UkuThuthukiswa kweeNjini zoThando

Yenza-Yakho-SEO Iingcebiso

Iinjini zophando ziyimithombo enhle yokufumana iindwendwe kwiwebhusayithi yakho. Ngelishwa, ukuncedisa iinjinjini zokukhangela nokufumanisa iwebhusayithi yakho ukuba kufakwe kuyo uluhlu lunzima. Njengamacebo amaninzi kwi-intanethi, kukho iingcinga kunye nemisebenzi ongayisebenzisa ukuphucula iziphumo zakho. Nangona kunjalo, okufana nokuthengiswa kweendaba ezentlalo, unokuchitha ixesha elingenamlinganiselo kwi-injini yokucwangcisa injini.

Nazi iziphakamiso malunga nendlela yokufumana iwebhusayithi yakho yabonwa kwiinjini zokukhangela ngokufanelekileyo, ngaphandle kokuchitha ixesha elide.

Iyintoni i-Search Engine Optimization (SEO)?

Ukuphuculwa kwenjini ye-injini (SEO) yinkqubo yabanini bewebhusayithi basebenzise ukunceda iinjinjini zokukhangela zifumane, isalathisi, kwaye zibeka amanqaku abo kwiwebhu, zithemba ngaphezu kwewebhusayithi zokhuphiswano. Nangona kukho iinjongo ezininzi zokukhangela onokuzibeka kuyo, kuquka iBing kunye ne-Yahoo, uninzi lwe-intanethi yophando (80%) lwenziwe ngeGoogle. Ngenxa yoko, ezininzi iingcebiso ze-SEO oza kuzifumana zijoliswe ekuboneni kwaye zikhethwe ngu-Google.

Ukongezelela, imisebenzi eyenziweyo ukwenzela ukwandisa iinjongo zeejini zokukhangela zijoliswe kwiziphumo zemvelo okanye zemvelo. Kunokwenzeka ukuhlawula ithuba lokubonakala ngaphezulu kwiinjini ze-injini yokusesha nge- Pay Per Click (PPC) iiprogram zokupapasha , ezifana ne- Google AdWords , nangona kunjalo, oku akudingi amaqhinga e-SEO njengoko achazwe kule khokelo.

Endaweni yoko, eli nqaku lijoliswe kwiziphumo zophando zezinto eziphilayo kunye nenjongo yokufumana iwebhusayithi yakho ibekwe kwiziphumo eziphambili zokukhangela amagama akho angundoqo. Kukho iinzuzo ezininzi kwiindawo ezikhoyo ezikhethiweyo ezikhethiweyo eziquka:

• Abathengi bakhetha iziphumo zophando lwe-organic kwiintengiso ezihlawuliweyo.
• Uhlobo lwe-Organic lukhululekile.

INzululwazi ye-SEO

Ngamanye amaxesha ukufumana uluhlu kwiGoogle uziva ngathi inzululwazi yesayensi, ngokukodwa ukususela kwindlela iGoogle inquma ngayo ukuluhluza indawo yakho isekelwe kwizilungiso eziguquguqukayo. Oku kufuna ukuba ugcine kwimigaqo ekhoyo kunye neendlela. Ngokomzekelo, ngo-2015 iGoogle inqume ukuba izakubeka uluhlu olukhethiweyo kumaziko ayenamaphepha-mobile ngenxa yokuba abaninzi abantu basebenzise amadivaysi eselula. Ngoku kutshanje, i-Google yongeze isaziso kwisiphequluli se-Chrome ukubonisa ukuba isayithi ikhuselekile nge-SSL okanye ingabi (i-FireFox inale nxalenye kakuhle) kwaye ibandakanya nayo njengenxalenye yendlela yokubeka ifom. Olu tshintsho luphoqelele abanikazi bewebhusayithi abafuna ukuhlala kakuhle kwiGoogle ukuhlaziya iziza zabo ukuba ziphendule kwaye zongeze izatifikethi ze-SSL (oku kubaluleke kakhulu kwiindawo ezamkela imali).

Ngaloo nto yathi, i-SEO ayifanele ibe nzima. Ukuqonda iindlela ezisisiseko zeGoogle kunye nezinye iinjongo zokukhangela zenza kube lula ukunceda i-Google kukunceda.

Ziziphi iinjongo zokukhangela Zifuna Xa usebenzisa iSayithi lakho

Kule minyaka, i-SEO iye yabandakanyeka ngakumbi njengoko iinjongo zophando ziphuhlise ngakumbi iinkalo malunga nendlela ebekwa ngayo indawo. Ngokomzekelo, ekuqaleni kuka-2000, ukuba negama lephepha nje njengengxenye ye-URL kwandise amathuba okufumana uluhlu (esikhundleni se-www.yoursite.com/page1 isayithi yayine-www.yoursite.com/titleofpage).

