Ukubhala Isicwangciso Soshishino: Icandelo 5
- Imveliso kunye / okanye Iinkonzo kunye neNgcebiso yakho yokuThengisa okuYodwa
- Isicwangciso sexabiso
- Ukuthengiswa / Isicwangciso sokuSasazwa
- Isicwangciso soPhuhliso kunye noPhuhliso
Indlela elula yokuphuhlisa isicwangciso sakho sokuthengisa kukusebenza kulowo macandelo, ngokubhekiselele kuphando lwemarike oye wagqiba xa ubhala amacandelo angaphambili kwiplani yeshishini .
(Qaphela ukuba xa uphuhlisa isicwangciso sobhengezo ngokwakho, kunokuba ube yingxenye yesicwangciso soshishino , isicwangciso kuya kufuneka kwakhona ukuba ufake i-Market Target kunye neCandelo loCalulo lweNgcaciso. Ukubhala Icandelo loHlolo lokuShishino lweSicwangciso soShishino kunye nendlela yokuBhala iSigaba soCalulo lweComputer .)
ISicwangciso soThengiso
Imveliso kunye / okanye Iinkonzo
Gxininisa ngokukodwa kwemveliso okanye inkonzo yakho kunye nendlela umthengi eya kuzuza ngayo ngokusebenzisa iimveliso okanye iinkonzo ozinikelayo. Sebenzisa le mibuzo ukuze ubhale umhlathi ucwaninga le miba kwisicwangciso sakho sokuthengisa:
- Ziziphi iimpawu zemveliso okanye inkonzo yakho?
- Chaza iimpawu zezinto ezibonakalayo zemveliso okanye inkonzo yakho, kunye nayiphi na into echaphazelekayo njengokwenzayo okanye indlela umveliso okanye inkonzo yakho ehluke ngayo kwimveliso okanye iinkonzo zokhuphiswano.
- Imveliso yakho okanye inkonzo yakho iya kunceda njani umthengi?
- Khumbula ukuba inzuzo ingabonakaliyo kunye nokubonakalayo; Ngokomzekelo, ukuba uthengisa umkhiqizo wokucoca, abathengi bakho baya kuncedwa ngokuba nekhaya elihlambulukileyo, kodwa banokufumana inzuzo ngokuzonwabisa kwimpilo engcono. Qinisekisa ngeenzuzo ezininzi kunokwenzeka ukuqala kunye kwaye ukhethe ukugxininisa iingenelo abathengi bakho abajoliswe kuzo baya kuzixabisa kakhulu kwisicwangciso sakho sokuthengisa.
- Yintoni ebeka imveliso okanye inkonzo yakho ngaphandle kwayo yonke into? Ngamanye amagama, yiyiphi i- Proposal Yakho yokuThengiswa kweMveliso , umyalezo ofuna ukuba abathengi bakho bafumane malunga nemveliso okanye inkonzo yakho eyintliziyo yokuthengisa? Izicwangciso zokuthengisa zizonke malunga nokuthetha lo myalezo oyintloko kubathengi bakho.
Isicwangciso sexabiso
Icandelo lesicwangciso-mali sesicwangciso-mali sichaza indlela oza kuthenga ngayo imveliso okanye inkonzo yakho; intlawulo ohlawulayo kufuneka ikhuphisane kodwa isakuvumela ukuba wenze inzuzo efanelekileyo.
Ukuba "ngqiqo" kuyintloko; Unako ukuhlawula nayiphi na intengo oyifunayo, kodwa yonke imveliso okanye inkonzo kunomda wokuba umthengi uzimisele kangakanani ukuhlawula. Isicwangciso sakho sexabiso kufuneka sithathe lo mthengi ukuba angene kwi-akhawunti.
Umbuzo oqhelekileyo umbuzo wabantu abashishini abanayo malunga necandelo lesicwangciso-mali sesicwangciso sokuthengisa, "Uyazi njani ukuba intlawulo ihlawule?"
Ngokwenene, ubeka ixabiso lakho ngenkqubo yokubala iindleko zakho, uqikelele iintlawulo kubasebenzisi, kwaye uthelekisa iimveliso zakho, iinkonzo kunye namaxabiso kwabanye abafana.
Beka ixabiso lakho ngokuhlolisisa ukuba kukubiza kangakanani ukuvelisa imveliso okanye inkonzo kunye nokongeza intengo efanelekileyo kwiintlawulo ezithandwa ngumthengi.
