UkuSebenza kweeNjini zoPhando

Iinjongo Zaso, Iinkqubo kunye nendlela iSeO isebenza ngayo

Inkcazo:

Yintoni i- Search Engine Optimisation (eyaziwa ngokuba yi-SEO)? Inkcazo ebanzi kukuba ukuphuculwa kweenjinjini zokukhangela yinto yobugcisa kunye nesayensi yokwenza iphepha lewebhu elikhangele kwiinjine zokukhangela.

Injini ephakamileyo yeeNgcaciso Usetyenziswe Injongo ye-SEO

Injongo ye-SEO ukufumana iphepha eliphezulu le-injini yokukhangela injini. Ukuphucula i-intanethi yekhasi lewebhu, ukuphakanyiswa kwe-injini ye-intanethi, ukuphakanyiswa kwezinga eliza kufikelela kuyo kwiziphumo zokukhangela.

(Qaphela ukuba i-SEO ayiyona yodwa into eyenza i-injini yekhasi lokukhangela.) Oku kubaluleke kakhulu kuba abaninzi abantu abasebenzisa iinjongo zokukhangela bajonga kuphela kwikhasi lokuqala okanye ezimbini kwiziphumo zophando, ukwenzela ukuba iphepha lifumane i-traffic high injini yosesho, kufuneka ibhalwe kwilawo mabini okuqala. Ukuba ishishini lakho lithengisa iimveliso okanye iinkonzo kwi-intanethi, ufuna ukuba iwebhusayithi yakho ibhalwe ngaphambi kwewebhusayithi yakho yomncintiswano.

Ukuphuculwa kweenjini zophando kuye kwavela kakhulu kwiminyaka. Kwiintsuku zakuqala ze-SEO web designers ziza "zifake" amagama angundoqo kwiiwebhu zegama elibalulekileyo igama le-meta tags ekuphuculeni i-rankings ye-injini yokusesha - namhlanje ukukhangela kwewebhu ye-Google kuyayigatya amagama angundoqo amagama e-meta.

Iinkqubo ze-SEO zangoku

Ukusetyenziswa kwenjini okwangoku kwangoko kugxininisa kwiindlela ezifana nokuqinisekisa ukuba iphepha ngalinye lewebhu linamathegi athile afanelekileyo kwaye ukuba umxholo "awuncinci" okanye umgangatho ophantsi. Umxholo wekhwalithi ephezulu, uqobo, unobulungisa, uqobo, ulograma oluchanekileyo, kunye nokubandakanya kubasebenzisi.

Amanqaku ahlelwe kakuhle ngamapelenzi kunye neeporamatic error ziza kubangelwa yiinjine zokukhangela. Ukufumana ulwazi olungaphezulu kumxholo omncinci ubone iNkxaso Engaphezulu kwiZakhiwo eziPhakamileyo eziphezulu.

Kwakhona kubalulekile kwi-SEO ezibizwa ngokuthi "i-off-page". Kunokuba uhlolisise iphepha lewebhu kuphela, ii-injini zosesho zanamhlanje ziqwalasela ezinye iinkalo ezifana nenani lezonxibelelwano ukuya kwiphepha.

Unxibelelwano olungaphezulu kwekhasi lewebhu eliphakamileyo liza kubakho kwiinjini zokukhangela.

Ikhonkco zokwakha zingafezwa ngokukwabelana ngomxholo kwiimidiya zentlalo ezifana ne-Facebook, LinkedIn, Twitter, Google+, Pinterest kunye ne-YouTube. Isiqulatho esabelwe ngokubanzi kwimidiya yoluntu sithathelwa ingqalelo ngeenjini zokukhangela njengombonakalo wokuthi ungumgangatho ophezulu. Ukufumana ulwazi oluninzi malunga neendaba zoluntu zibone:

Indlela yokudala ikhasi leShishini kwi-Facebook

Indlela yokusebenzisa kakuhle iPinterest yeBusiness Yakho

Kutheni i-Business yakho ifanele isebenzise i-Twitter

Iingcebiso ezi-5 zokukhuthaza ibhizinisi lakho kwi-Twitter

I-LinkedIn LinkedIn ekwandiseni ishishini lakho

I-Search Engines Catalog kunye ne-Index Websites?

Iinjongo zophando zifumanisa kwaye zenza ikhathalogi yamaphepha ewebhu ngokusebenzisa i-spidering (eyaziwa ngokuba yi-webcrawling) software. Isofthiwe yokukhawuleza "iyakhweba" nge-intanethi ize ibambe ulwazi kwiiwebhusayithi ezisetyenziselwa ukwakha iikhomputha zeenjini zokukhangela. Ngelishwa, akuyiyo yonke i-software eyenza i-software eyenza i-injection spidering isebenza ngendlela efanayo, ngoko ke oko kunika iphepha eliphezulu kwi-injini enye yokukhangela kungekhona ukuba linike indawo ephakamileyo kwenye. Qaphela ukuba kunokulinda injini yokukhangela ukuthola iphepha elitsha, abaqulunqi bewebhu bangathumela iphepha ngqo kwiinjongo zokukhangela.

Enye yezinto i-SEO iingcali ezizenzayo zigcina ingqalelo yazo zonke iinguqu kwimisebenzi ye-injini yokusesha ukuze bakwazi ukulungisa amaphepha ngokufanelekileyo. Bayaqhubeka nokuguquka kwiinkqubo ezahlukeneyo zokungenisa injini.

Xa ukhetha umyili ukuba wenze iwebhusayithi yezoshishino , umele umbuze malunga nokuphuculwa kwejini injini, njengoko i-SEO kufuneka yakhiwe kumaphepha akho. Nangona kungalindelekanga ukuba kulungiswe okanye kufakwe iphepha eliye lashicilelwa, kulula kakhulu kwaye kunengqiqo ngakumbi ukufaka ukulungiswa kwenjini yokukhangela xa iphepha libhalwa kuqala.

Igalelo yeeMveliso zeeNkcitho

Ngokubhekiselele kwiNetMarketShare, iGoogle isona sikhulu somnjini wezinto zokukhangela, malunga ne-70% yerhwebo ye-injini yokusesha, ilandelwa yi-Bing (iMicrosoft):

Eyaziwayo njenge: SEO

Imizekelo: Ukuthengiswa kwi- ecommerce site yase-Karen kwenyuka ngo-210% emva kokuba i-website ibone kwakhona ngokukhangela injini yokukhangela engqondweni.