Abantu bathanda Instagram! Ngaba Ingenzi Nenzuzo?
Igunya lokuthengisa, i-Instagram isebenza kwimveliso, iinkampani kunye nokungenzi nzuzo.
Ukuba ufuna ukujolisa kwi-demographic, i-Instagram ingaba yeyakho. Emva kwakho konke, ama-59 ekhulwini abantu abadala abaneminyaka engama-18-29 basebenzisa inethiwekhi. Abantu abangaphezu kwezigidi ezingama-500 banama-Instagram akhawunti. Abangaphezu kwezigidi ezingama-300 bawasebenzisa imihla ngemihla.
Ukuba awuyikubamba le ntengiso ye-Instagram, unokuthi ushiye ubuninzi bezinto ezikhoyo kwitafile.
Yintoni eyenza ii-Instagram ezahlukeneyo kwiinkonzo zentlalo yoluntu ezifana ne-Facebook okanye i-Twitter yindlela abantu basebenzisa ngayo. I-Instagrammers iqwalasela rhoqo indawo leyo, ngokuphindaphindiweyo ngamaxesha amaninzi ngosuku, kwaye ibandakanya izithuba ngezinga eliphezulu kakhulu kunezinye i-intanethi.
Ngamafutshane, abantu abasebenzisa i-Instagram LOVE Instagram. Ngaphezu koko, ukuba uyisebenzisa ngokufanelekileyo, unokubamba iqhosha elisebenzayo, elisebenzayo labantu abanomdla, elungeleyo nokuthanda ukuthanda, ukuphawula, kunye nokucofa kwizithuba zakho.
Nangona kunjalo, ukuba uphumelele nge-Instagram, ufuna isicwangciso esichazwe ngokucacileyo, isitayela esibonwa ngamehlo, ukuzibophezela kwabasebenzi ekuhambweni okuqhubekayo, kunye nolwazi olunzulu lwabaphulaphuli bakho.
Nantsi inqaku elihamba ngesinyathelo ukukunceda ukuba #InstaAwesome kwi-Instagram.
01 - Bhalisela i-Instagram Business Tools.
Ukuba usebenzisa i-Instagram kwintlangano yakho engenzi nzuzo kwaye kungekhona ukusetyenziswa kwakho, kufuneka ubhalise kwi-akhawunti ye-Instagram ye-Business. Ikhululekile, kwaye inika izixhobo ezinobuncedo ongazifumani kunye neakhawunti yakho, kuquka i-analytics kunye neqhosha loQhagamshelwano. Jonga eli futshane levidiyo uze ufunde indlela yokuguqula i-akhawunti yakho kwi-akhawunti ye-Business.
Ukuba uMlawuli oyiNtloko okanye omnye okhulumelayo uzimisele kwaye unako ukusetha nokugcina i-akhawunti ye-Instagram yobuntu, ngeendlela zonke, mkhuthaze.
Abantu bakhetha ukudibanisa nabantu kumajelo asekuhlaleni, okungaphezulu kweempawu kunye neempawu. Ukuba nobukho bobuqu buya kwandisa ukufikelela kwakho kwi-Instagram kwaye kudala uxhulumano olunzulu kunye nabaxhasi kunye nabalandeli.
I-TOMS izicathulo kunye nomsunguli wayo kunye nosomashishini osentlalontle uBlake Mycoskie baneenkcukacha ezihlukeneyo ze-Instagram, esebenzisa iindlela ezahlukeneyo zokubonwa kunye neembono zokujonga.
Iipencilisi zamaZiko angenzi-nzuzo zeZithembiso kunye nomsunguli wayo uAdam Braun nazo ziyahluke, kodwa ezihambelanayo, ii-Instagram akhawunti.
02 - Yenze iProfayili Yakho ichanile kwaye igqibe.
