Ukuqonda iiNzuzo zeeNkqubo zokuthembeka
Ngaphambi kokukhaba-ukuqala inkqubo entsha yokunyaniseka, zizibonelele ngeenzuzo eziqatha kakhulu zokubeka esinye isenzo.
Iiprogram zembuyekezo eziphumeleleyo ziyakhuthaza abathengi abathembekileyo ukuba bachithe ngaphezulu, kwaye banokukhangela abathengi abatsha ngemivuzo enomdla nexabisekileyo. Bangakwazi ukubuyisela abathengi abanenzuzo abaye bawahlula kwamanye amaxabiso. Ezi nkqubo zinika ulwazi olubalulekileyo kwimikhaya yokuchitha imali, kwaye le ngcaciso ingasetyenziselwa ukucwangcisa iqhinga lakho lokuthengisa
Isigaba esisodwa: Cwangcisa iNkqubo Yakho Yokuthembeka
Ukuphumelela kwenkqubo yakho yokwethembeka kuyabangela ukuba uyilungise njani kakuhle. Amanyathelo oza kuyidinga ukuthatha ahlukahluka ngokuxhomekeke kwishishini lakho, kodwa ngokuqhelekileyo luquka:
- Ukuseka iinjongo: Ziziphi iinjongo zakho zokuphuhlisa inkqubo yokwethembeka? Ukuba unesitya esikhulu sabathengi abathembekileyo nabanenzuzo, umnqweno wakho oyintloko unokuba ukwenza ukuthengisana nabo kunenzuzo ngakumbi. Ukuba ulahlekelwe ngabaxhasi abathembekileyo bangaphambili kumagosa, umnqweno wakho oyintloko unokuba ubenxilise ngembuyekezo. Emva koko, usenokufuna ukufumana iingenelo ezininzi zokuthengwa kwabaxhasi bamakhasimende kunye nokuthengiselana kwinqanaba elincinane.
- Ukuchonga abathengi abalulekileyo: Chonga ukuba ngubani owona mthengi ongcono. Inzuzo yinto ebalulekileyo apha. Kungenxa yokuba umthengi uthengeza kuwe akuthethi ukuba wenza izinto ezininzi kwezo zinto. Indlela elula yokufumanisa abathengi bakho abathembekileyo nabanenzuzo ngenkqubo ye-CRM. Le nkqubo iya kuvela ngokufanelekileyo njengoko uzalisekisa kwaye ulawula inkqubo yakho yokwethembeka.
- Qinisekisa ukuba ngabaphi abathengi bathanda malunga neMikhiqizo Yakho: Ngokuqonda okokuba abathengi bakho abathembekileyo bathanda malunga nemveliso yakho, uya kuba nakho ukuphucula umvuzo owenene. Kubalulekile ekuphumeleleni kwenkqubo yakho yokwethembeka. Ngexa ulapho, zama ukufumana ukuba yeyiphi imveliso ekuthengwa ngayo kunye. Ukuqonda okunjalo kunokukunceda ukuba uhlakulele umvuzo ogcina ukuba abathengi bakho babuyele ngaphezulu.
- Khetha uhlobo lweNkqubo: Cinga indlela yokuchitha imali yabathengi bakho ukufumana inkqubo yokunyaniseka evumelana nezidingo zabo. Nangona inkqubo yakho yokwethembeka inokunceda kwaye kufuneka ikuncede ukuba ufumane ingqiqo ebalulekileyo, kufuneka ibe yinto engundoqo yomsebenzisi ngaphezu kwayo yonke into. Ngaba iprogram yakho iya kufumaneka kubo bonke abathengi, okanye ngaba iya kuba sememo kuphela? Ingaba abathengi baya kuqokelela amaphuzu angahlawulelwa kwiimfuno ezizodwa? Ngokuqhelekileyo ukukhetha inkqubo evumela ukuba udibanise kwaye udibanise imiba eyahlukeneyo ngokusekelwe kukukhethwa kwabathengi.
