Indlela yokusebenzisa isevisi yabaThengi kwiDrayivu yokuThengisa iNcinci
Kulo nqanaba elisisiseko, inkonzo yabathengi yinkqubo yombutho wokubonelela iimfuno zabathengi kunye neemfuno zabo.
Kodwa le nkcazo ikhupha uhlobo lokuthengiswa kwabathengi, kwaye ngulo mcimbi ophambili oqhuba ukunyaniseka kwabaxhasi. Ukunyaniseka komthengi kubakho xa umthengi ekhetha ukwenza ishishini kunye nenkampani, nangona ixabiso elincinci, elona lifanelekileyo okanye elingaphaya eliphezulu lifumaneka kwenye indawo, "ngokutsho kweNational Institute Research Institute.
Unokuthi, umzekelo, ukuba ibhizinisi lohlobo lwezinto zokugcina impahla-apho iindawo zithengiswa khona, abathengi bakhetha izinto ngokwabo, kwaye bazinikezele kwi-check-self-checkout-banikezela umthengi isidingo semveliso okanye iimveliso (ukuba umthengi ufumanisa oko ufuna). Kodwa ukusuka kumbono womthengi, akukho nkonzo yabathengi abandakanyekayo kumzekelo wezo shishino .
Abathengi bacinga ukuba inkonzo yabathengi ibandakanya ukusebenzisana nomnye umntu, nokuba loo mntu unceda ukuba bafumane into ethile, khetha into okanye bathenge into ethile. ( Indlela yokunceda uMthengi uthatha ukujonga ngokuthe ngqo ukuthengiselana kwenkonzo yamakhasimende ayisiseko.)
Yaye leyo yintloko yeenkonzo ezifanelekileyo zabathengi- ukubuyisela abathengi bamandulo, nokutsala abatsha "ngeendaba ezilungileyo" ukuba abathengi banamhlanje basasazeka ngezoshishino lakho .
Inkcazo engcono yeNkonzo yabathengi
Kuba amashishini, ngoko ke, inkcazelo ebalulekileyo ngakumbi kukuba inkonzo yamakhasimende yinkampani yokuzinelisa abathengi bayo. Kungenxa yokuba abathengi kuphela abanelungelo lokuba abathengi abathembekileyo.
Iinkampani zinokuba nazo zonke iinkalo zenkonzo yabathengi kwindawo, ukusuka kubasebenzi bokulinda ngemigaqo yokubuyisela , kodwa ukuba abathengi abanelisekanga ngendlela yokuthengiselana ngayo okanye iziphumo zabo, abayi kubuya.
Abathengi kunye nabaphathi bezoshishino banqwenela ukuthetha ngoluphi uhlobo lweenkonzo ezifanelekileyo zabathengi (kwaye akukho), kodwa le nkcazo ye-ACA Group ibonisa ukuba yiyiphi inkonzo enhle kakhulu yabathengi: "Intsebenziswano ephezulu kakhulu kumthengi (ngaba) ukukwazi ukuba umbutho uhlale kwaye ngokugqithiseleyo kudlule ukulindela komthengi. "
Ukwamkela le nkcazo kuthetha ukwandisa ukucinga kwethu ngenkonzo yabathengi; ukuba siya kuqhubeka nokugqithisa ukulindela kwamakhasimende, kufuneka siqaphele ukuba yonke into ebalulekileyo kwishishini lethu inempembelelo kwinkonzo yabathengi, kungekhona nje loo miba yoshishino lethu olubandakanya udibaniselwano nabathengi bamadoda.
Kutheni kubalulekile ukuba iNkonzo yabathengi ibaluleke kakhulu kumaShishini amancinci
Kuba amashishini amancinci, ukuzama ukuqhubeka nokuzama ukubonelela ngeenkonzo ezingcono kubathengi kubaluleke ngakumbi kuba:
Ukunyaniseka kwabathengi kubaluleke kakhulu kwiinkalo ezincinci zezo shishino. Intsebenzo enhle yabaxhasi ngumqhubi oyintloko wokuthembeka kwamakhasimende. Ngokomyinge, abathengi abathembekileyo baxabisa amaxesha angama-10 kuninzi ukuthenga kwabo okokuqala ngokubhekiselele kwi-Ofisi yeNdlu ye-White House yabathengi.
2. Ukubonelela ngemisebenzi yabathengi ngokusindisa imali yamashishini amancinci. Kuxhomekeke kukuphi ufundiso olukholelwayo, kwaye yintoni imboni okhoyo kuyo, ukufumana umthengi omtsha naphi na ukuya kumahlanu ukuya kuma-25 ngokubiza ngaphezu kokugcina ikhoyo (i-Harvard Business Review).
