Indlela iKickstarter kunye ne-Indiegogo eyenze iCrowdfunding idume
Imivuzo yokuxhaswa kwezihlwele isisiseko semali yamashishini amancinci . Amashishini angenazo iinzuzo zobukhulu beeprojekti eziposayo kwi-portal crowdfunding, ejolise kwisixa esithile senkunzi.
Ngokubuyisela ngeminikelo evela kubalandeli beprojekthi, ishishini okanye ingeniso inzuzo inika inxalenye ethile yokukhuthaza ukuthatha inxaxheba (yingakho ibizwa ngokuba ngumvuzo--siseko se-crowdfunding).
Imbali Yemivuzo-Isekelwe kwiCrowdfunding
Nangona i-crowdfunding yaziswa kwi-platform efana neKickstarter kunye ne-Indiegogo, ngokuqinisekileyo akuyiyo kuphela indawo yokubonelela. Nantsi imbali emfutshane:
- Ngowe-1997 : Ngokwe-website ye-crowdfunding Funding, i-history of crowdfunding yaqala ngo-1997 xa i-rock rock yase-UK, iMarillion, ixhaswe ngokutyelela ukuhanjelwa kwabo nge-ArtistShare, i-website yenkxaso-mali.
- 2006 : U-Prosper, omnye wabatyeleli kwindawo yokubolekisa abaontanga , wenza abantu babolekise baze baboleke imali ngaphandle kweendlela zebhanki zendabuko.
- 2009: ii- website eziqhelekileyo ezifana ne-Indiegogo ziqalisiwe kwaye kuqaliswe uhlobo olutsha lokuxhaswa kwemali yokuxhamla abantu - ukuxhaswa kwabantu abaninzi .
- Ngo-2011-2013 : Ngo-crowdfunding ngokuqhaqhazela ngokupheleleyo, uMongameli uBhabha waphakamisa uMthetho we-Jumpstart we-Business Startups (JOBS) kuMthetho ngo-2012. Oku kubangele indlela yokulawula ngokwenene yokukhusela abaxhasi kwiiprojekthi ezixhamlayo kunye nokuvumela ukuba ishishini liphendukele kwi-crowdfunding njengento ebalulekileyo umthombo wemali.
I-Kickstarter yiyona iphambili yesikhulumi se-crowdfunding esekelwe yimbuyekezo. Ngokutsho kwesayithi leKickstarter, ekupheleni kuka-2013:
- Abaxhasi babethembise i-$ 928 yezigidi kwiiprojekthi kwi-Kickstarter
- Iiprojekthi ezingama-54,233 ziye zaxhaswa ngemali ngempumelelo
- Abantu abayizigidi ezi-5.4 baye basekela iiprojekthi
- Abantu abayi-1.58 yezigidi baye basekela ngaphezu kweprojekthi eyodwa
- Izigidigidi ezili-12,8 izibophelelo zenziwe
I-firming eqinileyo uDeitte uqikelele ukuba ngaphezulu kweerandi ezingama-700 ziza kuthengisa izandla kwiindawo zokuhlala ezixhaswa ngumvuzo.
Iintlobo ezidumileyo zeProjekthi zeCrowdfunding
Kuye kwenzeka ukuba ngelixa ubuninzi bezobugcisa bebenzisa i-crowdfunding ukunyusa imali kwimisebenzi yabo, enye yeendidi ezidume kakhulu kwiiprojekthi ezixhaswa ngabantu abaninzi yi-teknoloji.
Ngokwe-Economist, imidlalo yevidiyo kunye nezinye iiprojekthi zobuchwepheshe zilawulwa yi-Kickstarter eziphambili ze-campaigns zokubambisa i-crowdfunding ngokweedola ngo-2012.
Amagcisa abe yi-tech savvy kwaye sele esandululwe ngokutsha kwiplatifti yezixuku, ngokuzisebenzisa ukuxhasa iingcamango zemidlalo entsha kunye nemipheripherali, njengabalawuli bezemidlalo. Abaxhamli bezemidlalo abakulindelanga ukubuya kwimali yabo kwaye bayavuya ukunceda abaprogram abasebenza kwiiprojekthi ezipholileyo.
ImiSebenzi yeeNkxaso-mboleko eziSebenzayo
- I-shishini, elingenzi nzuzo, okanye i-post-entrepreneur izithuba zeprojekthi efumanekayo kwinkxaso-mali kwisikhundla se-crowdfunding njenge-RocketHub esinomhla wokugqibela
- Ngokuqhelekileyo, iividiyo ezikhethekileyo zentengiso ziveliswa ukuza kubakho abaxhasi abanomdla kule projekthi.
- Abasunguli beprojekthi babelana ngethuba lokuxhamla abantu kunye nabahlobo kunye nosapho
- Abaxhasayo abanomdla banikela kwiprojekthi, babelana ngemisebenzi yabo kwiinkonzo zentlalo
- Ngenxa yokuxhasa iphrojekthi, abaxhasi bafumana umvuzo ngokusekelwe kwisixa-mali esizibopheleyo (kuchazwe ishishini okanye usomashishini emva kweprojekthi)
- Ukuba iinjongo zezimali zihlaselwa ngaphambi kokuba umhla wexesha uphumelele, idibanisa "iyanceda." Imali iyatshintshaniswa, kwaye imivuzo isenziwa
- Ngokuqhelekileyo, kwiinyanga ezilandelayo kwiprojekthi exhaswe ngemali, abaxhasayo bafumana umvuzo wabo (nangona uphando lubonisa ezininzi iimvuzo zifikelele ekuhambisweni kwazo)
Imithetho iyatshintsha, yenza kube lula kwaye ithandwa kakhulu kwiiprojekthi ze-crowdfund. Ngomoya emoyeni wabo, iindawo zokubambisa izixuku ziyakwandisa iminikelo yazo yemveliso kwaye zixhaphaza ngokutsha abasebenzisi abatsha bazo zonke iintlobo.