Iprofayili yakho yikhasi lakho lasekhaya kwi-Instagram. Yinto yokuqala yokubona abantu xa bakufumanisa, ngoko yenzeke. Ukuba unayo i-akhawunti ye-Instagram ye-Business, unokwenza ngokuzenzekelayo ulwazi lwakho lokuqhagamshelana kwi-Business Page yakho ye-Facebook, kwaye uqhagamshelanisa namaphepha amabini.
Misa iqhosha lakho loQhagamshelwano ukwenzela ukuba abasebenzisi be-Instagram bangachukumisa kuwo kwaye baqhagamshelane nawe ngokuthe ngqo, ngefowuni, nge-imeyile, okanye ufumane izikhombisi-ndlela (ukuba unendawo yezitena kunye nomdaka).
03 - Ukubhala iincwadana ezinyanzelisayo.
Nangona iifoto ezithatha isohlo okanye ividiyo yintliziyo yazo zonke iinkcukacha ze-Instagram, oko ubhala kwisicatshulwa kubalulekile. Khumbula, ukuba unabalinganiswa be-2,200, kwaye xa udlula imigca emithathu yombhalo, i-captions iya kuthathwa.
Amaqhosha athetha ibali eliyimvelaphi yomfanekiso okanye ividyo zivame ukwenza okulungileyo kwi-Instagram. Akukho zifundo ezichanekileyo malunga nokuba iincwadana ezide zikhuthaza okanye zithintele ukubandakanyeka. Kuxhomekeke kwinto ofuna ukuyithetha kwaye ukuba ngabaphulaphuli bakho baya kufunda iincwadana ezinde.
Umthengisi weendaba uBranden Harvey usebenzise onke amanqaku angama-2 200 kwiincwadana zakhe ukuxelela amabali akhe, abalandeli bakhe abathandayo nabonwabileyo. Bona umzekelo ongentla.
04 - Yenza iProfayli Yakho Imfono.
Umfanekiso omhle wefayile kufuneka ube ngowomnye wemisebenzi ebalulekileyo xa ubeka i-akhawunti ye-Instagram. Sebenzisa i-logo yakho, i-watermark, okanye umfanekiso omele ngokuchanekileyo umbutho wakho. Khumbula ukuba lo mfanekiso uza kubonwa kwii-fowuni zeefowuni, ngoko kuya kufuneka kuqondwe nokuba kuyinto encinci.
Ungakwazi ukwabelana kuphela nge-hyperlink kwi-Instagram ngexesha, kwaye yiyo "ikhonkco kwi-bio." Xa usetha iprofayili yakho, gcina inkcazelo yakho mfutshane, kwaye faka ikhonkco. Kungaba yiphepha lekhaya lakho lewebhu, okanye lingaba liphepha elithile lokumisela umkhankaso.
05 - Shintsha ikhonkco kwi-Bio yakho.
Ukungakwazi ukuthumela ii-hyperlink (ngaphandle kwekhonkco kwi-bio) kugweba ugaxekile oluninzi kwaye kunceda ukuba iqonga libe yinto ehlambulukileyo, enokuziphucula ngakumbi.
Nangona kunjalo, ukuba uqhuba umkhankaso wokuxhaswa kwezimali, unokwabelana ngekhonkco ethile kwi-bio yakho yeprofayili. Bonisa ukuba unxibelelwano luya kwi-bio yakho xa uthumela kwi-Instagram.
Iipencilisi zeZithembiso zihlala zisebenzisa ii-URL ezithile kwiiprofayili zazo kwaye ziguqula ngokuxhomekeka kwiphankaso yabo yokuxhasa imali.
06 - Yenza isiCwangciso soQhagamsheliso sakho.
Ukudala isicwangciso soqulatho kuthetha ukuba nenjongo ethile yezithombe kunye namavidiyo owabelana ngawo kwi-Instagram. Iifoto eziyizigidi ezili-95 kunye neevidiyo zifakwe nsuku zonke kwi-intanethi, uza kuluqhawula njani i-clutter uze ufikelele kubaphulaphuli bakho?
