Izilungiso ziyiqhinga elifanelekileyo lokuphuhlisa ishishini kuba kulula ukwenza ukwithemba okubaluleke kakhulu ekuthengiseni i-intangible njengeenkonzo zomthetho. Ufumana umlinganiselo "wokuthembeka" xa ukhankanywa ngumthombo othembekileyo.
Uninzi lwamashishini acinga ukuba ukuba umxhasi ogculisiweyo okanye umhlobo omhle uva ngomntu ofuna iinkonzo zakhe, umxhasi okanye umhlobo uya kubhenela. Ngelishwa, oku kwenzeka kaninzi kunokuba ungathemba.
Omnye wabathengi bam, ummeli wezindlu zangaphandle, weza kum uncedo ekukhuleni ishishini lakhe. Wayenomdla kakhulu kwimisebenzi yebha kwaye kaninzi ebhala amanqaku kumaphephandaba omthetho. Wachitha iiyure ezingama-200 ngonyaka kulolu hlobo lophuhliso loshishino. Kodwa imisebenzi yakhe ayizange ibonakale ivelisa ishishini elininzi.
Nangona wayefumene ukuhanjiswa kwabasebenzi kunye nabo basekudlulileyo, wayengakaze acele ngokuthe ngqo ukuthunyelwa. Ndacetyiswa ukuba aphinde acwangcise iinjongo zakhe zophuhliso. Kufuneka acele amanqaku angundoqo kumakhasimende akhe abalulekileyo kunye nemithombo yokudlulisela phambili (oko ndibhekisela kuye ngokuthi "abalandeli be-raving") ukumthumela kwabanye abangenelwa kwiinkonzo zakhe.
Ukuvuyisa kwakhe, xa ebuzwa, inani labathengi belikulungele ukunceda.
Ngokuhamba kwexesha, ezi zihanjiswe kukhokelela kwimicimbi emitsha emitsha. Yaye isicwangciso sakhe sokudlulisa sithatha iiyure ezingaphantsi kwama-50 ukuphumeza.
Kwalawo ma shishini acela ukuthunyelwa , isicelo esifanayo sihamba into enje: "Ukuba uva umntu ofuna iinkonzo zam, ndiyathemba ukuba uya kundigcina engqondweni."
Kukho iingxaki ezimbini ngeli "buza":
Umntu ocelwayo mhlawumbi ungumsebenzi oxakekileyo. Ukugcina engqondweni ngokudluliselwa kuyo akunakwenzeka ukuba luphakame kakhulu kwiluhlu lwabo "lokukwenza".
Umntu oceliwe mhlawumbi akanalo ingcamango ecacileyo yokokuba ukuhanjiswa okukhulu kubonakale kuwe, nangona babenomdla wokuncedisa.
Esikhundleni sokusebenzisa into engacacanga "cela," zama "cela" okudala umfanekiso ocacileyo womntu onokuthanda ukuthetha ngawo kunye nento oyibuzayo umthombo wokudlulisela ukukwenza egameni lakho.
Ukusebenza "ukubuza" kunamacandelo amabini:
Inkcazo ecacileyo ichaza obani ufunayo njengabaxhasi. Okuthe ngqo, bhetele:
Ngokomzekelo, omnye wabathengi bam, ummeli we-ESOP, wahlakulela "umfanekiso" ocacileyo wokuba ngubani oza kubhenela ngaye: "Ubume boshishino lwedlulisela ishishini kwisizukulwana esilandelayo, khangela indlela yokuhlawula umseli xabiso elungileyo kwi-stock yakhe ngaphandle kokuthengisa loo nkampani. " Ngale nkcazo, kwakungadingeki ukuba angene kwiinkcukacha ze-arcane malunga nee-ESOP kumntu owaziyo ukuba uyazi nawuphi na oya kuthunyelwa kakuhle.Ingxelo ecacileyo yoncedo olucelayo. Ngaba ufuna ukuziswa kumntu othile? Ngaba ungathanda umthombo wokuthumela ukuseka isidlo sasemini kunye nawabathathu? Ngaba ufuna ukulungele ukusebenzisa igama lakhe xa ubiza umnxeba? Ngaba ufuna ukwazi omnye umntu owaziyo kwintlangano ethile yobungcali onokufuna iinkonzo zakho?
Ngokomzekelo, umxhasi wami omele amacandelo kunye namafemu omthetho acele amalungu eqela lakhe lokunxibelelana ukuba adlulisele isimemo seminar yakhe eqinile ekuxhaseni kwiinkampani zabo zokuphatha. Cishe wonke umntu wavuma ukwenza oko kuba kwakucacile oko wayefuna ukuba bamncede.
Sisadingeka ubungqina bokuba ukuthengisa ngokubaluleka kubalulekile kwishishini lakho? Khawucinge nje ngala manani:
I-92% yabathengi bathembela ukuthunyelwa kubantu ababaziyo. Umthombo: Nielsen
I-81% yabathengi abathengi kwi-intanethi e-United States baphenjelelwa yimicimbi yabameli bezentlalo. Umthombo: I-Market Force
Elinye igama elingenakwi-intanethi lomlomo libonisa ukuthengisa okungenani amaxesha angaphezu kwama-5 ngaphezulu kwe-1 impembelelo ehlawulwe. Umthombo: WOMMA
Ixabiso lexesha lokuphila lomthengi omtsha wokuthunyelwa liyi-16% ephezulu kunomthengi wakho ophakathi. Umthombo: iWharton School of Business
Ehlelwe yiLaura Lake