- Qinisekisa indlela oza kulandela ngayo inxaxheba: Uza kwenza ntoni ngolwazi olufumanayo kwinkqubo yakho yokwethembeka? I-CRM (ulwalamano lwabaxhamli bobudlelwane) lingasetyenziselwa ukuyiqonda ngokukhawuleza nangokuchanekileyo. Mbonise indlela oza kubeka ngayo impumelelo kwenkqubo yakho ukuqinisekisa ukuba awuchithanga ixesha kunye nemali yinto.
ISigaba sesiBini: Ukuphuhlisa iNkqubo Yakho yokuthembeka
Yilapho ukucwangcisa kwakho okucwangcisekileyo kuya kuhlawula. Ngethuba lesigaba sophuhliso, uya kusebenza iinkcukacha eziphambili zeprogram yakho. Izinto ezimbalwa zokuqwalasela njengoko uhlakulayo ziquka:
- Imigaqo: Inkqubo yakho yokwethembeka kufuneka ifake imithetho ecacileyo, ecacileyo. Bonke abasebenzi kufuneka baqaphele. Kufuneka kube lula ukuba abathengi baqonde.
- Imali yemivuzo: Uya kuvuza njani abathengi bakho ngokuthatha inxaxheba kwinkqubo yakho yokwethembeka? Iinkampani ezininzi zisebenzisa amakhadi wesipho; abanye banemivuzo kunye namakhuphoni atyhicilelwe kwiirisithi. Sekunjalo, abanye basebenzisa amakhuphoni e-elektroniki okanye banike abathengi ithuba lokushicilela izatifikethi kunye namakhuphoni ukusuka ekhaya. Khetha imali elula ukuyilawula. Njengamaxesha onke, gcina iingcinga zabathengi bakho engqondweni. Ukuba abayiyo ingcali ye-tech-savvy, umzekelo, mhlawumbi ibaluleke kakhulu ukunamathela ngezinto ezinokubonakalayo ezifana namakhadi eziphoso kunye namakhuphoni ephepha.
- Unxibelelwano: Sebenzisa oko uyazi malunga nabathengi bakho abathembekileyo ukuseka iindlela ezifanelekileyo kunye neendlela ezifanelekileyo zokunxibelelana ngolwazi malunga nenkqubo yokwethembeka kwabo. Le mihla, abathengisi abaninzi bavumela abathengi ukuba benze i-akhawunti ye-intanethi engasetyenziselwa ukulandelela imivuzo. Ukuba ufuna ukubeka umgca, ke, cinga ukuphuhlisa isicwangciso seselula somsebenzi wakho wembuyekezo. Ivula iinketho ezintsha ezifana nokutshekisha kunye neenkonkoni zeselula kunye. Uvumele umthengi wakho ukuba asebenzise ifowuni yakhe ayithandayo ukuthenga.
Isigaba sesithathu: Ukuvavanya iNkqubo Yakho yokuthembeka
Nangona ucebile kwaye uphuhlisa inkqubo yakho yokwethembeka ngokunyamekela okukhulu, izinto ziyakwazi kwaye ziya kuhamba ngokukhawuleza kwinqanaba lokuqala. Ngoko ke, kufuneka kwenziwe uvavanyo olubanzi. Ngaphandle koko, ubeka umngcipheko wokungalokothi uphinde usebenzise imali oye wachitha, uwonakalisa uphawu lwakho, ubhekane neengxaki zomthetho okanye ukulahlekelwa ukulungiswa kwamakhasimende akho angcono.
- Qala ngeNkqubo yokuSebenza: Qala inkqubo yakho yokwethembeka kwinqanaba elincinci ngokwenza kube khona inani elincinci labantu ekuqaleni. Le nkqubo yokulinga kufuneka inikezwe kumakhasimende akho angcono kwaye anenzuzo kakhulu ukuqinisekisa ukuba kwindlela efanelekileyo.
- Hlela ii-Bugs: Into enye iqinisekileyo: Kuya kuba ne-bugs kwinkqubo yakho yokwethembeka ekuqaleni. Yisebenze ngaphandle kokuba wenze inkqubo ifikelele kubaphulaphuli ababanzi.
