Abakhangisi bee-Ecommerce Abavakatye kwi-Intanethi
1) Umthengisi unemveliso okanye iimveliso afuna ukuzithengisa.
Wonke umntu kwi-e-yorhwebo okanye ukucinga ngokungena kwi-e-yorhwebo yile nto yenzeke.
Ufuna imoto entsha? Sipinashi esitsha? Ingxenye yendawo yokutshintsha umatshini wakho wokubhala? Uya kufumana kwi-Net. Kodwa imveliso, kungakhathaliseki ukuba iphakamileyo okanye ifanelekile, ayiyiyo indawo yezohwebo-mpu melelo.
2) Umthengisi udinga indawo yokubonisa imveliso yakhe. Ngokwesiko, esi sisakhiwo salo hlobo.
I-intanethi, iwebhusayithi ye-e-yorhwebo. Kodwa cinga ngevenkile yokuthengisa. Kukho imveliso kwiwindow ukukhohlisa umthengi ngaphakathi. Kukho iisisithi ezikhokelela kwizifulofu zeemveliso ezininzi, zonke ezilungiselelwe ukulungelelanisa umthengi.
Ukuhamba ngokubaluleka kubaluleke kakhulu kwi-web design ye-intanethi; Iindwendwe kwivenkile yakho ye-intanethi idinga uhlobo olufanayo lweendlela ezibonakalayo, ezilula ukulandela. Bafuna ukukwazi ukuhlola iimveliso zakho baze baqhathanise nezinye iimveliso ngokulula.
Kwaye indwendwe kwivenkile yakho ye-intanethi kufuneka ikwazi ukufikelela kwimveliso yakho kalula. Akunakuzikhetha nje kwi-shelf aze aziqhubekele kude kube ngangoko ziza kubanjwa kwitena kunye ne-mortar.
Umva wokugqibela kwendawo yakho ye-e-yorhwebo ibaluleke kakhulu njengento yakho yokugqibela phambi koyilo lwewebhu lwe-e-commerce. Kufuneka uhlele ukubonelelwa nokuhanjiswa kwemveliso yakho ngaphambi kokuba indawo yakho ye-e-commerce ihambe "iphile". Kumele ukwazi ukuhambisa kwisithembiso sakho kumthengi.
Amashishini amaninzi e-shishino awela ngenxa yokuba abantu ababandakanyekayo babengakhathazeki ngokukhusela nokunikezelwa kwemveliso yabo ngaphambi kwexesha.
Yintoni eyenzekayo xa abantu bethengisa i-intanethi bengayifumani imveliso abayithethileyo ngexesha elifanelekileyo okanye bangayifumani nhlobo? Bathukuthele, kwaye amathuba afanelekileyo, kungakhathaliseki ukuba uyaxolisa kangakanani kubo, abayi kuphinda bathenge into kuwe kwakhona. Kwaye baya kuxela bonke abahlobo babo indlela abavuyayo ngayo kunye nenkonzo yakho yamakhasimende !
3) Gcina isitolo sakho kwi-Top Working Order
Umthengisi ukhetha isakhiwo kwisitoregi sakhe esilungileyo kwaye unamaziko afana nombane kunye nokufudumala okufunekayo ukuze abathengi bakhe bathuthuke. Ukuba isakhiwo asilungiswanga kakuhle, ulungisa iingxaki.
Uninzi lwezoshishino zoshishino lwezoqoqosho alukhathazi ukwenza oku. Balahla iiwebhusayithi ezinamaqela amakhulu phantsi kokwakha okanye zineendawo zabo ezithathwa ngababoneleli ababonelela ngokukhawuleza okanye ngokukhawuleza. Ukuba umthengi onokuthi uzama ukufikelela kwiwebhusayithi yakho kwaye wehla, wenza ntoni? Uqhosha ngokuya kwenye iwebhusayithi apho angayibona khona imveliso enomdla kuyo. Ngaba uya kubuya? Mhlawumbi akunjalo.
Kumele ube nokuqhubekayo, 24/7 ukusingatha ukuba ufuna ukusebenzisa i-website yezohwebo. Kufuneka unike isitolo esisebenza ngokugcwele, esipheleleyo ukufumana iindwendwe zithenga nge-intanethi.
Akukho 'Ngaphantsi Kwezakhiwo' okanye 'Ukuza Kungekudala' amabhanki.
