Yintoni Ibhizinisi Lakho Elincinci okanye Eliphakathi Lingakufunda Kwi Starbucks
Umqhubi wamashishini oqhelekileyo, ukuthelekiswa kwezicwangciso zonikezelo olwenziwe nge Starbucks kunokubonakala kunzima kakhulu ekuqalekeni. Emva koko, i-juggernaut yekhofi ivelisa imali engenayo yonyaka engaphezulu kwama-22 yezigidigidi zeebhiliyoni, isebenza kwiivenkile ezingama-25,000 kumazwekazi amathandathu. Xa sicinga ukuba ivula izitolo ezintsha eTshayina ngesantya sevenkile nganye kwiiyure eziyi-15, ayibonakali uphawu lokuthabatha. I-Starbucks iqhuba i-3,000 ivenkile e-China kwaye ihlose ukuba nezindawo ezi-5 000 ezisekho nge-2021.
Nangona kukho izifundo ezibalulekileyo ukuba iinkampani ze-Fortune 500 ziyakunqumla kwindlela ye-Starbucks, kukho nolwazi olubalulekileyo olunokukunceda abaqhubi bamashishini amancinci namashishini athathwe ngamaketanga abo okutya kwizinga elilandelayo. Emva kwakho konke, khumbula ukuba i-Starbucks yaqalisa ikhofi yayo-yangenisa uthando kunye nabathengi emva kowe-1971 kunye nesinye saso sangaphambili kwi Seattle's Pike Place Market.
Kuba ngumqhubi we shishini elincinci lorhwebo, kukho izinto eziphambili eziphambili ezibonakalayo ezibonakala zixilongo. Enye yemisebenzi yakho "yokwenza," nangona kunjalo, kufuneka ukuba uqonde indlela ukuhamba ngokuthengeleka kwezithako, izixhobo, iimveliso kunye neenkonzo ezinxibelelanayo ukukunceda ukwenza iminikelo yakho ibe yinto engayibalekiyo kumakhasimende. Makhe sithathe i-loop esondeleyo kwi-casebucks yecwaningo yecala uze uhlolisise ezinye iingcamango malunga nendlela "yokutya i-cafeinate" indlela yakho yokubonelela ngokugqwesileyo.
Ulungelelwaniso lweCandelo loNcedo lokuTshintsha
Inkqubela ye-Starbucks iyaqhubeka icaciswa njengomzekelo okhokelayo wendlela yokufumana ulungelelwano lwezinto ezifanelekileyo, nangona kubhekene nobunzima obunzima kunye nokukhula okuphazamisayo. Ngama-2000s, i-Starbucks yayisele i-horsehorse, kunye nokwanda kwenzuzo evela kwi-$ 4.1 billion ngonyaka we-2003 ukuya kwi-$ 10.4 yezigidigidi ngo-2008.
Imizila yokubonelela nge-Starbucks yazama ukuhamba ngokukhawuleza ngokukhawuleza, kwaye iindleko zokusebenza ziphuma. Le meko yanyanzeliswa yintlupheko yezoqoqosho ekupheleni kwee-2000.
Njengoko uJacob A. Cooke abike kwi-Supply Chain ngekota, "Ngokomzekelo weeNkcazo zango-Okthoba 2007 no-Oktobha 2008, i-United States yavela kwi-US $ 750 yezigidi ngaphezu kwe-US $ 825 yezigidi, kodwa kuthengiswa kwiivenkile zase-US ezazivulekileyo ubuncinane omnye unyaka wehla nge-10 ekhulwini ngeli xesha elifanayo. "Le ngxaki ibonakalise imfuno yendlela eyahlukileyo.
UPeter D. Gibbons, owayekade ejongene nemisebenzi yokuvelisa umhlaba wonke, wabekwa phantsi kwenkxaso ye-Starbucks. Izenzo zakhe zokuqala zazikusetyenzwa kakuhle ukuba inkampani yayisetyenziswa njani ivenkile kunye nokuqonda kakuhle iindleko. Wafumanisa ukuba ngaphantsi kwehafu yesondlo i-oda zafika ngexesha. Kwakhona wachaza ukuba ukukhula okukhawulezayo kwe-Starbucks kwakudinga ukuba kuxhomekeke kakhulu ekugqibeleni. Iipesenti ezingama-65 ukuya ku-70 zeendleko zokuthengiswa zibangelwa ukulungiswa kwezinto zokuthutha, ukusetyenziswa kwempahla kunye nokuthengiswa kwemvumelwano.
