ULawulo loLawulo lweeNkxaso

Isingeniso kwiCandelo loLawulo lweZibonelelo

Ukuba inkampani yakho ithengisa into kumthengi, inkampani yakho inokwenzeka ukuba inokuthengiswa. Yaye loo mpanelo yokubonelela ichaphazela phantse yonke imisebenzi yomsebenzi.

I-Sales ingayithengisa njani ngaphandle kweeNkonzo zokubonelela ngeeNkxaso?

Imali ingabalwa njani iindleko zeempahla (kunye nenzuzo yakho) ngaphandle kweCandelo loNikezelo lokuLawula umthengisi kunye neendleko zokuvelisa?

Uphando loPhando noPhuhliso luyakwazi njani ukuphuhlisa iimveliso ezintsha ngaphandle koNcedo lweZibonelelo ukuchonga izitsha ezintsha?

Ndingaqhubeka nokuqhubeka.

Kodwa luluphi ulawulo lokunikezela kunye nokunikezelwa kwecandelo? Ulawulo lweenkcukacha zoNikezelo alukho nje ulawulo lweemveliso - kwakhona lulawulo lolwazi, ixesha kunye nemali.

Masiqale ekupheleni kwekhenketho kwaye sisebenze indlela yethu phambili, ngaba thina?

Udidi lweZibini II

Ulawulo lweenkcukacha zoNcedo aluqalanga xa uyala umkhiqizo kubaboneleli bakho. Kufuneka ulawule ukunikezelwa kwemveliso yakho xa ababoneleli bakho bathengisa ababoneleli babo. Okubizwa ngokuba ngumphathi we-Tier II.

Ukuba ababoneleli bakho abaqhelanga ukulawulwa kweenkcukacha zokubonelela kunye nabanikezeli bayo, ukusebenza kwakho kwintsebenzo yokunikezelwa kwempahla kuya kubandezeleka. Yingakho baninzi kwiinkalo zokulawulwa kweenkcukacha zokubonelela ngeendlela zokulawula abaphathi beTyer II.

Unokukuchaphazela njani ababoneleli bakho be-Tier II?

Impendulo iyasibuyisela kukuphi ukuphathwa kweenkcukacha zokuthengiswa. Kulawulo lokuhamba kwemveliso, ulwazi, ixesha kunye nemali. Kwaye ngolawulo lwe-Tier II, "ulwazi" lunye lwezinto eziphambili zokuqhuba umqhubi.

Ingcaciso yakho ye-Tier II ifunayo yinkcazelo yemfuno oye yabonelela ngababoneleli bakho-nokuba ngaba iziganeko ziyi-oda eziqinileyo.

Abathengisi bakho besi-II bangasebenzisa olo lwazi ukwenza izicwangciso zabo zokwenza izinto kunye nezinto eziyilungeleyo zokuthenga (oko kukuthi zisebenzise ulawulo lwazo lwee-supply chain).

Ngokuqinisekisa ukuba abaxhasi bakho be-Tier II banezinto abazifunayo ukuze banikeze ixesha-mali kunye neendleko ngokufanelekileyo kubaboneleli bakho, usendleleni yakho yokuphucula ukuthengiswa kwakho.

Ulawulo lweeNkonzo

Ulawulo lwabaxhasi yiloo nto abantu abaninzi abayibona ukulawula ukuthengiswa kweetroniki. Kwaye, ngokwenene, oku kukuthi abaninzi abaphathi bamacandelo othengiso bachithe ixesha labo.

Ulawulo lwezonxibelelwano lubandakanya iindleko zeengxoxo zentengiso , ukulawulwa kwezixa-mali, ukuphicothwa kweekhwalithi kunye nolawulo, ukuphuhliswa kwemveliso emitsha - ukubiza indawo ezimbalwa zokugxila.

Iqela lakho lokunikezela ngeenkonzo liza kusebenza kunye namaqela enkonzo yabathengi, iinkampani zobunjineli, amaqela okhwalithi kunye neenkampani zokubonelela.

