I-CEO ikunika iingcebiso malunga nokuphuhliswa kweMveliso emitsha
Bonke abathengi bokutya bandibuza iifokthi zendlela yokuthengisa kwi-Foods. Ukutya okupheleleyo kukufana ne-Apple ... yinjongo. Khawubheke nje ukutya kukubonakalisa njengokutya okuMnandi kwaye ubone ingqalelo yokuthenga abathengi be-Whole Foods njengoko bahamba ngeendlela.
Ngoko yintoni enye indlela efanelekileyo yokufunda ukuthengisa yonke i-Food Foods? Ndathi ... fumana iinkampani zokutya ezisekuqaleni, eziye zenza i-shelf indawo kwindawo okanye kwilizwe kwaye ubacele ukuba babelane ngamabali abo, impumelelo, imingeni, kunye nowe, ukunyuka!
Ngoko yilapho uMeg Carlson engena khona.
Meg yi-CEO ye-Melt Organics eyenza i-Rich & Creamy Melt® Organic yonke into eyenziwa ngobutyebi bezinto eziqhelekileyo kubathandi bebhotela abafuna indawo engcono. Itholakala kwiinkumbi zakuqala kunye nobusi.
Meg kwaye ndivuma ukuba ukuthengisa kwi-Whole Foods kukhulu kunokuba ube nomkhiqizo omnandi kakhulu wendalo okanye wemvelo. Kufuna ukuqonda indlela yokubeka uphawu lwakho kwindlela yokubonisa ukuba uyazihlangabezana njani neemfuno zabo zokuthengisa kunye neemfuno zabo zokuthengisa? Awuqinisekanga into endithethayo? Yingakho kufuneka ufunde indlela yokuthengisa kuyo yonke i-Food Foods kunye nokuba kutheni ndibhalela olu chungechunge lwamanqaku ukukunceda ukuba ulungiselele okokuqala ukuthengwa komthengi.
UkuPhuhliswa koMveliso omtsha weZonke ukutya
Yintoni oyenzayo kwimveliso yakho entsha yokuvelisa ukwenza umkhiqizo wakho ukhange umthengi we-Whole Foods?
Ekuphuhlisweni kukaMelt, kubalulekile ukuqonda ifilosofi yonke yokutya, amanyathelo okukhuthaza, kunye neemveliso abaziphetheyo.
Imveliso yekhwalithi yinto ebaluleke kakhulu, kwaye umkhiqizo unomdla kakhulu. UMelt wayesebenayo phantsi kwebhanti. Iziqinisekiso zikhuthazwa kakhulu. I-Melt isebenzisa umgangatho ophezulu, ongewona i-GMO kunye nezithako zokurhweba ngokufanelekileyo kunye neemveliso zayo sele sele ziqinisekisiweyo nge-Organic and Kosher. Ngenxa yeziphakamiso ze-WFM kumakhasimende alo, uMelt uphinde wafunyanwa waza wafumana i-Trade Fair Fair kwiSatifikethi soBomi kwi-# 1 isithako, i-Virgin Coconut Oil, kunye ne-Non-GMO Project (NGP) ukuqinisekiswa kwi-Honey Melt Organic.
Ixabiso lokuthengwa kwabaThengi boLonke lweeNdawo zonke ezi zinto.
Kutheni ubeka injongo yakho ukuthengisa iimveliso zakho kwi-Whole Foods?
Ukutya okupheleleyo kubonwa ngokuba yi "Grey Grail" kwindawo yokutya yendalo. Ukuba awukho kwi-Whole Foods, ukuqonda kwabaninzi abachaphazelekayo kubalulekile ukuba awuphumelelanga. Oku kunokunciphisa ukukhula, nangona i-brand yakho kunye neemveliso zinezabelo eziqhelekileyo. I-Foods yonke iqulethe eyenza uMelt into eyinqwenelekayo kubathengi bethu, amaqabane ethu kunye nootyalo-mali bethu.
Ziziphi izithintelo oye wanqoba ngazo ukugxotha iRetail Buyer?
Isivumelwano sokusabalalisa isizwe sithatha ixesha. Kwi-Melt, kuthathe iminyaka emibini ukususela kwisingeniso sethu sokuqala ukukhusela i-shelf yesizwe ukubekwa nge-WFM.
Siye safunda ukuba i-Whole Foods inqwenela ukuqinisekisa ukuba umkhiqizo uya kuhamba ngokuthengiswa kwempahla kumacandelo athile kuqala, nangona kunjalo, inxalenye engqongqo yolu hlobo yinkalo yokuphononongwa kwiphondo kunye nelizwe yonke yenziwa ngexesha elifanayo.
