Iimfanelo ezine zoKutya nokuPhepha
Ukutya kunye nePhepha yokuPakisha ingaphezulu kwebhokisi enhle ehleli kwi-shelf esitolo esikhulu. Ingxenye ebalulekileyo yokuveliswa kwemveliso entsha. Ngaba uyayazi oku kudla kunye nesiselo siselo:
- Inani lokutya kwasekhaya kunye newayini lokukhumbula liye laphindwa kathathu ukususela ngo-1999?
- Ingqikelelo ye-70 ekhulwini yazo zonke izigqibo zokuthenga zenziwe kwi-shelf yokuthengisa?
Ukutya kunye nePhejiji yokupakisha kungadideka kubasomashishini bokutya, ngoko nantsi ezinye iingcebiso zokupakisha kwi-Package Machinery Company Inc.
ukuqala ishishini lokutya okanye ishishini lokutya elikhoyo lifuna ukwandisa impumelelo yokuveliswa kwemveliso emitsha. Siyathemba ukuba oku kuvelisa ezinye iingcamango zokupakisha ongayisebenzisa kwi-brand brand.
Iyini indima yokuPakisha
Amava omthengi ngemveliso yakho inempembelelo enkulu ngokupakisha kwayo:
- Ngaba kwakulula okanye kunzima ukuvula
- Ingaba imveliso yayigcinwe ngokutsha ngezinto ebezifakelwe kuyo?
- Ingaba loo mveliso kwinqanaba elithile njengoko lijoliswe okanye liphulwe zibe ziincinane?
- Ngaba imveliso yayingcolile?
Kukho imisebenzi emine ebalulekileyo yokupakisha okufuneka iqwalaselwe kumsebenzi omtsha wokuveliswa kwemveliso:
- Ukukhuselwa komkhiqizo - ukukhusela / ukuthutha / ukuphatha / ukusasazwa / ukupakisha okuphambili kunye nesibini
- Ukhuseleko lomkhiqizo - Ukutya okukhumbulayo / izingozi / ukulandelelana
- UMkhiqizo Ubumnandi - ukubonakala / ukunambitha / ukutshatya / umgangatho
- Ubuni bembonakalo (Yintoni ukuphuhliswa kweebhanki) - Ukubhena / Ukuncokola / isalathisi isikhalazo / ukufaka uphawu lokutshintshwa kwegama / uphawu lobume
Makhe sijonge umsebenzi ngamnye wokupakisha ngokubanzi.
Masiqale ngoKhuseleko lomkhiqizo.
Umthombo woKhuseleko lomkhiqizo kukuGcina ukutya okuKhuselekileyo kwiThutho, ukuPhathwa kunye nokuSasazwa.
Icandelo lokupakisha lihlala lifuna izisombululo ezintsha zokupakisha ukuqinisekisa ukuba iimveliso zakho zifuna ukufumana kwisibonelelo sakho kumsebenzisi kumgangatho ofanayo njengoko ushiye indawo yakho-etsha kwaye ehambelana.
Ukukhusela umkhiqizo wakho kulo lonke uchungechunge lokubonelela, oku kufuna ukucatshungulwa okufutshane kwiphakheji yakho ephambili - okanye izinto ezisetyenziselwa ukupakisha umntu, i-unit unit kunye ne-secondary packaging-materials, ibhokisi edibeneyo okanye ukugqitywa kwendlovu, esetyenziselwa ukubophelela iimveliso ezininzi ezinokuthunyelwa kunye / okanye ukubonisa.
Izixazululo eziqhelekileyo zokupakisha ziquka izinto ezifana neglasi, i-plastiki eqinile kunye ne-flexible, i-aluminium kunye nekhadibhodi, ngamanye amaxesha ngokudibanisa. Ezi zikhethiweyo zikhetha izicelo zokutya ezithile, kodwa zikhona.
Umzekelo:
- Izicelo zokupakisha ibhokisi ngebhokisi zisetyenziselwa kokutya kokutya (ukutya) kunye nokusela (iwayini)
- I-Aluminium ifanelekile kumatshini we-soda kunye nokunika izixhobo zokutya ukubonakala kwe-premium nokuziva.
Ukupakishwa Kuqinisekisa Ukukhuselwa Kwemveliso Ukuphelisa okanye Ukunciphisa Ukukhumbula Ukutya kunye NeziTshaba kunye noNcedo Ngokulandelelana.
Ukusuka kwijusi ukuya kwi-bhotela ye-peanut, ukutya kunye nesiphuzo sikhumbula ukuba okwenziwe kwimixholo kwiminyaka yakutshanje uye waletha ukhuseleko lokutya ngaphambili kwengqondo yomthengi. Ukukhumbula umkhiqizo kunokunokutshabalalisa ukuthembeka kwenkampani, ukunciphisa ukuthengiswa kwemveliso, kwaye mhlawumbi kubangele isigwebo.
Ukungcoliswa komkhiqizo wokutya kunokwenzeka nakweyiphi na indawo kwi-chain chain. Njengoko ukutya kwakho okanye inkampani yokuphuza iqala ukukhula, kubalulekile ukugcina ulawulo lwakho lokutya.
Kukho iinkqubo ezininzi zokupakisha kunye nobuchwepheshe obujoliswe ekuncediseni ukwandiswa kokutya kokutya. Ngethuba kusetyenziswe izinto zokubala ukudla, kufuneka kube neengozi ezinokuthi zenzeke kwisigaba sokupakisha. Ngokomzekelo, ii-inks kunye neengubo ezisebenzisiweyo ekupakilweni zingadlulela kwimveliso yokutya neyokusela.
