izimvo zabo.
- Amashishini e-Web-savvy asebenzisa ubukho bawo kwi-intanethi ukuqhuba uphando lweemarike ngokukhuthaza iingxelo zabathengi kwiiwebhsayithi zezorhwebo kunye nemidiya yoluntu (i-questionnaire emfutshane esekelwe kwiwebhu malunga nemveliso kunye neenkonzo zakho yindlela elula, engabizi, kwaye efanelekileyo yokuhlola abaxumi. uphando lunokusetyenziswa kwizixhobo eziphathekayo). Iiprojethi zeendaba zoluntu ezifana ne-Facebook, Twitter , LinkedIn , njl njl. Zinikeza ingxoxo phakathi kwakho nabaxumi bakho ukuze ukwazi ukufumana impendulo ngokukhawuleza kwimveliso kunye neminikelo yenkonzo kwaye wenze abathengi bakho bazive ngathi uxabisa izimvo zabo. Ngelishwa iikhankaso zentlalo zentlalo zinokuphinda zibuyele - kubalo manani amathuba okuthumela izimvo ezingathandekiyo okanye ukuhlaziywa kunezinto ezintle. Ukunqongophala kweenkonzo zabathengi kunye nokuhlaziywa kwemveliso emibi kunokukhokelela ekugxekisweni okubanzi kwimidiya yoluntu kwaye kube yingozi kumashishini.
- Uvavanyo lweMveliso okanye izifundo zokusetyenziswa - Ukubonelela ngeesampula zemveliso emitsha kubathengi kwindawo yokuphila kunye neempendulo zokulinganisa. Ingxelo yomthengi ngokuchanekileyo ingasetyenziselwa ukwenza utshintsho kwimveliso njengoko kuyimfuneko okanye ukugqiba ixabiso elifanelekileyo. Uvavanyo lweMveliso lufanelekile kumashishini afana nezibonelelo zenkonzo zokutya ezifuna ukuvavanya izinto ezintsha zemenyu.
- Amaqela agxininiso - Ezi ngxoxo zihlelwe ngamaqela abantu apho isihloko script okanye i-Q & A ingxoxo kunye nomodareyitha eyenzekayo. Amaqela okugxila angakwazi ukuqokelela ulwazi oluncedo kodwa kunzima ukulungelelanisa kunye nendlela ebizayo yokukhangela iimarike zamashishini amancinci. Amaqela okugxila aqhubela phambili kwi-intanethi.
- Ukuqwalasela ngokuthe ngqo - Oku kuthetha ukubukela okanye ukurekhoda amakhasimende kumgangatho wendalo (njengendawo yokugcina esitolo) ukubona indlela abaphendula ngayo kwimiboniso yeenkonzo okanye iinkonzo. Qaphela ukuba ngenxa yezizathu zobungasese ezibhekiselele ekubonweni kwevidiyo kunokuqhutywa kuphela kwimeko yoluntu ngaphandle kokuba umntu ophenywayo uyazi ukuba yividiyo eqoshiwe. Ukuqwalasela ngokuthe ngqo kunenzuzo kwiinjongo zokuqokelela ulwazi umthengi uziphatha ngokwemvelo (kunokuba aphendule ngendlela ebonakalayo ngendlela enokubakho ngenye indlela yophando), kodwa yindlela esetyenziswa ngayo ixesha lokuphangela iimakethi.
Nangona kuqhelekileyo ukuba amashishini aqeshe iinkampani zophando lwemarike ukuba ziqhube ukuqhuba uphando lweemarike kubo, kunokwenzeka ukuba abanikazi bamashishini abancinci benze ngokwabo. Ukufumana inkcazo yezinto ezisiseko zokuphangela iimarike kunye neengcebiso malunga nokuyihlolisisa uphando lwakho lweemarike kunye nemibuzo, jonga u- Do-It-Yourself Market Research .
Imizekelo yeenguqu eziqhutywa nguPhando lweMarike
McDonald's
Emva kwemigangatho emininzi yokunciphisa ukuthengisa kwe-McDonald's executives wanquma ngo-2015 ukuba kukho utshintsho oluphambili olufunekayo ukulwa nembono yoluntu ngemveliso kaMcDonald njengobuthathaka. Ngokusekelwe kuphando lweemarike, inkampani yenza utshintsho lwemenyu kwaye ayisaphinda ithengise imveliso yenkukhu equkethe iintsholongwane zomntu okanye ezinye izithako ezifana ne-phosphates kunye ne-maltodextrin. Ezinye iinguqu ziquka ukongeza kokukhethwa kweladidi kunye neetyuwa eziphilileyo ezibandakanya iiplisi ze-apple.
ILego
Iminyaka yee Lego yayiyimveliso enempumelelo kakhulu kunye namakhwenkwe amancinci, kodwa yayithandwa ngabantu aba-10% kuphela kwabantwana basetyhini. Ekuphenduleni, i-Lego yenze umkhankaso wocwaningo lwemakethe emine ngeminyaka emininzi engama-3500 amantombazana amantombazana amantombazana amantombazana amancinci, oku kubangela umgca womkhiqizo omtsha onemibala ebonakalayo kunye nemifanekiso ehlukileyo Imveliso emitsha yaba yimpumelelo enkulu kwaye isabelo sabasebenzisi besibalo seLona sanda ngokukhawuleza.
Bona kwakho:
Iindlela ezili-6 zokufumana oko ukhuphiswano lwakho luye
Indlela yokufumana nokuthengisa kwiMakethe akho okujoliswe kuyo
Iindlela ezili-10 zendleko zokukhuthaza iBhizinisi lakho