I-Niche epheleleyo ingaba yileyo phantsi kweNtshulo yakho kwaye AwuyiKwazi
Enye yezinyathelo zokuqala zokuba ngumhwebi-ntanethi ophumeleleyo kwi-intanethi yoshishino oluxhamlayo kwi-intanethi kukuba ukhethe i-niche.
Okubalulekileyo, i-niche yinkampani uza kuba nayo kunye neentlobo zeemveliso ozithengisayo; yinto oyihlolisayo.
Umzekelo, uTony Robbins usekuhlaleni lomntu siqu. Inqobo kaDkt Andrew Weil yindoda yokuphilisa nokutya. U-Suze Orman usemcimbini wocwangciso lwezemali. Kukho amawaka kunye namashumi ama-niches ngaphandle.
Kukho abantu abancedisa abathengi babo ukuphelisa amatyala abo kwaye bathathe imilinganiselo yezemali engcono. Ukulahlekelwa kwesisindo ngumhlaba omkhulu. Kananjalo unayo: ityala lezityalo ... isongezelelo ... ukufumana ezininzi kwiiholide zakho zeDisney ... ukufunda ukudlala upiyano ... uluhlu alupheliyo.
Isiphambili ufuna ukugxila kwikharityhulam ethile ukuba unokukhonza, ngokuphindaphindiweyo, kunokuba usasaze kakhulu ngokuzama ukusebenza kwiimarike ezininzi.
Akunjalo yonke i-niches ngaphandle apho yenza inzuzo yoshishino kwi-intanethi . Akunjalo bonke abaya kubhenela. Kodwa kweli nqaku uza kufunda ukuhambelana nenye yeenkanuko zakho okanye iimfuno ebomini kunye ne-intanethi eyenza imali.
Ngaloo ndlela umsebenzi awubonakali njengomsebenzi.
Isizathu sokuba Ufanele ukhethe iNiche Online
Ukuthatha i-niche kuneenzuzo ezininzi. Ukugxila kwindawo enye kukuvumela ukuba ugxininise imizamo yakho kwelinye icala. Uyazi oko kukubhenela ngamathemba kubaphulaphuli bakho abathile ... indlela yokuthetha nabo ngokuthengisa kwakho nge-laser-focus ukuze bafumane ukuthenga.
Ngexesha elifanayo, ukwakha isimo seengcali, esenza isantya kwenkqubo yokufumana ulwazi, njengaye, kwaye uyathemba. Oku kubalulekile ukuguqula amathuba ekuhlawuleleni abathengi .
Enye impazamo eqhelekileyo phakathi kwabasomabhizinisi abaxhamli be-intanethi bakholelwa ukuba i-website enikezela ngemveliso ehlukahlukeneyo, into efana ne-Amazon.com, iyindlela yokuhamba. Ekuqalekeni, kuqondakala. Ukuba unemveliso kunye neenkonzo okungenani umntu othile kwindawo yokuthengisa uyavuma ukuthenga ... awukwazi ukuhamba kakuhle, akunjalo?
Ngalunganga.
Okokuqala, awunaso isabelomali sokuqalisa ukuba i-Amazon inayo. Okulandelayo, ukuba unayo iindidi ezili-100 zeemveliso kwiziko lakho, uza kuzisa njani? Ngeke ukwazi ukufumana ixesha kunye nemali oyithathayo ukubeka iintengiso, ukudala iimkhankaso zokuthengisa i-imeyile , ukwandisa amaphepha ewebhu kwi-SEO, kunye nokunye kwezihloko ezahlukahlukeneyo.
Okwesibini, uya kukhwankqiswa, uzama ukugcina ingqalelo kwiinkalo ezininzi zebhizinisi lakho - ungumntu oyedwa.
Ekugqibeleni, ukuba ugxila kwi-niche eyodwa kuphela, unokuhlala uthengisa abathengi abafanayo kunye neenkonzo ngexesha, ukwandisa inani lemali kumthengi ngamnye omtsha. Kunokuba uhlale uzama ukugxotha abathengi abatsha ngexesha lokuchitha ixesha elininzi ixesha lokuthengisa abathengi bakho abakhona, oku kulula ukwenza.
Iindaba eziphambili kukuba ngokugxila kwi-niche enye, iindleko zakho zokuqalisa ziya kuba ziphantsi, kwaye indlela yakho yokuphumelela iya kukhawuleza. Kukho umngcipheko omncinci. Yaye ukuba i-niche ingasebenzi, unako ukuqhubela phambili ngokulula.