3. Amashishini (ngokukodwa amashishini amancinci) akakwazi ukusinda kwi-press yexesha elide. Abathengi bagweba inkonzo yabathengi kuyo yonke ibhizinisi abajongene nayo-kwaye banakho amathuba okuba babelane ngokulinganisa kakubi nabanye abantu kunokulungileyo.
Kwenzeka ntoni emva kobuhlwempu bamava ?
- Iipesenti ezingama-78 zabathengi zikhansele ukuthengiselana okanye ukuthengwa okujoliswe emva kweenkonzo zabathengi abampofu (i-American Express Survey)
- Iipesenti ezingama-96 zabathengi azikhathazi ngokukhalaza kwishishini, kwaye amaphesenti angama-91 awazange abuyele ("Ukuqonda abaThengi" nguRuby Newell-Legner)
Abathengi abanganelisekiyo baya kuxela abantu abayisithoba ukuya kwe-15 malunga namava abo - kunye nama-13 eepesenti abangathengi abathengi bathetha abantu abangaphezu kwe-20 malunga namava abo ahluphekileyo, ngokubhekiselele kwi-White House Office yabathengi. Ngakolunye uhlangothi, abathengi abathengi abaneengxaki zabo basombulule bathetha phakathi kwabantu abane ukuya kweyisithandathu ngamava abo.
Izigxobo ziphakamileyo zinikezelwa ukuba izikhalazo malunga nenkonzo yabathengi zihanjiswa kalula kwiipalati zeendaba zoluntu ezifana ne-Facebook kunye ne-Twitter kwaye ziboniswe kwiingxelo ze-intanethi (njenge-Google reviews).
4. Ukubonelela ngenkonzo yamakhasimende angaphezulu kwezona zinto zimbalwa zingabancintisana nabathengisi abaninzi.
Enyanisweni, njengoko uDaniel Butler, umongameli we-Retail Operations kwi-National Retail Federation, ubonisa ukuba, "umthengi amava" apho abanikazi bezitolo ezincinci banalo inzuzo enkulu phezu kweentengiso zabo.
"Basenokuthintana nabathengi babo kwaye benze uxhumano lomntu."
Indlela Ongayisebenzisa ngayo UkuThengwa kwabathengi abalungileyo ukwakha ukuthembeka kwabathengi
1. Beka iMigangatho yeNkonzo yabathengi
Abasebenzi kunye nabathengi bafuna ukuqonda ukuba ziphi na izinto ezilindelweyo. Abaxhasi bafuna ukwazi ukuba ibhizinisi lakho lizimisele ukwenzela ntoni kwaye abasebenzi kufuneka bazi ukuba ulindele ukuba banikeze iimveliso zakho kunye / okanye iinkonzo kumthengi. Ukubaxelela nje akwanele; kufuneka udale idokethi ebonisa ukuba uyintoni imilinganiselo yenkonzo yamkelekileyo yamakhasimende.
2. Beka abasebenzi abalungileyo kunye neenkqubo ezikhoyo
Njengoko u-Liz Tahir uthi, akukho ndlela yokuba umgangatho wabasebenzi bamakhasimende ungadlula umgangatho wabantu abanikezelayo ( Iingcebiso ezili-10 zeNkonzo yokuSebenza kwabaThengi ). Ngoko ishishini lakho elincinci lifuna ukuba nezibonelelo ezikhoyo ukubonelela uhlobo lwenkonzo yabathengi eziya kudibana okanye kudlula iimfuno zabathengi-nokuba ngaba ezo zixhobo zingabasebenzi bokuqhawula umgca-phambili okanye iinkqubo zokubonelela ngemveliso eziza kuzuza umkhiqizo wakho kumthengi ngexesha.
Isofthiwe senkonzo yabathengi esinika isisombululo se desk okanye unxibelelwano lwabaxhamli be-client (CRM) lunokuba lula kwaye lunciphise ukusebenzisana kwamanqaku amaninzi. Unokunika nabasebenzi bakho iinkonzo eziza kuphucula inkonzo yabathengi. Umthengisi uLowe, umzekelo, unikezela abasebenzi abajongene nabathengi abaxhamli beetandathu ezintlanyelwe ukubanceda bakhonze abathengi, kuquka ne-app eyenza abasebenzi baqikelele ubungakanani beeprojekthi zokuphucula amakhaya ekhaya.
3. Qeqesha abasebenzi bakho
Abasebenzi abasebenzisana nabaxumi kufuneka benze okungakumbi nje ukuba babe ngabahlobo ukuba bafumane inkonzo enokuthengwa kakuhle. Fika ngaphaya kombono wokuthi umdla kunye nokumamatheka kunele (nangona baqala ukuqala); Uqeqesho lomsebenzi wabathengi olufanelekileyo kufuneka luqinisekiswe kwaye lufundiswe ngokuphindaphindiweyo.
