Ixesha Losuku - kunye neMini yeveki -Izinto
Amaphephancwadi aphezu kwexesha elidlulileyo kule mihla. Ndasebenza kwimihla ngemihla apho asizange siqalise ukuqhuba i-press ukususela phakathi kobusuku. Kwi-journalism slang, kuthiwa ukubeka iphepha ukulala.
Namhlanje, ngamaphephandaba amaninzi aphrinta kwizityalo ezifanayo, ixesha lokulala lifika ngaphambili nangaphambili. Iphepha lam imihla ngemihla kwi-capital capital lithengwa ngethungelwano olukhulu, kwaye ngoku lushicilelwa kwiTacoma kakhulu ngaphambili.
Esikhundleni sobusuku bobusuku, akuqhelekanga ukuba amanye amaphephandaba athathwe ngo-6 ntambama
Oku kwaphazamisa iiveki, kwakhona, kuba iiveki ezizimeleyo zihlala zivumelwano kunye namaphepha asemthethweni ukuba zisebenzise umshicileli wazo - ukuba iiveki ingazange ithengwe ngethungelwano.
Usuku oluqhelekileyo
Kukho amawaka emaphephandaba, kwaye bonke benza izinto ezahlukeneyo. Kodwa esi sikhokelo esibi:
Kukho rhoqo intlanganiso kusasa ukuthetha malunga nabani ababhalayo amabali kunye nendawo engakanani ("i-news hole") abashicileli kunye nabahleli kufuneka bazalise. Iingxowa zeendaba zishiywe emva kokuba isebe lopapasho linikezela iphepha lokudibanisa kunye neentengiso ezibekwe kwiphepha ngalinye.
Unokuva intatheli uthetha malunga "nentlanganiso yebhajethi." Ayithethi imali. Kuthetha le ntlanganiso malunga nebhajethi yeendaba.
Le ntla nganiso xa abapisholi bephethe ibali kubahleli babo. Ezi zihlandlo zexesha elide: iimpawu, ingxelo yokuphanda, izinto ezithatha ixesha.
Awunamisi ukuphula iindaba. Ukuba kukho umlilo okanye ityala lokubulala, umhleli unika elo bali.
Ngelixa abapheli beendaba bexakeka ukudayela imithombo yabo okanye ukugxotha kwiimoto zabo ukugubungela iziganeko, abahleli baqala ukuzalisa i-news hole. Ikhasi lokuhlela kunye namacandelo anompawu azixhomekeke kuxinzelelo lwexesha elidlulileyo ngokunjalo neendaba ezilukhuni.
Zingenziwa ekuqaleni. Kwiinkcazo ezincinci kunye neveki, ama-editorials kunye namaphepha afanelekileyo anokufumana iintsuku ezigqityiweyo kwangaphambili, kunye nomhleli ukutshintshana kwimeko ethile yokuphulukana ngokukhawuleza xa kufuneka.
Ngokomzekelo, iphepha leCawa liyi-edition ephangaleleyo kunaliphi iphephandaba. I-monster. Kodwa zonke ezo mabali azibhalwa ngoMgqibelo - ziza kubelwa ngoLwesibili okanye zifakwe ngoLwesine, kwaye yonke into kodwa ukuphula iindaba mhlawumbi ibhalwe kwaye ilungele ukuprintwa ngoLwesihlanu ebusuku. Yingakho udla ukuthenga iphepha lokuqala leSonto ngeMigqibelo.
Ikhasi langaphambili lenziwa ngokugqibela. Kwimaphephandaba apho iphepha liyakushicilelwa phakathi kobusuku, ixesha elidlulileyo liqinile, kodwa ngokuqinisekileyo uhamba neeyure ezingama-16 ukuqokelela iindaba kwaye uphume iphepha ngaphambi kokuba ulibeke. Ukuba ubhekene nephepha eliza kulala ngo-6 ebusuku kunokuba phakathi kobusuku bobabini, bafumana malunga neeyure ezisibhozo zeentsuku zokusebenzela ukwenza inani elifanayo labasebenzi. Iimpawu ezidlulileyo zinzima kakhulu.
Kufuneka ube nefuthe ekulawuleni umgangatho. Ukukhuphela abahleli kufuneka bahlele amabali ngaphambi kokuba baqhube. Ididi eyahlukileyo yoyilo lwabahleli kunye nokubeka iphepha ngalinye. Kwaye abahleli kufuneka bafunde ukufundwa kwenkcazelo nganye kwiphepha ngaphambi kokuba batshale ukuprinta. Konke oku kuthatha ixesha.
Yiba Nomusa: Thetha Kubo Ekuqaleni
Indlela elula yokujonga amaphephandaba kukuphatha njengokuba ufuna ukuphathwa. Kamva ngemini, kunzima kakhulu ixesha elidlulileyo lokubhidliza kubo.
Zama ukubiza okanye ukuthumela nge-imeyile ekuseni xa unako. Iphutha eliqhelekileyo kukuchitha yonke imini ukukhishwa kwenkampani yokupapashwa okanye u-op-ed, emva koko uyithumela ekupheleni kweshishini, ngokufanelekileyo xa abatyatheli nabahleli bekhawuleza ukubetha ixesha lokugqibela.
Ukuba ujongene nephephandaba leveki, buza malunga nosuku lwazo lokugqibela kwaye uzama ukuthetha nabo kwiintsuku ezahlukeneyo. Buza malunga neshedyuli yabo. Bayakuxabisa.