Ihlabathi lezoshishino kunye nokuthengiswa kwe-intanethi, ngokukodwa, kuye kwaguqulwa ngokupheleleyo kwiinkonzo zentlalo ye-intanethi kunye neenkonzo ezifana ne- Facebook , Twitter , LinkedIn , kunye ne- Instagram .
I-Instagram ngokukhethekileyo ilungele ukuba abathengi ababukeleyo-abanobuchule obutshanje-abaya ku-intanethi kule mihla.
Kwakhona insiza yezixhobo zeselula-enyanisweni, yindlela eyona ndlela abasebenzisi abayifumana ngayo.
Xa abantu abaninzi behamba kwi-intanethi ikakhulukazi ne-Android okanye i-iPhone (okanye ithebhulethi) kule mihla, kufuneka ufikelele kwimilayezo yakho yokuthengisa kwiselula. Instagram iyindlela enhle yokwenza oko.
Kwaye ngenxa yokuba yindleko ephantsi kunye nesisombululo esilula, kuyindlela efanelekileyo yokuqalisa amabhizinisi e-intanethi kunye nosomashishini be-intanethi kwi:
- Yenza izikhokelo uze wakhe uluhlu lwe-imeyile
- Dlulisa ithrafikhi kwiwebhusayithi yakho , ivenkile ye-ecommerce, okanye uluhlu kwisitoreji sohlelo lokusebenza
- Ukukhuthaza imikhiqizo kunye neenkonzo
- Yakha uphawu lwakho
- Ukusabalalisa umyalezo malunga nenkampani yakho "ngeengxaki"
I-Instagram ingaba yindlela efanelekileyo kakhulu yokuthengisa ukuba kufuneka ukhangele ngokukhawuleza ukuze ubone ukuba ihambelana ne-niche yakho, ishishini lakho kunye neendlela zakho zokuthengisa.
Ukuba ufunda indlela yokwenza iintengiso ze-Instagram kunokuba yinxalenye ebalulekileyo yesicwangciso sakho, ulungele kakuhle ngokuthengisa i-imeyile, ukuthengiswa kweevenkile kwizentlalo kunye nezinye iindlela zokuthengisa.
Ngaba akho ithemba kunye nabathengi kwi-Instagram? Ukuba ngaba kwaye awunayo ... yinto engxaki kuba leli qonga linika indlela yokuzibandakanya ngokukrakra kunye nemarike yakho, nencoko kunye nokwakha ubudlelwane obangela inzuzo kuwe.
Amashishini asele athengisa kumajelo asekuhlaleni kufuneka enze kakuhle kwi-Instagram.
Ewe, ekupheleni kosuku, awuyi kukwazi ngokuqinisekileyo uze uzame. Ngoko phambi kokuba ulahle i-Instagram esandleni, kutheni ungazami uvavanyo? Njengoko uza kubona ngomzuzwana, kulula-kunye neendleko eziphumelelayo-ukunika "i-Insta" uzame.
Ziyintoni i-Ads Ads?
Ukuba awuzange uyisebenzise ngaphambili, i-Instagram yindlela yokwabelana ngezithombe kunye namavidiyo.
Njenga-Facebook, abaninzi abantu bayisebenzisa njengendawo yokudala kunye nendlela yokwabelana ngemifanekiso emihle kunye nabahlobo kunye nosapho, kunye neengcamango ezimfutshane zetekisi. Unokusebenzisa i-hashtag!
Kodwa le misebenzi yenza ukuba ibe yindlela efanelekileyo yokubandakanya nabaphulaphuli bemiqondo yabantu kunye nokwakha ukubonakala kwenkampani yakho.
Izidumi zisebenzisa, abaculi bomculo, iinkampani ze-Fortune 500, kunye neempawu ezinkulu. Kodwa abantu abaqhelekileyo kunye namashishini amancinci atyhutyha kwi-intanethi yentlalo. Abanye abantu baye baba ngabadumileyo , nakuba bebancinane, nge-Instagram.
Instagram esetyenziselwa ukuba yinkampani ezizimeleyo. Emva kokunyuka kweemeteor, kwathatha iliso le-Facebook giant Facebook, eyayifumana ngo-2012 nge $ 1 billion.
