Iingcebiso ezili-8 zokunyusa iSibheno sakho seNkcazo kunye nokuPhumelela
1. Cima i-Clutter
Yonke into ekufuneka iindwendwe zakho zifumaneke kwiphepha, kodwa ukuba zininzi kakhulu, ziya kuphazamiseka okanye zikwazi ukuzifumana.
Nazi izicwangciso zokucoca iwebhusayithi exakekileyo:
- Lahla ukupapashwa kwe-over-the-top.
- Gxininisa ngaphezulu kwakho kwinqanaba (abafundi bendawo bayakubona ngaphandle kokupheqa) umxholo kwizinto ezibalulekileyo ezibalulekileyo kwiwebhusayithi yakho.
- Unommandla omhlophe omhlophe, owenza ukubonakala kwendawo ecocekileyo kwaye kunceda abantu bafumane oko bakufunayo.
- Hlela umxholo ofanayo kumacandelo kunye nokusebenzisa imenyu yokuhlamba ukucoca ukuhamba kwakho.
- Gcina umxholo wakho lula ukufunda. Ukusebenzisa iibhola kunye nokumakisha izihloko ezingaphantsi kwesihloko kwenza isayithi ibe mnandi kakhulu kwiso kwaye ibonakale ingathinteki kumfundi.
- Sebenzisa imifanekiso, ngaphakathi kwesizathu. Iimpawu zezobuGcisa azigcini nje ukwandisa izabelo zentlalo, kodwa zitsalisa iliso lomfundi. Kodwa imifanekiso emininzi kakhulu, ngokukodwa ukukhangisa, inokuphazamisa nokucaphukisa iindwendwe.
2. Qinisekisa ukuba iWebhusayithi yakho iyayiphendula
Abantu abaninzi banokungena kwi-intanethi kwii-smartphones zabo kunye namacwecwe. Iiwebhusayithi ezingenaselula -ezinobunzima kunzima ukufunda nokuhamba.
Ngo-Ephreli 2015, i-Google yongezelela ukuphendula ngokuhamba kweselula njengenye yezinto zokubeka iiwebhsayithi. Oku kuthetha ukuba, ukuba isayithi yakho ayiphenduli, ayiyi kufumana indawo kunye neziza ezikhoyo.
Ukuba usebenzisa inkqubo yolawulo lomxholo (okt WordPress), khangela ukuba usebenzisa isihloko esiphendulayo (amanqaku emxholo anokukuxelela).
Ukuba awuqinisekanga, jonga iwebhusayithi yakho kwi-smartphone yakho okanye uhlole i-Google ye-Mobile-Test Friendly, eza kuhlalutya indawo yakho yokukhululeka kokusetyenziswa kwempahla.
3. Khangela Ikhasi leWebhu Yakho Yewebhusayithi
Ababhenkethi bacasulwa ukuba kufuneka balinde ixesha elide ukuba iwebhusayithi yakho ilayishe. Ukuba unemibala emininzi, izikripthi kunye nevidiyo, isayithi lakho lingahle liphuze, ngokukodwa kumadivayisi eselula. I-Google inikeza ukuhlaziywa kwamahhala kwiphepha lekhasi lakho kwiidivayisi zombini kunye nedeskithophu, kunye neengcebiso malunga nendlela yokwenza uphuculo.
4. Gxininisa kuMfundi wakho
Abavakatye beza kwiwebhusayithi yakho ngenxa yezinto abazifunayo okanye abazifunayo. Ukuba isayithi lakho lijolise kuwe, abanako ukufumana ukubaluleka kwento enikela ngayo. Qiniseka ukuba umxholo wakho usekelwe kwizibonelelo ezifunyanwa ngabafundi. Kufuneka uguqulele into enhle malunga nento oyinikezela ngayo ukuba kutheni kakhulu kumfundi wakho. Qinisekisa yonke into evela kumaphepha akho malunga nam, kumxholo wakho, uluhlu lweenkonzo / iinkonzo, kunye ne-FAQ okanye iphepha lokunceda luncedo.
