Iimpawu zeNkcazo zeNdumiso ezivela kwiinkampani eziziwayo
Inkcazo yemisebenzi yinkcazo emfutshane yenjongo ebalulekileyo yenkampani. Iphendula umbuzo othi, "Kutheni ibhizinisi lethu likhona?"
Isitatimende sobhengezo sichaza injongo yenkampani kubini kwintlangano kunye noluntu.
Izitatimende zentlanganiso zifana kunye neenkampani ezichazayo njengoko uza kuzibona kwimimandla echazwe ngezantsi. Nangona kunjalo, zonke izitatimende zeemishini ziya kuthi "zichaze ngokubanzi iinkqubo zamandla ezikhoyo, ukugxilwa kwabathengi , imisebenzi, kunye nokwenza i-shishini" (iGlosari, uLawulo lweCandelo loLawulo: Iingcamango kunye neeNkundla zikaFred David).
Kutheni kubalulekile ukuba neNkcazo yeMfundiso ibalulekileyo
Yonke ishishini kufuneka libe ne-mission statement, zombini njengendlela yokuqinisekisa ukuba wonke umntu entlanganisweni "kwiphepha elifanayo" kwaye asebenze njengesiseko sokucwangciswa kocwangciso olusebenzayo.
Inkcazelo yesitatimende somgaqo ngokwawo ngokuqhelekileyo ibangelwa yimigudu yokuvumelana kweqela; Ukubhala inkcazo yemisebenzi ibonwa njengeyona nto ibalulekileyo yokwakha iqela.
Ngenxa yokuba izitatimende zentsebenzo ziyingxenye yobuso benkampani, zihlala zisetyenziswa ekuthengiseni kweenkampani. Amashishini ahlala ewafaka kwiwebhusayithi yazo, umzekelo, ngokuqhelekileyo kwicandelo elithi 'Mayelana Nathi.'
Ngamanye amaxesha inkcazo yemishini yenkampani ingaba yintloko yentengiso yeentengiso , njengokuba i-BC Unions Unions isebenzisa isiqubulo esithi "abantu phambi kokufumana inzuzo" njengesiseko sephulo labo lokuthengisa .
Jonga indlela yokubhala iNgcaciso yeSifundo ukuze ufunde indlela yokubhala eyakho.
Yintoni eyahlukileyo phakathi kweNkcazo yeMfundiso kunye neSitatimende somBono?
Ukwahlukana phakathi komgaqo-ntetho kunye nesitatimende sombono kukuba isitatimende se-mission sigxininisa kwimeko karhulumente okwangoku ngelixa isitatimende sombono sigxile kwikamva lekhampani.
Cinga ngako ngale ndlela; I-mission statement iphendula umbuzo othi "Ngubani thina?" kwaye ingxelo yombono iphendula umbuzo othi "Siya kuphi na?"
(Ukuze ufunde okungakumbi malunga nantoni na ingxelo yemboniselo kwaye ufunde imimiselo yeembalo zembono funda Bhala Ingxelo Ekhuthazayo Yoshishino Lwakho kwiMinyathelo E-3 .)
I-Downside ye-Statements Statements
Isitatimende esifanelekileyo, isitatimende semisebenzi singabalisela ingqwalasela ephambili kwintlangano kwaye ikhuthaze abasebenzi ukuba basebenzisane kunye nomnqophiso oqhelekileyo, Ngelishwa, izitatimende zentsebenzo zihlala ziquka i-buzzwords okanye iinjongo zoshishino kunye / okanye zineenjongo ezingenakwenzeka okanye ezingenakufikeleleka, zonke inokuchaphazela kakubi umsebenzi wokuziphatha (eqinisweni, izitatimende zentsebenzo zihlala zijoliswe kwiimpawu zee-comic ezifana ne-Dilbert).