4. Phatha Abasebenzi Bakho Njengomthengi Wakho Wokuqala
Akukho mntu uzonandipha ukukhonzwa ngumntu onyantsi. Abasebenzi abangonwabi abayi kudala abathengi abonwabileyo. Ngoko gcina abasebenzi bakho bavuya . Xa abasebenzi bakho bayavuya baya kujonga phambili ukusebenza, kuba baxabiswa kwaye bayakwazisa, utshilo uLaura Lake - uhlobo lwabasebenzi abakulungele kwaye bazimisele ukuxabisa kwaye baxabise abathengi bakho.
5. Sombulula iingxaki zabathengi ngokukhawuleza kwaye ngokukhawuleza
Iingxaki zabathengi ngamathuba angcono okudala abathengi abathembekileyo. Uphando ngeBhunga loQhagamshelwano lwaBathengi lifumene ukuba ukudlulela kwamathengi okulindelwe kuye kwaba nempembelelo encinci kwintembeko yabathengi; kwaba ngumyinge womzamo umthengi ayenokwenza ukuze asombulule iingxaki ezihambelana ngokunyaniseka kwabaxhasi. Enyanisweni, iipesenti ezingama-94 zabathengi abaye bakwazi ukuxazulula iingxaki ngentlungu bathi baya kuthenga kwakhona kuloo nkampani. Funda indlela engcono ngayo yokujongana nezikhalazo zamakhasimende .
6. Yakha iNkqubo yoBathengi kuMthengi
Iinkqubo zokunyaniseka kwabaThengi akunakunceda kuphela ukudala abathengi abathembekileyo kodwa bakuncede ufumane abathengi abatsha. Ngokomzekelo, uphando lufumene ukuba abafumene umvuzo wokunyaniseka kweevenkile bafumana kabili ukuthumela umthengi omtsha ngokukhawuleza emva kokuhlenga umvuzo (i-Thanx). Iiprogram zokunyaniseka zempumelelo ziyakwazi nokuphucula umgangatho wakho wezentengiselwano zincinci njengoko zinika inkxaso yokuthenga abathengi abathembekileyo ukuthenga ngaphezulu - rhoqo iindlela ezinokuthi zithembeke kwaye zilula ukunyusa ukuthengisa kunokutsala abathengi abatsha.
7. Hlola rhoqo inkonzo yakho yoMthengi
Ingxelo yomthengi isisityebi esikhulu sokuphucula inkonzo yabathengi kunye nokuthembeka kwamakhasimende. Abathengi bakho bakuthetha okokuthandayo okanye abangakuthandiyo malunga nemveliso okanye iinkonzo zakho rhoqo kumntu, nge-imeyile, ngefowuni okanye kwi-media media. Sebenzisa le mibalelwano ukuchonga imiba ehambelanayo kwaye usebenze kuzo.
Kufuneka uqinisekise ukuba ufuna iimbono zabathengi bakho abancinci, ngokuqhuba iimvavanyo zabathengi kunye / okanye ukusetyenziswa kovavanyo lomthengi .
Kumashishini amancinci, iimeyardwords zokunikwa kweenkonzo zabathengi mazibe nokuhlola nokuphuculwa. Ukuphucula iNkonzo Yakho yabaThengi kwiiNtshukumo ezi-3 ziza kukubonisa indlela onokuphucula ngayo izinto eziphambili zenkonzo yabathengi ibhinqa lakho elincinci.
Izenzo ezilungileyo kakhulu: Indlela yokubonelela ngeenkonzo ezilungileyo zabathengi
Khumbula umyalelo wegolide, baphathe abathengi ngendlela onokuthanda ukuphathwa ngayo? Akusekho okwaneleyo kwihlabathi apho abathengi banokukhetha okuninzi kangangoko uMatthew Hudson akhankanya kwindlela yokwakha ukuthembeka kwabathengi . Kunoko, baphathe abathengi ngendlela abafuna ukuphathwa ngayo. La manqaku, athelekisa iinkqubo ezilungileyo kumsebenzi wamakhasimende, aya kukubonisa indlela:
- 8 Imigaqo Yobulungiseleli beNkonzo yabathengi
- Indlela yokubonelela ngeNkonzo yokuThengisa abaThengisi bakho
- Iindlela ezili-10 eziphezulu zokuLahla abathengi
- 5 Iimfihlelo zoMthengi weNkonzo ezilungileyo
- Iintlobo ezi-5 zeNtengiso kunye nendlela yokwandisa ukuthembeka kwabathengi
- Iinkonzo zeNkonzo zabathengi: Indlela yokunceda uMthengi