Ukuhlolisisa oko abanye abahlawula iimveliso okanye iinkonzo ezifanayo baya kukukhokela xa ucinga ukuba yeyiphi intengo efanelekileyo yezibonelelo ezinjalo. Unokufumana ukuba luncedo ukuqhuba uhlalutyo lwe-Breakeven .
Isicwangciso-mali esicacileyo sakho kwisicwangciso sakho sokuthengisa siya kuphendula le mibuzo elandelayo:
- Iyintoni iindleko zemveliso okanye inkonzo yakho? Qinisekisa ukuba uquka zonke iindleko zakho ezizimeleyo neziguqukileyo xa ubala oku; iindleko zabasebenzi kunye nezinto ezibonakalayo zicacile, kodwa unokufuna kwakhona ukufaka iindleko zendleko, iindleko zokulawula, kunye / okanye ukuthengisa indleko, umzekelo.
- Ixabiso lentengo okanye inkonzo yakho lifanisa njani intengo yemarike yemveliso okanye iinkonzo ezifanayo?
- Cacisa indlela intengo yemveliso okanye inkonzo yakho ekhuphisana ngayo. Ngokomzekelo, ukuba intlawulo oceba ukuyihlawulisa isezantsi, kutheni unako ukwenza oku? Ukuba kuphakamileyo, kutheni umthengi wakho ekulungele ukuhlawula ngaphezulu? Le yilapho "isicwangciso" inxalenye yesicwangciso-mali esiya kudlala; Ngaba ishishini lakho liza kukhuphisana ngakumbi xa uhlawula ngaphezulu, ngaphantsi, okanye ufana nabaqhubi bakho kwaye kutheni?
- Yiluphi uhlobo lwe-ROI ( Ukubuyela kwi-Investment ) okulindeleyo kwesi sicwangciso sexabiso, kwaye ngeliphi ixesha?
Isicwangciso sokuThengiswa kunye nokuSasazwa
Khumbula, injongo ephambili yesicwangciso sokuthengisa kukuba abantu bathenge iimveliso okanye iinkonzo zakho. Nanku apho ukwazisa indlela oku kuza kwenzeka ngayo.
Ngokwesiko kukho iingxenye ezintathu kwiCandelo loThengiso noLwabiwo, nangona zonke iinxalenye ezintathu zingasetyenziswa kwi shishini lakho.
1) Chaza iindlela zokuhambisa eziza kusetyenziswa.
- Imveliso yakho okanye inkonzo yakho iya kufikelela kumthengi? Ngaba uza kusasaza imveliso okanye inkonzo yakho kwiwebhusayithi , ngeposi, ngabaphathi bezentengiso okanye ngokuthengisa?
- Yisiphi isiteshi sokuhambisa esiya kusetyenziswa?
- Kwindlela yokuhambisa ngokuthe ngqo, imveliso okanye inkonzo iya ngqo ngokuvela kumenzi kumthengi. Kwinqanaba elinye lokusabalalisa, lisuka kumvelisi ukuya kumthengisi kumthengi. Umzila wendawo yokusabalalisa uvela kumenzi ukuya kumthengisi ukuthengisela umthengi. Cacisa zonke iinkampani ezahlukeneyo, abantu kunye / okanye ubuchwepheshe obuya kubandakanywa kwinkqubo yokufumana imveliso okanye inkonzo yakho kumthengi wakho.
- Ziziphi iindleko ezihambelana nokusasazwa?
- Yiyiphi imiqathango yokuhambisa?
- Iindlela zokuhambisa ziya kuthintela njani ixesha lokuvelisa okanye ukuhanjiswa? (Kuya kuthatha ixesha elingakanani ukufumana imveliso okanye inkonzo yakho kumthengi wakho?)
Ukuba ishishini lakho libandakanya ukuthengisa imveliso, kufuneka uquke iinkcukacha malunga namanqanaba okubala kunye nokupakisha kule nxalenye yesicwangciso sakho sokuthengisa. Njengokuba:
- Ziziphi iimveliso zakho ezifakwe kwiipakethe zokuthunyelwa kunye nokubonisa?
- Ngaba iipakethe zihlangabezana nazo zonke iimfuno zokulawula (ezifana nokubhaliweyo)?
