Indlela yokuphephelwa kwengqondo yeCrowdfunding Mindfield
Iindaba ezilungileyo zikho iindlela ezininzi ezahlukeneyo zoshishini abasebenzisa ukukhangela imali xa beqala ishishini . I-teknoloji yatshintshe indlela yoshishino eyenziwa kwisikali esikhulu. Ukuba yinto ecacileyo, intanethi yintoni abantu abaye benza enkulu kwihlabathi lezoshishino baye basebenzisa ukufezekisa into abanayo. Enye yezindlela usomashishini angasebenzisa i-intanethi ukuthengisa ingcamango yabo kubanomdla abanomdla ngokubambisa abantu .
I-Crowdfunding yindlela yokuphakamisa inkunzi kwi-shishini ngokusebenzisa abaxhasi nge-intanethi. Kukho amaqonga ahlukeneyo umntu angayisebenzisa ukuphakamisa imali ngaphandle kokuba yonke iqonga eliwela kuyo liya kukukunceda ukuba ufumane oko ufuna. Kukho amaqonga ahlukeneyo abone abantu abasebenzisana nomgca othile weengcamango zempumelelo kwaye abanye bahluleka kwaye ke kukho isidingo sokuba uhlolisise i-website ngaphambi kokuba uqhubeke kwaye wenze ingcamango yakho ifinyeleleke kubantu abanqwenela kakuhle.
Simele sivume ukuba ngokwenene yonke ishishini linemingeni yalo kwaye i-crowdfunding ayikho inkululeko. Namhlanje, singathanda ukukuthatha kwimingeni enokujamelana nayo ukuba ufuna ukubandakanya nayiphi na imisebenzi eyenziwa ngabantu abaninzi . Yonke ishishini ineemingeni yalo, kwaye ukuxhamla abantu abanakho ukuxolelwa.
Namhlanje, singathanda ukukuthatha kwimingeni enokujamelana nayo ukuba ufuna ukubandakanya nayiphi na imisebenzi eyenziwa ngabantu abaninzi.
Ukufumana iTrust
Ngaphambi kokuba uqhubeke kwaye uzibandakanye kwingqungquthela ye- crowdfunding ukwenzela ukuphakamisa inkunzi ebhizinisini lakho kukuhle ukuzibuza, ndiza kuphumelela njani ukunyaniseka kwabathengi abanomdla kunye nabaxhasi? Ndingayenza njani ukuba babe nokholo kum kodwa andikaze ndirekhode impumelelo kwishishini ngaphambili? Imibuzo inokukunceda ufike ngeendlela ezilungileyo zokuzitshengisa ngokwakho nasiphi na iqonga ukuze ufumane imali evela kubantu abahlukeneyo.
Umba oyintloko apha uzinika abantu obani ufuna inkxaso evela ekuthembekeni. Unomsebenzi wokudala ukuthembeka kwekhontrakthi yakho ukwenzela ukutsala umdla ovela kubanini-mali . Kukho iimeko apho abanye abantu baye baqhuba loo maphulo enkohliso ukuba emva kokuba baxhaswe ngemali, bahamba nemali abayinike yona. Ngaloo matyala, abatyali-mali abaninzi baye baqinisa iipokethi zabo. Ngoko unyanzelekile ukuba ubonise ukuba ungumntu othembekileyo kwaye uthembekileyo oswele imali enkulu ukuze enze loo mbono mkhulu.
Kuthiwani ngePlatform?
Ukunyuka ngokukhawuleza kwe-crowdfunding njengendlela yokutsala abatyalo-mali baye babona izityalo ezininzi ze-intanethi zisityalo kwixesha langoku.
