Indlela yokuhlela ukufumaneka kweMedia

Ingqungquthela yenkomfa ecacileyo kunye nemithetho eyahlukileyo

Ukufumaneka kweendaba-intatheli ziyibiza ngokuthi "imithombo yeendaba" ngokukhawuleza-yinto elula kakhulu kunenkomfa yenkomfa epheleleyo. Abathathi mabango abalindelanga ukuba imveliso enkulu kwi-media iyasebenza, kwaye ayifuni enye. Izixhobo zeMedia zenzelwe ukufumana ezifanelekileyo kwimibandela ebalulekileyo, kwaye intatheli zifuna iimpendulo. Akukho zintetho phambi komcimbi. Akukho mboniso-inja-ne-pony, ayikho i-PowerPoint slideshow.

Yifutshane, yaya kwinqanaba, kwaye ufumana umsebenzi.

Izixhobo zeMidiya ezimileyo

Kukho ezimbini iintlobo ezisisiseko zezixhobo zendaba: ukuma kunye nokungenakwenzeka. Uyabona ukumila ubusuku bonke kwi-ESPN kunye nabaqeqeshi nabadlali abagqoke izikhwama endaweni yeejerese, bethatha imibuzo kubabhali beendaba emva komdlalo. Amagosa karhulumente ahlala ephethe amajelo eendaba ngeveki kwiofisi zabo. UMongameli uTeddy Roosevelt wayetyelela ukumema intatheli ukuba axoxe naye kwi-White House ngoxa umnqabileyo wamnika i-shave. Ezinye iinkcukacha zoluntu ziye zema ingxoxo ngeveki kunye nabapheli beendaba, akukho khamera ezivunyelwe. Abanye bekho kwiirekhodi okanye kwimvelaphi, ngelixa abanye beendaba ezipheleleyo zifumana iikhamera zeTV kunye nee-microphone zomsakazo ezivunyelwe.

Impromptu Media Avails

Xa kukho ukwaphula iindaba kwaye akukho ncinane okanye akukho xesha lokuzilungiselela, umthombo weendaba uncedo olungcono kunokwinkomfa epheleleyo yeenkcukacha. Cinga ngako ngale ndlela: Ukuba uyashumayela into enkulu kunye nokuhlaselwa, unokuyenza kwinqanaba lakho lomhla.

Unokukhetha apho kwaye kuphi nento oyithethayo. Ukuba uyasabela kwisiganeko kwiindaba, kunjalo, awuyi kukhetha ngokwenene "nini." Iimvo zakho kufuneka zibe ngokukhawuleza ukuba ziza kubaluleka. Ukuba ulinde ixesha elide, uya kulahlwa umjikelezo weendaba.

Iingcebiso zokufumaneka kweMediya

Yenza iingcali zakho apho kwaye zifumaneke.

Unethuba lokunikwa ngcaciso ngeengcali zakho phambi kwengqungquthela yenkomfa ukuze ube nayo yonke impendulo ekufuneka iphendule imibuzo, kodwa oku kungenjalo kwimeko yeendaba. Amaphephandaba awafuni ukuva, "Makhe ndibuyele kuwe." Bafuna ukuba ukwazi ukukhomba umntu ukuba angene ngaphakathi kwaye anike impendulo echanekileyo okanye adlulisele impendulo kuwe ukuze unike. Ngokuqinisekileyo, unokuba ngubuchwephesha, obeka izinto ngokucacileyo.

Musa ukuyiyeka ukubeka imithetho yomhlaba - bafike kuwe, emva kwakho konke. Ngaba le ngxoxo engekho-irekhodi okanye ngaba batyili beendaba bangakhupha iincwadi zabo baze bavula ii-microphone zabo? Ingaba imvelaphi? Kuza kube nini? Ngaba zonke izihloko ezifanelekileyo umdlalo? Vumela abeendaba bazi ngaphambili. Amaphephandaba awayithandi imimangaliso. Bafuna ukwenza imisebenzi yabo. Ukuba ubancedisa ukuba benze ngokufanelekileyo ngolu hlobo oluhle, baya kuthanda ukukuthanda. Kwaye xa bakuthanda, baya kuthetha izinto ezinomusa ngawe. Yimeko yokuphumelela.

Yiba nexesha uze ufike kwindawo efanelekileyo. Musa ukwenza ababhali beendaba. Kwakhona, ufuna ukuba bakuthande, ungacingi ukuba uphuphule ngaphandle kwinqwelo. Kungakhathaliseki ukuba ubaluleke kangakanani kwaye uphumelela njani eli thuba kubo, abayikuthanda ukupholisa iindlovu zabo ezikulindele ukuba ubonise.

Ukuba ucwangcisa ukuqaliswa kwe-4 ntambama, thabatha i-podium okanye imakrofoni ngokungekho ngaphaya kwe-4: 5. Igumbi elincinci elincinci lilungele ukufumana abantu abafike emva kwexesha, kodwa baqikelele ixesha labafundi. Khawuleza uthathe imibuzo yabo kwaye wenze uninzi lwithuba.