Ukuba neWebhsayithi inokuphucula iNkcazo yakho yeNcinci
Amashishini amaninzi amancinci asasebenzisanga i-intanethi ukuqhuba ishishini. Enyanisweni, iipesenti ezingama-46 zamashishini amancinci ase-US awanalo i-website yenkampani yabo, ngokutsho kwephononongo olwenziwa nguClutch.
ECanada ukubonakalisa kukuphazamisa ngakumbi. I-Canadian Critical Authority Registration (I-CIRA's) 2014 Incwadi yeNcwadi ifumene ukuba kuphela i-41% yamaCanada amancinci amancinci anayo iwebhusayithi.
Kwaye uphando olwenziwa yi-GoDaddy oluvela kwi-Redshift Research of "kakhulu" amashishini amancinci e-Australia, eBrazil, eCanada, eIndiya, eMexico, eTurkey, e-United Kingdom nase-United States afumanisa ukuba i-59% ayinayo i-website.
Kutheni Unayo Iwebhusayithi Yezo shishino Lincinci?
Isizathu sokuqala sokuba amashishini amancinci adinga i-website, nokuba ngaba ishishini lakho linabasebenzi abahlanu okanye ngaphantsi, kungenxa yokuba apho baninzi abathengi banakho ixesha elininzi.
Ngokomzekelo, uphando olwenziwa yiComScore Canada lufumene ukuba amaKhanadi achitha i-36.3 iiyure zokukhangela kwiinyanga enye, ngelixa amaMerika achitha ii-35.2 iiyure nge-intanethi nyanga zonke. (Olu pho nonongo lufumanisa ukuba amaKhanadi achitha ixesha elide kwi-intanethi inyanga nganye kunanoma ubani.)
Okwangoku, i-Nielsen yabameli beeNkcazo zeNgxelo yekota yokuqala ka-2016 yabona ukuba malunga nama-81% abantu abadala base-United States banee-smartphones ezisetyenzisiweyo malunga neyure kunye nemizuzu engama-39 yemihla ngemihla ekudleni amajelo.
Kuzo zombini i-US neKhanada, abantu abayi-88.5% ngabasebenzisi be-intanethi.
Yonke into ithetha ukuba kukho ininzi yeelballs ezokutyelela kunye nokusebenzisana newebhusayithi yakho yeshishini - ukuba unayo.
Ukuba usebenza kwenye yezo shishini ezincinci ezingenayo iwebhusayithi kwaye loo nto yodwa ayikuthinteli ukuba uhlakulele ubukho be-intanethi kwishishini lakho, zezi zizathu ezithandathu:
1) Abantu basebenzisa i-intanethi njengokuba basebenzisa le ncwadi yefowuni.
Ndandidla ukuxelela abanikazi bamashishini amancinci ukuba kwakungekho nto ukuba babe newebhusayithi ukuba ubuninzi bezoshishino zabo zalapha. Kodwa ngoku phantse wonke umntu usebenzisa intanethi ukuze athole ulwazi-nokuba nolwazi lwendawo. Abathengi abanokusetyenziswa basebenzisa ii-Smartphones kunye namacwecwe ukuba bathathe isigqibo sokuba bangaphi na oko bathenga. Ngoko ishishini lakho elincinci kufuneka lifike kwindawo yokukhangela kwendawo okanye uqaphele; Abantu abaphangelayo baya kufumana amanye amabhizinisi asekuhlaleni kunokuba akho.
2) Iwebhusayithi yezoshishino inikezela ngokusemthethweni ibhizinisi lakho.
Abantu balindele ukuba amashishini abe neewebhsayithi zabo, njengokuba bekulindele ukuba amabhizinisi abe nedilesi yoshishino yangempela.
Ukungenawo iwebhusayithi yezoshishino kuphakamisa imibuzo kumakhasimende. Ngaba uyikhompyutha? Akukafiki nje ngeenxa zonke kuwo? Okanye ukuqala kokuqala kokunciphisa ungeke ukwazi ukukwenza oku? Zonke izinto ongafuni abantu bacinge ngebhizinisi lakho.
3) Iwebhusayithi yezoshishino ikunika elinye iseshane yokuthengisa.
Ukuba newebhusayithi yezoshishino ikunika ukufumaneka kwi-intanethi ngokuzenzekelayo. Cinga nje ngebhodibhodi ye-intanethi. Ngokukhawuleza unelinye ithuba lokuzisa abantu kwimveliso yakho kunye neenkonzo kunye enye indlela yokuba abantu bakufumane.