5. Xelela abafundi ukuba benze ntoni
Awufuni ukuba ngumsebenzi, kodwa akunakulindela abafundi bakho okanye abathengi abanokukwazi ukusetyenziswa kwendawo yakho okanye ukufikelela kwimveliso okanye iimpawu zakho. Ukuba ne- call-to-action ikhokela iindwendwe zakho kwizinto ezifunekayo ukuba ziyenze ukuba zifuna ukuthatha inzuzo kwizinto ozenzayo.
I-call-to-actions ayigcini ekuthengiseni. Zingasetyenziselwa ukufumana abafundi ukuba bahlanganyele nawe ngokushiya izimvo okanye kumajelo asekuhlaleni, bhalisela i-newsletter yakho kunye nokunye. Njengoko udala amaphepha akho, cinga ngezinto ofuna ukuba umfundi wakho azuze kuyo kunye nento ofuna ukuba bayenze xa begqibile ukuyifunda. Emva koko unike umnxeba kwisenzo ukuze bazi isinyathelo esilandelayo.
6. Yenza kube lula ukusebenza nawe
Ukucima i-clutter (# # 1) yinto enye yokwenza indawo lula kubavakashi ukuba basebenzise. Enye inxalenye yenza kube lula ukuba benze oko bafuna ukukwenza. Ukuba bafuna ukukulandela kwi-Twitter, ngaba ulwazi lwakho lwe-Twitter kwiphepha ngalinye okanye kufuneka lizingele? Ukuba bafuna ukuthumela i-imeyile, ngaba iphepha lakho lokudibanisa lifumaneka lula? Ukuba bafuna ukuthenga, ngaba imiyalelo yokuthenga kunye neenkqubo ezilula ukulandela?
Oku kukho konke okunjenge-no-brainer, kodwa uya kumangaliswa ukuba zingaphi iiwebhsayithi azikho kakuhle ukwenza kube lula kubafundi ukuba benze oko baza kukwenza.
7. Ukunikezela ubungqina
I-intanethi igcwele izikratshi kunye nezixhobo zokukhohlisa. Kuninzi ke, kunzima kubafundi ukuba bahlasele iindawo ezilungileyo, njengeyakho, ukusuka kwiiduds. Ngenxa yoko, abafundi abaninzi banokungathembeki kwaye banqabile kwi shishini lakho. Indlela efanelekileyo yokunqoba ukuxhatshazwa kukungqina. Unokwakha ubungqina kunye neentengo ngeendlela ezininzi kuquka:
- Yabelana ngemfundo yakho ukuba inxulumene noko unikelayo. Ukuba iwebhusayithi yakho imayelana nempilo kwaye ungumqeqeshi oqinisekisiweyo, faka ulwazi lwakho lwezaziso kwiwebhusayithi yakho.
- Yabelana ngamava akho. Awufuni nje ukuba abantu bazi ukuba ungokoqobo ngamava akho, kodwa kwakhona, ufuna ukunikela ubungqina bokuba amava akho okwenene. Umzekelo, ukuba ulahlekelwe ubunzima obuvela kumava akho empilo, yabelana nawe ngaphambili nangemva kwemifanekiso.
- Fumana ubungqina . Ngaphezu kwanto nantoni na, ukuba abanye bathi ungubani owona mthombo ongcono kakhulu wokuthengisa ngaphandle.
8. Yenza i-imeyile yakho ibhalise kuwo onke amaphepha
Bonke oomashishini abaphambili kwi-intanethi banoluhlu lwe- imeyile . Oku kuvumela ukuba bahlale bebanxibelelana nabafundi ukuba babuyisele kwiinkcukacha kwiwebhusayithi, babelane ngeendaba ezizodwa kunye nokuhlaziywa, kwaye benze izibonelelo. Uluhlu lubalulekile, kwaye ngoko ke, ibhokisi lokubhalisa ibhokisi kufuneka libe kwiphepha ngalinye. Ungasebenzisa kwakhona inkonzo efana neHelBabar ukwenza ifomu yokubhalisa ebonakalayo kwiindawo ezahlukeneyo kwisayithi yakho, njengephezulu kwiphepha.