Ukusetyenziswa kungenye inxalenye ebalulekileyo yokuyila iwebhusayithi . Ngokomzekelo, ukuba abathengi abakwaziyo bakwazi ukuhamba ngeendawo zakho ngokulula, abayi kuphazamiseka. Nika ingqalelo ekhethekileyo kwinkqubo yokuthenga. Ukhuphiswano lwakho luhlala luqhosha kuphela.
Kwaye kufuneka ulondoloze iwebhusayithi yakho rhoqo kwaye rhoqo. Indawo e-e-yorhwebo egcwele izilwanyana ezifileyo ibulala ezithengi nge-intanethi. Iwebsite ye-e-yorhwebo engazange inikeze nayiphi na into emitsha iya kuba neendwendwe. Ukuba awukwazi ukukwazi ukugcina indawo yakho, awukwazi ukufumana enye.
Kodwa nangona unesakhiwo esihle kakhulu sewebhu, izivakashi zendawo zisenokungathengi kuwe. Ngoku siza kuxubusha indlela yokufumana iindwendwe kwivenkile yakho ye-intanethi ukuthembela ngokwaneleyo ukuba ube ngabathengi.
Ukuba ne-website ye-e-yorhwebo ebonakalayo ebonakalayo, iyindlela enye yokwakha ukuthembeka nabathengi be-intanethi.
Kanye njengokuba kuthengwa kwezitena-kunye nomdaka, kufuneka uzuze abathembekileyo bakho abathengi ngaphambi kokuba bathenge i-intanethi. Kufuneka uvumele iindwendwe zakho ukuba zikwazi wena kunye nenkampani yakho kunye nokufunda malunga neemveliso zakho ngaphambi kokuba ziqale ukuthenga i-intanethi. Umthengisi wezitena kunye nomdaka wakha njani ukuthembeka nabathengi babo kwaye sinokuyenza njani kwi-Net?
4) Umthengisi 'wendabuko' wenza ukuba isitorethi sakhe sibe mnandi kangangoko kwaye sibonise umveliso ukuba sizuze kakuhle.
Abantu abathengela i-intanethi kufuneka babone umkhiqizo ngaphambi kokuba bathenge, nabo; ukufaka ikhathalogu ye-intanethi kwi-website yakho ye-intanethi yokuyila iyakwenza uncedo lokwakha ukuthembeka. Kodwa musa ukwenza impazamo yokulayisha imifanekiso emininzi kumakhasi ambalwa kakhulu, okubangele kumaphepha anzima kakhulu kwaye anganikeli ngolwazi olwaneleyo. Ikhathalogu enhle ye-intanethi iza kusetyenziswa amaninzi ewebhu; iya kulungiswa kwiindidi, ukutshekishwa, ukusebenzisa izithonjana ukuze unike amaxesha amaninzi okulayisha, kwaye unikele ngolwazi oluchanekileyo kwimveliso nganye. I-khathalogi engcono kakhulu inikezela ngolwazi lwesitokhwe kwaye yenza kube lula kwi-shopper ye-intanethi ukuthenga loo mveliso.
5) Umthengisi (okanye amalungu omsebenzi wakhe) usekhona kwisitolo ukuze amkele, athethe, kwaye akhonze abathengi abaza kwivenkile.
Zininzi ezininzi ze-intanethi ze-intanethi ziyaziwa kwaye zibonelela ngamathuba amanxibelelwano amaninzi abantu abacinga ngokuthenga i-intanethi, ukunyaniseka okwenene ekuthembekeni kwabo. Ukuba ndicinga ukuthenga imveliso yakho, ndifuna ukwazi ukuba ungubani.
Iindawo ze-e-commerce zempumelelo zibonelela ngamagama oqobo nje ngoonxibelelwano, kungekhona iingcambu ezifana ne-webmaster okanye ngaphezulu, amagama anjengeephasiwedi, njenge 'King1724'. Banikezela ngolwazi malunga nabasebenzi babo kunye nenkampani yabo ukuba i-shopper ye-intanethi ingafikelela kalula. Yakha ukuthembeka ngokubeka umfanekiso wakho kunye / okanye abasebenzi bakho kwisayithi lakho. Abathengi kufuneka babe nevakalelo lokuba bayazi, okanye ubuncinane ukuba bayazi into malunga nawe ngaphambi kokuba benze i-intanethi yokuthenga.
