Ziziphi iiNkcazo zoBume beeNdawo eziPhezulu zokuThengisa iimpahla?

by Barbara Farfan

Ezi zitolo zineemisebenzi enomdla kunye neenjongo

Iindawo ezinkulu zokuthengisa iimpahla kunye neemaketanga-kuquka i-American Eagle, i-Gap, Limited, i-Victoria Secret kunye neZumiez-yonke inomsebenzi weenkampani, umbono kunye nezitatimende zentengo ezijoliswe ekukhokheni imisebenzi yazo. Ezi nkcazo zichaza iimpawu zabo, inkcubeko yabo kunye namava kumakhasimende. Ngamnye uyingqayizivele njengento yokuthengisa kunye namava okuthenga ezitolo.

I-American Apparel Mission Statement

I-American Apparel ithi izinikezele kwimveliso ephezulu yemveliso, ukunakekelwa kwabasebenzi, ukulinganiselwa ngaphakathi kwishishini, kunye nobugcisa, uyilo kunye nobugcisa.

Inkampani yaqala ngo-1989 xa umsunguli u-Dov Charney waqala ukuthengisa ii-T-shirts kunye nama-sweatshirts njengomfundi kwiYunivesithi yaseTufts. UCharney uqale wabiza inkampani yakhe "i-American Armor Wear".

I-American Eagle Outfitters Mission Statement

I-American Eagle Outfitters yaqala ngo-1977 kunye nevenkile enye eMichigan. Ngoku iqela lidla izitolo ezingaphezu kwe-1. Isitatimende salo semisebenzi sigxininisekisa uxanduva lwabambiswano: "I-American Eagle Outfitters inzibopheleleko kumgaqo othi abantu abenza iimpahla zethu bafanele baphathwe ngesidima nangenhlonipho. Ngaloo ndlela, sifuna ukusebenza kunye nabanikezeli beengubo emhlabeni wonke ababelana ngokuzibophezela kwethu kwiindawo zokusebenzela ezikhuselekileyo nezempilweni. "

I-Ann Taylor Mission Statement

U-Ann Taylor uthi iinkokeli zenkampani "umfazi osebenzayo namhlanje kunye nothando lwakhe lwefashoni." Umthengi oqhelekileyo u-Ann Taylor ngumama osebenzayo kwiminyaka yesithathu. Uxakekile kwaye ujongene nemali engenayo.

Inkampani ifanisa iimfashoni zayo kulo mfanekiso. Uthi, "Sifumana abafazi." URichard Liebeskind wavula u-Ann Taylor isitolo e-Connecticut ngo-1954.

Isitatimende se-Gap Mission

Isitatimende somsebenzi we-Gap sithi inkampani ijolise "ukudala ukudibanisa kwengqondo kunye nabathengi emhlabeni jikelele ngokuklama umkhiqizo mveliso, amava okugcina kunye nokuthengisa ngokukhuphisana." Ukongeza kwiivenkile zeGap, Gap, Inc.

Kwakhona iRiphabliki yaseB Banana, i-Old Navy ne-INTERMIX. Umqondo weGap yi-brainchild kaDoris noDan Fisher ovule isitolo sokuqala seGap ngo-1969. Bathi injongo yabo yenzelwe ukuba kube lula kubantu ukuba bafumane i-jean efanelekileyo yeeans.

Isitatimende seNdalo yeGymboree

UGymboree ubiza isitatimende salo myalezo ngombono wembono: "Abantwana basentliziyweni yezinto zonke esizenzayo. Ubuntwana buzaliswe ngamaxesha akhethekileyo imihla ngemihla kwaye siyilungele ukulungelelanisa, iimpahla eziphezulu kunye nezinto zokusebenza zokukhumbuza ekwenzeni. Injongo yokuthenga kunye nokugqoka iingubo ezilula kwaye kumnandi. Iingubo zethu zinceda abantwana baqale usuku ngalunye ngento ekhethekileyo-kuba siyazi ukuba intombazana eyintandokazi ingenza yonke imihla ibe yinto enkulu. " I-corporation yaqala ngokunikezela ngeeklasi zakwaMan Francisco ngo-1976 kwaye ngoku ziqhuba izitolo ezingaphezu kwe-1,300 e-US naseCanada.