Njengokuba abathengi bakho mhlawumbi balinganisa ukusebenza kwakho, kubalulekile ukuba wena kunye nabaphakeli bakho basebenzisane kunye nokuchonga amanqanaba afanelekileyo ukulinganisa ukusebenza kwabo. Ukuhanjiswa kwexesha kunomthamo oqhelekileyo olinganiswayo, kodwa qiniseka ukuba wena nabaphakeli bakho baqonda inkcazo echanekileyo yokunikezelwa kwexesha eliza kukulinganisa.

Ukuhanjiswa kwexesha-ongekho mnyama nomhlophe njengoko abanye bacinga ukucinga. Kukho imihla yokuqala yokuziswa eyenziwe ngokusesikweni (kwaye kwaye rhoqo) itshintshe ngexesha lokuphila komyalelo. Ngaloo ndlela ulinganisa ukusebenza kwexesha ngexesha lokushumayela kwangaphambili okanye emva kwemihla yokuthembisa ehlaziyiweyo? Qinisekisa ukuba wena nababoneleli bakho bahambelana.

Kwakhona, ngaba ulinganisa umhla weedakthi okanye umhla wokukhutshwa? Amaxesha amaninzi aya kuxhomekeka kwimimiselo yentlawulo oye waxoxisana nomthengisi wakho. Ukuba imigaqo yakho yentlawulo yi-FOB Plant, umzekelo, oko kuthetha ukuba unoxanduva lokuthumela indlela xa umkhiqizo ushiya isityalo sakho somthengisi.

Kwimeko apho, i-metric yakho ye-time delivery mayisetyenziswe kumhla wesikhephe.

Nangona kunjalo, ukuba imigaqo yakho yokuhlawula i-CIF, oko kukuthi umthengi wakho uhlawula iindleko, i-inshurensi kunye neenqwelo zokuthumela kuyo kuwe-ke i-metrics yakho yexesha-mali iya kusekwa ngomhla wokuthunyelwa kwee-shipment.

Logistics

Uluhlu kunye nokuthengiswa kwezinto akuzona izinto ezifanayo . Uluhlu lulawulo lokuhamba kweempahla njengoko ulawulo lolawulo lokubonelela luhlanganisa ezinye iinkalo ezininzi esizixoxa ngazo apha.

Kodwa ukusetyenziswa kwezinto kuyingxenye yokuthengiswa kwezinto kwaye oko kuthetha ukuba nabani na olawula ukuthengiswa kwezinto eziza kubakho uxanduva lokulawula abaqhubi beempahla, iinkampani zokuthunyelwa, iinkampani zenkampani ezithunyelwayo (njenge-Fedex kunye ne-UPS), abadayisi bempahla kunye nabanikezeli bezithuthi zabasebenzi (3PL).

Ababoneleli ngeenkonzo kufuneka baphathwe ngendlela efanayo nokuphatha ababoneleli bakho . Iindleko kunye nezivumelwano ziya kunxibelelana. Unako ukuhambisa abahamba ngempahla ngokufanayo ngendlela oza kubanika ababoneleli ngemveliso oyifunayo.

Iindleko zokuthunyelwa kunye nokugcinwa kwezinto zingabangela enye iindleko ezinkulu kwiinkcukacha zokubonelela kunye nokubaluleka kwazo ukuba ababoneleli bakho bezithuthi balinganiswa kwaye balawulwa ukulawula ezo ndleko.

Inventory

Kwaye ngathetha enye yeendleko ezinkulu kwiinkcukacha zakho, ngoku siza kuluhlu. Ukwahlukana phakathi kokuhlawula izinto kunye nokuhlawula i-inventory kukuba xa unika imali kwi-logistics - ufumene loo nzuzo. Umnikezeli wezinto zokungenisa impahla uthumela into ethile kuwe kwaye uya kubahlawula. Uye wenza inkokhelo ngenkonzo enikezelweyo.

Kodwa i-inventory iyinkemba ehlangene kabini. Ngokuqhelekileyo, uya kubahlawula abathengi bakho kwi-inventory yakho kwaye uza kuba nemveliso owawuhlawule yona - kodwa awufumananga inzuzo yaloo mveliso. Le nzuzo ifika xa uthengisa.

Yaye yilapho i- inventory management aspect of management chain chain is critical.