Iimpawu ezininzi ze-Instagram zibonisa iimveliso zazo kunye nendlela abantu basebenzisa ngayo (umzekelo, iNike, Sephora). Ezinye iinkampani zijolise kwiinkcubeko zendawo yokusebenza (WeWork). Abanye bafundisa ngeendlela (i-Zoe Report). I-akhawunti engcono kakhulu ye-Instagram ayiyona into encinane. Bajolise kwisimboli esibonakalayo somxholo kunye nabaphulaphuli abafuna ukufikelela kuzo.
Ezinye iimpapasho ze-Instagram ezingenzi-nzuzo ezilandelelanayo ukulandela ukukhuthazwa kokuqukethwe ziquka:
- @izinkampani ezingenasiphelo zihlala zibonisa izinto ezilungileyo, ezimbi, ezimbi kumsebenzi wophuhliso lwamazwe ngamazwe, ukwabelana ngemifanekiso esoloko ilukhuni ukubukeka kodwa inomzimba ophefumlelweyo
- I-akhawunti ye -trustees ibonisa iindawo ezintle zokuthi bathanda, bhiyozele, kwaye bakhusele ngaphandle ukuze bonke banandiphe
- @stbaldricks isebenzisa ukudibanisa kwezithombe ezixelela amabali abo kunye nemifanekiso efundisa kunye nokwazisa, ngokugxila ekuxhaseni imali kwizithuba zonke
- @unitedway uxela amabali amnandi aze abuze imibuzo evuselelayo kwizithuba ezithumela i-traffic kwiwebhusayithi
07 - Yandisa Abalandeli Bakho NgeHashtag.
Instagrammers uthando hashtags. IiHashtag zikhokelela kwiakhawunti ezintsha ukulandela. I-Track Maven ibike ukuba izithuba ezine-hashtag ezingaphezu kwe-11 zithatha inxaxheba.
I-hashtag ezilishumi ezidumileyo kwi-Instagram zi: #love, #instagood, #me, #tbt, #cute, #follow, #followme, #photooftheday, #happy, and #tagforlikes. Xa ukhetha ii-hashtag ezisetyenzisiweyo kwisithombe sakho esithile, cwaninga oko abanye basebenzisayo kwizithuba ezifanayo, kwaye yiziphi i-hashtag ezenza ingqiqo yakho engenzi-nzuzo kunye nomsebenzi wakho.
Iphulo leprogram: Ukuba awuyithandi ukubukeka kwamahashag amaninzi kwigama lakho legama, ungabongeza njengamazwana, okanye uzame ukudibanisa kakuhle.
08 - Sebenzisa i-Instagram Stories.
Into entsha ekhanyayo kwi-Instagram yiyona nto ibonakalayo. Eyilwe ukulinganisa i-app ethandwa kakhulu i-Snapchat, i-Instagram Stories ivumela ukuba ukwabelana ngamaxesha amaninzi kwimbali epheleleyo.
Iindaba zanyamalala emva kweeyure ezingama-24 kwaye ungahlali ngonaphakade kwiprofayili yakho. Ngoko zigqibelele kwiimpawu zexesha-ezifunekayo ukuba zibhalwe njengoko zenzeka. Inzuzo yesiqulatho esinjalo kukuba unokuzama kwaye wabelane ngevidiyo kunye neefoto kunye nabalandeli bakho abangafanelanga isicatshulwa esicatshulwa ngokucophelela kwi-akhawunti yakho yonke ye-Instagram.
Kutheni ufanele usebenzise i-Instagram Stories? Ziyabonisa ngokulandelelana kwexesha kwi-akhawunti yabalandeli bakho xa bevula i-app (jonga umzekelo apha ngasentla).
Ngendlela epheleleyo-yokukhokela kwi-Instagram Stories, funda isithuba esikhulu se-Buffer kwisihloko.
