Uludwe lweempembelelo eziqhelekileyo abagwebi benza ngewebhusayithi yabo
Kukho iiphoso ezininzi ezenziwa ngamagqwetha ekudaleni iiwebhusayithi zazo. Enyanisweni, isilathisi sokuqala saleluhlu saphendulela iimpazamo ezidlulileyo ezingama-20 ngaphambi kokuba kubonakale ukuba yonke into ayinakunikwa kwinqaku elilodwa. Ngaloo nto engqondweni, oku kuluhlu lwamagosa angama-10 aphezulu amagosa awenzayo kunye namawebhusayithi abo-kunye ne-caveat yokuphononongwa kwamaphutha okuplanywa kwewebhusayithi engaphezulu.
01 - Akunalo iWeb Domain Name
Amagqwetha kunye neefemu zomthetho kufuneka bafumane amagama abo esizinda kunye nokuzilawula ngendlela egcina omnye umntu engaphazamise ukubhaliswa kwesizinda. Amagama eDome angathengwa ngaphantsi kwama-$ 10 ngonyaka ukusuka kwiinkampani ezinjengeGoDaddy. Akukho sizathu sokuvumela omnye umntu ukuba abe negama lesizinda.
02 - Ukusebenzisa igama elibi leDome
Ngaphandle kokuba iqumrhu lomthetho lugqwesa ukumela abahlaziyi-comedians, akufanele lihlekise xa likhetha igama lesizinda. Ukuba igama lommeli nguJack Spratt kwaye i-domain www.jackspratt.com iyatholakala, kufuneka ayisebenzise. Ukuba igama eliqinileyo li-Spratt kunye neDumpty kwaye igama lesizinda elithi www.sprattdumpty.com likhoyo, kufuneka liwusebenzise. Ukuba igqwetha leyona ndawo ephambili yokusebenza ikhusela iimeko ze-DUI kwi-North Pole kunye ne-www.northpoleduilawyer.com iyatholakala, kufuneka isebenzise. Ukukhethwa kwegama lommandla kumsebenzi wakho wenkqubo akusiyo ixesha lokumangala, ukuhlawula okanye ukungaqhelekanga. Yiba ngongcali, kwaye ukhumbule ukuba kwindlela yokujonga injini yokucinga (SEO) , igama leziko liyinqobo enkulu kwisayithi yokukhangela injini.
03 - Ukuba yiPhindela Page okanye i-Subdomain yezinye iiWebhu
Ukuba iphepha le-back or subdomain yewebsite yenkampani ngokuqhelekileyo yinto engalunganga. Musa ukusebenzisa iinkonzo zokubamba zamahhala okanye iinkonzo ezifuna ukuba idibansi ibonakale njenge-sublisting yezinye iiwebhusayithi. Iwebhusayithi ethi www.jackspratt.com iyasebenza kakhulu kwaye iyingcali ngaphezu kwe-www.jackspratt.tripod.com okanye www.jackspratt.geocities.com. Eyona nto ibonakala ibuthwa; ngakumbi, kubonakala ngathi igqwetha alikwazi ukufumana i-website yangempela.
Enye imigaqo kulo mgaqo kukuba ukuba inkonzo yokubamba ivumela imephu ye-domain, ebangela ukuba onke amaphepha avele phantsi kwegama le-domain ye-firm firm. Iinkampani ezinjengeTapepad zinceda le nto ibe yimali efanelekileyo, iguqula www.jackspratt.typepad.com kwi-www.jackspratt.com.
04 - Ingabi neAkhawunti yokuHamba
Akunayo i-akhawunti yokubamba yewebhusayithi yenkampani ngokumangalisayo ngokuqhelekileyo kwiindawo ezisemthethweni. Njengomntu wesithathu unokwenza i-website ibhubheke xa igqwetha lingenalo igama le-domain, i-akhawunti yokubamba komnye umntu inokutshabalalisa okanye ichitheke. Amagqwetha amaninzi athetha amabali ahlaselayo ngabaqulunqi bewebhu okanye "iingcali ze-SEO zokuvuselela" ukubuyiselwa xa igqwetha lixhamla kwiimali eziphezulu okanye libonisa umnqweno wokudlulisela ukubamba indawo kwenye indawo. Akukhowebhusayithi ye-firm firm should be subject to whims enye inkampani okanye umntu. Amagqwetha kufuneka abe ne-akhawunti yokusingatha kunye nokulawula okwazi ukufikelela kwinkqubo yolawulo lokuqukethwe (i-CMS). Iinkampani ezifana ne-Hostgator zenze le nto ifikeleleke nakwiyona mali encinane kunazo zonke.
05 - Ukusebenzisa i-Flashy Landing Pages
Amaphepha okuhlawula amabala ayenziwa ngabaqulunqi bewebhu abafuna ukubonisa izakhono zabo, kodwa abayithandwa ngabantu abafuna ulwazi kwi-intanethi. Ikhasi elikhawulezayo lekhasi liyakubonakala likhulu xa ligqithiswa, kodwa abantu abaninzi abanakuze balinde ukuyijonga. Iindwendwe ezininzi zeendawo zikhawuleza ngokukhawuleza kwiziko lewebhu elibaxelela ukuba balinde ngexesha iifayile ezimnandi kunye neevidiyo zilayisha. Khumbula umthetho we-KISS - qhubeka ulula, uyisicwenge. Ukuba unyanzelisa ngokusebenzisa i-intro intro kwi- page ye-landing , ubuncinane ziquka ukhetho lwabavakashi ukuba bayeke ukuze baqonde ngqo oko bafuna ukukubona. Abantu abaza kwiwebhusayithi ye-firm firm bafuna ulwazi lwezomthetho, kungeyona imiphumo ekhethekileyo.
