Ukubhenela Ukunyaniseka Ukuphinda Abathengi

Iingcebiso zokulungiswa ngcono

Abathengisi abaninzi kakhulu bajolise kwiendlela zokungena kubathengi abatsha kwaye, ngoko ke, abayikukhokela ingqalelo ngokwaneleyo ukuba bangayenza njani ukunyaniseka nokunyuswa kweentengo zabathengi babo. Ngokomzekelo, nini na ixesha lokugqibela ukuba nibaleke ukuthengiswa okhethekileyo nje kubaxhasi bamanje, bexhunywe nabathengi bakho banamhlanje ngefowuni okanye ngokukhawuleza kwileta yeposi , bakhuthaza abathengi bamanje ukuba bancomele abatsha ngokuthi banike isipho esenza oko, ukuthumela usuku lokuzalwa, umkhosi weminyaka, okanye amakhadi eKrisimesi / eHanukkah kumakhasimende angoku, unikezela iiyure zokuthenga ezongezelelweyo kuphela kubaxhasi bamanje, njl.

Ngaphandle kokuba usebenza ngokubanzi kuyo yonke into okanye eninzi yale mi sebenzi, unokwenza umsebenzi olungcono kule ndawo.

Nantsi kutheni kubaluleke kakhulu ukujolisa abathengi banamhlanje, kunye neendlela ezintsha:

• Kusebenza ngokugqithiseleyo ukukhonza abathengi abaphinda kunokuba bakhuthaze kakhulu ukukhanga amatsha.
• Ngokuqhelekileyo, abathengi abatsha bahlakulwa ngenxa yentengiso ekhethekileyo, bathenge iimpahla ezinomlinganiselo ophantsi kumthengisi, uze utshintshe kwelinye ivenkile xa kuqhuba umcimbi wokuthengisa. Ukuphinda abathengi banako ukuthenga uluhlu olupheleleyo lwezinto zokuthengisa, kungekhona nje izinto ezihlaziyiweyo. Oku kuthetha ukuba umthengisi unokufikelela kwiinjongo zokungena kweenzuzo .
• Ukunyaniseka, abathengi abaqhubekayo bangumqolo wezoshishino. Kwaye kwimeko yolukhuphiswano olunamhlanje, aba bathengiyo abanakunyanzelwa okanye mhlawumbi banokuwunqoba.
• Imali ingeniswa (kungekhona nje igcinwe) ngokubeka ingqwalasela enkulu kubathengi abaphinda. Bangakhuthazwa ukuba bathengise rhoqo kwaye bathenge ngaphezulu kwihambo nganye ukuya esitolo.

Lezi zikhokelo zokujolisa abathengi bamanje ngoku bhetele:

• Ukuphuhlisa ulwazi kunye nolwazi olufanelekileyo lomthengi. Oku kunokwenziwa ngokunika abathengi umvuzo omncinci wokugcwalisa ifomu elifutshane kwaye ubuye uhlaziye rhoqo ulwazi. Ikhompyutha ayimfuneko ukwenza oku, nangona inceda.

• Misela uhlobo oluthile lweprogram ye-frepper-shopper engakwazi ukuvuza abantu ngokuqhubeka kwabo. Inkqubo ayifanele ibe nzima. Ngokomzekelo, ezininzi iimoto zokuhlamba zikhupha amakhadi (punchmark) (okanye ukufana okufanayo) apho abathengi banokufumana khona iinkonzo zamahhala ezisekelwe kwinani elithile lokuhlamba.
• Xoxa nabathengi baphinda rhoqo. Bathumela iileta ubuncinane ngekota. Babiza ubuncinane kanye ngonyaka. Abathengi badla ngokuchukumiseka xa bethola 'ubungani' kunokuba bathengise iileta kunye neefowuni. Abantu bathanda ukuzivakalelwa.
• Ukuqhuba iziganeko ezikhethekileyo kubaxumi abalungileyo. Oku kwabenza baqonde ukuba kubaluleke kangakanani kwi-firm.
• Ukunikezela ngeenkonzo ezingaphezulu, ezifana nokunikezelwa kwamahhala okanye iinkqubo ezininzi zokubuyisela i-liberal, kubaxhamli abalungileyo.
• Musa ukuvuza abaxhasi bakho abatsha ngeendleko ezikhoyo. Cinga ngenyameko malunga nokukhushulwa okunika iingenelo kubathengi abatsha abangafumaneki kwizinto zangoku, njengemigangatho ekwehliswa kwemali yokuthenga abathengi bemoto yokuqala. Zama ukuqhuba ukukhushulwa ngendlela enika iingenelo kubathengi bamanje, njengokuba kunye nokuhweba okhethekileyo-ngokwemiqathango yabantu abathengi imoto yabo yangaphambili kumthengisi omnye.