Namhlanje i-Instagram inabasebenzisi abayizigidi ezili-800 emhlabeni jikelele. Ulwalamano olusondeleyo ne-Facebook lwenza lube namandla ngakumbi njengoko unako ukulungelelanisa ngokukhawuleza amaphulo kwiiplanga zombini.
Ukuba usuvele uthengisa nge-Facebook, ukongeza i-Instagram kuya kuba lula kakhulu kuba ziinkqubo ezifanayo kakhulu zokumisa iintengiso kunye nokulawula iiprojekthi.
Ukuqalisa ngeentengiso ze-Instagram
Ukudala iintengiso ze-Instagram yinkqubo enembile nelula. Masifake ama-nut nama-bolts. Ukuba uye wadala iintengiso ze-Facebook ngexesha elidlulileyo, uhamba phambili kwinqanaba-inkqubo iyafana.
Ukuba akunjalo, landela.
1. Yakha i-Akhawunti ye-Instagram (s)
Okokuqala, kufuneka ube nekhasi le- Facebook kwishishini lakho ukuqhuba iintengiso kwi-Instagram. Enyanisweni, unokusebenzisa le khasi njenge "izwi" kwiintengiso zakho.
Kodwa kungcono ukwenza i-akhawunti ye-Instagram (ungakhathazeki, ikhululekile) ukwenzela ukuba ukwazi ukunxibelelana ngokukhawuleza kwaye kulula ukunxibelelana nabalandeli bakho. Khumbula ukuba "ingxoxo" kunye nekhredithi yakho ekujoliswe kuyo eya kwenza i-ROI yakho kwi-Instagram ephakamileyo kakhulu.
Xa unayo i-akhawunti yakho ye-Instagram qiniseka ukuba udibanisa nekhasi lakho le-Facebook.
Hlola, Hlola, kwaye Uluhlu lweMqhudelwano
Emva kokuba unayo i-akhawunti yakho, hlola iqonga elithile ukuba uziqhelise ne-landscape. Khangela ukuba iinkampani ezisetyenzisweni zakho zithumela kwaye ziphi na iintengiso ezibekayo.
Cofa kwiintengiso zabancintisana kunye neenxibelelwano kwizithuba zabo zamahhala ukuze ubone oko kwenzekayo. Ziya kuthatha phi iintengiso ... yintoni i-funnel yabo yokuthengisa?
Unokufumana amacebiso amaninzi kwiiprojekthi zakho ze-Instagram ngokufumanisa ukuba ngabaphi abathinteli bakho, abanolwazi ngakumbi kwindlela yokwenza i-Instagram ads, benza.
Nge-akhawunti yakho ye-Instagram kufuneka uqale ukulandela imibutho, abantu okanye iinkampani kwi-niche yakho. Zibandakanyeke kwaye uqale ukuphawula. Yenza igama lakho ngaphandle.
3. Khuphela nguKumkani
Xa usuyazi kakuhle iqonga, usukulungele ukudala iintengiso zakho zokuqala. Kodwa okokuqala ufuna ukuqiniseka ukuba unemiyalezo efanelekileyo.
Kukho ilizwi elivela kwixesha elide leposi: Ikopi nguKumkani! Ngokwenene, kuthetha ukuba ufuna ikhophi esemgangathweni ukufikelela kunye nokuphulaphula nokunyanzelisa ukuba bathathe inyathelo.
Ngoko qiniseka ukuba wenze umzamo kule ndawo-musa ukuphosa nayiphi na ikopi kwiintengiso zakho ze-Instagram. Enyanisweni, cinga ukuzisa umgcini-zincwadi ukuqinisekisa ukuba umyalezo wakho ufikelela.
4. Ukudala iziThumo zokuPhuhlisa
Iintengiso ze-Instagram azikhethi, ngokuqinisekileyo. Ngoko awufuni ukuchitha imali kwimzamo engayi kuba neziphumo.
Ngokuziqhelanisa neqonga, ukwazi ukuba yeyiphi imirhumo yemilayezo ehambelana nekhredithi yakho ekujoliswe kuyo (into oyifunayo "ngophando lochasayo"), kunye nokukhangela ikopi ephezulu yekhwalithi-kunye nokugcina isohlo esondeleyo kwimikhankaso yakho eqhubekayo ukuze ubone oko kusebenza kakuhle ... uza kwandisa ithuba lokunandipha i-ROI ephakamileyo kunye nokufikelela kwiinjongo zakho zokuthengisa.
