Ukuthengisa okuluhlaza kunganceda abathengi abaninzi xa wenza okulungileyo
- u kwenene,
- fundisa abathengi bakho, kwaye
- banike ithuba lokuthatha inxaxheba.
Yi nyaniso
Ukuba yinyaniso indlela
- ngokwenene wenza oko ufunayo okwenzayo kumkhankaso wakho wokuthengisa ohlaza
- Zonke iinkqubo zezoshishino zakho zihambelana nantoni na enokwenzayo enobungani bemvelo. Bobabini le miqathango kufuneka idibeneyo ukuze ishishini lakho lizise uhlobo lweenkcukacha zokusingqongileyo eziya kwenza ukuba iqela lakho liphumelele.
Ngokomzekelo, ngokukhawuleza uza kulahleka ukuthembeka njengomthengisi ohlaza kunye nomntu woshishino ukuba abathengi bakho babone ukuba uqhuba i-gum guzzling GMC Hummer ukuba isebenze imihla ngemihla. Ngaba ufuna uncedo olwenza ukuba ishishini lakho libe nobungani bemvelo?
Fundisa AbaThengi bakho
Oku akuyona nje umcimbi wokuvumela abantu ukuba wenze konke owenzelayo ukukhusela imimandla, kodwa umba wokubazisa ukuba kutheni kubalulekile. Ngaphandle koko, inxalenye ebalulekileyo yemakethi yakho ekujoliswe kuyo, yimeko yokuba "Ngoko yintoni?" kwaye i-campaign yakho yokuthengisa ayikho ndawo.
Ukuba uthengisa ukutshintsha kwakho ukupakisha kwishishini lakho, umzekelo, uchaza iindleko zokunciphisa umhlaba kumakhasimende akho kwiwebhusayithi yakho yezoshishino okanye kumajelo asekuhlaleni . Okanye uchaze indlela inkonzo yakho yokuhambisa izithuthi inokunceda ngayo ukunciphisa ukuphuma kwe-CO2 ebangela ukutshintsha kwemozulu.
Khuthaza abathengi ukuba bathathe inxaxheba
Ukuze iphulo lakho liphumelele, kufuneka uhlaziye izibonelelo zobume bakho bendalo, ngokuqhelekileyo ngokuvumela umthengi ukuba athathe inxaxheba kwisenzo esihle esingqongileyo.
I-Campaign ye-Marketing Marketing Example
Masibeke ezi zinto zintathu ezibalulekileyo zomkhankaso wokuthengisa ophuculweyo kunye ngokujonga umzekelo usebenzisa isikhwama sokuthenga iiplastiki, esasetyenziswa ngepesenti enkulu yamashishini.
Cinga ukuba uye wagqiba ekubeni ishishini lakho asisayi kuphinda lisebenzise iipoktiki zeplastiki ukugaya ukuthengwa kwamathengi. Uyazi ukuba isikhwama seplastiki somdaka sithatha malunga newaka eliwaka ukubola kwaye sifuna ukwenza inxalenye yakho ukuyeka ukunyuka kweebhonki zeeplastiki kwiifayili. Unomuvo wokuthi lo luhlobo lwesenzo esingqongileyo esiya kuthandwa ngabantu abathengi kunye nethuba elifanelekileyo lokwenza ukuthengisa okuluhlaza.
Ukunyaniseka, kufuneka uqinisekise ukuba akukho shishini lakho elichasene nesigqibo sakho sokungasebenzisi iiplastiki. Kuthekani ukuba abathengi abaza kuhamba emva kwevenkile babone ibhokhwe ephumayo egcwele iphepha, amakhadibhodi kunye neebhotile zeplastiki? Kuyacaca ukuba uya kuthatha isigqibo sokuba awukhathalele ngokuphindaphindiweyo njengoko utshoyo.
Ukungasebenzisi izikhwama zeplastiki kubonakala kungabikho-british environment, kodwa kuya kufuneka ufundise i-market target. Unokwazi ukukhankanya ukuba iplastiki enye yokusebenzisa iplastiki ithatha ukususela kwi-20 ukuya kweyinye iminyaka eyinkulungwane ukubola - into enobulungisa abantu abangenayo imvelo bayayiqonda. Le nxalenye encinane malunga neeplastiki ingasetyenziselwa njengenxalenye yephulo lakho lokuthengisa ngokutshatyalaliswa kolunye uqobo, lenza uluntu luyazi ukuba kutheni iiplastiki ezisetyenziselwa ukusetyenziswa ngetyala lokusingqongileyo kwaye zinokukhathalela ngendalo.
Kwaye inxalenye yesithathu? Xa uthengisa kwisitolo sakho, umthengi uthathe inyathelo lokukhusela imimandla ngokukhusela ubuncinane enye iplastiki yokusebenzisa iplastiki ekungeneni kwi-landfill. Ayivakala njengento eninzi, kodwa ufumana ukwaneliseka ngokwenza okuthile okuzalisekisa iinkolelo zabo.
Unako kwakhona ukuqinisa izigqibo zabathengi bakho kunye nokunyusa inxaxheba kwabo ngokuzinikela ngezenzo ezongezelelweyo ezinje, njengokuthenga iibhegi zengubo zokusebenzisa ukuthenga kwangaphambili.
Okulungileyo kwiNgqongileyo kunye noBuchwepheshe
Ngamanye amaxesha into engcono kakhulu yokwenza kunye ne-bandwagon igxuma kuyo. Kufuneka uhambe intetho kwaye uphumelele imigaqo-nkqubo eluhlaza kwaye wenze ngendlela enobungakanani bendalo yokuthengisa ukuthengisa, kodwa ukuba ukwenza, unayo inqaku elinamandla lokuthengisa kunye nalabo abasemgangathweni kunye nokufuna ukwenza ihlabathi indawo eqhubekayo-i-market eqhubeka ikhula ngokuthe ngqo.