Yintoni i-Database Database?

Yindlela yokuqokelela, ukugcina nokusebenzisa ulwazi olufanelekileyo malunga nabathengi.

Nangona iinkcukacha zamakhasimende zihlala zidibaniswa neenkqubo zeenkcukacha zolawulo lwekhompyutha, zingasetyenziselwa ngamashishini amancinci angenakho iikhompyutha.

Nantsi umzekeliso wendlela encinci, engekho ikhompyutha eyenza ikwazi ukuseta lula kwaye isebenzise isiseko sedatha yekhasimende:

1. Abantu banokucelwa ngamagama abo, iidilesi, iinombolo zomnxeba kunye neminqweno yemveliso ngokwenza iifom kunye neepensele ezikhoyo kwi-counter counter. Bangakhuthazwa ukuba banikeze idatha ngokunikela i-raffle yenyanga kwaye banikeze umvuzo ophantsi kwexabiso eliza kumqhubi.
2. Ulwazi lomthengi oluhlangene kwisinyathelo 1 luya kufakwa kumakhadi amaninzi. Inkampani yayiza kufakelwa iilfabhethi ngamakhadi kwaye igcine kwikhabhinethi.
3. Xa abathengi bezalise iifom, baza kucelwa ngamagama abo kolunye uhambo olulandelayo ukuya esitolo. Ngaloo ndlela, ulwazi kwiifayile zedata ziya kuhlaziywa kwiirisithi zokuthengisa.

1. Ukuthumela iimeyile ezikhethekileyo kungabhekiselwa kubathengi abaqhelekileyo kunye nakwabasebenzisayo kwisiseko sedata.

Ngokubambelela kwiinkqubo ezilandelelweyo, iqumrhu lingakwazi ukufunda ngakumbi malunga nabathengi babaluleke kakhulu kwaye baphathe ngcono. Ngokomzekelo, kwiimeko ezininzi, umgaqo othile we-80-20 umgaqo-nkqubo ungasebenza, apho i-80 ekhulwini yeentengiso zenziwa kuma-20 ekhulwini kwabaxumi. Ukuthengiswa kweedatha, i-firm ingakwazi ukuchonga loo ma-20 ekhulwini kwaye iyanelise ngakumbi ngokukhetha umkhiqizo ophezulu, ukuvakaliswa kweentengiso ezizodwa, ingqalelo yedwa, njl. Ukongeza, iqumrhu lingakwazi ukuchonga nokubeka ugxininiso ngakumbi kwi-40 ekhulwini abathengi bayo, iqela elisoloko lihoywa ngamashishini.

Ukubuyiswa kwe-data-base retailing, iqumrhu linokuthi lichonge ukuba ngabaphi abathengi abangekho kuthengisa kunye nenkampani kunye nabathengi abathengisa ngaphantsi. Kule meko, abantu bangabizwa ngokuba ngendlela efanelekileyo - ukuba bafumane ukuba kutheni bengabathengi kunye nenkampani (okanye bathengise ngaphantsi). Ngokusekelwe kwiingcaciso, i-firm ingakwazi ukunikezela ngokukhutshwa okukhethekileyo kwabo bantu.

Uphando luye lwabonisa ngokuphindaphindiweyo ukuba abantu baya kugxininisa inkqonkqo abazange bajabule ngayo xa banikezwa ithuba lokuvakalisa izimvo zabo (ezinokubakho izikhalazo), ziphulaphulwa ngenyameko, kwaye zivakalelwa kukuba phendule kwi zabo nkxalabo. Akunjalo nabathengi "abalahlekelwa zizathu." Enyanisweni, ukujongana ngokufanelekileyo nabaxumi abaye banamava kunokukhokelela ekunyanisekeni kwabo.

Yintoni eyona nto ebalulekileyo ekuthengisweni kwedatha ephumelelayo? Kufuneka ijongwe ngendlela enesiphelo njengesixhobo esincedo, kwaye kungekhona njengento engavumelekanga kunye nemithwalo enzima. Ulwazi lunamandla; kunye negunya likhokelela kwinzuzo.

Yisiphi iprogram yeFasters Shopper?