Oku kubangele ukudideka okukhulu kubahwebi abaselula abanengcamango enkulu yezoshishino kwaye bafuna indlela yokuphakamisa inkunzi . Ngoba? Abazi ukuba yeyiphi ipulatifomu esemthethweni kwaye ngubani ongenawo. Ngokomphando owenziwe ngokusekelwe kwizinga lokuphumelela, i-Kickstarter kunye ne-IndieGoGo bebekwe phezulu kakhulu. Nangona kunjalo, oku akuthethi ukuba wonke umntu osomashishini kufuneka ahambe apho aze abone ukuba ingcamango yabo iya kuxhaswa ngemali ngabanini-zimali abanomdla. Kukho iindawo ezincinci ezenza kakuhle kwaye kuya kuba kuhle ukuba uzihlolisise nazo.
Ingaba unengcamango enkulu yezoshishino ocinga ukuba izotshayela nayiphi na imali onokuyenza xa uyifaka kwisiza karhulumente? Ukuba ewe, kulungile ukuba ujonge indawo ngokubhekiselele kwinani leendwendwe elibhangayo, uhlobo lwabavakashi olukhangayo, iindleko ezipheleleyo zokuqhuba umkhankaso we-crowdfunding kunye nemimiselo neemeko zokusebenzisa iqonga lokunyusa imali.
Ngale miba engqondweni, ngoko ulungile ukuhamba. Ukuba iqonga elithile lihlangabezana nazo zonke iimfuno, zisebenzise ukukhankasela nokutsala abatyali-mali.
Iithagethi Zakho kunye nemihla yokufa
Enye ingxaki enkulu kubafundi be-crowdfunders kukuba abaninzi banokuphelisa ngokungahambisani neethagethi zabo kwisithuba esithile. Kufuneka ube neengcamango ezintle kunye neenjongo zakho. Abatyalomali bafuna izinto zangempela ezibonakala zifikeleleka ngaphandle kokunyaniseka. Yintoni le ibuza kuwe njengomrhwebi? Kufuneka uqiniseke ukuba ngokwenene into ekuthiwa ngayo kwikhankaso yakho yinto umntu anokuyikholelwa ngokwenene. Musa ukunyanisela ingcamango yakho ekucingeni ukuba uzotyalela abatyala-mali nje ngokuba wenze ipakethe yakho ilungile. Khumbula ukuba nabo banengqiqo enkulu yokuqinisekisa nokufumana ukuba ungokoqobo okanye akunjalo.
Ukusekwa kwezinto ofuna ukufezekiswa emva kwexesha elithile elibaluleke kakhulu xa kuziwa ukwenza iqondo lakho liphumelele ukuba awukwazi. Kufuneka uzipakishe ngendlela eyiyo ngaphandle kokujonga ngathi yonke into ayinakusebenza kweli hlabathi lanamhlanje. Eyona nto ipakethe, iphakamileyo amathuba okutsala abatyali-mali kunye nexesha elincinci eliza kuthatha ukuba uzalisekise iinjongo zakho zephulo.
Ukwakha Inzala Ngaphambi kweCrowdfunding Campaign
Ukuhluleka okuqhelekileyo ngabafundi abaninzi bazama ukudala iphulo lokuqala ngaphambi kokuba basebenze ekuphuhliseni iimfuno zabanye abantu. Le yilapho sonke siphutha khona. Njengomrhwebi, kufuneka ufumane abantu abanomdla kwingcamango yakho ngaphambi kokuba uqalise umkhankaso wokukhulisa imali ukuze uhlawule ibhizinisi . Ukuba awukwenzi loo nto, eli phulo liya kuyidla ixesha elininzi kwaye ungagqiba ungakhange uhlasele itekethi yakho.
Ngaloo ndlela, ukuba unomdla wokuba nomkhankaso we-crowdfunding kwixesha elizayo, siya kukucebisa ukuba wakhe umdla kwiphulo lakho malunga neenyanga ezintlanu ngaphambi kokuba uqalise umkhankaso wangempela. Oku kuya kuba lula kuwe ukuphakamisa imali ukususela ekubeni abantu babeya kukwazi ukucinga kwakho kwaye baya kuba balungele ukumba ephaketheni labo ukukuxhasa. Ukuba wenza njalo, iphulo lakho linokufumana ithuba lokufumana i- capital eyaneleyo engama-90 ephakamileyo ukuba ufuna ukukhaba ukuqala ishishini lakho.