Ukuba nomgaqo-mgangatho ohambelanayo, ongokoqobo kubalulekile ukubandakanya abasebenzi bakho nokuzalisekisa iinjongo zakho. Iindlela zokufezekisa oku ziquka:
- Ukuba negalelo lomqeshwa / impendulo ekuqulunqeni isitatimende somsebenzi
- Ukuqwalasela ngokucacileyo iitalente kunye negalelo labasebenzi kwisitatimende semishini (bona umzekelo waseRoyal waseMelika waseMelika)
Imizekelo yeeNgxelo zeMishoni
Nazi iinkcazo zemisebenzi zeenkampani ezisebenzayo eziziwayo kunye namaziko karhulumente (kunye neenkcukacha ezimbalwa ezisezantsi).
I-Amazon: "Ukuba yiyona nkampani enkulu kakhulu yomhlaba yokuthengisa amakhasimende; ukwakha indawo apho abantu bangena khona baze bafumane nantoni na ukuba bafuna ukuyithenga nge-intanethi."
UTesla: "Injongo kaTesla kukukhawuleza ukutshintsha kwehlabathi kumbane ozinzileyo."
I-Apple: "I-Apple inzibophezele ukuzisa isipiliyoni esihle kakhulu sekhompyutheni yabafundi kubafundi, ootitshala, abaqeqeshi bokudala kunye nabaxhasi emhlabeni jikelele ngokusebenzisa i-hardware yayo entsha, isofthiwe kunye ne-intanethi."
Virgin Atlantic Airways: "... ukuba uvumelane nomoya womntu uze uvumeleke. "
I-Tata Motors: "Intlangano ye-USD 42 yezigidigidi, iTata Motors Limited iyinkokeli yomqhubi wezimoto zomhlaba wonke ophethe iipotfoliyo ezibandakanya uluhlu lweemoto, izithuthi zezemoto, iibhasi, amaloli kunye nezithuthi zokukhusela. kumazwe angaphezu kwe-175 emhlabeni jikelele. "
I-Walmart: "I-Walmart inceda abantu behlabathi lonke basindisa imali kwaye baphile ngcono - naliphi na ixesha naphi na-nakwezinye izinto-kwiivenkile zokuthengisa, kwi-intanethi kunye nezixhobo zabo eziphathekayo."
I-Costco inomxholo ofanayo ohambelana nomsebenzi, "ukuqhubeka nokubonelela ngamalungu ethu ngempahla ephezulu kunye neenkonzo kwixabiso elisezantsi kunokwenzeka", elichazwe kwikhowudi yalo yokuziphatha.
I-Canadian Tire : "I-Canada yaseThana iyinkqubo ekhulayo yamashishini athile ... I-Canada iTire izama ngokuqhubekayo ukuhlangabezana neemfuno zabathengi bayo kwixabiso elipheleleyo ngokunikela indawo ekhethekileyo yendawo, intengo, inkonzo kunye nokuxhaswa."
I-Royal Royal Mint: "Ukunikezela ngokugqwesa ... ngokusebenzisa amashishini ethu athengiswe ngabathengi, abantu bethu abanetalente kunye nexabiso esiyongeza eCanada naseKhanada."
I-IRS: Ukubonelela ngeentlawulo zabathengi baseMerika ngokubancedisa ukuba baqonde kwaye bahlangabezane noxanduva lwabo lwerhafu nokunyanzelisa umthetho ngokunyaniseka nangobulungisa kubo bonke.
I-Arhente yeRevenue Revenue: "Ukulawula irhafu, inzuzo kunye neenkqubo ezihambelanayo, nokuqinisekisa ukuthotyelwa egameni loorhulumente belizwe lonke eCanada, ngokunjalo kuncedisa ekuhlaleni kwezoqoqosho kunye nentlalontle yabantu baseCanada."
Rivercorp (abacebisi bokuphuhlisa ishishini eCampbell River, BC): "Ukubonelela ngeenkonzo zophuhliso loqoqosho oluqhubekayo ngokusebenzisana egameni labanini-nxaxheba kunye noluntu."