Sijolise ngamandla ethu kwisicwangciso, ngokusondela kwizigaba ezazisele ziphumelele, sele sithengisa uMelt okanye apho sasinobudlelwane nabathengi ukubonelela ubungqina kumandla okuthengisa kaMelt. Sabantu ngabanye esijoliswe kwimimandla yaseMpuma nakwiNtshona-ntsapho esiyakholwayo iya kuba yimpumelelo.
Emva kokuba sifikezelwe ukusabalalisa kule mimandla, siye kwiinkampani ukuba senze ingxelo ngokusemthethweni. Ngokwahlukileyo kwaye ngaxeshanye simele siqinisekise ukubekwa kwababasasazi bekhethwe yi-WFM nganye.
Ukutshutshiswa okuvela kwi-Retail Buyer
Yonke ifowuni yokuthengisa ineendawo ezinokuthi zinqatshelwe ... izithintelo ezinokumisa ingxoxo nomthengi. Ngaba ufunyenwe?
Intshayelelo yethu yokuqala yayiyinto yokuthenga iqela likazwelonke lokuthenga. Samukelwa kakuhle. Nangona kunjalo, babengakulungele uMelt okwamanje. Yilapho sabuyela kumacandelo ommandla ukuba sithengise kuyo. Sineempembelelo ezivela kubathengi ukuba sele bephethe iimveliso ezifanayo. Kwakungumsebenzi wethu ukwenza ukuba umehluko phakathi kukaMelt kunye nabathengisi bawo, kwaye ubonise ukuba kungani le mveliso yayiza kuba nomdla kubathengi beeNdawo zokuThengisa.
Emva kokuba sakwazi ukubuyela kubathengi besizwe abanomdla wokuhlukanisa, iqela lokuthengwa kazwelonke elikhethiweyo ukuphatha uMelt. Ngokubhekiselele kwi-WFM Vendor Portal, kwafuneka siqinisekise ulwazi oluthile oluposelwe ukuqinisekiswa.
Ziziphi izatifikethi ozifumanayo, njenge-Fairtrade, i-Rainforest Alliance, iTransFair, i-Kosher, i-Organic, njl.
Sisebenzisa kuphela izithako ze-organic and non-GMO eziphezulu kwi-Melt no-Honey Melt. Iziqinisekiso ezichaphazelekayo kwimveliso yethu ziyiProjekthi ye-Organic, Kosher, engeyiyo-GMO, kunye ne-Fair Fair Fair yoBomi.
Iinkcukacha zoPhuhliso lweeNdawo zonke
Yiyiphi na amava akho kunye ne-All Foods Portal? Ngaba ukulungelelaniswa okokuqala okanye ngaba ufuna ukubuyela emva kwamaxesha amaninzi ngaphambi kokuvunywa?
Emva kokuba uvunyiwe ukuthengisa, ucela ukufikelela kwi-Portal. Asikwamkelanga amaxwebhu ethu angena ngemvume okwamanje. Silindele ukufumana loo nkcazelo kungekudala njengoko sihamba kumashalofu ngoSeptemba no-Oktobha.
I-Present Foods Presentation
Udale njani ukubonisa kwakho ukulinganisa iimfuno zabathengisi kunye neemfuno zokuthengisa?
Iqela lokuthenga lonke likazwelonke lokutya lithe ngqo kwiimfuno zabo zokunikezela. Banikeza itemplate yephepha elilodwa kwintetho yakho. Ukongeza kwi-pager eyodwa efunekayo, silungiselela ipakethe (ipakethi yikota kwi-PowerPoint presentation) ngolwazi olongezelelweyo ukuze uphendule nayiphi na umbuzo abangaba nayo malunga nesicwangciso se-Melt sokuya kwi-market, ithagethi ekujoliswe kuyo, ukubeka indawo yokukhuphisana, imveliso iinkcukacha, izatifikethi, njl. Ukutya konke oku kunceda kakhulu. Kwimigangatho yokuqala, banikezela ngempendulo ebalulekileyo kunye nolwalathiso malunga noko sifanele senze ukuphumelela ekuthengiseni kwi-Whole Foods. Siqinisekisile ukuba ukupakisha kwethu kukuthotyelwa ngokupheleleyo kwi-FDA kunye ne-labeling protocol ngaphambi kokuba umthengi athengise.
Icandelo ngalinye likhetha kunye kwaye linomdla wolwazi oluchanekileyo ngaphezu kwe-pager eyodwa. Sifumene ukuba kunzima ukufumana intlanganiso ngaphandle komthengisi wokutya njengoko abaninzi abathengi be-WFM bakhetha ubudlelwane bemthengisi ngokumelwa komthengisi.
Iinkcukacha ezongezelelweyo:
Umfazi Usomashishini Usebenzisa i-Crowdfunding Ukuqalisa kwi-Foods
Oontanga Ukuxhaswa Ngontanga ngeCrowdfunding
Abasetyhini abangakumbi ekuDleni