Iifayili eziphumeleleyo ze-e-commerce zibonelela ngolwazi malunga nenkonzo yabathengi kunye nolwazi lokuqhagamshelana olucacileyo kwaye lufikeleleke. Ukuba uphononongo kumaphepha angama-50 ukufumana idilesi ye-imeyile eprintiweyo kwifolda encinci kwiphepha lekhasi kuya kunika umxhasi wakho umthengi iimvakalelo ezintle, kungekhona iimvakalelo ezilungileyo. Uninzi aluyi kukukhathaza ukukhangela. Baya kucinga nje ukuba awunjalo uhlobo lomntu abafuna ukwenza ishishini.
Ukwakha ukuthembeka nabathengi abanakho ngokwenza ulwazi lwakho lweenkonzo zabathengi luphawu oluthile lweziko lakho. Beka 'Mayelana Nathi' kwaye 'Qhagamshelana nathi' okanye 'Ikhonkco leNkonzo yabathengi' kwi menu yakho ye-e-yorhwebo imenyu yokuhamba kwaye uqinisekise ukuba kwiphepha ngalinye.
Yaye ubhale loo maphepha- xa umntu ephazamisa ukuchofoza kwi-'Tevisi yeThengi 'kunye nabo bonke abonayo idilesi enye ye-imeyile, ukuthembeka kwakho kuya kugxuma. Abathengi bafuna ukubona umgaqo-nkqubo wenkxaso yomthengi ophuhlisiweyo ngokupheleleyo ukuziva ukhululekile kwiintengiso ze-intanethi. Iindawo ezininzi ze-intanethi zisebenzisa i-FAQs enika iimpendulo kwiimfuno eziqhelekileyo, ezifana nendlela yokuyalela, ukuthumela iindleko, kunye nemigaqo yokubuyisela.
Kungakhathaliseki ukuba i-website yakho ye-intanethi encinci kangakanani, unokubonelela ngenkonzo yabathengi ngexesha langempela. I-Zendesk kunye ne-LiveHelper, umzekelo, zombini izicelo zesevisi zamakhasimende ezisekelwe kwi-intanethi ezivumela ukuba iindwendwe zakho ze-e-commerce zifikelele ngokukhawuleza. Ngoku kukho indlela yokukhohlisa iindwendwe ze-e-commerce!
Okokugqibela, ukuba ufuna ukufumana iindwendwe kwivenkile yokuthenga i-intanethi, kufuneka wenze kube lula kwaye ukhuselekile ukuba bahlawule ukuthenga kwabo kwi-intanethi. Qhubeka ufunda ngokubanzi malunga nokusetyenziswa kwentlawulo ye-e-commerce.
Abathengisi be-intanethi bafuna izinto ezifanayo kwiwebhusayithi ye-e-commerce abayifunayo kubathengisi bezitena kunye nabathengi. Unokwenza ukuba bazive bekhuselekile kwaye bekhululekile ngaphambi kokuba baqale ukuthenga i-intanethi.
Iinkqubo zokuhlawula i-intanethi kunye nokucwangciswa kwamakhadi e-credit card imeko. Thelekisa oko kwenzekayo kwi-intanethi ukuhlawula ukuthengwa kumthengisi ongaphandle kwe-intanethi.
6) Umthengisi wendabuko uqinisekisa ukuba abathengi bazive bekhuselekile kwivenkile yakhe.
Kufuneka wenze okufanayo ukufumana abantu bathenge nge-intanethi. Ukhuseleko lweSayithi luyinkxalabo ebalulekileyo yabathengisi be-intanethi. Kufuneka usebenze kanzima kule nto kuba ufanele uhlangabezane nento yokwenyani kunye nokuqonda kwe-intanethi ye-credit card processing process. Inyani le nto kukuba kwindawo ekhuselekile, ukuthumela ulwazi lomntu siqu njengamanani ekhadi lesikweletu akuyingozi kakhulu kunokusebenzisa ikhadi lekhredithi kwiimeko 'zokunyanisekileyo', apho umntu angabheka phezu kwelinye icala aze athathe inombolo, okanye ukhethe Ikhadi lesikwereti likhuphe ngaphandle kwedoti emva koko.