I-conundrum yolawulo lolawulo lokubonelela: Ufuna umkhiqizo ukuthengisa abathengi bakho kodwa awuyi kuba naloo mveliso uze ube neendleko zokufumana loo mveliso.

Kufuneka ube nolwazi olwaneleyo ukuze unikezele abathengi bakho oko bakufunayo, xa befuna-kodwa awukwazi ukuba nenani lezinto ezininzi okanye uhlawule (mhlawumbi) imali eninzi ephuma ephaketheni.

Kukho umngcipheko owongeziweyo wokuba unokwakha iincwadi ezininzi. Ngenxa yokuba ababoneleli bakho banakho ubuncinane be-oda (MOQ) okanye ngenxa yokuba ucinga ukuba uya kuthengisa ngaphezu kwakho okanye ngenxa yokuba into yatshintshile kwindawo yokuthengisa - ungagqiba ukuhlawula i-inventory ongeke uyithengise.

Masithi uthengisa amatyala kuma-smartphone. Kwaye, kungekudala, ufumene i-100,000 pc yekhompyutha ye-iPhone 5 owawuceba ukuyithengisa ku-Apple, iVerizon kunye nabanye abathengisi be-iPhone. Emva kokuba uthengise ama-10 000, i-Apple yaqalisa i-iPhone 6. Kwaza kwangakho akukho marike kwiimeko zakho ze-iPhone 5. Inkcazelo eninzi kakhulu. Imali oyisebenzisileyo ayiyi kuphinda iphindwe kwakhona.

Inventory isenzo esilungisayo sokulinganisela . Udinga okwaneleyo, kodwa kungabi ninzi, kwaye kufuneka wenze isigqibo malunga nokuba unokufumana phi ulwazi olusekelwe kwiinkcukacha ezingathembekiyo. Yishiye kubaphathi bezolawulo lobonelelo.

Ukuthenga

Omnye umntu: "Sawubona, wamkelekela kwinkampani. Wenzani na?"

Mna: "Ndingumlawuli wethu omtsha wokunikezela."

Omnye umntu: "Oo, ungumntu othengayo."

Andizange ndiphendule. Omnye umntu wahamba.

Nangona kuqhelekile ukukholelwa ukuba ukuthengwa kwempahla kuthenga, akunjalo. Ukuthengwa yinxalenye yokulawulwa kweenkcukacha zokubonelela, kodwa akusiyo yonke into yolawulo lwentengiso yokubonelela (khangela uLawulo lweZibonelelo, ngasentla). Kufana nokuthi ibhola lebhola laseMelika lizemidlalo. Nangona ibhola leMelika lizahlulo lwezemidlalo, imidlalo ininzi kakhulu.

Ndisebenzisa ukufana kwebhola kuba ukuthenga kuninzi ukuvimba kunye nokujongana. Nangona amaqela athengiweyo athengisa kwaye athetha uxanduva, ininzi yintoni iqela lokuthenga lithengiselana.

Ukukhupha i-RFQ, ukukhetha umthengi ophantsi kwexabiso kunye nokusika umyalelo wokuthengwa akuyiyo yolawulo lolawulo lwezinto zokuthengisa-nangona kubalulekile kwimisebenzi yansuku zonke yenkampani yakho.

Ngendlela, andizange ndiphendule omnye umntu xa wathi, "Oo, ungumntu othengayo" ngenxa yokuba ndacacisa ukuba kutheni ukuthengiswa akuthengi nje ukuzalisa ii-internets eziliqela.

Abathengi kunye nabaphathi abathengi bangaba ngabaqeqeshi bokutya, kodwa kuthatha ukuqonda ukuba umsebenzi othengiselanayo wokuthenga ngumxube omncinci woluphi ulawulo lweenkampani zokuthengisa.

Inkonzo eyenzelwe

Kwezinye iinkampani, inkonzo yabathengi ayithathwa njengengxenye yenkxaso yokunikezela. Nangona kunjalo, ukuba ubheka ububanzi beenkcukacha zokulawulwa kweenkcukacha zokuthengiswa kwipshini yephepha yangasese - "Kusuka kwisitshixo ukuya ekugqibeleni" - uyakubona ukuba ulayini lonikezelo lugqityiwe kude kube umkhiqizo wakho ufinyelele kumsebenzisi wokugqibela (iinjongo ezijoliswe kuyo).

