Ukuba uyazibuza ukuba kukho umbahluko phakathi kokuthengiswa kwintengiso ngokuthengiswa kwamanye amashishini. Impendulo elula ihlela. Ukuba sithetha ngemigaqo yokuthengisa njengamakhono okubuza okanye indlela yokuphendula isikhalazo, ngoko umgaqo ofanayo; yindlela eyahluka ngayo.
Ngokomzekelo, kwindawo yokuthengisa intengiso, kufuneka ucele imibuzo emininzi ngaphezu kokuthengisa.
Kukho ukunxibelelana ngokuthe ngqo kumlinganiselo wolwazi olusuka kumthengi ekupheleni kokuthengiswa kwimpumelelo yokuvala ukuthengiswa.
Ngaphezu koko, ukuthengiswa okuqhelekileyo kwimeko yeB2B kuphezulu kakhulu kunokuthengisa. (kunikezelwe ukuba kukho ezinye iimeko apho kungenjalo, kodwa ukuthengwa kwe-90% esenzayo kwiintengiso kungenziwa ngaphandle kokuxhaswa okanye i-checkbook enkulu.Izihlandlo ezininzi, sikhohlwa ukuba ukuthengwa okufana nokutya okanye i-pool cleaner kukuthengwa ngokuthengisa. funda i-athikili efana nale, ithetha ngokuthengisa ii-HDTV okanye impahla okanye ifenitshala.
Ngenxa yokungafani kwemali yokuthenga, "umonde" womthengi uhlukile. Cinga ngamava akho. Xa uhamba ukuthenga imoto, uthathe ixesha elide ukwenza eso sigqibo kunokuba wenzayo xa uthenge i-DVD yakho ye-Blu-ray. Ngoko, uyithandile yonke imibuzo umthengisi abuza xa uthengisa imoto eninzi, kodwa ukuba umninimzi-mthengisi wachitha imizuzu eyi-10 ebuza imibuzo malunga nomdlali weDVD yakho, uya kucinga ukuba uyakucima.
Inombolo enye isizathu sokuba abantu bangayithengisi kakuhle ekuthengiseni kukuba abafanelekanga ukuthengisa. Uqesha abantu abafanele isiko sakho. Ukubeka nje, oko kuthetha ukuba uqesha abantu abanomdla kunye nabanyanisekileyo. Emva koko ubaqeqesha indlela yokuthengisa ngeentengiso.
Kungenxa yokuba umntu unomsebenzi wokufumana amava amaninzi okuthengisa, akuthethi ukuba bayazi ukuthengisa ngokuthengisa.
Ukuthengiswa kweRetail kudinga imithwalo yomonde. Umonde awukho into enokuqeqeshwa. Ukuthengiswa kweevenkile kudinga amaninzi amomothekayo. Umqeshwa kufuneka eze kumsebenzi kunye nale micala okanye ubuncwane sele sele ungazifundisa imibuzo efanelekileyo yokubuza xa uthengisa.
Kwiintetho nabathengi, kuyamangalisa into ebalulekileyo abayibeka kuyo "ubuhle." Akunalo ulwazi lwemveliso okanye iminyaka yamava, kodwa indlela enokuthengisa ngayo. Oku kugxininiswe kwi-Retail Sales Bible, apho iitoni zabathengisi bezona zinto zithengiswa ngazo ukuba bafumane "iimfihlo" zabo.
Amaxesha amaninzi impendulo "yayiphatha abantu ngendlela abafuna ukuphathwa ngayo." Ayikho into ebalulekileyo, kodwa ngezinye iimbono ezilula kakhulu zisishiya. U-Leona Helmsley wabuzwa wabuza, "ufumana njani bonke abasebenzi bakho ukuba bamomotheka kangaka?" Waphendula wathi, "Ndiqeshise abantu abaye bamomothekayo."
Ingongoma yile nto, izakhono zokuthengisa ezithengiswayo zizodwa kwiindlela zayo, kodwa imigaqo yokuthengisa iyafana. Into ebalulekileyo kukuba umntu ofanelekileyo uqeqeshiwe. Ukuba uqesha i-junk kwaye unika iiyure eziyi-100 zoqeqesho, ugqiba nge-junk eqeqeshwe kakhulu.