06 - Content Stale
Umxholo we-Stale iyona mpazamo eqhelekileyo kwiwebhusayithi yegosa. Ukuba iwebhusayithi yenkampani yakhiwa iminyaka emininzi edlulileyo kwaye ayizange ihlaziywe ukususela ngoko, isayithi sele ihambe. Enye yezinto ezisetyenziswayo ukusetyenziswa kweenjini ukuchonga indawo yokubeka indawo nokuba ingaba isayithi ifumana izibuyekezo eziqhelekileyo. Ukunyuka phezulu kwinqanaba le-injini yokukhangela, yenza uhlaziyo lwezihlandlo kwimixholo yesayithi.
Enye yezona ndlela ezilungileyo zokufumana umxholo omtsha kukudibanisa iblogi kwi-design. Enyanisweni, iprogram yokubhalisa ikhululekile njenge-Wordpress ingasetyenziselwa ukwakha iwebhusayithi yonke. Ukuba akukho nto, ngokukhawuleza ukuthumela isishwankathelo sentlawulo yamatyala yakutshanje ehambelana nemimandla yenkampani yokusebenza. Yenza indawo inomdla ngakumbi kwiinjinjini kunye nabathengi abanakho.
07 - Ukungaphumeleli Ukunikezela ngolwazi olusemthethweni ngokubanzi
Ukungaphumeleli ukubonelela ngolwazi olusemthethweni lenye enye impazamo kwiindawo zegosa. Abantu abajongene newebhusayithi yewegqwetha abanalo unomdla kummeli njengoko bekhona kwimiba esemthethweni eyabagxotha ukuba bafune igqwetha. Oko abantu abafuna ngokwenene ulwazi malunga neengxaki zabo. Igqwetha elithatha nje ukuba liyingcali yendawo ethile yomthetho ayikhombisi abantu ngokugqithiseleyo njengegqwetha elithumela amanqaku okanye izithuba zeblogi ezibonisa ubungcali. Igqwetha elinobuchule ngokwaneleyo lokupapasha ubuchule kwimimiselo yomthetho kufuneka lwazi kakuhle kakuhle isihloko ngokubonelela ngolwazi olusisiseko kwiwebhusayithi. Sebenzisa olo lwazi ukufumana abaxhasi abaninzi.
08 - Ukungaphumeleli Ukujolisa Abaphulaphuli abathile
I-website yommeli isoloko ihluleka ukujolisa abaphulaphuli abathile. Kubonakala ngokuqhelekileyo phakathi koommeli abanomsebenzi jikelele. Nangona kunjalo, iwebhusayithi engaqondakaliyo okanye iwebhusayithi ekukhuthazeni imimandla emininzi yokusebenza ayisoze yakufezekisa ukuqala kwekhasi le-Google. Amagqwetha kufuneka athathe isigqibo sokuba zeziphi iintlobo zabaxhasi abafuna ukujolisa kwiwebhusayithi kwaye emva koko bayakha indawo malunga nomxholo. Cinga ngamagama athi umntu angayifaka kwi-injini yokukhangela ukuba afuna igqwetha elinobuchule benkampani. Ukuba igqwetha lifuna ukuba ngummeli ophezulu we-DUI eNyakatho yePole, bhetele uqinisekise ukuba ibinzana elithi "ummeli weNorth Pole DUI" libala ngokukodwa kwiphepha elilodwa kwiwebhusayithi.
09 - Ukusebenzisa iifoto ezinkulu kunye neegraphic
Akukho nto iyakunciphisa ukulayishwa kwiphepha lewebhu ngaphezu kwemifanekiso eqingqiweyo kunye neefoto. Uninzi lwabantu aluyi kuhlala kunye nokulinda ukubona imifanekiso emihle ekulindelwe kwi-site yokukhawuleza, ngokukodwa xa befuna iinkcukacha ngamagosa kunye neengxaki zomthetho. Abantu abaya kwiwebhusayithi yenkampani yomthetho ukujonga imifanekiso; baya khona ukufumana ulwazi malunga nemiba enzulu. Nangona iifoto ezimbalwa zingasetyenziselwa ngempumelelo kwi-design yewebsite kunye nokukhuthaza i-SEO (njengokufana nesithombe somgcini esilondolozwe phantsi kwegama lesigxina sasekhaya), ezininzi izithombe okanye imifanekiso enezigqibo eziphezulu ziza kwenza ukuba indawo isithwe kwindawo ukuhamba. Gxininisa isayithi ngamazwi, kungekhona imifanekiso kunye neefoto.
I-10 - Ukungaphumeleli kuLawuli nakwezinye iiWebhusayithi
Ukufumana iwebhusayithi ye-firm website echazwe kwiirekhodi zomthetho kwi-intanethi nakwezinye iiwebhusayithi yindlela ephakamileyo yokuphucula i-SEO yesayithi kunye nokwandisa amathuba okudweba kubathengi abaya kutyelela ezinye iwebhusayithi. Akuthethi ukuhlawula iifama zeefowuni ukuthumela ii-link zangasese kwiwebhusayithi ye-firm, ithetha ukufumana iwebhsayithi ezidweliswe kwiindawo ezisemgangathweni kunye neeleksi zomthetho ezinexabiso langempela. Kukho amaninzi amagqwetha eencwadi ezifumana ezininzi zezithuthi ukusuka kubantu abafuna ulwazi lwezomthetho, kwaye ezininzi zazo ziza kunika ubuncinane uluhlu olusisiseko lwamahhala. Kungaba ngumsebenzi omncinane wokujonga iinkcukacha kunye nokuthunyelwa kweefowuni kubo, kodwa kulungele umzamo.