Ngomnye owanikezela izaphulelo ezikhethekileyo okanye iibhaso kubantu ngokuqhubeka kwabo. Kwiinkqubo ezininzi ezinjalo, abathengi kufuneka baqokelele inani elithile lamaphupha (okanye elilinganayo); ezi ngongoma zihlawulelwe ngemali okanye ngamabhaso. Nazi izibonelo:

1-800-Flowers.com ithumela amalungu ayo abhalisiweyo Izikhumbuzo ze-imeyile kwizihlandlo ezikhethekileyo (ezifana neentsuku zokuzalwa), zibabonelela ngeenkcukacha zokuhlola kunye nokulandelela ukulandelwa kwe-intanethi, kwaye banikezele ngokuthenga okuthe rhoqo.

Ngokusetyenziswa kweprogram yeRite Aid ye-Rite Aid ye-Rite Rewards, amalungu angasebenzisa amathuba angabonakaliyo kwi-store specials kwaye afumane iipesenti ezili-10 kwiRite Aid ngemveliso yosuku ngalunye.

I-Lettuce iyakuthengisa, i-chain ejikeleza iingu-30 ezihlukeneyo zokudlela zokudlela, i-Programme ye-Diner rhoqo apho abathengi bafumana amaphulo ekudleni okuzayo, ukujoyina ubungqina be-gym, ukuhamba ngeenqwelo zokuhamba ngeenqwelo-moya kwi-United Airlines.

Inkqubo ye-AT & T inikwe abafundi abathengiweyo. Kuyinto ngokuzenzekelayo, kwaye abathengi bafumana umvuzo ngamnye kwiinyanga ezi-6 ngokusetyenziselwa kwi-AT & T yabo yokusetyenziswa: ukubizwa kwamahhala, iikhilomitha ezihamba phambili, okanye izitifiketi zesipho ezivela kubathengisi abahlukahlukeneyo.

Phakathi kweenzuzo zeeprogram eziqhekeza rhoqo ukunyaniseka kubathengi (abathengi banako ukuqokelela amaphuzu kuphela ngokuxhaswa kwelinye okanye iifemu ezimbalwa), uhlobo "olukhululekile" lwamabhaso kubo abaninzi abathengi, kunye nomgca wokukhuphisana (ukuhlukana) kumthengisi kufana nabanye.

Iiprogram ze-frequent-shopper nazo maziyeke ukuba abathengi abakhona bazi ukuba zibalulekile kwiqumrhu kwaye bakhuthaze ukuba bathenge rhoqo. Ngenxa yoko, iprogram efanelekileyo ye-shopper ingakwazi ukwandisa inzuzo yomthengisi (kunokunciphisa ngenxa yeendleko zeprogram).

Nazi izihlandlo eziliqela malunga nokuseka kunye nokwenza inkqubo eqhubekileyo ye-shopper:

• Yenza isicwangciso lula kubantu ukuba baqonde, kunye nokulula ukuba bathathe inxaxheba.
• Yenza isicwangciso lula ukulawula ngeshishini.
• Qinisekisa ukuba amaphuzu angahlawulelwa izinto ezixabisekileyo kubathengi.
• Musa ukumisela iipotenti ezifunekayo ukuze ufumane inzuzo kwiprogram ye-frepper-shopper (nokuba isaphulelo okanye umvuzo) kakhulu kangangokuthi abathengi baya kuphazamiseka kwaye ngaloo ndlela bayashiya inkqubo.
• Yiba uluhlu lwamabhaso kunye nezaphulelo zokukhuthaza ukuphathwa ngokuphezulu kwabathengi bamanje. Ukuzisa ezinye iibhaso ezintsha ngokuqhelekileyo.
• Qalisa ukukhushulwa okukhethekileyo okuya kwiindawo ezinokuthi zenzeke rhoqo (njengokuthi "Iintsuku Ezimbini Zemibuzo") kunokuba zithengise ukuthengiswa kwezinto (apho bonke abantu bazakubhala nje).
• Khuthaza inkqubo kunye nokuphuma kwirekile.
• Shicilela abaphumeleleyo abazukileyo. Oku kubangela uvuyo kubo bonke.
• Gcina amanani okukhuphisana ukuze abantu bangacingi ukuba bafumana amanani ngokutshintshela ukuhlawula amaxabiso aphezulu.
• Uhlala uhlaziya kwakhona inkqubo ukuze ubone oko kusebenzayo noko kungenjalo.

Kukho imiba emininzi ebalulekileyo ekufuneka uyiqwalasele ngokulungiselela ukuthetha kangcono nabathengi bakho banamhlanje.