- Hamba Ukhole: Emva kokuvavanya inkqubo yakho yemivuzo kwaye usebenze nayiphi na imiba oyifumene nayo, uya kuba ulungele ngokunokwenzeka. Ngeentsuku kunye neeveki ezikhokelela ekuqaleni kweprogram yakho, zithengise ngokubanzi. Ngaba abasebenzi banokukukhuthaza abantu ekuphumeni, kwaye qi ni sekise ukuba baqhubeka bekwenza njalo xa behamba baphile.
Isigaba sesine: UkuPhatha nokuPhucula iNkqubo yoThembeka kwakho
Akukho mgca wokugqiba xa kuziwa kwinkqubo yokwethembeka. Iiprogram eziphambili kunye eziyimpumelelo ziqwalaselwa rhoqo kwaye ziphuculwe ngokuhamba kwesikhathi. Njengoko ufumana ulwazi olutsha malunga nabathengi bakho ngokusebenzisa imisebenzi yabo kunye nenkqubo, uya kuba nokuphuhlisa iindlela ezintsha zokuzibandakanya nabo ukukhuthaza ukuthengiselana okuninzi.
- Faka i- Idatha oyiqokeleyo ekuSebenziseni kakuhle : Idatha oyibuthayo ingasetyenziswa kwiindlela ezibonakala zingenamkhawulo. Yisebenzise ukuze ulandelele ukuba ngabaphi abathengi baphendule ngokuthe ngqo ukunikezelwa okuthe ngqo. Ukuchonga izinto ezathengiweyo kunye nokusebenzisa le nkcazelo ukukhuthaza ukuthengwa kwempahla. Yakha amanqanaba amatsha amashishini kwaye uhlakulele iimbuyekezo ezikhuthaza abathengi ukuba bahambe kuzo. Ukuphuhlisa umvuzo ngokwasemzimbeni ngokusekelwe kwimikhuba yokuchitha imali yabathengi. Akukho siphelo kumathuba xa kuziwa ekusebenziseni olu lwazi olunzulu.
- Ukulinganisa iziphumo zakho: Ungaze uphumule kwiimpawu zakho zokuziphatha emva kokuqalisa inkqubo yokwethembeka. Qinisekisa ukuba abathengi baqala ukufumana imivuzo ngokukhawuleza xa babhalisa. Kuya kukunika ingcamango engcono yokuba inkqubo yakho isebenza kakuhle kangakanani. Abathengi bakho babandakanyeka njani? Ngaba bahlala banyanisekile, bengathembekanga okanye bahlala ngokufanayo?
- Yenza Uphuculo kunye noHlomelo njengoko kuyimfuneko: Naluphi na inkqubo yokunyaniseka, ezinye iimvuzo kunye nokunikezelwa ziya kuphumelela, kwaye ezinye ziya kulala. Njengoko ulinganisa kwaye uphononise iziphumo zakho, hlengisa uphinde uphucule inkqubo yakho njengoko kuyimfuneko ukuqinisekisa ukuba iyaqhubeka ihambisa iintlawulo kwi shishini lakho.
Kuninzi ngakumbi ekuphuhliseni inkqubo yokwethembeka kunokuba ihlangane nelihlo. Nangona kunjalo, yonke i-legwork iya kuba nexabiso xa unako ukugcina abathengi bakho abathembekileyo, ukukhangela amatsha nokubuyisela abo bashiye. Ngeprogram yokunyaniseka ephucukileyo, wonke umntu uyazuza: Ufumana ulwazi olunokubaluleka olukunceda ukuphucula isicwangciso sakho sokuthengisa, kwaye abathengi bakho banesizathu esinzima sokuhlala uthembekile kwishishini lakho.
UChris Allen nguye ogunyazisiweyo kwiiprogram ze-POS kunye nokunikezela ngexabiso elenziwe ngokwezifiso kumashishini athengisa nge-software. UChris usebenza njengeGosa eliPhezulu leGosa eliPhezulu, isicatshulwa sokuthengiswa kwesoftware kwintsika.