UCwangciso loShishino aluyi kuba nexesha lokusetyenziswa
Kodwa ucwangciso lwezoshishino alufanele lube lixesha elixakekayo. Ngeseshoni ezimbini ukuya kwiiyure ezintathu, unokubeka isiseko sesicwangciso soshishino esiza kuqinisa ibhishini lakho kwithuba lonyaka.
Ngoko kekele eceleni ixesha kwiintsuku ezimbini ngeeseshoni zeseshoni zocwangciso lwezoshishino. (Ngeentsuku akufuneki ukuba zilandelelanise, kodwa kufuneka zivelele ngokukhawuleza ngexesha. Unokukhetha ukuba neseshoni yocwangciso lwakho lwezorhwebo kangangeveki ngaphandle.)
Ukuba unomntu onqwenela ukusebenza kwiqela, hla nganisa nomhlobo ofanayo nomntu okanye obini oqhuba ibhizinisi elincinci. Uza kufumana ingcamango kwiiseshoni zolu cwangciso lwezoshishino lula kunye negalelo esuka kwabanye abantu, kwaye ngokuqinisekileyo ziya kuba mnandi njengamaxesha ezentlalo. (Gcina iqela lakho lokucwangcisa ishishini, kodwa; akukho ngaphezu kwethathu!)
ISicwangciso soCwangciso lweShishini 1
1. Ukubuyiselwa kwengxelo yombono.
Isitatimende sombono wakho sisiseko sokuqala nawuphi na ucwangciso lwezoshishino, njengoko luyintloko yokhuthazo lwakho kunye nokukhuthaza.
Ngaba uyazibona ufumana ishishini elininzi ufuna ukufumana uncedo? Ukubambisa ukuthengisa kwakho? Ukuba yindawo eyaziwayo njengeyona nto ibalulekileyo yoshishino lwakho lohlobo lwakho? Ukwandisa kwi-franchise operation? Nika ingcinga yakho ngaphandle. Yintoni onokuyithanda ukuba ishishini lakho libe njengomnyaka ozayo? Iminyaka emithathu ukususela ngoku? Iminyaka emihlanu ukususela ngoku?
Cacisa umboniso wakho wezoboni kwixesha ngalinye elichazwe ngasentla - kwaye ubhale izitatimenti zembono zakho zentathu phantsi. Unganqikazi ukwenza isitatimende semboniso yezoshishino esichaza oko ufuna ngokwenene ibhizinisi lakho nokuba yintoni ofuna ngokwenene ukuphuma kwishishini lakho. Ingxelo yombono yimi, kungekhona kubathengi bakho okanye kubaxumi.
2. Hlaziya ishishini lakho.
Esi sinyathelo sesibini sophuhliso lwezoshishino kuquka ukuphonononga indawo ekhoyo yoshishino lakho. Okokuqala, inxalenye elula. Ziziphi izinto ezintathu ezifanelekileyo zoshishino lakho ngoku? Yaye yintoni na iindawo ezintathu zoshishino lwakho obuthathaka?
Ngoku iyanzima kakhulu; kufuneka udibanise oku namandla kunye nobuthathaka kwisitatimenti sombono wakho kunyaka ozayo. Amandla amathathu owathatyhileyo aya kukusondela njani apho ufuna ukuya kunyaka ozayo? Ngaba ubu buthakathaka obuthathu buya kukubamba njani?
Cinga ngezi zinto kunye / okanye uxoxe ngazo kwaye ubhale phantsi iinkalo ezintathu zoshishino lakho oziva ukuba zibaluleke kakhulu ukugxila kwiinjongo zokufikelela kwisitatimende sombono wakho kunyaka ozayo.
Ngokomzekelo, cinga ukuba isitatimenti sombono wam usisigxina ukuthengisa kwam ngonyaka ozayo kwaye ufumane imveliso yam yesizwe. Khawucinge ukuba, amandla am am iimbonakalo zemveliso yam (abantu abayisebenzisayo bayibona njengemveliso ephakamileyo), isiseko sam abathengi (umkhiqizo usemgangathweni kwaye ndenza ibhizinisi eliphindaphindiweyo), kunye nokuhambisa kwam Inkqubo (andinayo ingxaki yokuzalisa i-oda okanye ukuba nemveliso yami inikezelwe kubaxumi).
