Thola iSampuli yokutya kwiiMillion Ngexabiso le-Adware ye-Superbowl

Khawucinge nje izigidi zabantu ukuthabatha ukutya kwakho

Abadlali bezemidlalo bathanda i-Super Bowl isikhangiso se-Mevocados yaseMexico-enye ifanaggged #FirstDraftEver. Abantu abanjengawe, imidlalo engazi kakuhle, asizange siyifumane. Kwaye, inyaniso, enye ingxoxo nokuba i-ads ye-Super Bowl yintengiso engcono.

Olu shishini landixhalabisa kuba ndiyayazi malunga neAvocados yaseMexico. Into abayithandayo. Iimeko ezikhulayo. Indlela abanamafutha amaninzi kunamanye, abenza ukuba baphelele ukucoca okanye i-guacamole.

Kungenxa yokuba ndake ndithatha inxaxheba kwisiganeko esikhulu sampula ukufundisa abalobi bokutya konke malunga ne-avocados. Satya. Sasinatha. Sifihlile isiqhamo (kungekhona imifuno) kwi-guacamole. Eli liqela elonwabileyo litshala ngokuqinisekileyo into esiyifunayo engqondweni yam. Nangona ndingowesiKalivali, ikhaya kwi-industry ye avocado, lo vavanyo lwangenza ndihloniphe umgangatho wezo ziqhamo zaseMexico, eziyingqayizivele ngenxa yeemeko ezikhulayo.

Uhlahlo lwabiwo-mali lweSampuli yokuHlalwa kweeMali ezi-4.5 Million Unokuzibuza

Ukukhuthazwa kokutya okulungileyo kukulula.

Ukutya abantu. Ngaphandle. Yintoni oyenzayo xa uhamba ngeemarike zamafama? Yidla i sampulu. Ngoko xa uthengisa ukutya kwakho okanye iziphuzo kwiimarike zamafama, yenza ukuba ukutya kube ngumlomo wabantu bakho kuqala. Iisampulu yindlela efanelekileyo yokukhuthaza ukutya okukhulu . Ukuxelela ibali lakho likhulu. Yiyiphi i-packaging eyenzela wena kwii-shelf zokuthengisa.

UkuSamphula Ukutya kuSebenzi olungcono kunakuphi ukuthengisa

I-Costco ivavanya ukuba umkhiqizo omtsha wokutya okanye umgca womkhiqizo ulungile kwivenkile yabo kunye ne "dhowhow". Le ntsalelo yexesha elifutshane isetyenziswe konke malunga nesampulu sokwakha ulwazi kunye nokuvelisa ukuthengisa.

Lezo zithengiso ziqikelela ukuphumelela kwexesha elizayo-nokuba ingaba i-Costco ifuna ukuthatha umkhiqizo. Emva koko, emva kweengxabano ezimbi malunga nama-waffles e-Nutella kwi-demo kaSeptemba 2015, ikusasa leSampulu zeesampuli liyakubona utshintsho oluthile.

Isiqendu esingaqhelekanga sasinjengokuqinisekiswa kwehlabathi lokwenene kwinqaku malunga neengqondo emva kweesampuli ze-Costco.

"Iisampuli ziye zandisa ukuthengisa ngezinye iimeko ngamaphesenti angama-2,000," ngokweli bali e-Atlantic. Ngaba unokuthi "i- ROI " (ukufutshane okubuyiselwa kutyalomali)?

Ngokufanayo, bonke abathengisi bokutya abaye bamkelwa ukuba bathengise kwi-Whole Foods okanye ezinye ivenkilezi bafumana uxinzelelo lokunikezela ngemveliso yomrhumo ("uzaliswa mahhala") ngenxa yedemos. Kwi-webinar ye-NEXT ye-Accelerator, uKoel Thomae, umsunguli weNoosa Yoghurt wabelane ngesicwangciso sakhe esiphumeleleyo sokuqalisa umgca we-yogurt yomkhiqizo we-yogurt ngokunikezela abathengi. Uncedisa isampula nge-couponing media media.

Izinzuzo zokuSampula kokutya

Abathengi bokutya bemvelo bafuna ukuhlangabezana nomenzi. Ukwazi ukuba ukwahlula ukutya kwakho kwiileyibhile yangasese kunye / okanye ezinye iindlela eziphantsi kwexabiso. Xa kunokwenzeka, bonisa. Unokufumana abasebenzi abakhulu beememo (ngamanye amaxesha banikezwa ivenkile). Kodwa uya kuba nzima ukufumana umntu onentshiseko kunye nokunyaniseka ongayenza njengomsunguli weenkampani ... ngokukodwa ukuba ungumenzi, ungasebenzisi i-co-packer. I-demos yomntu-mntu unikela umnini-mveliso wesondlo iincinci ezimbalwa:

1. Uyakonwabela ukubona abantu bebala ukutya kwakho okokuqala.
2. Igalelo labo likuvumela ukuba uqhubeke uphucula.

1. Uya kufumana iingcamango zokubambisana kunye nemveliso ezayo.
2. Wena kunye nabasebenzi besitolo bakha ubudlelwane.
3. Unxulumene nabathengi ukwakha ubumbano kunye nokuphila kokuthengwa kwakhona.

Kwaye ngaba ndifuna ukuba nditsho ukuba iiMiboniso zoBuFancy kunye neNewHope Exact Product Expos zakhiwe kwisiseko sampula uze udibe?

3 Iinkonzo Zinceda Ufumane Iimvavanyo zeSidya Kulapho

Ngaphambi kokuba ii-iPhones zijikeleze umhlaba, kwakukho iBzzAgent, inkampani yesampula yoluntu. Inkampani iyaqhubeka isasaza ukutya kunye nezinye iisampula zemveliso, ikakhulukazi kwiinkampani ezinkulu zeCommunity Packaged Goods (CPG), ukuba "zisebenzise i-buzz agents" ukuvavanya nokwabelana ngemibutho yabo yentlalo.

Kwiminyaka yakutshanje, iinkonzo zenkampu zithathile kwiimilinganiselo ezintsha, zivumela abakhiqizi bokutya badonsa abathengi ngendlela yokudala:

1. Ukufikelela kwi-Portlandia Millenials ngeSampula yaseJeff DavisLab, apho abathengi bazame ukunika ingxelo ngemveliso.

1. Isampula lonke ngeebhokisi zokubhaliselwa kokutya, ezibheno kwiintlobo zokutya ezithanda ukufumana ibhokisi ebinomdla, ukutya okutsha. Iinkampani zeebhokisi zobhaliso zinemizekelo eyahlukeneyo ngokubanzi ukuba uhlawula ukuba udibaniswe okanye uvele unikele ngeesampuli.
2. Fumana phambi kwabathengi abathengi kunye noMhlobo Ogqwesileyo wamthengi (BBF Direct), ukusuka kubadayisi kwiinqwelo-moya ukuya kubathengi be-snacks.

Futhi ungakulibali i-sample sampling yempembelelo yesinikidi lesipho.

Incwadi yam Ukutya Okulungileyo, I-Great Business ibonisa ezininzi iinkampu zempendulo kunye neempendulo zempumelelo, ezihlanganiswe kumava abantu abaye belapho.

Ngaphandle kweTV, KuMlomo wabo

Ngenye imini inyaniso iyinikeza uvavanyo lukaWilly Wonka / Mike Teevee olufana nokutya oluvela kwiTV oluba yinyani. Kuze kube ngoko, banika iBhajethi ye-Ad Bowl kwiprojekti yokutya kunye neprogram yesampulu.