- Ngaba iipakethe zifakwe ngokufanelekileyo, zixabiso, kwaye zihambelana nemveliso?
- Ziziphi iinqununu zokugcina iimpahla kufuneka zigcinwe ukuqinisekisa ukuba akukho ukulahlekelwa kweentengiso ngenxa yeengxaki ezifana nokuthunyelwa kwexesha elide kunye nemiyalelo yokubuya?
2) Chaza inkqubo yokuthengisana phakathi kweshishini lakho kunye nabaxumi bakho.
- Yiyiphi inkqubo eya kusetyenziswa ukucwangcisa i-oda, ukuthunyelwa kunye nokuhlawula?
- Ziziphi iindlela zokuhlawula abathengi abanokukwazi ukusebenzisa?
- Ziziphi iinkonzo zemali eziza kubonelelwa ngabathengi? Ukuba uya kunikezela izaphulelo zokuhlawulwa kwangaphambili okanye uhlawule izigwebo zokuhlawulwa kwexesha, kufuneka zikhankanywe kule ngxenye yesicwangciso sakho sokuthengisa.
- Iyini inqubomgomo yakho yokubuya ?
- Ziziphi iimqinisekiso eziza kunikwa umthengi? Chaza oku okanye nayiphi na enye inkonzo yokuqinisekisa.
- Yiyiphi inkxaso yokuthengiswa emva kokuthengisa oza kunika abathengi kwaye uya kuhlawulisa (ukuba kukho na) kule nkxaso?
- Ngaba kukho inkqubo yokunika ingxelo yabathengi ukuze ukwaneliseka kwabathengi (okanye ukungabikho kwayo) kunokulandelwa kunye nokuqwalaselwa?
3) Ukuba isebenza kwishishini lakho, cwangcisa isicwangciso sakho sokuthengisa .
- Ziziphi iintlobo zabathengisi abaza kubandakanyeka (abathengi abathunywayo, ababonisi bemveliso, abaceli beefowuni, njl njl)?
- Chaza okulindelekileyo kwaba bathengi kunye nendlela ukuthengisa ngempumelelo kuya kulinganiswa ngayo.
- Ngaba inkqubo yoqeqesho yokuthengisa iya kunikwa? Ukuba kunjalo, chaza kulo candelo kwicwangciso lokuthengisa.
- Chaza i-incentives abathengi baya kunikwa ukukhuthaza zabo impumelelo (ezifana nokufumana i-akhawunti entsha, i-oda ezininzi, njl.).
Isicwangciso soPhuhliso kunye noPhuhliso
Ngokuyinxalenye icandelo loPapasho kunye nokuPhakanyiswa kwecebo lokuthengisa lichaza indlela oza kuhambisa ngayo ukunikezelwa kwakho okuyingqayizivele kumakhasimende akho. Nangona kukho ngokwenene amawaka eendlela ezahlukeneyo zokuphucula ezikhoyo kuwe, yiyiphi eyahlula isicwangciso esiyimpumelelo ukusuka kumntu ongaphumeleli kukugxilwa kuyo - kwaye yiloo nto ekunikezwa ngayo.
Ngoko cinga kuqala ngomyalezo ofuna ukuwathumela kubaphulaphuli abajoliswe kuyo. Emva koko jonga ezi zikhundla zokuphakamisa kwaye ugqibe ukuba yikuphi ukugxininisa kwisicwangciso sakho sokuthengisa:
Ukupapashwa - Indlela efanelekileyo yokubhengezwa kukucinga ngako ngokwemidiya kunye nokuba yiyiphi imidiya eya kuba yinkqubela phambili ekufikeleleni kwiimarike ezijoliswe kuyo . Emva koko unokwenza izigqibo malunga nokuba uhlahlo lwabiwo lwabiwo-mali lwentengiso oya kuluchitha kuyo nganye.
Yiyiphi ipesenti yebhajethi yakho yokubhengezwa yonyaka uza kutyalomali kulolu hlobo lulandelayo:
- i-intanethi
- umabonwakude
- i rediyo
- phe phandaba
- amaphephancwadi
- iirekhodi
- mabhilidi
- iintengiso zebhenki / ibhasi /
- ngqo ngeposi
- intengiso yokubambisana nabathengisi, abathengisi okanye amanye amabhizinisi?
Ungabandakanyi nje iindleko zentengiso kodwa uqikelelo lwakho malunga nokuba uninzi lwezobhengezo eziza kuzisa.
