Isinyathelo-Elinesibini, Isicwangciso-qhinga soSuku olunye

Indlela elula yokugcina ibhizinisi lakho kumzila

U-Erica Olsen, inqununu yenkampani yokuphuhlisa ishishini iM3 Planning. Erica Olsen, M3 Ucwangciso

Awunayo ukubulala umthi okanye uvale iofisi kwiveki ukudala icebo elicwangcisekileyo lecebo. Enyanisweni, unokudala isicwangciso esiyimpumelelo kwoshishini lakho ngosuku olulodwa nje. Akufuneki ukuba ngumsebenzi oqaqambileyo okanye omkhulu. Akufuneki ukuba iphelele okanye ifaneleke. Tsamba nje abantu abambalwa abundoqo kwimibutho yakho, cima ifowuni kwaye masiqale.

Inyathelo lokuqala - Yiba ngowona nto.
Isiphumo sesicwangciso esicwangcisiweyo esilungileyo nesiphumelelayo kukuphuhlisa inzuzo yokukhuphisana.

Yona yintoni inzuzo yokukhuphisana? Ibhizinisi litshilo ngaphandle, liphela impendulo kwi: Yintoni enokuthi ingabe inkampani yakho ingenza ngcono kuneyiphi enye inkampani?

Ukuqonda inzuzo yakho yokukhuphisana kubalulekile. Sizathu sokuba usomashishini. Yiloo nto oyenzayo eyakha abathengi ukuba bathenge imveliso / inkonzo yakho endaweni yomncintiswano wakho. Iinkampani eziphumelelayo kakhulu zenza ngokukhethekileyo ukuba zikhetheke kwaye zihluke kwimisebenzi abayinyani, kwaye zijolise kuwo onke amandla abo kule mimandla. Unokwenza isigqibo sokufaka inzuzo yakho yokukhuphisana kumsebenzi wakho wokubambisana kunye / okanye umbono.

Inyathelo lesibini - Yichaza injongo yakho.
Isitatimende somsebenzi sisitatimende senjongo yenkampani. Ku luncedo ukubeka ingqalelo kwiyiphi ibhizinisi inkampani ekhoyo ngoku kwaye umthengi ufuna ukuba okwamanje uzama ukukhonza. Ikwasebenza njengesikhokelo semisebenzi yemihla ngemihla kwaye njengesiseko sokwenza isigqibo esizayo.

Ukuze ubhale isitatimende somsebenzi, phendula imibuzo: Yintoni ishishini lethu? Yintoni esizama ukuyenza kubaxhasi bethu? Siyiphi isizathu senkampani yethu?

Inyathelo lesithathu - Yibone ngethuba elizayo.
Umbono oqilileyo ngumfanekiso wekamva lekhampani-isalathiso esiya kuyo, ukugxilwa kwabathengi kufanele ukuba, ukuma kweemarike kufuneka kuzame ukuhlala, imisebenzi yezoshishino kufuneka ilandelwe, kunye nekhono eliceba ukuphuhlisa.

Ukuqulunqa umboniso weqhinga kufuneka ucacise uhlobo luni lweenkampani elizama ukuyenza kwaye linike umbutho ngenjongo yokwenza injongo. Cinga kakhulu! Ukubhala ingxelo yombono, phendula lo mbuzo: Yintoni esiya kubonakala ngayo kwishishini lethu kwiminyaka emihlanu ukuya kweyishumi ukususela ngoku?

Isinyathelo sesine - Thatha i-inventory.
I-SWOT (Amandla, Ubuthathaka, Amathuba, Ukusongela) ukuhlalutya kukunceda ukhangele kakuhle kwimibutho yakho. Isixhobo sokunceda ukuvelisa okufanelekileyo phakathi kwamandla enkampani namathuba ayo.

Hlola amandla akho kunye nobuthathaka ngokuphendula le mibuzo: Yintoni esiyenzayo? Yintoni esingayenzi kakuhle? Ziziphi izibonelelo zethu zenkampani - ipahla, ipropati yengqondo kunye nabantu? Ziziphi iinkampani zethu (imisebenzi)?

Hlola amathuba akho kunye nosongelo ngokuphendula le mibuzo: Yintoni eyenzeka ngaphandle echaphazela inkampani yethu? Ziziphi amandla kunye nobuthathaka bomncintiswano ngamnye? Ziziphi iindiza zokuqhuba izinto zokuthengisa? Ziziphi iimarike ezibalulekileyo kunye neemeko ezibalulekileyo? Yintoni eyenzekayo kwihlabathi elinokuchaphazela inkampani yethu?

Inyathelo lesithandathu - Phatha iPalati yakho abathengi.
Ukuba ufuna ukufudusa inkampani yakho ukuba uphumelele ukuba uzuze ngokusemthethweni, kufuneka udibanise iimfuno zabaxhasi bakho kwaye ufuna okungcono kunokuba abaphangi bakho benze.

Ukuphuhlisa iphrofayli yomthengi ngokuthi uphendule: Ziziphi iimfuno zabaxhasi bethu, izizathu kunye nempawu? Sinokubonelela njani ngokubaluleka kubathengi bethu? Yintoni esifanele siyiphucule ekukhuliseni isiseko sabathengi bethu?

