Ukuqala nje nge-Southland Ice Inkampani ngo-1927, le nkampani yase Dallas yinkonzo enkulu yokuthengisela ivenkile yehlabathi, nangona ikhetha ukuzithengisa ngokwayo "ibhizinisi lomakhelwane" ekuhambeni nezo zi-1927 iingcambu.
Kucatshulwa ukuba i-Southland Ice Company iqalile isitolo sokuqala esilungileyo.
Njengoko abathengi abaninzi beqhubeka beza ukuthenga i-ice, umqeshwa osisigxina uJohn Jefferson Green waqala ukuthengisa ubisi, isonka kunye namaqanda emva kweeyure, ecinga ukuba kuya kunciphisa imfuno yokuba abathengi bahambe ibanga elide ngezinto eziphambili. Ukuthengiswa kungekudala kwadibana nokufuna, kwaye i-shishini lazalwa.
UJoe Thompson, omnye wabaqondisi abasemgangathweni be-Southland Ice Company, uzuzwa ngokuphuhlisa inkqubo yoqeqesho egxininise ukubaluleka komthengi ngamnye ofumana umgangatho ofanayo wenkonzo kuyo yonke ivenkile. Kunokuthi kungabikho kweMigangatho yokuqala yeBrandi eye yaqeshwa kwi-franchising.
Izitolo zokuqala zihamba ngegama elithi Tote'm, kuba abathengi "batyebile" kwiiphakheji zabo. Nangona kunjalo, ngowe-1946 iiyure zeevenkile zandiswa, zivule ngo-7 ekuseni kwaye zivalwe ngo-11 ntambama, okwakungakaze kwenzeke ngelo xesha, ngoko ke izitolo zanikwa igama elitsha ukubonisa oko.
Ngexesha elide, iindawo ezi-7 ezilishumi elinanye ziye zaza zigcinwa ngeeyure ezingama-24, nakuba zibizwa ngokuba zi-7-elishumi elinanye. Igama linamathele, kwaye liye lancedisa enye yezona zinto ziyaziwayo kakhulu kwihlabathi.
Imvelaphi kunye neNzuzo
I- branding yokuqala ye-Eleven ye-Eleven kunye nokuzibophezela kwiFranchisee ayilunganga nakweli candelo.
I--9 elishumi elinanye inceda amaFranchisees afane namashishini abo "kwiindawo zabo ezikhethiweyo zeemarike kunye neemfuno zabathengi," kwaye oko kuthetha ukuba abathengi abavuyoleyo babuya.
Iinkonzo ziquka ukufumana nokuphatha iindleko eziqhubekayo zomhlaba, isakhiwo kunye nezixhobo zokugcina, ukugcinwa kwerekhodi, ukuhlawulwa kwebhilikhithi, kunye neenkonzo zokuhlawula iimali zokugcina iimpahla, kunye nokuxhasa zonke iindleko zokusebenza eziqhelekileyo. I-eleven ye-eleven yeofisi yezobambiswano ihlawule i-franchisee yamanzi, umbane wamanzi, igesi kunye nezinto zombane. Kuphi enye into ongayifumana kwimigqaliselo yekeykey kwikhompyutha yakho ekhoyo?
Zingakanani iindleko ze-Franchise ezi-9 ezilishumi elinanye
Ubalo-mali bokuqala bobawo kwaye basebenze iindawo ezi-7 ezilishumi elinanye zeendawo zokuthengiswa kwemali ukusuka kwi-37,550 ukuya kwii-1,200,000 zamaRandi. Oku kuhamba nomlinganiselo wokuxabisa umthamo phakathi kwe-$ 100,000 kunye ne-250,000 yezigidi kunye nokufunwa kwemali ye-$ 50,000 ukuya kwi-150,000. Imali ye- franchise yokuqala yexesha elilodwa "isekelwe kwingeniso yecandelo lomntu ngamnye" kwaye ngoko unakho ukusuka kwi $ 10,000 ukuya kwii-100,000 zamawaka. Kukho umrhumo we-petroli (ukuba unika i-fuel) kunye "neengxelo zokuqala-iimpahla-izibophelelo-izibophelelo-mali kunye nerejista yemali yokubhalisa imali." Oku kungathi kubonakale njengemali eninzi efunekayo, ingaba yinto embi kangakanani?
Oko Sithanda
Siyathanda ukuba unokuhlaziya ibhizinisi lakho elikhoyo kuloluhlobo lwe- brandbuster branding . I-Eleven ezilishumi elinanye ithatha indima echaphazelekayo kwishishini le-franchisee kuba bayazi ukuba impumelelo yabo isekelwe kwakho. Basenokumangalelwa ngokuba "baninzi," enokukwazi ukukhokelela kwiintlawulo zomsebenzi ohlanganyeneyo kunye noxanduva lokunyanzela, ukukhuselwa okunamandla kunye nolwimi olusisigxina kufuneka lufakwe kwinkqubo yeshumi elinesibhozo.
Iinkonzo
- Usetyenziso - lubekwe nguNombolo 7 kwi-Franchise 500 yabanini-mveliso ngo-2016
- Ukuqashelwa kwegama - Inkampani iya kuboleka igama layo kwisitoreli sakho esele ihlawulwe imali.
Umxhasi
- Akukho nanye - Imirhumo eyahlukileyo ethembisa ukuba iyingqiqo kunye nazo zonke ezinye iingenelo konke okubonakala kulungile kakhulu ukuba kuqiniseke.
Ama-Fast Eleven Eleven
- Ushishino lwakhiwe: 1927
- Ukuchithwa kweeFransi Kususela ngo- 1964
- Iindleko zokuQala : iVaries
- Utyalo-mali olupheleleyo: $ 37,550 ukuya kwii-1,200,000 zamaRandi
- Okubalulekileyo: i-$ 100,000 ukuya kuma-250,000
- Ubutyala: i-$ 50,000 ukuya kwii-150,000 zamaRandi
- I-Franchise Simahla: i-$ 10,000 ukuya kwi-1,000,000,000