20 Izaziso zokuthengisa ezithengisayo ezisebenzayo

Iimpawu eziMatsalane ezenza abathengi bathenge

Isetyenziswe rhoqo ngabakhophi bee-copywriters, ezi binzana ziqinisekisile ukuba zenza umdla kunye nomnqweno phakathi kwabathengi. Zizo zivakalisi eziphendulela abathengi ukuba bafune kwiimfuno. Ukuba ufuna ukwenza ikopi yakho yokubhengeza kwaye ukhuthaze abathengi, sebenzisa ezi ntetho eziphezulu ezi-20 zokuthengisa:

1. Enhle Ngendlela Elula

Abathengi bathanda ukulula, kwaye bawujonga njengefom yeenkonzo ezilungileyo zabathengi . Abathengi banzonda ukuxakisha, kwaye kuyabavimbela ekuthengeni.

Xa wenza izinto zilula, udala amava amakhasimende ahlazileyo.

2. Uphefumlelwe ngobugcisa

Eli binzana libonisa ukuqonda kwefashoni. Kwengqondo yomthengi, ibonisa ukuba uya phambili ukucinga. Khumbula, ifom ibonakala ibaluleke ngaphezu komsebenzi.

Ukuphucula Ubomi Bakho

Abathengi bahlala bekhangela iindlela zokuphucula ubomi. Sebenzisa eli binzana njengenye indlela ebinzana elithi "elitsha kwaye liphuculwe."

4. Ukuphucula ubuhle bakho

Abaxhamli bajonga kwakhona iindlela zokuba bazive bantle kakhulu, kwaye eli binzana libalulekileyo ngokukodwa kumashishini. Apho unokuphucula ubuhle, unako ukuphelisa umqobo wexabiso lomthengi.

5. Ukhangeleka kakhulu kuPhandle, Kuyakwenza uzive ulungile ngaphakathi

Eli binzana liyancoma umthengi kwisigqibo abenzileyo okanye omnye abaya kukwenza. Iqinisekisa ukukhetha kwabo, kubangele bazive kakuhle malunga noko bathenge.

6. Akuzange kubonakale kulungile

Le yenye ifomu "entsha kwaye iphuculwe." Inxibelelana ukuba imveliso iyimodeli yakutshanje okanye iyona nto ishushu kakhulu kwimarike, ebangela ukuba iimpendulo zabaxhasi zihle.

7. Ulula nje

Kwikopi yesikhangiso kunye nentetho yansuku zonke, "intshayilo" yinto entsha "enkulu" okanye "emangalisayo." Xa ubhanana "ngokulula" (kwakhona ukuhambisa ukulula), la magama adala ibinzana elinamandla.

8. Ukugqibelela ukususela ekuqaliseni ukuphela

Eli binzana libonisa ukuba ubeka ingqalelo kwiinkcukacha. Kodwa qiniseka ukuba ubonisa ukuqhubeka kunye nokulungelelaniswa.

Ukuba usebenzisa le binzana, ukucwangciswa kwevenkile yakho kunye nokuthengiswa kwempahla kufuneka kulungele, phantsi kweenkcukacha.

9. Qaphela

Abathengi bathanda ukunconywa (kwaye ngokuncoma abathengi, ukwandisa ukufana kwakho). Le binzana yindlela ekhethekileyo yokuxelela umthengi ukuba loo mveliso iza kubakhokela ingqalelo.

10. Ixabiso elingabalulekanga

Ihlabathi likhathalela ukubaluleka, kodwa ukuba ucela abantu ukuba bachaze "ixabiso," ababonakali bakwazi ukukwenza. Xa ungeze igama elithi "elikhethekileyo," unceda ukuchaza loo xabiso kwingqondo yomthengi.

11. Sibonisa Ukuziphakamisa

Cinga ngabathengisi abaphawulwe ngokuziqhenya okukhulu kunye nodumo: Rolex, Coach, Tiffany & Co. Le binzana inceda ukunxulumanisa iimveliso zakho kunye nolwazi oludinga amakhasimende akho.

Iphulo: Unokuphinda uphuhlise le mibutho ngokubonakalisa ivenkile yakho yokubonakalisa kunye nempawu.

12. Ubutyebi bethu buhamba nayo

Le yindlela enye yokuthi, "Siye kwishishini ixesha elide kuba abantu bathanda iimveliso zethu kwaye basithemba." Eli binzana libeka wena njengomthengisi oxabisekileyo.

13. Ekhethekileyo

Kwakhona, abathengi bathanda ukuqinisekiswa kwizigqibo zabo. Eli binzana lithetha ukuba ukuba umthengi uthenge iimveliso zakho, baya kwenza ukhetho oluhle.

14. Umzuzu wokukhumbula

Eli binzana lithi udale amava kubathengi ukuba ufuna ukuba bakhumbule baze babelane nabanye, ukuvelisa i-advertising-mouth-mouth-advertising.

15. Bhiyozela Ubomi

Cinga ukuba iimpawu ezifana noBetty Crocker zidale indlela yokuphila ekuthengiseni. Eli binzana lithetha ukuba iimveliso zakho zidala kwaye zibhiyozele uhlobo lohlobo lokuphila kumthengi.

16. Yenza Uninzi Lwezobomi

Eli binzana lilungele ukukhupha okanye ukusetyenziswa kwezemidlalo. Kudala uvuyo lobomi kunye nomnqweno wokuphakamisa amava obomi bomthengi.

17. Ziva uMgangatho

Efana ne "Sibonisa Ngokuziqhenya," eli binzana likubeka njengendawo ehloniphekileyo, efanelekileyo. Kusebenza ngokukodwa xa useshishini ixesha elide.

18. Kubalulekile ukubahluko

Imveliso yabathengisi abakhethekileyo idla ngokubiza kakhulu kunezitolo zechungechunge, ngokuqhelekileyo kuba ziphethe iimveliso eziphezulu zexabiso.

Eli binzana liyavuma ukuba ixabiso levenkile liphezulu, kodwa ngendlela ebonisa inzuzo yokuhlawula ngaphezulu.

19. Ufanelekile

Eli binzana lixelela abathengi isipho siza kudala loo nto. Ikwazisa kwakhona ukuba umkhiwane uhlangabezana nomnqweno wokufumana oko ufunayo xa ufuna.

20. Amandla aMandla

Kwakhona, abantu bafuna iziphumo ngokukhawuleza. Ngokuqhelekileyo isetyenziswe kwishishini lokuphuza kwamandla, eli binzana lixelela abathengi akudingeki balinde ukuba bazive baninzi.