Ukukhuselwa kwabathengi, kukho imithetho yokubhaliweyo kunye nemigaqo ye-FDA efuna ukuba ulwazi oluthile lufakwe kwiiphakheji zokutya nokuphuza njengoluhlu lwesithako, imiphumo ekhoyo yokusetyenziswa okanye ukusebenzisa, i-ID ye-batch kunye nomhla wokuvelisa ukuze umkhiqizo ulandelwe okanye ilahlekelwe ekupheleni.
UMveliso oButshatshayo ukwandisa ngePakkaji eyiyo, Ukunceda ukuBonakala, UkuNqatha, Ubomi beShelf kunye noBulunga.
Kungakhathaliseki ukuba kukuphi ukutya okulungileyo okanye isiphuzo somkhiqizo womkhiqizo, ukuba ayinakulungiselelwa ngokutsha, amathuba ukuba ulahlekelwe ngumthengi onyanisekileyo.
Ngeempahla ezipakishwe, ixesha ukususela xa umveliso wakho wenziwe kuze kube ixesha elidlulileyo lingahluka ukusuka kwiintsuku ukuya kwiminyaka. Umhla osetshenziswe kwipakethe udla 'ukuthengiswa ngomhla.' Nangona kunjalo, ngenxa yokuba umthengi uhlala egcina ikhaya ekhaya ixesha elide ngaphambi kokulidla, kubalulekile ukuba ukupakisha kunceda ukugcina utsha olusemva kokuthengisa ngomhla.
Kukho ukuvavanywa kunye nokuqhubela phambili kweeteknoloji zophuhliso lweeteknoloji ezivumela abakhiqizi bokutya ukuba bandise ubomi bomnxeba kunye nokulawula ukulungiswa komveliso okubandakanya:
Izinto eziphathekayo - iipakethe eziguquguqukayo ezifana nokugqithiswa kwemivalo yamaswidi kuza kuba nobomi obude obude ngaphezu kwephepha kunye nephepha elifakwe kwiipaki. Kukho urhwebo olulindelekileyo kumthengi wokulindela i-candy, ukuze zombini iindleko kunye neembonakalo zifuna ukuqwalaselwa.
Imithintelo yefayile - Kwiiphakheji eziguquguqukayo, kukho imimandla ephazamisayo eyahlukeneyo yomoya, umswakama, kunye ne-flavour. Izambatho zingongezwa kwiifilimu zokutshintsha nokunyusa ubomi bekhefu lomkhiwane kwaye ziphuculise ukutsha. Ezinye ukutya kunye neziyobisi zifuna umqobo. Ezinye, ezinjengemveliso yenyama, zidinga ukuphefumula ekugqibeni.
Ukupakishwa okucatshungulwayo- ngokuqhelekileyo kwindlela yokuvalwa, isembozo okanye ukuvalwa kwelebula, ukupakishwa kwento yokuncedisa kunceda ukugcina umfutho ngokukhupha umoya kunye nokongeza umthengi. Uphando luyindlela ekhethekileyo kwimveliso efuna ukusetyenziswa ngaphezu kwamaxesha amaninzi.
Ubume beBrithini (Yiyiphi ukuThuthukiswa kweBrakhi) - UkuThengisa / ukuCoca / iSibheno soBhenketho / UkuBeka / ukuthembeka kweMpawu
Unyaka ngamnye, amawaka eemveliso zokutya neziselo zokusela. Ukuba i-70 ekhulwini yezigqibo zokuthenga zenziwe kwi-shelf yokuthengisa, ufuna ukugxila ekupakameni iingcamango ezenza umkhiqizo wakho uphume kwimveliso emitsha nekhoyo ukuze ukhange umthengi. Namhlanje kunanini ngaphambili, ukupakishwa kuye kwaba yinxalenye ebalulekileyo yokuxuba umxube kwaye kukuvumela ukuba uqhagamshelane ngolwazi lomkhiqizo ngqo nomthengi.
Ngokusisiseko, isakhiwo esihle sokupakisha siya kutsala umthengi , kwaye iya kukhusela imveliso ekusebenziseni ukusetyenziswa. Ukusebenzisa ubungakanani obufanelekileyo, imilo, imibala, kunye nezinto ezipakishwayo zakho ziza kuphucula amava omthengi ngemveliso yakho ekugqibeleni, kuya kunceda ukwakha ukuqonda ngolwazi.
Ukuba unayo izibonelelo, cinga ukuqesha umyili wezinto zokupakisha onokukunceda ukudala ubunikazi obukhethekileyo kunye nokuncedisa izinto ezifanelekileyo iimveliso zakho. Nangona kunjalo, ukuba uhlahlo lwabiwo-mali lucacile, kukho ukhetho olufanelekileyo, kwaye unako ukuguqula ukupakisha kwakho (okanye ukubuyisela kwakhona umkhiqizo wakho) njengoko ixesha liqhubeka.
Ekupheliseni / Ukugoba
Abasomashishini bokutya kufuneka baqaphele ukuba ukupakishwa kukubambisana ngqo nomsebenzisi wakho. Kutyalo-mali olwenza okanye oluphule ishishini lakho. Uphando oluzayo luya kuhlawula ixesha elide loyilo lwepakethi yakho kunye nolwazi oluchanekileyo lwempawu.
Utyalo-mali lwakho lokupakishwa kokutya kunye nokusela iyona ndlela efanelekileyo yokufumana umkhiqizo wakho kwi-shelf nakubathengi!