Ngakolunye uhlangothi, ubuthathaka boshishino lwam kukuba alubonakali ukutsala inani elikhulu labathengi abatsha, loo mveliso ibonakala ingaziwa ngaphandle kwendawo, kwaye imizamo yam yokuthengisa ayibonakali ku sebenza.
Ukuhlolisisa oku kunye nokuzifanisa nesitatimende sam umbono wonyaka ozayo, ndabhala: "Salesforce. PR. Ukuthengisa. "
Yeka apha kwiseshoni yocwangciso lokuqala loshishino. Kwanele ukuba ulungele ngoku ngoku - kwaye xa uhamba uye wenza ezinye izinto, ingqondo yakho iya kuqhubeka isebenze kwingxaki oyibeke kuyo. Ubusuku obuhle bokulala phakathi kwesi sihlandlo sesicwangciso soshishino esilandelayo (okanye eninzi!) Kuya kwenza ukuba iseshoni yokucwangcisa iseshishini esilandelayo ivelise ngakumbi.
Isicwangciso soMsebenzi: iSicwangciso soShishino seSession 2
Ngoku ngoku ukuba ufuna ukuya khona, injongo yale seshoni yocwangciso loshishino kukubonisa ukuba uza kufika phi, kukunika isicwangciso senkqubo esisebenzayo kunyaka ozayo kwishishini lakho elincinci.
3. Beka izinto eziphambili.
Ngokomzekelo wam kwiseshoni yokuqala yocwangciso lwezoshishino, iinkalo ezintathu zoshishino lwam endicinga ukuba zibaluleke kakhulu ngokubhekiselele kwinkcazo yombono wam kunyaka ozayo zizonke zihlobene. Zakho kungenzeka. Jonga izinto ezi-3 ozikhethileyo uze uzilinganise kubaluleke kakhulu kubuncinci.
4. Cinga izenzo.
Gxila kwizinto eziphambili okanye ezimbini ezibalulekileyo. Yintoni ongayenza ukuze ufezekise into ofuna ukuyifumana? Vumela ingqondo yakho ihambe kwaye ibhale zonke izenzo ezinokuthi ungathatha, kungakhathaliseki ukuba zibonakala zingenakwenzeka. (Yilapho iqela elijongene neqabane okanye ishishini luza kunceda; abanye bavame ukuvela ngeengcamango ezingazange zenzeke kuwe!)
Ngokomzekelo, ukubeka izinto eziphambili kwintengiso kunye ne-PR, ndiza kuzicingisisa zonke ienzo endizithathayo ukuphucula ukuzithengisa kwam kunye ne-PR ukuze ndikwazi ukuzithengisa ukuthengisa kwam kwaye ndifumane isiqhelo sam. Ndinga:
- Hlela iwebhusayithi
- Thumela ukushicilelwa kwamaphephandaba rhoqo
- Yenza into ekhethekileyo okanye ekhohlakeleyo eyayiza kufumana i-coverage yesizwe
- Ukuqesha ubudlelwane boluntu
- Yenza isicwangciso sokuthengisa
- Yenza umkhankaso omkhulu weposi ukuthumela abantu iisampula zemveliso yam
- Bhatala ukuba negama lam ishishini kwi-blimp
- Thenga iintengiso kumaphephancwadi kazwelonke
- Thenga iintengiso kwiinsjini zokukhangela
Olu luhlu oluthile kuphela, kodwa ufumana ingcamango. Into ebalulekileyo kwinqanaba lokucamngca ingqalelo ukurekhoda zonke iingcinga zakho ngaphandle kokugweba (kunye nokugatya) nayiphi na yazo. Ingcamango ephezulu kakhulu inokuthi iqule i-kernel yeengcamango ezilungileyo.
5. Hlela izenzo zakho.
Leli nqanaba leSicwangciso-qhinga sethu sokuQala ngokuQala ngokuPhakamisayo apho ubeka khona iingcamango zakho kwisicwangciso sesenzo.
Okokuqala, hamba uluhlu lwakho lwezenzo. Beka amanqaku omatshini ngcamango ocinga ukuba yinto efanelekileyo, ubeke iimpawu ngemibuzo ngokungaqinisekiyo kwaye udwebe imilambo ngokucinga ukuba ayinakunceda okanye ayikhohlisi.
Ngoku uhlole iingcinga "ezilungileyo". Uyabona naziphi na iimpawu okanye izihloko? Ukuba kunjalo, qela le ngcamango ngokufanelekileyo.