Njengoko i-intanethi yakhula, ukuzisa umyalelo kunye neziphumo ezithembekileyo zaba nzima. Kukho abaninzi bewebhsayithi abasebenzisa amaqhinga amnyama kumdlalo wenkqubo. Ingxaki ngolu hlobo kukuba kuthetha ukuba ii-injini zokukhangela azizange zihanjiswe ngabaphandi bewebhu abakhangela. I-Google ngokukhethekileyo ibilwe okulungileyo kubaphandi bewebhu, kodwa kunzima kunabanikazi bewebhusayithi.

Namhlanje, ngokuqonda oko iGoogle enokuyenza kwaye ifuna, ingahamba indlela ende ukuphucula i-SEO yakho. Nantsi uluhlu olusisiseko lwezinto iGoogle ezijongayo ukubeka indawo yakho kwindawo.

1. Ubude bexesha kwi-intanethi. Amasayithi amatsha anexesha elinzima kunye ne-SEO kuba kukho ukhuphiswano oluninzi kwaye ngokuba iGoogle ifaka amasayithi eneembali ezintle kwiindawo ezintsha zoshishino.
2. Amagama angundoqo . Xa iinjongo zophando zivakashela isayithi lakho zikhangela umxholo wekhasi kunye nolwazi lweemeta ukuze lufunde oko kuthethwa ngalo. Xa abantu basebenzisa la magama angundoqo kwinjini yabo, bayazi ukuhambisa ikhasi lakho ngenxa yoko. Oko kuthetha ukuba kubalulekile ukuba ukwazi ukuba yiyiphi amagama kunye neengongoma ezisebenzisayo kwiimveliso zentengiso kwiinjine zokukhangela. Unokwenza oku ngokusebenzisa uphando lwegama elingundoqo . Faka amagama abalulekileyo kwisayithi lakho kunye nesihloko sephepha, kwiimpawu zakho zeemeta (amagama angundoqo, inkcazo), kunye nomxholo unceda iinjinini zokukhangela ziqonde ukuba lithini iphepha. Nangona kunjalo, kubalulekile ukuba ungasebenzisi ngaphezu kwamagama angundoqo, okanye unokucinga ukuba uzama ukukopela inkqubo. Ukuba igama elingundoqo liza kakhulu, cinga ukusebenzisa ukuhluka kwegama.

1. Izixhumanisi eziphumayo. Iinjini zophando ezifana nokubona izixhumanisi kwezinye iisayithi kunye nakwiziko lakho (oko kukuthi ukudibanisa namanye umxholo kwisayithi lakho).
2. Unxibelelwano olungenayo. Ezi ziqhagamshelo kwiwebhusayithi yakho kwezinye iisayithi. Imidiya yoluntu inokuba luncedo kakhulu kule nto, kodwa kwakhona, ukuba nezinye iziza eziphezulu ezidibanisa nomxholo wakho zihamba ngendlela ende ekuphuculeni isimo sakho. Iinjini zophando ziya kukugweba ngekampani ogcinayo, ngoko ke umnqweno wakho kukuba nekhwalithi ephumayo kunye nokungena.
3. Uluhlu lwewebhu olusabelayo. Ngenxa yokuba abaninzi abantu basebenzisa iifowuni okanye iipilisi ukuba baye kwi-intanethi, i-Google sele iqulathe ukuhambelana nomnxeba njengenye yeemeko ezijongeyo xa ubeka isayithi.
4. Khu seleko. Ngayo yonke i-malware kunye ne-virus kwi-intanethi, i-Google inqume ukuquka ukhuseleko njengenye yezinto kwi-web rankings ranking. Oku kubandakanya imiba ebalulekileyo ebalulekileyo: Esinye isitifiketi se-SSL esichazwe ngaphambili. Omnye uqinisekisa iwebhusayithi yakho kunye neeseva zifikeleleke kwaye zingenasifo. Uya kumangaliswa ukuba zingaphi i-bots ezipheka kwiiwebhsayithi ezifuna ukukhuseleka. I-Google izakukhupha kwimiphumo yokukhangela ukuba iwebhusayithi yakho ihlaselwe (nangona unokucela ukuba uphinde usetyenziswe kwakhona xa uhlamba isayithi lakho).

ImiSebenzi ye-DIY ye-SEO

Ngoku ukuba uyazi ezinye zeenjini zokukhangela xa usenza isigqibo sokuba ungalathisa njani kwaye useke indawo yakho, yile mi sebenzi eyi-10 oyenzayo ukuphucula isistim sakho sokwenza uphando ukukhulisa izithuthi kunye nenzuzo.