Ziziphi izihloko / iingqungquthela ezifanele zifakwe?

Ngethuba lonyaka, kufuneka kube nokudibanisa "imifanekiso" kunye nemiyalezo ejoliswe kumcimbi / "umcimbi / umcimbi"; kunjalo, loo miyalezo mibini ayifuni ukuba ihlanganiswe kunye. Imiyalezo yezithombe zibanzi kwaye zenzelwe ukubonisa iimpawu zenkampani ezilungileyo kubathengi (njengenani leminyaka iseshishini liye lishishino, uhlobo lwentlalo ye-shishini, ugxininiso kwiinkonzo zamakhasimende kunye nabasebenzi bokuthengisa abanobungane, umgangatho iimveliso ezithengiswayo, njl.)

Le miyalezo ixesha elide ekugxininiswe kwaye ijolise ukwenza ukuba abathengi bazive kakuhle malunga nenkampani. Imiyalezo yomkhiqizo / yomcimbi ichanekile (njengokuba kungeniswa kwemveliso emitsha, ukuthengiswa okhethekileyo, ukuthenga iholide, njl.). Injongo kukufumana ishishini elifutshane. Iiprogram ze-frepper-shopper zombini umfanekiso kunye nomkhiqizo / umcimbi oqhelanisiweyo.

Ziziphi iindlebe ezifanele ziqwalaselwe?

Ngokuhlolisisa iinkcukacha zabathengi beenkampani , abantu banokuhlulwa ngezigaba ezintlanu: (1) abathengi abaqhelekileyo; (2) abathengi abaqhelekileyo, abaqhelekileyo; (3) abangaphiliyo, abathengi abanzima (abo bahlala bengathengi kwivenkile yakho, kodwa ngubani ochitha ixesha xa bekwenza); (4) abathengi abaqhelekileyo; kwaye (50 abathengi bexesha langaphambili (abantu abaye batyunjwa kwivenkile yakho, kodwa abangazange benze njalo ubuncinane kwiinyanga ezintandathu okanye ngonyaka).

Yiyiphi indlela ekufuneka isetyenziswe ukuthetha?

Ubunxibelelwano obuzimeleyo kufuneka bubaluleke kakhulu. Ngoko ke, iileta ngegama ngalinye lomculi (kungekhona "Mthande mnumzana okanye madam") kunye neefowuni kufuneka zibe zisetyenziselwa imidiya. Ngenxa yokuba iileta zingabizi ixabiso kwaye zingakwazi ukufikelela kwiqela elikhulu ngokukhawuleza, zihlala ziphakathi ezikhethiweyo zokuthetha nabathengi banamhlanje. Nangona kunjalo, ukuba iqumrhu lifuna ukubonisa umdla omkhulu kunabo bonke, abathengi abanzima okanye ukuzama ukubuyisela abanye abathengi bangaphambili, iifowuni ezibhetele zibonisa abantu indlela i-client oriented firm firm.

Kufuneka kaninzi kangakanani iqhagamshelwano kunye nabathengi bamanje?

Iileta mazimele zithunyelwe ubuncinane ngekota nganye. Ukuba kunokwenzeka, umnxeba umnxeba nje ukuqhubeka uxhumene nabaxumi (ukuba bangathengi nantoni) kufuneka kwenziwe okungenani kabini ngonyaka. Abathengi badla ngokuchukumiseka xa befumana ubungane kunokuba bathengise iileta kunye neefowuni; bafuna ukuzivakalelwa. Kucacile ukuba, ukuhanjiswa kwemveliso / mxholo kufuneka ithunyelwe ngamaxesha afanelekileyo kunyaka.

Yintoni ekufuneka ibe ngumxube wezonxibelelwano ezijoliswe kubathengi bamanje kunye nabathengi abatsha?

Umthengisi omncinci omncinci, kunye nezinye iinqetyambo ezinkulu, allotte kakhulu (okanye akukho nto) kwiibhajethi zabo zokupapasha zokuthetha nabathengi bamanje nje. Baye bachitha yonke ibhajethi yabo ekutsaleni abathengi abatsha okanye, ngokuphindaphindiweyo, basebenzisa imilayezo efanayo kubo bobabini abathengi bamanje kunye nabatsha. Isincophiso sethu kukuba abathengi bachithe ubuncinane bepesenti ezi-15-20 zeebhajethi zabo zokupasa kwiimyalezo ezijoliswe kuphela kubaxhasi bamanje.