Inyathelo lesithandathu - Bhala iinjongo kunye neenjongo zakho.
Iinjongo kunye neenjongo zifana namanyathelo okunyuka kumsebenzi wakho kunye nombono. Iinjongo kunye neenjongo ezifezekileyo ziphuhliswa ukusuka kuhlalutyo lwe-SWOT kunye neeprofayili zabaxhasi. Iinjongo zibeka i-ajenda, zibanzi, kunye nehlabathi jikelele. Bhala iinjongo ezimbini ukuya ezintlanu ezinika inxaxheba kwimisebenzi / umbono wakho kwaye ziza kuthatha iminyaka embalwa ukuphumeza. Emva koko, qulunqa iinjongo zokufezekisa injongo nganye. Iinjongo kufuneka zilinganiswe, ziqinisekiswe kwaye zixhase iinjongo zakho. Cinga ngokufezekisa kwiminyaka emnye. Iinjongo eziphumelelayo kufuneka zichaze ukuba zinjani uhlobo lwentsebenzo ngexesha eliza kufezwa kwaye ngubani.

Qinisekisa ukuba iinjongo kunye neenjongo zakho zakha ngamandla akho; ulunxweme ubuthathaka bakho, uhlawule ngamathuba akho kwaye uqaphele izinto ezisongelayo.

Inyathelo lesixhenxe - Hlaziya izixhobo zakho.
Ngoku ukuba uzalise iinjongo kunye neenjongo zakho, lixesha lokwenza uvavanyo lwezinto. Enye yezona zinto zikhubekiso kuzo zonke izicwangciso ezicwangcisiweyo zixesha kunye nemali. Njengalo lonke ishishini, uhlahlo lwabiwo-mali aluze lukhulu ngokwaneleyo ukwenza konke ofuna ukukwenza. Ukuqwalasela iinjongo eziphambili ngokubuza: Ukuphumeza iinjongo kwenza ingqondo yemali? Ingaba unayo izibonelelo zabantu ukuphumeza isicwangciso sakho?

Isinyathelo Esibhozo - Thatha inyathelo.
Iicactics zibeka amanyathelo athile / izicwangciso zesenzo ezikhokelela ekuzalisekiseni iinjongo kunye neenjongo zakho. Ngokwenene, bhala uluhlu oluya kwenza ntoni kwiinjongo nganye. Indlela esheshayo yokuphuhlisa amaqhinga akho kukuphendula lo mbuzo: Ziziphi iibhulogi ezikhoyo ukufeza injongo yam? Sebenzisa impendulo yokuphuhlisa izinto zezenzo kwiinjongo nganye. Unika uxanduva kunye nexesha elide ukuqinisekisa ukuphunyezwa. Indlela enkulu yokufumana ukungena ngaphakathi kubasebenzi bakho kukunika injongo kumqeshwa ngamnye. Mcele ukuba abhale isicwangciso senkqubo kwaye abe noxanduva lokuqinisekisa ukuba umsebenzi ngamnye ufezekile.

Inyathelo lesithoba - Gcina amanqaku.
Kwinqanaba lesithandathu, ubhale iinjongo ezilinganiselwe. Beka ezi milinganiselo kunye neethagethi kwi-scorecard (kwi-Excel), eyenza njengepaneli yecandelo ekhokela inkampani yakho ekufezeni umbono wakho. Nge-cardcard, unokwenza ulandelelwano lwenkqubo yakho rhoqo ngenyanga.

Inyathelo leshumi - Yenza isicwangciso somkhwa.
Inkokheli enikezelwe ekuphunyezweni ngokuphumelelayo kwesi sicwangciso kunye nesicwangciso esibalulekileyo. Isicwangciso sifuna ukuxhaswa nabantu, imali, ixesha, iinkqubo, kwaye ngaphezu kwayo yonxibelelwano. Xoxa isicwangciso kuwo wonke umntu kumbutho wakho. Ukubamba intlanganiso yesicwangciso seenyanga okanye sekota ukwenzela ingxelo malunga nenkqubela phambili ekufezeni injongo. Musa ukulibala ukuthatha amanyathelo okulungisa xa kuyimfuneko kwaye ulungelelanise njengoko utshintsho lwendalo.

Isiphelo
Ilizwi lam lokugqibela leengcebiso sicebo isicatshulwa esiphilayo. Akufuneki ukuba iphelele okanye i-100 ekhulwini iphelele ukuqala ukusebenzisa isicwangciso sakho socwangciso. Ishishini ngaphandle kwesicwangciso sifana nemoto ngaphandle kwesondo. Uluhlu olubi lungcono kunokuba kungekho sicwangciso nonke. Beka isicwangciso sakho kwiphepha ukuze ukhangele emuva ngo-2004 kwaye ubhiyozele impumelelo yakho eyimpumelelo. Cwangciso o lu vu

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U-Erica u-Olsen (u-Erica@m3planning.com) inqununu ye-M3 Planning, ishishini lokuphuhlisa ishishini elinceda iinkampani ukuba ziqonde ukuba ziphi, ziphi na eziya kuzo, nokuthi ziza kufika njani. Kananjalo ungumfundisi kunye nomlobi.