Kwaye nangona ugxila kwi-niche enye, oko akuthethi ukuba ishishini lakho alikwazi ukukhula. Uqala encinci kwaye emva koko, xa unesicwangciso sokuthengisa sokungqina, uthengisa ngakumbi kunye nemveliso yakho ye-niche. Emva koko ungeze ezinye iimveliso ezifanayo. Kwaye kuthetha ukuthengisa okungaphezulu. Ukuba ufuna ukwakha ishishini lakho nangaphezulu, ungangena kwezinye iinqununu ... kwaye uqalise inkqubo kwakhona.
Qaphela kwakhona: Indlela yokufumana i-Traffic Free kwi-Injini zophando
Indlela yokukhetha iNiche yakho - uphando, uphando, uphando
Ngoko uyaqonda ukuba kutheni ukukhetha i-niche kubaluleke kakhulu. Ngoku siza kujonga indlela oyifumana ngayo i-niche efanelekileyo kuwe ngokusekelwe kwiminqweno yakho kunye nemfuno kwimarike.
1. Isinyathelo sokuqala ukwenza uludwe lweengcamango ezinokwenzeka kwi shishini lakho. Hamba ubuqili apha. Musa ukuhlalutya okanye ucinge kakhulu malunga nayo okwamanje. (Ngendlela, ndihlala ndincoma ukuthwala i-notebook ejikeleze ukubeka phantsi iingcamango - awukwazi ukuba uya kuphefumlelwa nini. I-voice memo isebenza kwi-smartphone yakho nayo ifanelekile.)
Nazi iimbuzo ozibuzeyo xa uhamba nale nkqubo yokucamngca ...
- Ziziphi iimpawu zokuba ungumthengi?
- Ziziphi iimfuno zakho ezinkulu kunye nezinto ezinomdla ebomini?
- Ingaba uthanda ntoni?
- Ukuba unokuba nebhizinisi lephupha, kuya kuba yintoni?
- Ingaba unayo nayiphi na imisebenzi yangaphambili yomsebenzi enokuthi ibe ngumsebenzi?
Bhala phantsi nantoni na engena engqondweni. Siza kunciphisa uluhlu nje ngomzuzu nje.
2. Ngoku, uya kukhetha amanqaku akho angamahlanu aphezulu. Gxininisa kwiingcamango oza kuzinandipha njengoshishino. Khumbula ukuba uya kuthulula intliziyo yakho nomphefumlo kulo mcimbi omtsha ukuze ufuna ukukhetha isihloko othanda ngayo. Ukuba awuyithandi isihloko ... awuyi kukhuthazwa ukuba usebenze kanzima ukuze wenze impumelelo.
3. Emva kokuba unakho ezintlanu ezintlanu ixesha lokuba uzijonge ngokukhawuleza kwaye uqinisekise ukuba kukho inzuzo. Ininzi yophando lwakho lwenziwa kwikhompyutha. Emva kokuba ufumene i-niche enomdla kakhulu kwaye unenzuzo, unokulungele ukuqhubela phambili kwaye uqale ukwenza imali kwi-intanethi .
Ukunciphisa iNiche yakho kwi # #
Ngomxholo ngamnye we-niche uza kuhamba ngamanyathelo angezantsi. Kwaye ukukunceda ukubonisa ezi nyathelo, ndiza kuhamba ngolu hlobo ndisebenzisa i-niche ye yoga njengomzekelo.
1. Yenza uphando lweGoogle lwamagama aphambili anxulumene niche yakho . Khangela isihloko esibanzi, kunye nemimiselo ethile yaloo niche.
Ngokomzekelo wethu we-yoga, unokwenza uphendule "yoga," kodwa "neegaga ze-yoga," "i-yoga ibhulukhwe," kunye ne "yoga course". Iiwebhusayithi ezinikezelwe kwisihloko, amanqaku abhaliweyo malunga nesihloko, iiblogs ... kwaye, ngokuqinisekileyo, amanye amabhizinisi ase-intanethi kuloo niche. Ukhuphiswano yinto entle - kuthetha ukuba kukho imarike inomdla kwaye ilungele ukuthenga. Ukuba awufumani iziphumo ezininzi zesihloko sakho, mhlawumbi akukho baninzi abathengi abakwi-intanethi. Musa ukwenza iphutha lokucinga, "akukho mntu wenza oku ukuze ndiya kulawula imarike". Inyani i-99.99% yamatyala, ukuba akukho mntu wenzayo, kuba akukho mali yokwenziwa.