Ukuzaliseka kwababalandeli
Xa uzibandakanya kwi-crowdfunding, kufuneka wazi ukuba ngabaxhasi okanye abatshali-mali abakuxhasile xa uqala ishishini lakho baya kufuna iimbuyekezo ngokubuyisela. Abanye bafuna inxaxheba yenkampani yakho ngelixa abanye bangakufuna nje ukuba ubathumele iimveliso zokuqala ezenziwa yinkampani yakho. Le yindawo enye ephambili apho abanye abashishini abahamba khona. Emva kokuba umkhankaso we-crowdfunding usuphelile, baqala ukuxubusha imiba. Ukuba wenza njalo, bonke abatyali-mali baya kuqiniseka ukuba uthembekile kwaye oku kuya kuphazamisa into yakho yomfanekiso.
Kuthetha ntoni oko? Kufuneka ufike ngeendlela ezifanelekileyo malunga nendlela oza kuzalisekisa ngayo iminqweno yabatyalomali bakho. Kufuneka ulungele ukuhamba ngeyure eyongezelelweyo ukwenzela ukuba uqinisekise ukuba bonke abantu abaxhaswa ngemali unelisekile ngento obavuza ngayo ngokubuyisela. Ukuba ngaba yinxalenye yenkampani yakho, ngoko uyenyanisekile kwaye kunye nokuba ngaba kukuthengiswa kweemveliso, kulungile ukuzibophelela kunye nokuhlangabezana neminqweno yabo njengoko ubenayo ngokuvumelana ngexesha lephulo. Ukuba unokwenza oko, ngoko ubomi bakho kwilizwe loshishino luya kukhula. Naliphi na ixesha unenkcitho yemali , aba batyali-mali abaye baxhaswa ngemali phambi kokuba neyakho ingcamango iphathekayo iya kuba ngowokuqala ukukusindisa ekubeni ngoku baya kuba nokholo kuwe nakwi-brand yakho.
Unxuswa njani ukuba Ukhusele i-Idea yakho?
Xa uhamba ubeka ingcamango yakho kwisiqulathi esithile kufuneka uhlale ukhumbule ukuba kukho abafana abaseleyo ukuba bakhombe ingcamango yakho kwaye baqale iqela elifanayo. Ngaloo nto engqondweni, ngoko kukulungele ukuba uqinisekise ukuba ingcamango yakho ikhuselwe ngokuthe ngqo kulolo hlobo. Ngaphandle koko, unokuphela ungenayo ingcamango kubakho kuba sele sele ibiwe kwaye mhlawumbi ixhaswa ngabalimi-mali abafanayo ozama ukuthetha nabo. Ngoko, yintoni omele uyenze ukuze ugweme loo matyala?
Ukunciphisa abanye abantu ukuba babambe ingcamango yakho, kuya kukulungela ukuba udale iingxoxo zangasese nabanini-mali . Ungathumeli oko unako kuluntu. Ngeengxoxo ezizimeleyo, uqinisekisa ukuba akukho mntu uya kubamba ingcamango yakho kude xa kuthelekiswa nokwenza ebantwini. Kwakhona, kukuhle ukukhupha izivumelwano ezingabonakali phakathi kwakho kunye nabanotyalo-mali. Enye indlela kukuqinisekisa ukuba ingcamango yakho ine-copyright ngaphambi kokuba uyiposise kuyo nayiphi na iplati yoluntu. Khangela igqwetha ukuba likuncede kule nkqubo ukuba ufuna ukukhuseleka.
Ubuninzi Kangakanani umTyalo-mali kufuneka athole umvuzo?