6. Beka iinjongo zakho.
Sebenzisa izinto ezikhethiweyo zokujonga kunye / okanye amaqela eempahla ezizodwa ukudala iinjongo zakho. Njengoko ndithi kwi- Setting Goal Isinyathelo sokuQala ukuPhumelela , imfihlelo yokumisela isicwangciso esiphumeleleyo kukubandakanya zombini isenzo oya kuthatha kunye nesalathisi kwisicwangciso sakho. Sebenzisa ifom ye:
"Ndiya kuthi (injongo ethile) NGI (izenzo ezithile ndiya kuzilandela ukufeza injongo) NGI (ixesha)."
Ngokomzekelo, enye yeenjongo zam ezinokuthi ibe yinto: "Ndiza kuzisa i-brand yami kwisizwe ngokudala isicwangciso sokuthengisa ngo-(umhla weenyanga ezintathu ukususela ngoku)."
Enye yeenjongo zam ezinokuba yiyo: "Ndiza kuzisa i-brand yami kwisizwe ngokubeka ezimbini iintengiso kumaphephancwadi kazwelonke NGONYAKA (umhla weveki ezi-3 ukususela ngoku)."
Musa ukunqumla imihla! Zibalulekile ezibini zokukukhuthaza ukuba wenze isenzo kwaye kukunike isiseko sokuvavanya inkqubela yakho.
Yenza iinjongo ezininzi ezinjengezizathu ezifunekayo ukuze ufezekise injongo enkulu yokwenza isitatimenti sombono wakho kunyaka ozayo.
7. Cwangcisa indlela kunye naluphi ixesha lokuvavanya inkqubela yakho.
Unesicwangciso soshishino sakho ngoku kwaye ulungele ukuwuphumeza - kodwa kukho enye icandelo locwangciso loshishino lokwenza kuqala. Ukuba awuyi kucwangcisa indlela kunye naluphi ixesha lokuvavanya inkqubela yakho ngoku, amathuba okuba awuyi kubuya kwisicwangciso soshishino sakho.
Imihla ehambelana neenjongo ziya kunceda, kodwa kufuneka kwakhona ukuba uhlaziye inkqubela yakho kwisicwangciso sakho sokusebenza kwixesha lakho eliyimthebhile. Yintoni eya kusebenza kakhulu kuwe? Ngaba uza kuhlolisisa inkqubela yakho kwisicwangciso sakho seshishini kanye ngeveki? Kanye ngenyanga? Nganye inyanga? Abanye abantu bakufumanisa kakuhle ukuba baqale usuku ngalunye ngeseshoni yokucwangcisa ishishini. Lokhu kugcina iinjongo zakho phambi kunye nesikhungo engqondweni yakho.
Naluphi na ukhethayo, khetha imihla yakho ngoku kwaye ubhale phantsi ngezikhumbuzo kuyo nayiphi na inkqubo yokucwangcisa oyisebenzisayo. Ukuphonononga inkqubela yakho kwisicwangciso sakho sobomi kuya kuthatha na ukusukela kwimizuzu engamashumi amabini ukuya kwiyure.
Kwakhona, ukwenza ucwangciso lwakho loshishino kunye neqabane okanye iqela elincinci luncedo kakhulu kweli nqanaba; Enye yezinto oza kuyenza xa uvavanya inkqubela yakho kukuvavanya oko kusebenzayo noko kungenjalo. Kuhlala kuncedo ukufumana impembelelo engakumbi xa ulungisa iinjongo (kwaye unomdla ukubona indlela iqabane lakho okanye amalungu eqela enza ngayo ukucwangcisa izicwangciso zoshishino zabo).
Iseshoni yesibini yesicwangciso seshishini iphelile apha. Ngoku sele ukhethe isikhokelo sakho phezu kwonyaka ozayo kwaye udale isicwangciso esithile sokuthatha apho ufuna ukuya khona. Uye wachaza nendlela kwaye uza kuhlala nini kwaye uza kuvavanya inkqubela yakho kwisicwangciso sakho.
Kukho enye kuphela into esele yenziwe - faka isicwangciso sakho sokusebenza! Ndiyathemba, ezi seshoni zocwangciso zoshishino ezimbini ziye zafumanisa kwaye zilungele ukuqala ukusebenza ukuze wenze isitatimende sombono wakho senzeka.