(Kakade, zingaphi iibhanti zakho ezikhangayo ziya kuxhomekeka kwimizamo yakho yokuthengisa ukujonga abantu, njenge- Search Engine Optimization , ukubhuloga , ukusebenzisa i-media yoluntu kunye nokuthengiswa kwe-intanethi .)
4) Iwebhusayithi yezoshishino ikunika elinye ithuba lokuqokelela idatha / isizukulwana esiyintloko.
Ngokomzekelo, ukufumana abantu ukuba babhale iidilesi zabo ze-imeyile kwizicatshulwa zamaphepha kunye nokuzinikela kwisithuba sangaphambili sesitolo kunzima. Kodwa ukufumana abantu ukuthayipha idilesi ye-imeyile kwibhokisi kwiwebhusayithi kuninzi, kulula kakhulu-ngakumbi xa beqonda ukuba bafumana into ethile, njengephepha leendaba , ingxelo ekhethekileyo okanye i- ebook . Kwaye xa unayo idilesi ye-imeyile, unenye indlela yokufikelela kumthengi wakho.
5) Inkcitho ye-Ecommerce iyanda minyaka yonke.
E-US, abathengi basebenzisa i-$ 453.46 zeebhiliyoni kwiwebhu ukuze bathengise ukuthengwa ngo-2017, ukwanda kwe-16.0% kuthelekiswa ne-$ 390.99 yezigidigidi ngo-2016.
Ukuthengiswa kwee-ecommerce zokuthengisa kulungele ukukhula ngokukhawuleza kwiminyaka ezayo, ikhule ukuya kuma-dollar ayi-684 yezigidigidi ze-US ngonyaka we-2020. ECanada, imali yokuchitha i-ecommerce yayingama -27 biliyoni ngo-2015 kwaye ukuthengwa kulindeleke ukuba kufikelele kwi-$ 40 yezigidigidi ngo-2018. ithengisa ngaphesheya kwezinto ezingaphandle kwekhaya, kunye ne-67% yentengo eya kwamanye amazwe (PFS). Kubonakala ukuba abathengi bafuna iinketho ze-intanethi.
Funda kabanzi malunga ne-ecommerce: 8 Imithetho ye-Website ephumelelayo ye-Ecommerce
6) I-Webrooming ingakhokelela abathengi kwivenkile yakho.
Esinye isizathu sokuba newebhusayithi yoshishini lakho elincinci kukuba ukuba unesitoreji sezitena kunye nomdaka, ukutyalomali ekwakheni ubukho bentanethi njengendawo ye-intanethi kunokwandisa inzuzo yakho yokugcina i-intanethi ngokubaluleka kokukhula kwe-web, apho abathengi izinto zophando kwi-intanethi ngaphambi kokuzithenga kwi-esitolo.
Amaphesenti angaphezu kwe-90 eentengo zokuthengwa kwehlabathi ziqhubeka zenzeka ngaphandle, zibonakalisa ukuba ukuhlaziywa kwewebhu kusekho ukukhetha okuthengwa ngabantu.
Sisiphi Isizathu Sokuba Ungabikho Kwi-intanethi?
Omnye umntu omncinci othe ndathetha naye wandixelela ukuba wayengenayo iwebhusayithi kuba wayengakhange afune enye ishishini. Ungumbane wamandla kwaye unomatasa njengoko ufuna ukufumana ikamva elibonakalayo.
Kodwa ukuba ufuna ngokwenene ishishini, iwebhusayithi yezoshishino ngoku ifana nekhadi leshishini - kufuneka ube nayo nayiphi na ishishini - kwaye ungacingi ukuba ufuna ukunikezela nge-ecommerce. Iwebhusayithi ekhonza njengekhadi lebhizinisi ledijithali, ukubonelela abaphandi ngolwazi malunga neshishini lakho kwaye oko unokukwenza kubo kuyafaneleka.
Ukuba awunayo enye, qalisa ngeendlela zokufumana kunye nokubhalisa igama le-Domain , isinyathelo sokuqala ukufumana ishishini lakho kwi-intanethi.
Emva koko jonga kwiimodeli ezahlukeneyo zeeNtanethi ze-Intanethi uze ubone ukuba luhlobo luni lwebubungqina bewebhu obuya kusebenza kakuhle kwi shishini lakho elincinci.