Le nto into ofuna ngokwenene ukucinga ngayo ukuba ufuna ukwenza ibhizinisi lakho lizinze ngokwezimali ngamaxesha onke. Ufanele ukubala kakhulu ukuba unganikeli ibhizinisi lakho elingaphandle. Oku akunjalo. Kufuneka ube neengxelo ezingaphezulu kwama-50 eeprojekthi. Ngaloo ndlela, abatyalo-mali bakho kuxhomekeke kwinani labo kunye negalelo labo kufuneka babe nalo lonke ixesha. Ungazibeka phantsi kwimeko apho inkampani yakho okanye iphrojekthi yakho ikhona ukuhlangabezana nezinye iimfuno zezemali zabantu. Kufuneka ube ngumphathi omkhulu kwaye akukho mntu. Ukuba umtyalo-mali uzimisele ukuxhaswa, yenza isivumelwano esingabaphakamisi ngaphezu kwakho kwaye ngokufanayo akubeka ibhizinisi lakho engozini yokukhupha imali.
Kwimeko apho umnini-zimali enxininisa kwimigqaliselo ethile kunye neemeko, ukhululekile ukuba ungabandakanyeli nantoni na ngakumbi njengoko siqinisekile ukuba ukuba le ngcamango iyasebenza, ngoko baya kuza kuza emva kwakho kwaye baphelise ngokuvumelana nemimiselo yakho kunye neemeko.
Kuthiwani Ukuba Ndingaphumeleli Kuvavanyo Lwethu Lokuqala? Ngaba Ingonakalisa Ubume Bami?
Lo ngumbuzo obalulekileyo kakhulu omele uzibuze wona ngaphambi kokukhangela nayiphina iqonga ukuqala iphulo. Ngoba? Xa usweleka, kukho amathuba okuba igama lakho liya kuthinteka. Akukho mtyalo-mali onokufuna ukuxhaswa ngumntu oxhaswe ngemali aze aphelelwe ngumsebenzi. Yintoni oku kuthetha ukuba kufuneka ubaleke kuzo zonke izinyathelo ozithathayo. Ngaphambi kokuba ukhange umtyalomali, qi niseka ukuba ingcamango yakho iyasebenza kwaye izandi ziphumelele nangaphambi kokuba uxelele umntu ukuba uya kuqinisekisa njani ukuba uyaphumelela.
Ngoko ke, kukulungile ukukhusela igama lakho kunye nomfanekiso wakho wesimboli njengomrhwebi ozayo. Abanini-mali abanokuba khona kodwa bafuna ukusebenza nomntu abaqinisekileyo ngokupheleleyo. Ukuba iphulo lakho lokuqala lihamba kakuhle, ngoko nayiphi na ixesha uya kubasondela kunye nolunye uveliso lwemveliso enokuthi ungaqiniseka ukuba uza kuxhaswa ngemali. Ngaloo ndlela, ukwakha idumela elihle kunye nomfanekiso wesimboli kunoma yiphina ibhizinisi elincinci kukubamba kunye nokugcina abatshali-mali abazimisele.
Ukugqiba, ukuxhamla abantu akuyona into elula njengabaninzi abasomashishini bacinga. Ifuna isicwangciso esifanelekileyo kunye neplatifti elifanelekileyo. Ezi zimbini zihamba ngesandla sakho endleleni eya empumelelweni. Ukuba neqonga elifanelekileyo kwaye ungahambisani nalo neqhinga elichanekileyo liya kukuthabatha nantoni na ngokuqinisekileyo. Ngako oko kulungile ukuba neengcinga zakho njengepakethe epheleleyo phambi kokuba uqalise nayiphi na umkhankaso wokuxhasa imali.
Kufuneka uthathe ixesha lakho ubone indlela oza kuphephelela ngayo ukungaphumeleli okungaphezulu kweminye abantu abaye bahlangana nayo kwimikhankaso yangaphambili. Kufuneka uphumelele ukuthembela kootyalo-mali bakho, ubeke iinjongo ezingqinisisekanga, wakhe umdla kulo phulo ngaphambi kokuba uliqalise, sebenze nzima kakhulu ukufezekisa iminqweno yabatyalomali bakho kwaye uqinisekise ukuba ingcamango yakho ikhuselwe ngokupheleleyo naluphi na uhlobo loba.