Ukusebenzisa i-Google AdWords kwi-PPC Campaign
Isitshixo ekukhangiseni ngempumelelo kukufumana indlela yokuhambisa ulwazi lwakho kubantu abaninzi ngangokunokwenzeka ngelixa ugcina iindleko zakho zokukhangisa ubuncinci. Ukuhlawula ngokukhawuleza (PPC) kukuthengisa enye yezona ndlela ezilula ukuvelisa i-website yakho kunye nokufumana amanqaku athile avela kwi- injini yakho yokuthengisa injini . I-Google AdWords yindlela ekhethiweyo yokuhlawula ngokukhawulela ukuthengiswa kwamashishini amancinci , ngenxenye ngenxa yokuthandwa kweGoogle, kunye nenye ngenxa yokuba ikuvumela ukuba ulawulwe iindleko zakho ngokubeka iipasimali zemihla ngemihla kwisibhengezo ngasinye.
Indlela iPublic Advertising Works ngayo
NgePPC, uhlawula kuphela xa umntu echofoza isikhangiso sakho aze a tyelele iWebhusayithi yakho. Izibhengezo zingasetwa kwiikhasi zemiqondiso ye- injini (SERP) okanye kwiiWebhsayithi ezichongiweyo ezinxulumene namagama akwii-key target.
Ingakanani uhlawula ngokuchofoza nganye kuxhomekeke ekubeni unomdla kangakanani ukuzithengela amagama akho okhethiweyo, kunye ne-Google AdWords, kwinqanaba elithile kwi-"Score Score" yakho.
Okuphakamileyo kwebhidi yakho (kwaye, kwiGoogle, ephakamileyo yamanqaku akho eMgangatho), ithuba elihle oya kuba nalo lokufumana isikhangiso sakho esibhalwe phezulu kwiintengiso eziboniswe kwiphepha. Xa ulawulwa ngobuchule, ukuhlawula ngokukhawuleza ngeentengiso kukunceda ukukhangela amathuba kwiwebhusayithi yakho kwaye uguqula amathuba akho ukuhlawula abathengi.
Ezinye iindlela I-Google AdWords Inokukunceda
I-Google AdWords ayikho umrhumo kuphela ngekhefu yokuthengisa, kuyisistim esinamandla esinokusetyenziswa njengethemplate yentengiso kwiintengiso zakho kwi-intanethi. Ukongezelela, ngokuqinisekileyo ukuba inethiwekhi enkulu yokuthengiswa kwe-intanethi, iGoogle yindlela efanelekileyo yokufumana i-Website yakho kwi-intanethi. Unokufumana ulwazi malunga neGoogle AdWords ukususela malunga neseziphumo zekhompyutheni zekhasi I-Google ibonisa ngokuchofoza ikhonkco leNkqubo zoThengiso phantsi kwephepha le-AdWords elimkelekileyo. Ngokubeka ibhanki ephezulu kwigama elingundoqo okanye ibinzana elingundoqo elingabonakaliyo, unokubona ngokugqithisileyo xa umntu ebonisa igama lakho elingundoqo kwisiphequluli sakhe kwi-Google search.
Ukusetha nokuLawula i-Google AdWords
I-Google AdWords yenza inkokhelo ngokukhawuleza ukukhangisa kulula ukulawula. Udala i-akhawunti, khetha amagama angundoqo amagama, ubhale isikhangiso sakho uze ufake ibhidi yakho ngokuchofoza kwaye usethe ukhululo lwemihla ngemihla kwii-keywords ezijoliswe kuzo. Ugqiba ukuba ufuna ukuba iintengiso zakho zivele kuphela kumaphepha okukhangela e-Google (Network Network) okanye kwezinye iWebhsayithi (Inethiwekhi Yomxholo - Google AdSense) okanye zombini. Ungasebenzisa kwakhona ukujoliswa kwendawo ekuvumela ukuba ukhethe iiwebhsayithi nganye apho iza kubakho iintengiso zakho, njengale ndawo ngewebhusayithi yeShishini laseKhaya.
Iintengiso zakho zihambelana nokuvunyelwa kweGoogle kodwa inkqubo yokuvunywa kunye nokuqalisa iintengiso zakho zenzeka kakhulu, ngokukhawuleza.