2. Yenza uphando lwegama elingundoqo. Kukho iinkonzo ezininzi apha. Kodwa ndiyakuthanda ukuya kumthombo kwaye ndisebenzise i-Google AdWords yegama elingundoqo leNgcaciso. Ikhululekile nangona ufuna ukuba ubhalisele i-AdWords ukuba awukho. Kulapho u khangela ezo zinto ezifanayo. Ukuba ubona ngaphezu kwe-10,000 ukusesha ngeenyanga kwigama lakho eliphambili "elingundoqo" kunye ne-50,000 inani lezinye izinto ezinxulumene kodwa amagama angundoqo athile aqhelekileyo isalathisi esihle se-niche ye-intanethi yokuphumelela.
Ngokomzekelo wam, "yoga" inikwe izigidi ezi-1.2 eziphando, "i-yoga ibhulukwe" - 368,000, "iividiyo ze-yoga" - 49,500, kunye ne "yoga course" - 1,200. Lawa manani alungileyo. Kukho imakethe ekulungeleyo ngaphandle kweso sam.
Njengengcambu, i-Google Adwords nayo yindlela enhle yokupapasha kunye nokukhula kwishishini lakho .
3. Khangela i-Amazon. Lo mthengisi we-intanethi ungumthengisi omkhulu, naye. (Melana nje nomnqweno wokuthenga into ngenkathi uhlaziya isayithi!) Lapha uza kukhangela amagama afanayo, kunye nabanye abachaphazelekayo kwi-niche yakho. Xa ndandifuna imimiselo ehlobene ne-yoga, kukho ithoni yeziphumo - amawaka eemveliso ze-yoga, kwiiDVD ezifundisayo ukuya kumagada e-yoga ukuya kwiingubo ze-yoga. Esinye isibonakaliso esikhulu sokuba ishishini le-yoga liya kusebenza kakuhle. I-Amazon nayo yindawo enhle ukuba wenze imali ekuthengiseni iincwadi zakho zedijithali kwi-Amazon.
Enye indlela yendabuko yokwenza oku kukuhamba kwendawo yokugcina ibhokisi / indawo yamaphephancwadi. Ukuba kukho iimpapasho ezifakela i-niche yakho kwaye mhlawumbi kunokwenzeka inzuzo kwilo marike.
4. Ekugqibeleni, uye kwiindawo ezinxulumene nokuthengisa ezifana neClickbank.com. Esi siza esithile sigxile kwimveliso yolwazi njenge-ebooks. Kodwa kukho ezinye iindawo ezinxulumeneyo ngaphandle. Yenza uphando lwe-niche yakho. Ukuba kukho ezininzi iimveliso ezikhoyo, oko kuthetha ukuba ithengi elungileyo.
Njengobhonasi, uyazi ukuba unomthombo wemveliso yokuqala ongayithengisa nge-intanethi yakho . Njengomntu onxulumene naye uya kukhuthaza iimveliso kwaye ufumane ikhomishini kwintengiso nganye. Yindlela enhle yokuqalisa ishishini lakho le-intanethi kuba akudingeki uthathe ixesha lokudala iimveliso zakho.
Kwakhona, kunokubonakala kungenakuphikisa ukuqala ishishini kwi-niche enokuphiswano oluninzi. Kodwa ukuba nezinye iinkampani zithetha ukuba kukho imarike enkulu yabathengi abakulungele ukuthenga iimveliso kwilo niche.
Ukuthatha iNiche Yakho Ye-Intanethi - Iimpawu Ezilandelayo
Ukuthatha i-niche kunokuthatha umzamo omkhulu. Kodwa kuyafaneleka ukuba ubeke isiseko soshishino oluyimpumelelo kunye nenzuzo. Ngoku, umsebenzi wangempela uqala. Ixesha lokuba uqalise elo shishini ngokufumana iimveliso zakho ukulungiswa kwaye uqale iqela lakho lokuthengisa. Ukuba ne-niche ecacileyo yenza loo nkqubo ilula kakhulu kwaye inenzuzo enkulu.
Emva kokuba ukhethe i-market ye-niche kwaye unemveliso yakho okanye iimveliso ezibandakanyekayo ukuthengisa uya kufuna ukuqala ukwakha abaphulaphuli bakho kwaye wenze imali nge-market yakho ye-niche .