Isitatimende seMission Limited

Amanqaku amancinci athi ayithengisi iimveliso. Ithengisa amava. "Imithetho yabathengi!" ULeslie Wexner wavula ivenkile yokuqala e-Columbus, e-Ohio ngo-1963, ehambisa amafashoni amabhinqa. Phantse amabini eminyaka kamva, i-corporation yathengile i-Victoria Secret and Lane Bryant, iifoto ezimbini zeefashini zamabhinqa.

Ikhonkco layo ngoku iquka i-Limited Express, iBath & Works Works kunye ne-Limited Too, eyabizwa ngokuba nguBulungisa ngo-2008. Iqumrhu liye laguqula igama layo ngokuthi "L Brands."

Isitatimende seMicy's Mission

Igama lisikhumbuza i-Parade ye-Thanksgiving Day ePadesi kunye ne-movie ephathekayo apho i-parade ibonakalisiwe, njenge-1947 iM Miracle kwi-34 Street. UMacy naye wenza ukubonakala kwinqanaba le-NBC yahlaselwa ngabahlobo Abalingana malunga neminyaka engama-50 kamva ngo-1994. Ubude benkampani kunye nokuthandwa kungaba ngumphumo wesitatimende salo myalezo, esiye saqhelanisa ixesha okanye ezimbini ukususela ekuqaleni kukaMacy eNew York 1858: "Injongo yethu kukuba ngumthengisi okwazi ukufumana ithuba kwi-horizontal kwaye ibe nendlela ecacileyo yokuzibeka kuyo. Ukuze senze njalo, sihamba ngokukhawuleza kunanini ngaphambili, sisebenzise iteknoloji enye kwaye sigxininise imithombo yethu izinto ezibaluleke kakhulu kubathengi bethu abangundoqo. "

Isitatimende seNike Mission

"Ukuzisa ugqozi kunye nokuvuselela kubo bonke abadlali kwihlabathi." Yiloo nto ye-mission ka-Nike kwaye ngokwenene iinjongo eziphezulu, ngokukodwa xa ucinga ukuba i-asterisk encinane. UBill Bowerman oyilungelelaniso wayejongene nokubeka apho. Wayefuna ukucacisa ukuba, ngokulinganisela kwakhe, "Ukuba unomzimba, ungumdlali." I-Nike iye yavelisa kwaye ihlinzekela zonke iindlela zabadlali ngeentambo, izixhobo kunye nesambatho ukususela ngo-1964, nangona iminikelo yokuqala yenkampani yayiqhuba izicathulo.

I-Victoria's Secret Mission Statement

L Izibhengezo zithengela iVictoria's Secret kwiminyaka yee-1980, kodwa i-brand igcina isitatimende sayo semishini, eyahlukileyo kwaye ingekho ngaphandle kwenkampani yomzali wayo. Uthi "uzinikele ekwakheni intsapho yezona zinto zihamba phambili zeemfashini zenkcubeko ezinika amavavane atshabalalayo aqhuba ixesha elide kwaye avelise ukukhula okuqhubekayo kubanini-masheya." U-Wexner wathenga i-Victoria Secret Secret ye-$ 1 yezigidi ngo-1982. Kwakukho ikhathalogi yelo xesha ngezinto ezithathu zokuthenga izitena kunye nezidaka. Le mihla, ibhizinisi leebhiliyoni eziligidigidi.

Statue Mission Mission

Isitatimende senkampani ye-Zumiez ithi ithetha ukuzingca ngokunikezela ngabathengi "ngokugqoka iimpahla, izicathulo, izixhobo, iiDVD, izinto ezilukhuni ze-skate kunye nekhephu kwimpilo yokusebenza." Konke malunga neengubo ezisebenzayo ngokugxila kwiebhatyi kunye namakhaphu okukhwaza, kodwa ibhizinesi elikhulu kwiingubo, nazo. I-chain chain yokuthengisa isisandul 'ukufika kwimeko, esungulwe ngowe-1978 ngabaququzeleli boomsebenzi uTom Campion noGary Haakenson. Yaya koluntu ngo-2005.