Ukukhuthazwa kweZentengiso - Ukuba kufanelekile kwishishini lakho, unokufuna ukubandakanya imisebenzi yokuthengisa kwimveliso yakho yokukhangisa nokukhuthaza, njengale:
- nikela i sampulu zamahhala
- amakhuphoni
- kwinqanaba lokuthenga
- mboniso we mveliso
Izinto zokuThengisa - Wonke umsebenzi uza kubandakanya ezinye zezi zicwangciso zabo zokukhuthaza. Izinto eziqhelekileyo zokuthengisa zikhadi lomsebenzi , kodwa iincwadana, iiphamfulethi kunye neesekhti zenkonzo ziqhelekile.
Ubhengezo - Enye indlela yokukhuthazwa ukuba yonke ibhizinisi ifanele ukuyisebenzisa. Chaza indlela oceba ngayo ukuvelisa uluntu. Nangona ukukhutshwa kogcino kushicilelwa engqondweni, yindlela enye kuphela yokwenza abantu basasaze igama ngeli shishini lakho. Cinga:
- ukuveliswa kwemveliso
- iziganeko ezizodwa , kubandakanya ukubandakanywa koluntu
- amanqaku okubhala
- ukufumana nokusebenzisa ubungqina
Ngolunye ulwazi malunga noluntu, jonga Ukufumana Ubungqina Boshishino Lwakho .
Iwebhusayithi Yeshishino - Ukuba ishishini lakho linayo okanye liya kuba newebhusayithi, chaza indlela iwebhusayithi yakho ifanele ngayo kwisicwangciso sakho sokukhangisa nesiphakamiso. (Funda indlela yokuDala iThuthi kwiWebhsayithi Yakho yoShishino kuqala).
Imiboniso yezorhwebo - Imiboniso yezorhwebo ingaba kukukhuthazwa okuphuculisayo kunye namathuba okuthengisa - ukuba ukhetha ezifanelekileyo kwaye uhambe uxhotyiswe ukubeka isicwangciso sakho sokunyusa ukusebenza . Ngaphambi kokuba Uya Kuloo Mboniso wezorhwebo uchaza indlela yokukhetha iimpawu zorhwebo ezifanelekileyo. Uya kufuna kwakhona ukufunda:
Iingcebiso zoPhulo oluPhumeleleyo lwezorhwebo
Indlela yokudala i-Display Effect Show Display
Iindlela eziphantsi kweendleko zokuphucula umboniso wakho olandelayo wezorhwebo
Eminye Imisebenzi Yokukhuthazwa
Imisebenzi yakho yokunyusa iyancitshiswa kuphela ngcamango yakho. Ufuna ukuphefumlelwa? Jonga ezili-10 iindlela eziphantsi kweendleko zokukhuthaza ibhizinisi lakho .
Kodwa ukuba uceba ukufundisa ikhosi, uxhasa isiganeko somphakathi, okanye uqhube umkhankaso we- imeyile , uya kufuna ukuyifaka kwisicwangciso sakho sokukhangisa nesiphakamiso. Imizamo engaxhamliyo yokuxhaswa kwemveliso okanye inkonzo yakho ayiyi kuphumelela; Injongo yakho kukucwangcisa nokwenza ulandelelwano lwemisebenzi yokukhuthaza okujoliswe kuyo ekunxibelelana nomyalezo ofuna ukuthumela malunga nemveliso yakho kunye / okanye iinkonzo kunye nabathengi bakho abanakho.
Nangona amashishini amancinci ahlala ehlawula ibhastimali (okanye engekhoyo), oko akuthethi ukuba amashishini amancinci akakwazi ukuyila nokuphumeza izicwangciso zokukhuthaza.
Akukho shishini lincinci kakhulu ukuba libe nesicwangciso sokuthengisa. Emva koko, akukho shishini lincinci kumthengi okanye kubaxumi. Kwaye ukuba unayo, kufuneka uxoxe nabo ngemveliso yakho kunye / okanye iinkonzo.
Funda kabanzi malunga nokuthengisa:
IiNkcazo zokuThengiswa koHlahlo lwabiwo-mali kwiShishini lakho elincinane
Inkcazo yokuThengisa kwishishini
Izindlela ezi-6 zokuShishino eziPhezulu zokuNyusa iBhishini lakho