Ngesikhangiso sakho sokuqala, uya kufuna ukuba nomkhankaso kunye nebhajethi ekuncinci kakhulu ukuqinisekisa ukuba awuyi kuba mngcipheko kakhulu. Yinkqubo yokufunda. Xa usuyazi kakuhle indlela inkqubo isebenze ngayo kwaye yintoni imilayezo ephumelela kakhulu-enokuyenza ngokuvavanya nokugcina ngokulandelelanayo iziphumo, unako ukugxininisa iikhankaso zakho. Run with the winners!
5. AmaNts and Bolts
Xa u kwenzela ukudala iintengiso, ungene ngemvume kwi-akhawunti yakho ye-Facebook okanye ye-Instagram uze ufike kwi-Ad Manager. Inkqubo yokumisa isinyathelo-nge-nyathelo kwaye kulula ukuyilandela.
Uyacelwa ukuba ukhethe okukhethwa kukho njengeenjongo zeentengiso zakho, ezinokukwazi ukukhangisa ngempawu, ukufikelela, izithuthi, ukuguqulwa, ukufakwa kwezixhobo, kunye nokunye. Kubaluleke kakhulu:
- Khetha abaphulaphuli bakho ongathanda ukufikelela kuwo (ngokusekelwe kwiminyaka, ubulili, umdla kunye nezinye izinto). Oku, kufuneka ukuba lifanise i-market target target.
- Hlela uhlahlo lwabiwo-mali kunye neshedyuli (enceda ukulawula iindleko zakho kwaye kwaye kwaye ziza kuphi na iintengiso zakho).
- Khetha ifomati (umfanekiso omnye okanye ividiyo okanye imifanekiso emininzi).
- Gcwalisa izinto zakho zokudala njenge-Headline, Umbhalo, kunye neNxeba kwisenzo.
Instagram Ads Practic Best
Emva kokuba ufunde izinto ezisiseko zokwenza i-Instagram ads, ixesha lokuba ufumane inkcazelo ngokubanzi kwaye uqiniseke ukuba le mizamo yokuphromotha iyona nto ibhetele, ukuvelisa ukubuyela kwi-investment uyenzela ukuyifumana.
Kukho izinto ezininzi ongayenza ukuze uqinisekise ukuba iintengiso zakho ze-Instagram aziwa phantsi kwaye unganyanzelwanga kodwa kunokunceda ufikelele kwisizukulwana sakho sokudala kunye / okanye iinjongo zokuthengisa.
- Ukuqinisekisa ukuba iintengiso ziyafika phambi kwabaphulaphuli abalungileyo ngenye yezinto ezibaluleke kakhulu ongayenza. Ngoko xa ukhetha i-demographics kunye neyo-ngqo kwaye uthathe ixesha elongezelelweyo ukulifumana.
- Sebenzisa iziboniso zokubambisa amehlo, nokuba ngaba i-audio okanye ividiyo. Qinisekisa ukuba kufanelekile kwimakethi yakho kunye nabaphulaphuli. Kodwa ungaze ube mnxungu-baya kukuyeka ukulandela.
- Ikopi yakho kufuneka ibe yinto ephezulu. Amazwi akho kufuneka abandakanye umbukeli ngokukhawuleza aze aziphoqe ukuba bathathe inyathelo MANJE.
- Faka phakathi isipho esichukumisayo kunye nokucima umnxeba kwisenzo ukuze ujonge oko bakufumana kuwe nendlela yokufumana ngayo.
- Sebenzisa ii-hashtag ezidumileyo kumashishini kunye niche. Oku kwandisa ukubonakala kwakho kunye nokunyuka kweendlela.
Qalisa ngeeNtengiso ze-Instagram ngoku
Ayikho ixesha elifana neli xesha ukuze uqalise ekwenzeni i-Instagram inxalenye yesicwangciso sakho sokuthengisa. Unokufunda indlela yokwenza i-Instagram ngokulula. Emva kokuba wazi iindophi kwaye ufumene indlela esebenza ngayo, unokwandisa ukusetyenziswa kwakho kweentengiso uze ubone ukubuyela okubalulekileyo kwi-investor kule mzila.