• I-DIY SEO Icebo 1: Khetha amagama angundoqo
• I-SEO ye-DIY Icebo 2: Khetha igama legama elifanelekileyo
• I-DIY SEO Icebo 3: Sebenzisa amagama angundoqo kumagama wefayili kunye neefolda
• I-DIY SEO Icebo 4: Sebenzisa amagama akho akwiihloko zephepha lakho
• I-DIY SEO Icebo 5: Sebenzisa itekisi yegama elingundoqo kwi-navigation yakho
• I-DIY SEO Iphulo 6: Yenza umxholo wegama elingundoqo-uphinda rhoqo
• I-DIY SEO Iphulo 7: Yenza amagama angundoqo kwiNgcaciso ye-META
• I-DIY SEO I-Tip 8: Iinqununu ezikhuselekileyo ezingenayo
• I-DIY SEO Iphulo 9: Sebenzisa itekisi yegama elingundoqo (hhayi "nqakraza apha") kwiikhonkco zakho
• I-DIY SEO Icebo 10: Yenza imephu ye-site

Nangona kukho ezinye iindlela zobuchwepheshe be-SEO eziza kusebenzisa ukukhulisa izikhundla zakho, ezi zi-10 ze-DIY SEO tips zenza isiseko sokufundiswa kwe-injini yokukhangela injini ukufumana indlela efanelekileyo. Ngaphandle kweCommerce nakwezinye iiwebhusayithi ezilawulwa yinkqubo yolawulo lokuqukethwe, enokudala iimfuno zayo ze-SEO, zinokuzuza ngokulandela ezi ziphakamiso. Kwaye, ukuba amagama akho angundoqo akhuphisana kakhulu, ungeke ukwazi ukubeka iziphumo kwiziphumo eziphezulu eziphezulu zokukhangela, kodwa uya kutshintsha kwi-rankings kwaye kufuneka ufumene i-traffic kwindawo yakho.

Ngaba Ufanele Uhlawule i-SEO Pro?

Akukho mbuzo ukuba i-ethical, okanye "inqwelu emhlophe" yokukhangela injini ye-injini ingasebenzisa izimangalo kwiwebhusayithi yakho yendlela. Nangona kunjalo, ukusetyenziswa kwenjini ye-injini akuyiyo into oyifumayo ngonaphakade. Iinjongo zophando zihlala zisesha kwaye zibeka iiwebhsayithi, oku kuthetha ukuba unokubekwa kumgangatho ophezulu namhlanje, nakwiphepha 3 lemiphumo ngomso. Njengomnini wezentengiselwano kwindlu yebhajethi, ukugcinwa kweendleko ze-SEO eqinile kungenakwenzeka, ngaphandle kokuba uthembele kuphela kwiinjongo zophando zendlela (ongayifumani). Nangona kunjalo, ukuqeshisa i-professional ukuze ufumane i-injini yakho yokukhangela injini, ngelixa usenza ukugcinwa kwexesha elide, unokufanelekile.

Ukunyamezela nokunyamezela Ngaba i-SEO Virtues

Gcina ukhumbule ukuba i-SEO ithatha ixesha. Awuyi kubona ukuphucula ngokulandela amacebiso kule ngqeqesho ngobusuku obude, ngoko ungadikibala ukuba i-traffic yakho ingagxumi ephahleni kwangoko. Kwaye, ungalindelanga ukusebenzisa le ngcebiso ye-injection tutorial once and then forget them. Yenza umkhuba ukugcina ezi ngcebiso kwi-SEO xa uhlaziya iiwebhusayithi yakho, uphinde uhlaziywe kwakhona, okanye uceba isayithi elitsha. Kwakhona, igama lokubaluleka kwegama eliphambili kunye nokukhuphisana kwenguqu kwixesha, ngoko uphinde ubuyekeze amagama akwii-keywords ngezikhathi ezithile ukuze ubone ukuba basasaza i-traffic.

Ekugqibeleni, jonga i-analytics yakho ukuze ufunde indlela abantu abafumana ngayo indawo yakho, yiziphi iimpawu abazikhethayo, kwaye ziphi amagama asemqoka abasebenzisayo, ukuze ukwazi ukulungisa i-SEO yakho kwinto esebenzayo.

Ikhompyutheni yokuSebenza kweeNjini zoPhando kunye neSithombe esikhulu

Ukuphuculwa kweenjini zokusesha kuyinto enye nje yezixhobo ezinkulu ongazisebenzisa ukukhuthaza ishishini lakho kwi-intanethi. Ukuphuhlisa isicwangciso sokuthengisa kubandakanya iindlela ezahlukeneyo zokufikelela kwikarhwebo lakho ekujoliswe kuyo. Ukuba uhlahlo lwabiwo-mali, kukho ezinye iinketho zokuthengisa ezikhululekile kunye ne-SEO ongayenza.