I-Starbucks Supply Chain Transformation
Njengoko uCooke wachaza, iGibons kunye neqela lakhe laze ladala isicwangciso-shintsho sokuthengiswa kwamanyathelo amathathu.
Okokuqala, yayiza kubuyiselwa kwakhona kwaye ilungiselele ukulungelelaniswa kwayo kunye nemisebenzi echazwe ngokucacileyo. Okwesibini, kuya kunciphisa iindleko ngelixa kuphuculwe amanqanaba enkonzo. Ekugqibeleni, bekuya kubangela isiseko sokugcina nokuphucula amandla okubonelela ngexesha elizayo.
- Ukulungelelanisa kwakhona: Kwiimigangatho yokugqibela ka-2008, inkampani ithathe isinyathelo esibalulekileyo ukuze kube lula ukwenza lula kunye nokucwangcisa ukuthengiswa kwazo kwangaphambili. Iqela liphinde lahlelwa kwakhona ukuze yonke indima ibanjwe kwelinye lamacandelo ayisisiseko esisisiseko: icebo, umthombo, ukwenza, nokuhambisa.
- Sika iindleko kwaye uphucule inkonzo: Ngokuqulunqwa kwakhona, iqela ngalinye elisebenzayo lalinomsebenzi wokufumana uphuculo. Iqela elincinci, umzekelo, lisebenze ekuboniseni izinto ezibangele ukwanda kwamanani. Ngophando, kuqondwa kangcono ukuba zeziphi iimveliso kufuneka zindleko, kwaye ngenxa yoko, zinokuthi zixoxisane ngezivumelwano ezingcono. Ngenxalenye yalo, iqela lokuvelisa lizimisele ukuba linganciphisa iindleko kunye nexesha lokuhambisa ngokuvula isityalo sesihlanu saseSouth. Enye into ebalulekileyo yenguqu kwakungeniswa kweekhadi zamaphepha eveki ngeenkonzo ezicacileyo, indleko kunye nemveliso yamatriki. Le ndlela yavumela ukhenketho olongezelelweyo lokubonelela ukuba lube nesalathiso esifanayo, kunye neenjongo ezihambelanisiweyo nempumelelo yomsebenzi jikelele. Enye yeendlela eziphambili zokwenza izinto yinto yokufumana irhafu "Ngexesha elipheleleyo."
- Iikhono elizayo: Ngeenkqubo ezisungulwe ukuqinisekisa ukusetyenziswa kwezinto ezikhoyo ngoku kunye nakwixesha elizayo elizayo, inkampani yaqalisa inkqubo yokunyamekela ukuqesha kuphela italente efumanekayo yokuzalisa iqela layo lobunkokheli beenkonzo. I nkampani yazibophezela ekuqeqesheni abasebenzi abakhona.
Iziphumo zenguqu zazincomeka. Kwiminyaka emibili ezayo, yanciphisa indleko yokuthengiswa kwee-dollar ezigidi. Kwiminyaka elandelayo, i-Starbucks iyaqhubeka nokwenza iminyathelo, iqinisekisa i-100 yeepesenti yekhofi yoRhwebo, ukulandela iinjongo zokuzinzisa nokuseka inkqubo yayo yokusebenzisana neKafama kunye neFama yokuLingana (CAFEu.) Kunye nabalimi beefesi. Kuyaqhubeka nokusebenzisa iteknoloji ngelihlo ekuphuculeni amava kumakhasimende, njengendlela yokulawulwa kwe-intanethi, kunye nokuxhasa ezinye izinto ezintsha zedijithali kwiindawo zayo zokugqibela.
Iingcebiso ze-Starbucks zokuThengisa iiNtengiso zezinye i-Amashishini
Ukuphelisa ubunzima obunzima: Ukunyaniseka, ngohlobo olunxulumene nolwalamano oluninzi kunye nolunye ulwalamano olulahlekileyo, lwaluyindawo ebumnyama yokukhula okuphawulekayo kwe-Starbucks. Inkampani yaqala ukubuyela kumzila ngokubeka imisebenzi kwimisebenzi emine kuphela. Cinga ngendlela onokuyenza lula ngayo ukusebenza kwakho ngokufumana ibhizinisi lakho lihlelwe kwaye linikezela umbono ocacileyo, kwakunye nokuchaza iindima kunye noxanduva. Kwishishini elincinci, abasebenzi banokufezekisa imisebenzi emininzi yokunikezela kunokuba baxhomekeke kwinto enye kuphela, kodwa baququzelele ukulungelelanisa ukubonelela ngokucacileyo kwizinto ezibalulekileyo ekuphumeleleni jikelele. Sebenzela ukuchonga kunye nokuphelisa imisebenzi engekho yokongeza.