I-Instagram Stories nazo zincedo kuba unako ukufaka idibanisi ezixubileyo. Ngoku ungabalula abalandeli bakho kwiwebhusayithi ngaphandle kweprogram, into eyayisetyenziswa kuphela kwiingxelo ezihlawula izibhengezo.
Njengebhonasi, i-Instagram iye yenza ividiyo ekhoyo ekhompyutheni eqinisekisiweyo ukusebenzisa kwi-Instagram Stories.
09 - Iminikelo yeDrayivu Ukusebenzisa i-Instagram Ads
Kukho uphando lwezifundo ezimbalwa ezikhuthazwa yi-Instagram apho ezingenzi nzuzo ziye zasebenzisa iintengiso kunye nempumelelo enkulu.
Ngokomzekelo, iBritish Heart Foundation yafuna ukutsala abagijimi abancinci abancinci ukuba baxhaswe ngemali ye-MyMarathon. Ekubeni i-Foundation's demographic population efuna ukusebenzisa i-Instagram, yayigxininisa isigidimi sayo sokukhangisa apho kwaye yamkela malunga neepesenti ezingama-13 zokubhalisa kwi-platform.
Inzuzo yokuqhuba isikhangiso kwi-Instagram (kunye nazo zonke izingosi zokunxibelelana kwezentlalo) kukukwazi ukulandelela ukubuya kwi-investment yakho ngqo. Ngokubeka i-pixel encinci kwiwebhusayithi yakho, unganquma ukuba bangaphi abantu abaza kwisiza sakho kwi-ad kwaye bathatha isenzo esifanelekileyo.
Ekubeni i-Facebook ihamba nge-Instagram, ufuna i-Facebook Business Page ukuqhuba iintengiso kwi-Instagram. Kufuneka kwakhona uqhelane nezixhobo zokuthengisa zakwa-Facebook.
Ukufumana okungakumbi malunga nokusetyenziswa kweentengiso kwi-Facebook kunye ne-Instagram, funda indlela yokudala i-Fab kodwa i-Cheap Cheap Ads Ads ku-Facebook .
10 - Iposi ngokulandelelana.
Uphando olutshanje olwenziwa yi-Union Metrics lufumene ukuba iimpawu zentengiso kwi-Instagram ziphakathi kwama-1.5 ngamaxesha ngosuku. Kwakhona bafumanisa ukuba iimveliso zithumela ngaphezulu kabini ngosuku zingaboni ukuhla kwintsebenzo kwizithuba zabo. Kubonakala ngathi nge-Instagram, izithuba ezingaphezulu, i-merrier.
Ukuba udala kwaye wabelana ngomxholo omkhulu owenziwe ngabafundi bakho engqondweni, izithuba zakho ziya kwamkelwa kakuhle kwaye akufanele ukhathazeke ngokuthumela kakhulu.
Ukuba uceba ukuthumela ubuncinane kanye ngosuku, qiniseka ukuba ubheka kwi-Instagram Insights yakho (kuphela efumaneka kwi-akhawunti ye-Instagram ye-Business ye-Business) ukuze ufumane ithuba elihle lomhla kubalandeli bakho. Oko kusenokuba kusekuqaleni, kwimini-ntsuku okanye emva kwexesha. Musa ukuqagela malunga nexesha lakho lezithuthi. Hlola izibalo.
Xa zisetyenziswe ngokucwangcisekileyo kunye neendlela eziqhelekileyo, i-Instagram ingaba yindlela efanelekileyo yokufikelela kunye nokubandakanya abaxhasi abancinci abancinci, amavolontiya kunye nabameli bakho.
Ukuba awuzange usebenzise i-Instagram ngaphambili, le nkqubo ingabonakala ingaqhelekanga kwaye ingabonakali. Nangona kunjalo, sonke siye safunda kwamanye amajelo eendaba ezentlalo. Unokufunda i-Instagram kwakhona. Kungenzeka ukuba ufanelekile.
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