"Isiqu" kwindawo yokuthengiswa kwamaphepha kwanezindlu zangasese zimela abaxhasi beTy II-oko kukuthi imithi eyenza i-pulp eyenza iphepha. Kwaye "i-rump" - kakuhle, uyifumana. Yaye ngelixa ulungelelwano lwenkonzo lwakho lungenakufikelela kuyo yonke indlela kumthengi, kufuneka lubandakanye oko kuthatha ukuthumela umkhiqizo wakho emnyango kunye nomthengi wakho.

Umsebenzi wenkonzo yomthengi njengezwi lomthengi kwinkampani yakho. Iyiphi indlela yokuthumela umthengi wakho afuna? Ziziphi iibhokisi ezibukhulu ozifunayo ukupakisha imveliso yakho kwaye zingaphi iiyunithi nganye ezipakishayo? Ezi mpendulo zinokuqhutywa ngumthengi wakho, ngakumbi ukuba umthengi wakho ungumthengisi omkhulu webhokisi.

Ayikho iqela elibhekiselele ekugxileni inkampani yakho ukuba inikezele oko abathengi bakho bafuna, xa abathengi bakho befuna-kunokuba iqela lakho lenkonzo yamakhasimende. Kwaye ukususela ngexesha lokuhanjiswa kwexesha-kokubili okugqithisileyo nokugqithiseleyo-yenye yezinto eziphambili zokulawulwa kweenkcukacha zokubonelela, ukunikezelwa kwabaxhasi kunokwakhelo lokubonelela.

Iindleko

Ukulawula iindleko zemveliso yenkampani yakho, ukubaluleka kweendleko zakho zesebenzi kunye neenkcukacha zokungena kwezinto - zonke i-CFO yakho iya kufuna ukwazi ulawulo lwenkokheli yokubonelela. Ulawulo lweenkcukacha zoNcedo lubekwe ngokukodwa ukuba kube yindleko yokubeka esweni kwiinkampani zakho.

Ukuchaneka

Kakade, akukho nenye yeendleko ezihlalutyo okanye iimetriki ezilungileyo xa zingenakulungile. Ulawulo lweenkcukacha zenkxaso kufuneka luqinisekise ukuba i-data engundoqo eqhuba iirekhodi zokuhanjiswa kwexesha kunye nolunye uxwebhu lwenkonzo yomthengisi luchanekile. Oku kufuna ukuphicothwa kweenkqubo zakho zangaphakathi kunye nokuphicothwa kwabathengi bakho.

Ukuchaneka kwempahla ngenye yezona zinto zibaluleke kakhulu zokuxabisa inkampani. Iqela lakho lolawulo lokuthengiswa kweenkcukacha kufuneka liqhube umjikelo wemijikelezo yemihla ngemihla yakho . Emva koko - ubuncinane kanye ngonyaka - kufuneka uqhuba i-100 yeepesenti yempahla yento yonke kwiincwadi zakho. Ukuba unemivuzo engaphezulu kwe-1 phakathi kwenkqubo yakho ekutshilolayo kunye nokuba inani lakho lomzimba likuxelela ntoni - oko kuthetha ukuba unomsebenzi owenzayo ukuze ufikelele kwi-100% yechaneti yokuchaneka. Khangela ingqalelo kwiindlela zakho zokubala umjikelezo. Uphicotho kwaye uhlambulule.

Ekupheleni kosuku, ukulawulwa kweenkcukacha zokuthengiswa kulungiswe xa uhambisa oko abathengi bakho bafuna, xa befuna-nokwenza oko ngokuchitha imali encinci kangangoko kunokwenzeka. Iindleko zokulawulwa kwempahla, ukulawulwa kwempahla - kunye nokulawula konke ukunikezelwa kweenkcukacha ezivela kubathengi bakho be-Tier II kubaxumi bakho baya kukufumana ngendlela efanelekileyo.

Funda ngeendlela ze-Starbucks zokubonelela ukuphathwa kwechungechunge .