Yazi iindleko zakho kuqala, uze usebenze: Ngaba uyazi ukuba ngabaqhubi beendleko zeempahla okanye izinto ozithengayo okanye iindleko zabaqhubi beempahla okanye iinkonzo ozenzayo? Kwimeko ye-Starbucks, bakha "kufuneka bahlawule" imodeli ukuze baqonde kangcono ukuxabisa okufakwayo, kubo, bavumele ukuba baqhube amacebo angcono. Njengomashishini amancinci ungase ube ngaphezulu kwexabiso "ukuthatha" kunomenzi wexabiso, kodwa ngokuqondwa kweendleko zokuqonda, unokufumana amathuba amatsha. Ngokomzekelo, ngaba kunokwenzeka ukuba uxoxisane nomlinganiselo wokuthuthwa komgangatho ongcono xa unako ukukhawulezisa ukukhulula ngokukhawuleza kwi-dock yakho, okanye uthathe ukuhambisa ngexesha elithile lemihla? Esikhundleni sokuthunyelwa kuzo zonke iipastile ngeenkonzo zeposi, njani ngokutshintshela kwi-LTL engabiziyo yokuthumela iipallet epheleleyo?
Sebenzisa amanqaku okubhala: Ukusetyenziswa kwamacardscards kunokukunceda ukuba ulandelelanise iimpawu zamatriki ezibalulekileyo okanye izalathisi zokusebenza eziphambili kwimpumelelo yombutho. Amaphuzu e-Scorecards anika indlela enamandla yokulungelelanisa imisebenzi ngaphakathi kwenkampani yakho kunye nolwalamano lwabathathu, njengoko benzayo kwi-Starbucks. Ukusetyenziswa kwamabaladi amanqaku athile ahamba phambili ekukhombiseni iinkqubo ziyakunceda ukwazi ukubona iingxaki ezisanda kuvela. Nangona iipartcards zingenayo i-panacea ngokwayo, ziyakwenza zibe zixhobo ezinamandla ukuba kunyanzeliswa ukuba kuqinisekiswe ukuba i-metrics ebaluleke kakhulu iyabonwa, kwaye yenzeke njengoko kuyimfuneko.
Ukuzibophelela ekuzinzileyo: I- Starbucks ifumane umxube ophilileyo phakathi kokufuna ukuzinza nokuzuza. Yenze iminyathelo yonke ecaleni kwindlela yokuthengiswa kwayo, ukusuka kwiifama kunye nokuthunyelwa kwayo kwintengiso. Liyakholelwa ukuba abathengi nabasebenzi ngokufanayo baya kuhlawulela ngexabiso kunye nenkxaso yalo. Cinga ngendlela onokuyenza ngayo ulungelelwano lwakho lokunikezela ngamagatya anjengokunciphisa ukusetyenziswa kwamandla kwisitoreji sakho, ukufeza isatifikethi se-LEED kwisibonelelo sakho, ukwenza uvavanyo lweemveliso eziqinisekisiweyo, okanye ukupheliswa kwenkunkuma yonikezelo.
Yenza indawo yakho yebhubhoratri entsha yezinto ezintsha : Kwiinkampani ezintsha ze- Starbucks, inkampani ibaphatha njengebhubhoratri entsha yezinye izitolo kwindlela yayo. Ingaba unendawo yoshishino okanye uninzi, ungalokothi ulahlekelwe ukubaluleka kokuxhaswa ngokutsha kwezinto ezintsha, kunye namathuba okunceda ukuphucula amava kumakhasimende kunye nokunciphisa iindleko kwinkqubo.
Isisitshixo sokuphumelela kwe-Starbucks soloko sakuba ngamava abaxhasi balo, kwaye ngaphezu kweminyaka leyo, uye wakwazi ukuphakamisa ukhenketho lwayo lokunikezela kungekhona nje kuphela ukuxhasa kodwa nokukhuthaza ukonwaba kwamakhasimende-ngelixa ulawulo olungcono lweenkcitho zenkxaso yenkxaso. Unokuba nolawulo oluncinci phezu kobutyebi bakho bokutya ngaphandle kwendawo yamandla njenge-Starbucks, kodwa ngokuqonda okungcono kunye nokuyilawula ngokufanelekileyo, unceda ukuqinisekisa impumelelo yenkampani yakho.
Jonga kwakhona kwi- CPFR .