Kukho ininzi yeziza ezifuna ukubamba iintengiso zakho, ngokunjalo, kuba ukwenza i-Google AdSense ibe yoshishino elitshisayo. Xa iziza zibeka iintengiso zeGoogle AdWords kwisayithi yazo kunye nekhonkco icatshulwa, inxalenye ye-Google AdWords yakho ntlawulo ijoliswe kumnikazi wesayithi ngeGoogle AdSense.
I-Google ikunceda ufunde i-AdWords
I-Google inikeza iikhompyutheni ze-intanethi ezidibanisa ulwazi kwiincinci, ezilula ukuyiqonda indawo, zonke onokuzifikelela phambi kokuba wenze i-akhawunti yakho ye-Google AdWords PPC. I-Adwords yeGoogle isebenza ngokungafaniyo nokuhlawula umvuzo ngokukhawuleza (PPC).
I-Google AdWords Isikhundla Sokukhetha Kwendawo
Ukongeza kwintlawulo oyithengayo kwii-keywords ezijoliswe kuyo, ezinye izinto zingasetyenziselwa ukuchonga isikhundla sakho sikhangiso, njengemilinganiselo esemgangathweni, ethatha iindleko zakho ezivunyelwene ngazo ngokuchofoza (CPC) kwaye uyayandisa ngokubaluleka komgangatho wempawu.
I-Google ikuvumela ukuba ucacise ukukhetha kwakho isikhundla. Ukusebenzisa olu khetho, ungacacisa izikhundla eziphezulu nakwezona ziphantsi kakhulu ezamkelekileyo kwisikhangiso sakho se-Google AdWords. Isibhengezo sakho asiyi kuboniswa nonke ukuba asiyi kubeka ubuncinane kwisithuba sakho esiphantsi.
Unokusetha ukukhethwa kweendawo ezahlukeneyo kwisilengiso ngasinye okanye iqela lesikhangiso. Ukusebenzisa izixhobo ze-Google AdWords, unokufumana ingcamango enobungakanani bokuba ungalindela kwisibhengezo sakho kunye nengcamango yokuba i-campaign yakho yokukhangisa iya kubiza njani. Ukuyeka okanye ukumisa isikhokhelo kwikhilozo yokuklibanisa kwakhona kulula kakhulu kwaye ngokukhawuleza.
Isiphetho - PPC kunye ne-Google AdWords
I-PPC inokuba yinxalenye ebalulekileyo yokuthengiswa kwe-intanethi , kwaye ngokukodwa, isicwangciso senjongo yokuthengisa injini . Ungakwazi kwakhona ukuthatha inkcazo ekhompyutheni ekhompyutheni ukuze ufunde i-ins kunye nokuphuma kweentlawulo ngokukhawuza ukuthengisa ukuphucula izakhono zakho. Ukusebenzisa umvuzo ngokukhawulayo) PPC) umkhankaso ngokuchanekileyo unokubangela ukwanda kwezithuthi kwiwebhusayithi yakho kunye nokwanda kweevenkile kwishishini lakho.
I-Google AdWords ifaka isixhobo esihle sezinto zokulawula ukuhlawulwa kwakho ngekhampasi ze-ad ad clicks. Iimfundo zabo ze-intanethi zenza kube lula ukuqonda, ukuphumeza, nokulawula ukuthengiswa kwe-intanethi kwiwebhusayithi yakho.
Ukusebenzisa i-Google AdWords kukufunda amava kakhulu. Ngenxa yokulula ukusebenzisa iimpawu zokulandelela, unokufunda kwiiphene zakho ze-Google AdWords ngokubona ukuba yeyiphi i-keywords ejoliswe kuyo ekubangeni ukuguqulwa kunye nokungenawo.
Ukuba ufuna ukusebenzisa i-Google AdWords uza kuyidala ukudala i-akhawunti ye-Google.
Ipengiso ye-PPC yinto enye yezixhobo ezininzi ezikhoyo kumashishini asekhaya xa kuziwa ekuthengiseni i-intanethi. Jonga isiKhokelo sokuThengisa i-Intanethi ngeengcinga ezongezelelweyo zokukhuthaza ishishini lakho kwi-intanethi.