Ngethuba ludliwano-ndlebe noLelody Vargas, u-Eric Olafson, i-CEO ye-Tomax, wathi, "kukho umngcipheko omkhulu wokunikezela ngekhadi lakho lesikweletu kumntu ongamazi okhonza isidlo sakusihlwa kunokuba uthengise nge-intanethi." Kodwa ukucinga kwekhadi lokuthenga ngetyala ngelokuba ukuthumela ulwazi lomntu siqu njengamanani ekhadi lesikweletu kwiWebhu kunobungozi kakhulu kwaye abagculeli banqwenela yonke indawo.
Kufuneka ube ne-SSL (I-Secure Socket Layering) kumaphepha akho okuhlawula i-intanethi, ngoko unako ukulawula ukuthengiselana okubhaliweyo. Kumelwe ubonakale ubonisa ukukhangela kwakho kwi-intanethi ukuba isayithi lakho likhuselekile kwaye iinkqubo zakho zokuhlawula i-intanethi, ezifana nokusetyenziswa kwekhadi lesikweletu, zikhuselekile ukusebenzisa.
7) Umthengisi wendabuko wenza kube lula ukuba abathengi bathenge iimveliso.
Yena okanye ilungu labasebenzi bakhe likhona ukuthabatha imali yakho, ingaba iyimali, itshekishe, ityala okanye i-debit card.
Uninzi lwe-intanethi ye-intanethi yenza i-intanethi yentengo nzima. Isilwanyana sam isilwanyana sam iwebhusayithi asiza kuphela ifom ye-oda apho umthengi kufuneka aphrintiwe, agcwalise, kunye ne-imeyile. Kutheni ndiyakhathazeka ukwenza oko xa ndiyakwazi ukuya kwisitorethi sezitena kunye nokunika umntu yam cash, credit card okanye debit card? Ukuba unesitolo se-intanethi, kufuneka unikeze intlawulo ye-intanethi, njengokwenziwa kwekhadi lesikweletu.
Ukwamkela intlawulo kwi-intanethi, ungasebenzisa inkqubo yokuhlawula i-intanethi, njenge-PayPal, okanye usethe i- akhawunti yomthengisi yokucwangciswa kwamakhadi ekwereti. Iinkqubo zokuhlawula i-intanethi ezifana ne-Beanstream (inkampani yaseCanada) ikuvumela ukuba uhlele i-akhawunti yomrhwebi kunye nokucwangciswa kwentlawulo ye-intanethi kumabhodari kunye nekhadi lesikweletu. Uya kufumana ulwazi oluninzi kwiinkqubo zokuhlawula i-inthanethi kwicandelo lokuPhathwa kweNtlawulo kule webhusayithi.
Izicwangciso ezininzi zentengiso ye-e-commerce ziquka ukusetyenziswa kwekhadi lokuthenga ngetyala kunye neephakheji zabo ze-e-commerce.
8) Umthengisi wendabubo uvala intengiso ngokuthi "Siyabonga; nceda uza kwakhona."
Kufuneka wenze oku kwiwebhusayithi yakho ye-e-commerce, nayo. Ingaba kukho isikrini esilula esilandelayo emva kokuthengisana nomthengi wakho, i-imeyili yokubulela i-imeyili, okanye ikhadi elibulelayo ukuba uthumele umyalelo ogqityiweyo (okanye zonke ezintathu!), Kufuneka uvumele i-e- abathengi abathengi bayazi ukuba uyayixabisa ishishini lakhe.
Izikrini ezingenanto, izikrini ezibuyela ngokukhawuleza kwiphepha lasekhaya, okanye izikrini eziphinda ziphinda ifomu le-oda emva kokuba umthengi angenzi nto ukunika abantu ukuthenga iimfesane ezifudumele kwi-Intanethi, ezinokuthi ziguqulele kwixabiso elizayo.
Khuthaza ukuthenga nge-Intanethi
Ukuba nemveliso esemgangathweni yinto enye yecandelo le-website ye-e-commerce. Omnye ukufumana abathengi ukuba batyelele indawo yakho ye-e-yorhwebo.
Kodwa nangona emva kokuba ubeke ezo ziqendu endaweni, kufuneka uzikhohlise ukuba wenze i-intanethi yezitolo kwiziko lakho ngokuziphatha kunye nokuba bhetele kunokuba ziza kunyangwa kwivenkile yezitena kunye nomdaka. Ukulandela imithetho eyisibhozo ye-intanethi ye-e-commerce ephumeleleyo, ndacacisile kule nqaku kuya kunceda ukunyusa abathengi be-intanethi ukuba benze ukhenketho olubalulekileyo.